"I want people who are thrilled to be here and happy to do the work. I have no interest in hostages. We're going to stop on the moon here. You can exit or you can strap in." - Elise Buie How did Elise Buie build a rocket ship firm of the future? After working for a federal judge and ultimately a litigation firm, why did Elise decide to temporarily retire and homeschool her children? When Elise un-retired, why did she set up a remote-first family law practice? Why are an overwhelming number of women initiating divorce? How does Elise address the challenges of a fully remote firm? What is work-life integration, and how does it shape Elise's firm? What is a culture call, and how can it unify teams and accelerate growth? Take No HostagesThe beating heart of a “unicorn rocket ship” firm is culture. Each “astronaut” must share inherent values: innovation, growth mindset, and deep care. The rest can be taught. The virtual firm of the future requires a special strength: one built on a foundation of flexibility tempered with accountability and radical candor. During periods of growth, culture calls solidify this alignment between the firm and staff.Elise Buie, Founder and CEO of Elise Buie Family Law, is a visionary for virtual law firms. The self-appointed Ms. Frizzle/cheerleader invests tirelessly into her team — who will in turn pour into her clients. Building a robust culture in which a fully remote team knows one another deeply may take time and effort — but the reward is well worth the investment.Today, Elise reveals the crucial elements for a successful marriage and what makes her such a successful leader. She explains that fully saying YES to something requires joyful and frequent NOs to everything else, and how un-retirement set her on a path to change the game in practicing family law.Ultimate FreedomWork fuels our lives. In life and in work, emergencies happen. Just as we should be able to take our child to the doctor without it feeling like a favor, we should be able to answer emergency work emails from their soccer game without feeling guilt. Focus on work-life integration over an elusive and unattainable balance. Successful virtual firms set up an environment in which team members are empowered to work a schedule that fits their lives.Key Takeaways: Say what you need. Inequity in relationships is almost unavoidable. However, when the feelings around inequity are not communicated, the growing resentment has the potential to dissolve a relationship. Invest in the team. Remote and in-person teams alike require training, development, and deep connection to produce the best work. Get still. Take time each day to quietly focus on the essential tasks that will move your big goals forward. Push the rest to the side. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Elise Buie Website Elise Buie LinkedIn Elise Buie Twitter Article: "Thinking About Employees' Lives and Ambitions Outside of Work Can Improve Law Firm Culture" AuthorMichael Mogill, Crisp, and Elise Buie

"Peak performance is not about how things feel. It's about what you do despite the feelings.” - Steven Kotler What does it take to accomplish the impossible? How can we make our biology — even the disadvantages — work for us? What four stages allow us to win in any situation? Why is fear a directional arrow for peak performers? When putting in the work, how important is it to enjoy the process over the outcome? After years of research, what habits have Steven adopted and cast aside? Why is Steven so optimistic? Neuroscience of PerformanceThe path to peak performance is often a formulaic refrain: genetics plus environment minus drugs multiplied by about 10,000 hours of practice. But this equation is not a guarantee of success. What if the true path to achieving the impossible lies within each of our minds? Neuroscience is the key to unlocking full human potential and tapping into optimal consciousness or flow. In this episode, Steven Kolter shows us how to go beyond what feels personally impossible, break records, and change the game.Author of 10 best-sellers and internationally recognized human performance expert, Steven is an award-winning journalist and the Executive Director of the Flow Research Collective. His work has been nominated for two Pulitzer Prizes, topped the New York Times lists, and appeared in over 100 publications.Tap into FlowWhen only the task at hand exists, everything else melts away. We feel and perform our best. Total absorption. That's flow. Drop into this state often. Begin to achieve the things we think of as impossible for ourselves."You go into the backcountry and someone will say, ‘Today is the day I'll jump this.’ But often they are just doing what they do, and impossible is what happens along the way." - Steven KotlerTo break records and achieve the impossible — from the courtroom to the ski hill — flow will get you there. But getting to this optimal state requires passing through the primary stages. Motivation gets you into the game. Learning allows you to continue to play. And creativity is how you steer.Key Takeaways: Extraordinary is a choice. Steven spent his career interviewing people who accomplished the impossible, was often in the room when the impossible became possible, and will tell you that everyone started out unbelievably ordinary. Domino effect of success. Start by doing something that seems impossible to you. Once that is achieved, what else can you do? Over time you accomplish capital 'I' impossible. Create process goals. These goals (like “write 500 words each day that leave the reader feeling curious”) tell the brain where to focus. Amplify focus and, in turn, amplify flow. Outcome goals (like “win a Pulitzer”) are too general to be effective. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Steven Kotler Website Steven Kotler LinkedIn Steven Kolter Twitter Devil's Dictionary AuthorMichael Mogill, Crisp, and Steven Kolter

They are the leaders and industry changers on a warpath to greatness. When a conflict runs hot, they cool it down. They refocus attention, engage emotional resistance, and set aside ego. Time and again, they tap back into motivation to double down and work harder. They encourage teams to recalibrate and aim higher. These are the game changers. For years, Crisp has brought together world-renowned thought leaders to create transformational experiences for the best in the game. Today, we look back at the highest-rated live sessions of conferences past — giving you premier access to the industry’s most iconic presentations. AttentionBranding is little more than sustained attention. It is also the singular thing that grows any business and the hardest to attribute. Renowned marketing expert and best-selling author Gary Vaynerchuk is fascinated by attention — the way this asset is nurtured becomes the primary variable of what happens. To win the game, invest hours into understanding the current spaces of attention: TikTok, LinkedIn, and Blockchain. Good VibesThe secret to negotiation, transforming trauma and making us 31% smarter, according to neuroscience. When we are in a good mood, our brains have more capacity to operate and can give us the upper hand in negotiations, says former FBI International Hostage Negotiator and best-selling author Chris Voss. In this relaxed state, we see opportunities instead of challenges. Workplace drama researcher Cy Wakeman calls this "flipping the toggle." When toggled down, the ego is in control, distorting reality and limiting viable options. The world is perceived as a horrible place. When toggled up? You're in your higher self — using all of your intelligence, more creative, accountable, collaborative, and inventive. These toggle positions are mutually exclusive. So how can we go from “down” to “up” in the face of trauma and adversity? Emotional neutrality. Author of the best-selling book “The Miracle Morning,” Hal Elrod explains that every negative emotion is self-created by our resistance to our reality. To toggle up, sulk for five minutes, and then accept what you cannot change. Invite peace. Pick the emotion that will get you to the next step. Move forward.Born a LionMotivation is fuel for success. A leader's motivation directly impacts the lives of those they love. World-renowned speaker Eric "ET" Thomas never intended to become a leader, but by giving 120% and doing whatever it took, he went from high school dropout to PhD influencing millions. "You can have whatever you're willing to grind for." - Eric "ET" Thomas As Founder and CEO of America's largest injuring law firm, John Morgan knows that this hunger for success is an insatiable desire — and when others say you can't, it really means that THEY won't. Never let someone else stop you from being great.Links & Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Gary Vaynerchuk Chris Voss Cy Wakeman Hal Elrod Eric "ET" Thomas YOU OWE YOU (book) John Morgan AuthorsMichael Mogill, Crisp, Gary Vaynerchuk, Chris Voss, Cy Wakeman, Hal Elrod, Eric "ET" Thomas, John Morgan

"It's in your cells. It's in your DNA. It's a burning, vibrating chord that never stops. It sees injustice and needs to go out and make things right. The righteous fight. That's what the best trial lawyers have in common.” - Nick Rowley  What fuels one of the most accomplished trial lawyers in the world? Why are his losses the biggest learning experiences? How did he develop an ethos of extreme responsibility? What do the best trial lawyers have in common? What habits keep him sharp in trial and life? How is he using Ketamine assisted therapy to work through his past trauma? Building and maintaining an empire of such magnitude is exhausting. After so much success, why continue? Break the MoldBillion-dollar victories. Legal revolutionary. Philanthropist. Countless awards. Author. Nick Rowley is a tireless warrior for justice and one of the most accomplished trial lawyers of his generation. Nick's unbridled tenacity — matched only by his defiance — was ingrained by childhood adversity. "If you can't kill me, you're never going to stop me." - Nick Rowley Every time Nick was knocked down, he sprung up with more energy — and rage. In the first decade of his legal career, anger both fueled and limited his success. But with time comes perspective. And asked himself a game changing question: Could he shift from aggression to love — and be even more successful? "And that has been my project over the second half of my career." - Nick Rowley Today Nick shares the value of learning from our losses, what all great trial lawyers have in common, and how the biggest risks come with the greatest rewards. Brutal HonestyWhen an attorney asks a juror for unfiltered truth, there is a shift in the courtroom. A connection is formed — one based on trust. But creating space for others to be brutally honest does not come easily. The price is vulnerability: giving strangers that have doubts about you permission to think what they want and say how they feel.  When you open the courtroom to honesty based in trust, you are rewarded with a jury that lets down their guard and sees your plaintiff as a human, just like them, deserving of restitution.Key takeaways: Get back up. You may not win every case, but even in loss, there are valuable lessons. Every time you are knocked down, you get to choose if you will get back up to fight another day. Extreme responsibility. When something goes wrong — a case is lost at trial or the settlement is less than desired — find a way to take 100% of the blame, even if you are 1% responsible. Taking ownership of the problem will move you forward. Care for yourself. To fight injustice and win cases, you need to care for your mental and physical body. Poison your body and see the negative effects in trial.  Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Nick Rowley Website Nick Rowley Trial By Human Nick Rowley Twitter AuthorMichael Mogill, Crisp, and Nick Rowley

"The whole idea of being an entrepreneur is to get to a place in your life where you do not have to pick up the phone when it rings. Only you have control over your destiny.” - Kevin O'Leary  What hard lessons and life philosophies shaped Kevin O'Leary into the man he is today? What common denominator allows women to excel in business? What happens the day after selling a business for $4 billion? How did an emotionally charged interview with a reporter lead to Kevin's first role on Dragons’ Den? When considering a new investment, what does Mr. Wonderful look for and what does he avoid? How does Kevin deal with critics? Can entitlement ruin your child's future? Hold The PhoneTo Kevin O'Leary, entrepreneurship is not a destination. It's a journey. The path is long and hard, and it's not for everyone. But those who decide to take on the challenge can win the ultimate prize: freedom, funded, beholden only to personal desire and only taking the meeting — or picking up the phone — when it is of interest. Love him or hate him, the wildly successful businessman best known as Mr. Wonderful is a straight shooter who has captured the eyes — and hearts — of millions. But it’s not the simple pursuit of cash that drives this multimillionaire. Passion. Freedom. Meaningful use of time. These are the underlying drivers of the success of the world-renowned entrepreneur, investor, four-time Emmy winner, and best-selling author.Today Kevin reminisces on lessons he's learned over the years and how they paved the path to Shark Tank, reveals the investment strategy passed down from his mother, and outlines how to tell a solid investment from a bad one.Drown Them Out"If it's not relevant to my goals — to achieve success for my customers, my business, my investors, my objective — if you don't like it, I don't care." - Kevin O'LearyCritics are just noise. With each tier of success comes a fresh batch of naysayers, adding to the growing cacophony of judgments. To push ahead, be effective, and change the game, develop a filter that blocks the sound. Protect your energy and vision. Don't let criticism stall your momentum and waste your time. Key takeaways: Connect to your why. Passion drives success. Great entrepreneurs are motivated not by the greed of money, but by the passion of the project. Worry less. Focus only on what is in your control. Learn from mistakes — from missed cases to investments — and let the rest go. Leadership is an act of service, and the firm owner comes last. Kevin's hierarchy for a successful business: clients, staff, investors, and owners. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Kevin O'Leary Website Kevin O'Leary LinkedIn Kevin O'Leary Twitter AuthorMichael Mogill, Crisp, and Kevin O'Leary

The Game Changing Attorney Podcast is for leaders ready to level up. For the passionate and engaged. The peak performer. Tenacious fighter. Creative connector. Industry disruptor. Game changer. For you.  Today we look back at some of the most inspiring and insightful conversations this year — so far. We showcase leaders with long-term vision, the courage to stand their ground, and prevail in the face of extreme adversity. We hear from best-selling authors, an Emmy-award-winning director, and a top-performing attorney. Learn from their stories. No ExcusesLeadership — and the pressure that comes with it — is a privilege. But getting it right can be a challenge. Michael Mogill built Crisp on the solid foundations of positive urgency, accountability, integrity, and transparency. His advice? Shed secrets. Hide nothing. Help others. Take an honest and accountable look within. Identify opportunities to grow. Andre Norman transformed his prison sentence into a Harvard fellowship and is on a mission to end mass incarceration. To get to where they are, both Michael and Andre had to dig deep within themselves and shift both internal and external worldviews. It was not easy. The payoff — building something of value that no one can take from them — is well worth the price of admission. Clear Communication Clear, direct, and honest. Communication is our most effective tool, and to be effective, it must be honed often. When over half of all marriages end, divorce attorney Laura Wasser sees miscommunication as the root cause. To build a lasting partnership, she advises establishing good communication habits in the good times to get through the bad — and when dissolving the relationship is inevitable, she helps smooth the process. Fear of FailureA blessing and a curse. The fear of failure is the fuel of humans who become legends. Emmy-winning director Jason Hehir equates the greats like Michael Jordan and Andre the Giant to sharks — always facing forward. Jason faces a unique challenge: getting the greats to pause, look back at all they have accomplished, and be proud of how far they've come. As you build your firm, remember to look around once in a while.The cure for failure is persistence — and perspective. As Dorie Clark, best-selling author, notes: When we try to take our firms and businesses to places that we've never been, it can feel scary and our expectations can be way off. Law firm owners can point to metrics like revenue growth to set expectations, but they may not be correct. Models and examples of successful firms already exist. Reach out to others for a more realistic scope, and keep moving forward.Episode Resources & References The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Andre Norman - Episode 98 of The Game Changing Attorney Laura Wasser - Episode 102 of The Game Changing Attorney Jason Hehir - Episode 105 of The Game Changing Attorney Dorie Clark - Episode 104 of The Game Changing Attorney AuthorMichael Mogill, Crisp, Andre Norman, Laura Wasser, Jason Hehir, Dorie Clark

Performance is more than fierce determination. On the road to success, psychology underpins — and shapes — every personal choice. Habits, biases, social norms, the people we spend time with, and even the quality of goals we set determine how far we can go. These invisible barriers litter the road to our next achievement. Identification helps to clear the path, avoid pitfalls, and come out victorious. We’ve spoken with world-renowned researchers to bring you science-backed advice on how to be a better leader and achieve any goal.  Professor Dr. Katy Milkman explores the best times for making a change and why behavior is contagious. Social psychologist, Dr. Vanessa Bohns looks at why leaders have even more influence than they think. Dr. Jay Van Bavel, Associate Professor of Psychology and Neural Science at New York University, recommends baking dissent into every organization. Dr. Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, emphasizes the importance of setting the correct goals and incentives. Flexible and FunIf life is half nature and half nurture, that leaves a lot of room for improvement. Dr. Katy Milkman knows that habits require flexibility on the path to change. Repetition, reward, and some consistency help build long-term positive habits — and as Dr. Ayelet Fishbach says, goals should not be chores, but exciting aspirations.By the NumbersLead by example — not with statistics — to influence your firm culture. We are watching each other. Constantly. As Dr. Jay Van Bavel points out, people in the same groups will mirror each other and look to leaders for how to behave. Dr. Katy Milkman explains that people with power do not experience the same societal pressures and play on their terms. Leaders who show vulnerability convey responsibility and unify teams.Encourage “No”We all believe that our perceptions of reality are true. But to get to the next level, we often have to question what we think we know. To avoid digging deeper into our sphere of beliefs, Dr. Jay Van Bavel recommends creating a culture where dissent is encouraged. If one person is allowed to poke holes, it frees up others to voice their concerns, ultimately strengthening a law firm's positioning.Episode Resources & References The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Episode 78 — Dr. Katy Milkman Episode 82 — Dr. Vanessa Bohns Episode 83 — Dr. Jay Van Bavel Episode 101 — Dr. Ayelet Fishbach AuthorMichael Mogill, Crisp, Dr. Katy Milkman, Dr. Vanessa Bohns, Dr. Jay Van Bavel, & Dr. Ayelet Fishbach

Starting your own company is hard no matter who you are — but in the predominantly male-dominated business world, being a woman and starting your own company is an entirely different ballgame. Thankfully, millions of women all over the world are making their mark and pioneering with some game changing organizations.In this special episode of The Game Changing Attorney Podcast, we’re bringing together four leading ladies who have created some incredible enterprises of their own: Sherry Stewart Deutschmann: serial entrepreneur, speaker, and author of Lunch With Lucy: Maximize Your Profits By Investing In Your People Cy Wakeman: highly acclaimed workplace drama expert, leadership & team culture consultant, and New York Times best-selling author Kara Goldin: founder of Hint Water and author of Undaunted: Overcoming Doubts and Doubters Liz Wiseman: management researcher, executive advisor, and New York Times best-selling author  These ladies’ stories are nothing short of amazing and inspiring. No matter who you are, you’ll learn something valuable from them.Practice Empathy and AccountabilityMake genuine connections, create space on level ground, and get feedback on leadership — saving time and money in the process. To engage empathetically with her team, Sherry Stewart Deutschmann, entrepreneur and best-selling author, simply caved out one lunch hour a week for any employee who wanted her time. The result? Her company exceeded $40M in revenue and was named to the Inc. 5000 list of the fastest growing private companies in America for 10 straight years. Renowned executive advisor and CEO Liz Wiseman researches how employees transform into engaged leaders who consistently step up the challenge when called upon. By giving team members ownership of projects — 51% of the vote and 100% of the accountability — they become high impact contributors.Attract the BestCut the drama. Emotional waste — also known as workplace drama — costs leaders hours each day. Minimize drama to create an environment in which high performers thrive. Cy Wakeman, New York Times best-selling author and workplace drama expert, points to raising standards and holding team members accountable when taking a firm to the next level. Blindsides Go Both WaysOn the road to growth, remain agile, plan for the future during the good times, and don't be afraid to pivot. With each new success comes unexpected challenges. But Kara Goldin, Founder of Hint and best-selling author, explains that the dark days are not forever — and just as a firm can be blindsided by challenges, it is often just as hard to see the light. Remain open and optimistic.Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Sherry Stewart Deutschmann - Episode 26  Cy Wakeman - Episode 7  Kara Goldin - Episode 90  Liz Wiseman - Episode 97  AuthorMichael Mogill, Crisp, Sherry Stewart Deutschmann, Cy Wakeman, Kara Goldin, Liz Wiseman

"It just magically happens behind the scenes. We improved sleep by around 30%, increased deep sleep on average 10%, and for those in the fitness space — 49% of our customers — they see a 10% improvement in HRV, which equals to being six years younger after using the pod." - Matteo Franceschetti How is the sleep industry being disrupted and repositioned as a health prevention industry? Why is Eight Sleep the first company to use dynamic temperatures in a mattress? What is a sleep pod, and what can it tell users about their health? What types of sleep are best for mental and physical recovery? Can sleep be more efficient? Can sleep debt ever truly be made up? What can be done today to improve sleep quality? How can leaders maintain lightning-quick iteration? In what ways can organizations support high-performing teams? Improve Sleep. Save Lives.What if your bed collected more health data than an MRI? What if six hours of sleep felt like eight? What if you could increase your performance simply by changing your mattress?The average person spends 1/3 of their life — that's 27 years — in bed. 236,520 hours working to repair the physical and mental body. So why has this fundamental function gone practically unchanged for 1,000 years? Can good sleep be harnessed to fuel human potential?Athlete-turned-entrepreneur and CEO of Eight Sleep Matteo Franceschetti created a smart mattress that does just that. After years of successful clinical trials and 70 million hours of sleep data analyzed, his company's products analyze biometrics in real-time and adjust temperature accordingly. The result: waking up 40% less during the night.Today, Matteo shares his insights on why good sleep is critical for business leaders and how anyone can improve their sleep quality. He walks us through building a team focused on high performance, maintaining velocity as a leader, and how organizations can support recovery.Peak PerformanceEat healthy. Exercise often. Sleep well. These are the building blocks of a well-lived personal and professional life. Yet, we often act against our interests: staying up the extra hour to finish the brief, rising early to groggily tweak the presentation just one more time, somehow believing that by cutting into sleep we are increasing productivity.But it is more quality sleep that’s essential to success — making us sharper, energized, and more effective. To test this, Matteo suggests adding one hour to your sleep every night for a week. After seven nights you’ll have gained a full night back. Note your performance during and after that week.Go to eightsleep.com and enter code "CRISP" at checkout for an additional $50 off the Pod Pro or Pod Pro Cover.Key Takeaways: Everyday athletes. Matteo's team performs like an elite team in the playoffs. Fast-paced and self-aware, they strive for excellence and understand when to take a break. Obsessed with maximizing potential without burning out, the organization proactively supports time off for recovery. Simplify. At the end of the day, the job of a leader is to simplify, provide direction, and maintain momentum. Does the team have at least 80 percent confidence that a task will get done on time? If the answer is no, then there is an addressable problem. Murky timelines and unidentified blockers can spell disaster. Velocity wins. A startup’s singular competitive advantage is speed. Larger organizations and law firms have more money, people, assets, institutional knowledge, and brand awareness. Move faster than the competition before they are aware of what you have discovered, and you will beat them. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Matteo Franceschetti Twitter Matteo Franceschetti Instagram Eight Sleep AuthorMichael Mogill, Crisp, and Matteo Franceschetti

"I believe everyone has something that makes them stand out, and if you amplify it by 10, it's game over. I was able to find that both personally and professionally." - Jesse Cole  How did Jesse become the man in the yellow tuxedo and top hat? Who are the Savannah Bananas? How did Jesse go from player to general manager of a minor league baseball team, all before the age of 30? How do Jesse and his team create unforgettable moments in every game? What did it take to convince the baseball players to join in viral TikTok dances? How did the keen observation of fan behavior lead to the creation of an entirely new sport: Banana Ball? How can an attorney or law firm owner apply this larger-than-life, mold-breaking thought pattern to their practice? How did the decision to cut hundreds of thousands of dollars of sponsorship benefit the Savannah Bananas? Whatever is Normal — Do the OppositeA perennial search for “the moments you won't believe” fuel the man in the yellow tuxedo: Jesse Cole, owner of the Savannah Bananas. Heralded as "the greatest show in baseball" by ESPN, Jesse draws inspiration from the greats of entertainment and innovation. By all accounts, the Savannah Bananas shouldn't exist. Banana pep band. Dancing players in kilts. One all-inclusive ticket. No nameable players. Dad-bod cheerleading squad. Yet they are the best in the league with millions of dollars in merchandise sold globally. A true circus, enjoyed by over 100,000 fans annually in a consistently sold-out 1920s stadium. This success did not happen with the first pitch of a banana from the mound on opening day. Fifteen years of experiments, feedback, and failure got the Savannah Bananas to where they are today. "You're the average of the five people you spend the most time with. The five people I spend the most time with are Walt Disney, PT Barnum, Jeff Bezos, Steve Jobs, and big-thinking innovators. I know that sounds crazy, but I read books. I wake up almost every morning and read a book by one of them just to get my mind thinking bigger and thinking differently." - Jesse Cole Author of the wildly successful "Find Your Yellow Tux," Jesse is out with a new book. "Fans First" is a crash course in standing out, explosive growth, and creating fanatic fans. On today's episode, Jesse chronicles the journey from barely making payroll to sold-out stadiums, putting the fan at the center of every decision, and cultivating a culture of experimentation.Create JoyEveryone — even attorneys — should entertain. Provide enjoyment. Iterate. Connect with clients in a real way. Be memorable and fun — a human that clients want to have a conversation with. When was the last time a client raved or was excited by how professional an interaction was? Professionalism, while necessary, lacks excitement. The solution: map out moments of interaction along the client's journey. Find little tweaks that are authentic to your practice. Change your hold music. Make a memorable voicemail. Craft emails that have accessible language. These little changes can provide unexpected enjoyment with a lasting impact.Key Takeaways: Break with tradition. Find what has the most impact in setting your firm apart. Be willing to be bad at some things so that you can be amazing at others. Be your biggest fan. Identify what energizes you about your practice. Stay in your lane and spend time doing that thing. Passion is contagious. Keep moving forward. You can’t make everyone happy. When you know your marketing will draw criticism, double down on your ideal audience. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Jesse Cole Twitter Jesse Cole Instagram Jesse Cole TikTok Jesse Cole Website Fans First AuthorMichael Mogill, Crisp, and Jesse Cole