
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Latest episodes

Apr 18, 2023 • 25min
157. AMMA — Encouraging Failure, Auditing Everything, and Avoiding Average
On this episode of The Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill is back with another exciting segment of “Ask Michael Mogill Anything” where he answers questions written in by listeners like you.Get ready to hear all about:
Why you shouldn’t be afraid to encourage failure
How to perfect your clients’ experiences
Where the true value of your firm comes from
Links & Resources:
Episode Shownotes
Crisp
Ritz Carlton
Morgan & Morgan
John Morgan

Apr 13, 2023 • 49min
156. Chris Voss — FBI Negotiation Tactics for Business And Life [Encore Edition]
In this special edition episode, we’re revisiting our conversation with Chris Voss – former Lead International Hostage Negotiator for the FBI, current CEO of The Black Swan Group, and the New York Times Best-Selling Author of Never Split The Difference. After starting out as a beat cop in New York City, Chris moved laterally into hostage negotiations — thanks to his insatiable drive to learn and his insightful understanding of the human condition.We go deep into leveraging emotional intelligence and tactical empathy, why the best negotiators forget rationality, and the secret to gaining the upper hand in any negotiation. Links & Resources:
Episode Show Notes
Never Split the Difference: Negotiating As if Your Life Depended on It by Chris Voss
The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Talleb
Inception (movie)
The Emotionally Intelligent Leader by Daniel Goleman
Influence: The Psychology of Persuasion by Robert Cialdini
Getting to Yes by Roger Fisher and William Ury
The Talent Code by Daniel Coyle

Apr 11, 2023 • 54min
155. Best of Season 4: Q1
Get ready to sit down with Michael Mogill as he relives some of his most riveting conversations with jaw-dropping guests such as:
David Goggins, retired Navy SEAL and ultra-endurance athlete
Cliff Bleszinski, renowned video game designer and author
Rex Elliott, acclaimed trial lawyer
Bill Perkins, hedge fund manager and celebrated businessman
Links & Resources:
Episode #141 with David Goggins
Episode #145 with Cliff Bleszinski
Episode #146 with Rex Elliott
Episode #151 with Bill Perkins

Apr 4, 2023 • 45min
154. Conrad Saam — Data Over Guesswork: The Strategies Behind Effective Legal Marketing
Every successful law firm owner understands the importance of effective marketing to grow their practice. But what actually works? How do you measure marketing success? What trends are worth investing in?Mockingbird Marketing Founder & CEO Conrad Saam has all these answers and more.On this episode of The Game Changing Attorney Podcast, Conrad and Crisp Founder & CEO Michael Mogill dive deep into:
The difference between brand awareness and brand affinity
Why you must borrow from today’s profits to build tomorrow’s revenue
The real metrics that measure your marketing success
Links & Resources:
Episode Shownotes
Avvo
Justia
Search engine optimization (SEO)
Google Analytics
TikTok
Clubhouse
Meerkat
Pepsi
Coke
CallRail
Google Local Service Ads (LSA)
Google Pay Per Click (PPC)
Customer Relationship Management (CRM)
Parker Waichman
Screaming Frog SEO
Non-fungible tokens (NFTs)
ChatGPT

Mar 30, 2023 • 22min
153. AMMA – Risks, Rewards, and Role Modeling
Crisp Founder & CEO Michael Mogill is back with another segment of “Ask Michael Mogill Anything,” and he’s got some FIRE answers lined up for you all that you’re not going to want to miss.On this episode of The Game Changing Attorney Podcast, get ready to hear all about:
Why not taking risks can be the biggest risk of all
How to lead by example
The trials and tribulations of owning your own business

Mar 28, 2023 • 39min
152. Paul Llewellyn — Reimagine the Practice of Law
Some may think that the practice of law is antiquated — and they wouldn’t be wrong.The truth is that so many lawyers are taught to do what those before them have done…instead of pushing past the status quo and changing the narrative. That’s why the legal profession has been slower to change than other industries.Paul Llewellyn has made it his mission to reimagine the practice of law as a whole and create a whole new way of thinking. On this episode of The Game Changing Attorney Podcast, he and Michael sit down to discuss:
Why the legal industry has been so hesitant to change
The differences in practicing law in England vs. the United States
Why great attorneys are made and not born
Links & Resources
Episode Shownotes
Unshackled: Reimagining the Practice of Law by Paul Llewellyn
L.A. Law
Fortune 500
Joseph Jamail, Jr.
John Ruhlin
Amazon
Zappos
Mandarin Oriental
Apple
Nike

Mar 21, 2023 • 53min
151. Bill Perkins — Die with Zero: Getting All You Can from Your Money and Your Life
How many of us can say that we’re truly living life to the fullest? How are we maximizing our energy each and every day to ensure that no moment is wasted? That we’re allocating our time, money, and health as meaningfully as possible?Meet Bill Perkins, the man who’s on a mission to help people everywhere die with zero and find joy in life — before it’s too late.On this eye-opening episode of The Game Changing Attorney Podcast, Bill and Michael discuss:
Why your life is the sum of your experiences
The unconventional financial advice that could change your life for the better
Why waiting to enjoy your life could end up being the biggest regret you'll ever have
Links & Resources:
Episode Shownotes
Die With Zero: Getting All You Can from Your Money and Your Life by Bill Perkins
Winnie the Pooh
Wall Street
Ironman Marathon
Mount Kilimanjaro
The Big Bang Theory (Television show)
Seinfeld
Game of Thrones
Stephen Curry
JP Morgan
DocuSign

Mar 16, 2023 • 22min
150. AMMA — Success, Marketing, and How to Go Out of Business
Michael Mogill is the Founder & CEO of Crisp, and he loves answering questions from committed law firm owners like you — so much so that he’s back for another segment of Ask Michael Mogill Anything (AMMA), with just the right amount of heat.On this episode of The Game Changing Attorney Podcast, get ready to hear Michael’s thoughts on:
What three components make up a great marketing strategy
How to realize the dangers that lie within yourself
What success looks like to people all over the world
Links & Resources
Show Notes
Google
ChatGPT
TikTok
Crisp
The Game Changing Attorney by Michael Mogill
Taco Mac
Buffalo Wild Wings
MCAT
Warren Buffett

Mar 14, 2023 • 49min
149: Eric Farber — Mastering the Attention Economy: Revolutionizing Legal Services and Access to Justice
In today’s world, there are new tools, trends, and technologies that we all must learn to adapt to if we want to grow. Those who are willing to embrace the changes are the ones who will go the furthest.Eric Farber of Creators Legal is one of those game changing leaders who isn’t afraid to try new things and leverage them for his own business.In this episode of The Game Changing Attorney Podcast, Eric and Michael sit down to discuss:
How to leverage cutting-edge AI technology like ChatGPT
The importance of not getting stuck in your ways
Why adaptation is the most valuable trait to have
Links & Resources
Episode Shownotes
Creators Legal
Invest in Creators Legal
Pacific Workers’
Google
ChatGPT
TikTok
LinkedIn
Rihanna
Episode 54 of The Game Changing Attorney Podcast with Eric Farber

Mar 7, 2023 • 45min
148: Randy Kessler — The Power of Strengths-Based Leadership
Many believe that the only way to change the world is through radical acts of service for a large group of people. But is that the only way? What if changing the world could be as simple as helping someone find a better way of life?Randy Kessler understands that growth comes in many different forms, and that’s why he’s a true game changer in the legal industry.On this episode of The Game Changing Attorney Podcast, Randy and Michael sit down to discuss:
What it takes to become the go-to lawyer for celebrity and high-net-worth clients
Why embracing discomfort fuels growth and success
The importance of doubling down on your strengths
Links & Resources:
Episode Show Notes
Kessler & Solomiany
National Football League
Buffalo Bills
New Orleans Saints
Evander Holyfield
Atlanta Hawks
Laura Wasser
Michael Jordan
Magic Johnson
Kobe Bryant
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