The Game Changing Attorney Podcast with Michael Mogill
Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Episodes
Mentioned books
Nov 9, 2023 • 28min
213. A-Player Attractors: Live From the Game Changers Summit
No organization can reach its full potential without building a strong team. Four law firm owners who know this well took the stage at the 2023 Game Changers Summit to share their experiences attracting A-players, engaging them in the long term, and leveraging the power of team to accelerate their business growth.In this episode of The Game Changing Attorney Podcast — specially hosted by Crisp Head of Coaching Strategy Jessica Mogill — you’ll get an inside look at their conversation.Get ready to hear from:
Rex Elliott, Co-Founder of Cooper Elliott
Anna Summersett, Partner at Varghese Summersett
Josh Nelson, Partner at Nelson Elder Care Law
Alexander Shunnarah, CEO of Alexander Shunnarah Trial Attorneys
Links & Resources
Episode Show Notes
Cooper Elliott
Varghese Summersett
Nelson Elder Care Law
Alexander Shunnarah Trial Attorneys
Cy Wakeman
Joey Coleman
Starbucks
Microsoft Word
John Morgan
Nov 7, 2023 • 59min
212. Mark Beaumont — Around the World in 80 Days: What it Takes to Break a World Record [Encore Edition]
Mark Beaumont is a Scottish cyclist, investor, broadcaster, and entrepreneur — though none of those titles really do him justice. Mark is the world record-holder for the fastest circumnavigation of the globe on a bicycle, having completed the feat in just 78 days. He has made a career of daring adventures, like cycling the Americas or rowing across the mid-Atlantic. He has also broadcast his expeditions, producing documentaries for Global Cycling Network and the BBC, as well as books that chronicle his journeys.In this episode of The Game Changing Attorney Podcast, Mark shares:
What drives him to attempt these incredible feats of athleticism
The role of media and storytelling in his expeditions
How he applies the lessons of his adventures to his work as an investor and entrepreneur
Links & Resources
Episode Show Notes
Around the World in 80 Days (bike ride)
Scottish Highlands
Braveheart (movie)
Tierra Del Fuego
Ellen MacArthur
Dysentery
Around the World in 80 Days (book)
Around the World in 80 Days (movie)
Groundhog Day (movie)
David Peat
Oct 31, 2023 • 53min
211. Pat Flynn — Superfans: How to Stand Out, Grow Your Tribe, and Build a Successful Business [Encore Edition]
Pat Flynn is an entrepreneur, marketing expert, and best-selling author of Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business.Your superfans are out there waiting for you to connect with them, but it’s up to you to convert them. Luckily for you, Pat shares his tips and tricks to make this dream become a reality, no matter how big or small your business is.In this episode of The Game Changing Attorney Podcast, Pat and Crisp Founder & CEO Michael Mogill discuss:
How to convert a casual audience into superfans of your brand
Why it’s worth it to do things that aren’t scalable
Why there’s no substitute for human connection
Links & Resources
Episode Show Notes
Crisp
The SPI Podcast
Game Changers Summit
Gary Vaynerchuk
Star Wars
Back to the Future
The Backstreet Boys
Taylor Swift
Justin Bieber
One Direction
Oct 26, 2023 • 20min
210. AMMA — Failure Isn’t Final: Lessons Learned From Setbacks and Struggles
Failure is an inevitable part of life — especially for an entrepreneur. In this episode of The Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill explores the lessons he’s gained from failure and how you can apply them to your own leadership as well as your team’s growth.He’ll discuss:
How to bounce back from setbacks and build resilience
The personal and professional failures that have been blessings in disguise
What he learned from the 21 rejections that led to Crisp’s first client
Links & Resources
Episode Show Notes
Carol Dweck
Thomas Edison
Chris Voss
Crisp
Wayne Gretzky
Oct 24, 2023 • 44min
209. Mark Lanier — A Lasting Legacy of Justice, Truth, and Billion-Dollar Verdicts [Encore Edition]
Many successful lawyers will have a single career-defining case, but Mark Lanier has a legacy of multiple landmark cases and 8-, 9-, and even 10-figure verdicts.So what sets apart this trial law titan? One of the answers can be found in his storytelling prowess. From his childhood spent all over the US, to the daily cliffhangers he told his children on the way to school, to the scenes he sets for jurors — Mark sees life in terms of parables, and he shares his masterful vision with us in this incredible episode of The Game Changing Attorney Podcast.Prepare to experience:
The source of Lanier’s responsibility to pursue justice
The difference between knowledge and wisdom
The importance of being a good steward of your talents
The power of authenticity in trial and in life
And so much more
Links & Resources
Episode Show Notes
David and Goliath
Johnson & Johnson case
Puncture (2011)
Denzel Washington – Dillard University commencement speech
Oct 19, 2023 • 17min
208. AMMA — How to Coach Team Members to Greatness
Great leaders not only take risks to get great results, but also coach everyone around them to get great results as well.Crisp Founder & CEO Michael Mogill learned the hard way — so you can learn these vital management lessons faster.In this episode of The Game Changing Attorney Podcast, he and Jessica Mogill discuss:
The pros and cons of being a risk-tolerant leader
How to help others break cycles of bad decisions
What to do if your team isn’t listening to your feedback
Links & ResourcesEpisode Show Notes
Oct 17, 2023 • 37min
207. Patty McCord – How to Build a Culture of Freedom and Responsibility
Patty McCord is a human resources consultant and executive and former Chief Talent Officer at Netflix. She brings the Silicon Valley concepts of fresh ideas and innovation and applies them to rethinking the way we work.In this episode of The Game Changing Attorney Podcast, she and Crisp Founder & CEO Michael Mogill discuss:
How to build a culture of freedom and responsibility
The right (and wrong) feedback to solicit from your team
The importance of building teams for the future, not the present
Links & Resources
Episode Show Notes
Seagate
Sun Microsystems
Lean In by Sheryl Sandberg
Netflix
Mitch Lowe
Reed Hastings
Blockbuster
PureSoftware
Mark Randolph
Netflix Culture Deck
Powerful: Building a Culture of Freedom and Responsibility by Patty McCord
“Google Ideological Echo Chamber” memo by James Damore
USA TODAY
Ted Sarandos
HBO
Amazon
Microsoft
Oct 12, 2023 • 56min
206. Jay Papasan — The ONE Thing [Encore Edition]
Jay Papasan, author of The ONE Thing, joins host Michael Mogill to discuss the power of simplicity and discipline in achieving extraordinary results. They delve into topics such as maximizing productivity, forming effective habits, and debunking the myth of balance. Jay shares valuable insights and reflections on his book, emphasizing the importance of staying focused and avoiding distractions. The conversation also touches on the concept of being a game changer and the significance of family, impact, and abundance.
Oct 10, 2023 • 58min
205. Gyi Tsakalakis and Conrad Saam — Marketing Mash-Up: Scalable Strategies from Industry Experts
Mockingbird Marketing President Conrad Saam. AttorneySync President Gyi Tsakalakis. Crisp Founder & CEO Michael Mogill.Three legal marketing experts. One unforgettable conversation.In this episode of The Game Changing Attorney Podcast, these savants sit down to discuss:
What it means to focus on strategy over tactics
The importance of running a law firm like a business
When to build an in-house marketing team and when to partner with an agency
Why it’s easier to build a personal brand than a business brand
How AI will change the legal space (and what will always stay the same)
Links & Resources
Episode Show Notes
Avvo
TikTok
Pay-per-click (PPC)
Pokémon GO
Local Service Ads (LSAs)
Google Business Profile
Entrepreneurial Operating System (EOS)
David C. Baker
Search engine optimization (SEO)
Customer Relationship Manager (CRM)
CallRail
Clubhouse
Google Ads
Facebook
LinkedIn
Gary Vaynerchuk
Morgan and Morgan
Joe Rogan
Spotify
YouTube
Artificial intelligence (AI)
Non-fungible tokens (NFTs)
Ray Kurzweil
Lawmatics
WordPress
ChatGPT
Tom Martin
United States Department of Justice (DOJ)
Smith & Jones
Ryan McKeen
Oct 5, 2023 • 33min
204. Alexander Shunnarah — The Thin Line Between Success and Failure [Encore Edition]
Alexander Shunnarah has become one of the most recognizable faces in his home state and beyond thanks to his billboards — 2,000 of them and counting — and his slogan: “Call me, Alabama.” Shunnarah’s billboards have become so popular they’ve spawned thousands of memes and even Facebook fan pages.In this episode of The Game Changing Attorney Podcast, Alex and Crisp Founder & CEO Michael Mogill discuss taking calculated financial risks, when it’s time to go all-in on advertising, and how a little bit of fear can be the ideal driving force for an entrepreneurial attorney.Get ready to learn the answers to questions like:
How did a personal injury lawyer become the best-known face in all of Alabama?
What can football coach Nick Saban teach us about law firm leadership?
Why does it pay to play the legal marketing long game?
Links & ResourcesEpisode Show Notes
