Focusing on retention can improve just about every metric in your gym, from average revenue per member to length of engagement.

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Chris Cooper, Two-Brain founder and CEO, about all things retention.

They dial in on the five pillars of retention: results, fame, compatibility, consistency and referrals. Chris explains what each is and why it matters.

Then he provides five actions you can perform today to start keeping clients in your gym longer. And these strategies aren’t pulled out of thin air—they’re proven to work based on data from about a quarter of a million gym members around the world.

For more support, and to get Chris's new “Never Lose a Client Again” guide, join the Gym Owners United group.

Links

The Prescriptive Model

Gym Owners United

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0:38 - What is retention and why does it matter?

6:49- 5 pillars of retention

26:42 - Actions you can take today

32:11 - Get after referrals