Fight Club 4 Business

After working in the corporate world for a few years, she was laid off after the events of 9/11. Having an 8-month-old son, Gosia chose not to go back to the corporate world but to open her own business. She had the desire of helping people; in the corporate world helping others was not the priority. In November 2001, Helping Hands was born. Today, Helping Hands is stronger than ever, employing over 50 cleaning technicians that includes 5 office staff, and 3 field supervisors servicing residential and commercial clients in the Chicagoland area. She also is a cofounder/partner of PCT Janitorial Services, with the primary focus on disinfecting large facilities throughout the country and a cofounder with RJ Patel of Cleaning Business Coaching, helping residential business owners learn how to add commercial cleaning to existing residential business. Her hobbies are cooking, reading and traveling. Owning her own business allows her to spend time with family, go on at least 4 vacations a year and travel to coach other businesses while her business is successfully running in Chicago.Time Stamps: 📍[5:10]Marketing: Gosia's origination story about guerilla marketing📍[8:13]Marketing: The transition from flyers to yellow pages to google ads📍[8:38]Transitioning from Traditional Marketing to Internal Marketing in a labor crisis📍[10:32]Marketing: the value of blog posting. Gosia does 2 blog posts per week and is averaging 200 leads per month📍[12:49]Gosia's Marketing Plan Transformation: paper marketing, google ads, seo to blog posts....📍[14:09]Here is an example Gosia's blog post from January: https://helpinghandscleaningservices.com/how-to-remove.../📍[15:07]Quarterly strategic planning... Revenue goals, client needs, staffing needs, revenue per employee, etc.📍[16:34]Cueing up a waiting list. She enters every single lead in her database even though she's at capacity📍[19:38]Reorganizaiton of her company structure shifting from teams to solo cleaners. She's trying to squeeze in more jobs by optimizing her jobs based on where the cleaners live.📍[22:19]The transition from corporate america to self-employment📍[23:36]What Gosia brought from a large law firm to her small business through job titles and descriptions.📍[24:29]Being able to own your role...📍[27:12]She started another branch in Texas because she loved the city and she had a key staff member there. She started that branch last spring but has put it on pause📍[27:33]How Gosia runs remote staff with her sales person living several states away📍[30:15]Fun story how martha lost her kids canvassing neighborhoods with flyers in the early days and developed her first pay for performance system on her children📍[32:13]How Gosia does her weekly stat meetings on Wednesdays. She has a full agenda that is prepared the day before. 1. Share a positive thought from the week 2. Review mission, vision and values 3. Review goals from past week 4. Review each team members weekly score cards📍[34:00]Renee O'Brien meets with every department every other week📍[34:15]Management staff is on a profit sharing program📍[35:03]Everyone has a job that has to work together (sales, recruiting, production, quality control, etc).📍[35:24]The leadership team are bonused based on growth📍[36:30]She wants to grow 45%. They come up with special treats for hitting goals (spa, dinner, weekend getaway, etc)📍[37:49]Last year her goal was 20% and they hit 27% and they earned a spa day📍[38:47]https://qualitydrivensoftware.com/2022-conference/📍[40:35]Marketing Homework: Review your marketing budget to see if you can do a lower spend and still get results...📍[43:54]Finance Homework: Review how many clients you need to hit your goal and if there's a more creative way to get to your goal differently than how you've done it before📍[44:37]System Homework: Review your labor efficiency. Can you minimize your drive time by doing things a bit differently? And increase your capacity with what you have📍 [46:22]People Homework: Get creative with your management incentives... Have a regular weekly management meeting with goals and incentives and incorporate in the reward (even if you're a management team of one).📍[47:16]Gosia Homework: Look at your numbers....📍[48:56]Using your numbers to review growth and inspire future growth📍[50:32]Reach out to gosia. Her phone number is 630-967-4999 or find here at Helping Hands Cleaning Services Elmhurst📍[51:02]"In life change is inevitable, in business change is vital."Resources:Gosia Baran :  https://helpinghandscleaningservices.com/how-to-remove.../ , Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas]https://www.goodreads.com/book/show/641604.Purple_Cowhttps://qualitydrivensoftware.com/2022-conference/

Born September 26th, 1969 in Miami, Florida, AC Lockyer a third-generation service business entrepreneur. AC is largely accredited for the professional development of the industry known as soft washing.In 1991 AC started a company named Mallard Systems that grew to $4.8 million dollars in revenues, having three branches in Florida and supporting 36 trucks. In 2010 AC started SoftWash Systems, a soft washing supply company specializing in equipment, chemicals, education and support for soft washing businesses. That company has grown to exceed 220 in-network companies, operating in nine countries worldwide, producing in excess of $50 million dollars of soft washing revenues each year.AC's passion is fishing. In the early 2000’s while owning his turnkey soft wash cleaning company, AC decided to become a professional tournament fisherman. In 2006 AC achieved a life-long dream by entering the Redfish Tour with his fishing partner Thresher Klier. In their rookie season, AC and Thresher won the Redfish Tour National Championship. AC is firstly a Christ follower and then husband to his wife Karen and father of Lauren his daughter and AJ his son. Though faith plays a significant role in AC’s life, AC endeavors to be the Christian people are not expecting. Striving to be God centered and investing in others without being religious.Today AC leads Droplet International, a business holdings company that has holdings in the US and abroad with great brands like SoftWash Systems, Disruptor Manufacturing, Phantom Window Works, and Bright & Blue Pool Service. AC travels the world mentoring businesses and speaking at various conferences, growing micro economies and encouraging business development world-wide.Competitive public and extemporaneous speaking 1984 - 1988 FFA. Church organizations 1984 - 2020. Seminar speaking 1992 - 2020. SoftWash Systems Educational Director 2010 - 2020 (32 events each year), Ziglar Legacy Certified Coach 2019. UAMCC Vendor of the Year, PWNA Joe Walters Award Recipient. Florida 100 Company 1998 & 1999, Central Florida Up & Comer 2000. Contributing Author, The WOW Factor 2019.PWNA, SoftWash Systems, Howard Partridge, Softwashapolooza, The Tide Rises in England & AC Lockyer’s ProBizGuide True North POD CAST. ac@softwashsystems.com Time Stamps:📍[6:12]Marketing: How AC disrupted the pressure washing industry with soft-washing...📍[8:09]Marketing: How AC differentiated himself so that it didn't come down to price and how he leveraged it to bring in higher prices📍[9:37]Book Rec: "Get Different" by Mike Michalowicz https://gogetdifferent.com/📍[10:31]Marketing: The value of rebranding📍[11:43]30% INCREASE in sales just from the rebrand!📍[13:16]How 3 small tweaks at a 30% increase each can double a company in one year..📍[15:53]Math is like Jesus..... It will never leave you or forsake you! -AC Lockyer📍[20:33]If you doubled your prices...how many customers would you lose?? If it's less than half....its time!📍[32:18]Places to be disciplined... Payroll, Marketing and exercise delayed gratification📍[33:08]Systems is a big buzz word... What does systems mean to AC?📍[34:25]Can you teach someone how to do what you do in one hour?! If not, how can you get there?📍[36:13]Employee systems, sales systems, production systems, marketing systems...📍[36:30]Booked out more than 3 days? AC would put another truck on the road...📍[37:51]Building systems so that nothing ever falls through the cracks?📍[39:24]Kill it, grill it and put it on the table?📍[41:16]The 5 Keys to Patterning Success" by AC Lockyer. New book coming out in March!📍[42:58]AC has a director for every part of his company, he has scoreboards up, so that he can lead, and his people can self-manage📍[45:19]4 Disciplines of Execution" https://www.goodreads.com/.../13260184-the-4-disciplines...📍[46:00]Traction" by Gino Wickman https://www.goodreads.com/book/show/8549192-traction📍[48:05]When AC thinks about Employee Systems... He thinks of Carrots on poles... He would run 5 contests every week with $50 cash.📍[50:11]You have to have a scoreboard that your team can see!📍[52:42]https://qualitydrivensoftware.com/2022-conference/📍[53:09]Coupon code to save $100: FC4B100📍[55:21]Marketing Homework: Set a 15 minute timer and write out what makes your company different?📍[56:54]Finance Homework: Raise your prices!📍[57:31]Systems Homework: Set a timer for 5 minutes record your customer journey and use otter.ai to document it📍[57:56]People Homework: Do you have a scoreboard for your management team & field staff...📍[58:23]AC Homework: Follow Up on ALL of your quotes. How many leads are you losing to your competitors?📍[59:31]You're only losing 1 out of 10 of your clients to your competitors... You're losing to you... 📍[59:46]https://softwashsystems.com/📍[1:00:24]AC is creating 1,000 million dollar companies by 2040"Quote of the Day"'You've got to start with the customer experience and work back toward the technology – not the other way around. – Steve Jobs (Apple Founder)ResourcesAc Lockyer:https://gogetdifferent.com/ , https://www.goodreads.com/.../13260184-the-4-disciplines... , https://www.goodreads.com/book/show/8549192-traction , https://qualitydrivensoftware.com/2022-conference/ Quality Driven Software, NiceJob & ServiceMoxieTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas]https://www.goodreads.com/book/show/641604.Purple_Cow

Curt got his start in the field owning and operating a window cleaning & pressure washing business. His passion for building systems had him working on and designing the early versions of ResponsiBid although he didn’t know it at the time. He has assembled a team of the most amazing people to join him on his crusade of creating the greatest selling tool for the home service industry. On this episode we get to discuss some of the new features ResponsiBid will be rolling out in 2022!Time Stamps📍[7:39]The difference between sales and marketing📍[8:01]How to simplify your offerings to get your customers to YES📍[8:23]How to automate the way you build your bundles...📍[11:52]Building in recurring sales to your home service business📍[30:11]Tracking your sales, average ticket & conversion rate📍[30:37]Systems, Speed & Savings📍[34:47]Extra plugins to ResponsiBid.... Most CRMs, Quality Driven Software, NiceJob & ServiceMoxie📍[38:06]CrewCal - uses calendaring intelligence to optimize your routes...📍[41:32]How to plugin technology to replace one of your hats...📍[44:41]How to help your office manager/sales person to have confidence in your pricing📍[47:16]How Responsibid helps your Office and the owner juggle all of the hats and build out a system.📍[50:06]How Responsibid gets rid of the need for in person estimates📍[51:44]Give everyone in your company the same script so that they can spread the same message...📍[57:00]A ho-hum culture = a toxic culture📍[1:02:54]Check out NiceJob https://get.nicejob.com/ use coupon code FC4B for $50 off📍[1:03:54]Check out ResponsiBid get.responsi.bid/pinkcallers (Michelle's affiliate link)📍[1:08:34]https://symphosize.com/responsicon/"Quote of the week"Know what your customers want most and what your company does best. Focus on where those two meet.Curt Kempton - https://symphosize.com/responsicon/ , ResponsiBid get.responsi.bid/pinkcallers   Quality Driven Software, NiceJob & ServiceMoxieTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas]https://www.goodreads.com/book/show/641604.Purple_Cow

Capt. Rosbach has spent the last thirty years studying and practicing all things business, and the previous ten years as an advisor, consultant, public speaker, and business coach to a wide range of industries, celebrities, individuals and even countries. He not only shares his tradecraft with others but also practices it in the many startup's he is currently involved in. He is the founder of Hydro Flask and other highly successful business endeavors. Prior to entrepreneurship, Mr. Rosbach was a SCUBA dive Master/Instructor (PADI 158190), US Merchant Marine Boat Captain (50 Tons), Commercial Airline Pilot (ATP), and was/is a world explorer.Time Stamp: 📍[0:00] “Don't sit and wait for the opportunities to come, get up and make them.” Madam C J Walker📍[9:37]Marketing: What are your favorite guerilla marketing tactics?📍[11:27]Marketing: Facebook groups, door hangers, t-shirts, etc📍[13:20]Marketing: Printed materials on doors & cars and spreading by word of mouth....📍[14:45]Differences between marketing a product and a service.... To market a product you have to get the product into as many hands as possible. This is also true with services. Influencers can help you spread your message.📍[16:56]Identifying influencers as your target clients.... You're looking for the sneezers who give referrals generously! 📍[18:27]https://get.nicejob.com/📍[18:58]FC4B $50📍[35:40]How to go from 3,000 to 1,000,000 units in sales in less than 3 years📍[36:23]Travis loves helping well-funded start ups📍[38:21]Travis says no more than he says yes📍[38:53]https://www.goodreads.com/book/show/641604.Purple_Cow📍[40:06]https://drinkboxt.com/📍[42:07]Travis offers to help be an entrepreneurial idea filter and will share his 4 month step-by-step process to help bring an idea to life.📍[43:27]Reach out to Travis at https://www.tumalogroup.com/📍[45:02]How to take a vision to a business to a lifestyle....📍[45:57]How Travis funds his travel addiction through his passions (pilot, captain, entrepreneur...)📍[52:51]Marketing Homework: Find a way to guerilla market your company.📍[55:01]Finance Homework: Go back to your why...📍[55:28]Systems Homework: Reach out to Travis if you need help troubleshooting a problem in your business📍[55:34]https://www.tumalogroup.com/ , 📍[56:22]People Homework: Think about what you were doing 5 years ago vs what you're doing now? And project 5 years in the future... How does that feel?📍[56:47]https://www.ted.com/.../simon_sinek_how_to_discover_your...📍[57:02]Travis's Homework: Do Good & Be Good!Quote of the day!“Don't sit and wait for the opportunities to come, get up and make them.” Madam C J WalkerResourceshttps://get.nicejob.com/Travis Rosbach - https://www.tumalogroup.com/ , https://drinkboxt.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas]https://www.goodreads.com/book/show/641604.Purple_Cow

Aaron Gaynor is the owner and CEO of Eco Plumbers, a residential plumbing company with a full range of eco-friendly products and services. Aaron has grown his business of green plumbers to a team of 165+, doing over 30 Million in gross revenue - with 22% net profit. He has won multiple awards and recognition for his work, including the 2013 National Green Plumber of the Year award from Green Plumbers USA and a Special Award for Leadership from Columbus CEO magazine. And enjoys inspiring others along his business journey.... from bankruptcy and living on his mom’s couch to reaching for his BHAG goal of 100 Million annual revenue with a target of 30% net profitability! Time Stamps:📍[6:42]Marketing: Who makes up EcoPlumbers Marketing team? What are their roles?📍[7:21]Marketing: LOVES having his marketing team in house because they really understand and love the brand.📍[8:05]Marketing: How to launch a new service?📍[9:54]Marketing: Leveraging his existing customer base for leads to launch a new service (outbound calls, emails, etc📍[12:57] Marketing: What are the costs to bring in a new client when launching a new service? Is there a better way to leverage your existing customer base?📍[15:21]nicejob.com📍[15:57]Coupon Code: FC4B📍[19:09]Aaron waited until he owned 15% of the market share before he added on a new service📍[21:45]Aaron explains his origin story📍[25:33]10 yr, 3 yr, and 1 yr plan📍[26:53]Next year 40 million, 3 yr 65 million. Adding HVAC next year📍[27:53]he is aiming for a 30%-40% growth rate on average📍[29:00]Aaron runs Traction EOS https://www.goodreads.com/book/show/22091581-traction📍[29:05]Aaron highly recommends reading Think & Grow Rich https://www.goodreads.com/.../30186948-think-and-grow-rich📍[30:29]Aaron's website has a menu of options on his "Offers" page... https://www.ecoplumbers.com/special-plumbing-offers.../📍[31:09]Your price, is your price. You set the net profit goal so that you can grow and take care of your people...📍[33:00]Being scared of pricing comes from the technician mindset - because you're not your ideal customer. No one should run a business that doesn't take care of yourself, your team and your community. Your company is worth it.📍[33:22]Aaron has a goal that 50% of his calls be booked online.📍[33:33]When was the last time you called to book a flight?!📍[35:19]What roadblocks do you have up to make it hard for people to do business with you?📍[38:31]People: He hopes for $200,000 in revenue per technician.📍[38:46]People: He has his own trade school with 20 people graduating...📍[40:37]People: His tradeschool runs for 16 weeks and the students get paid to go through the training, they have a guaranteed job at the end, and they get a brand new truck at the end of it...📍[41:20] People: He's building out referral relationships for apprenticeships, and recruiting straight out of high school.📍[44:30] People: Aaron sees EcoUniversity as a way to give back, and to keep recruiting for the trades...📍[47:21]People: Even if building company culture is hard and it's not perfect - just do it.📍[50:38]People: The importance of being open and transparent with his team about our shortcomings and struggles as a leader. A simple video owning how you have never led a team of this size, or never done this before but you're going to keep showing up📍[51:02]People: Culture as a feeling... and it's one of the hardest things to scale📍[51:22]People: As you get bigger - you get smaller - to keep that small family business feeling..📍[52:55]Marketing Homework: What is your current marketshare?📍[55:23]Finance Homework: Write down a 1 year, 3 year and 10 year goal📍[55:40]System Homework: R&D (rob & duplicate) an offers page for your company📍[56:48]People Homework: Take a pulse of your company culture. What is the feeling you get? Poor? Fair? Good? Excellent? Are you satisified, if not... Where are the holes?📍[57:28]Aaron Homework: Find your why! What are you doing this business for? Who are you doing it for? Do you get energy from your why?! Get back in touch with your why?📍[58:02]Own your goals... And figure out everything you need to do to grow into that goal..📍[58:33]Go get Knowledge. Create a Strategy. Execute.📍[59:25]Connect with Aaron on Linkedin or Email him at aaron@ecoplumbers.com"Quote of the week"Setting goals is the first step in turning the invisible into the visibleResources:Aaron Gaynor  with EcoPlumbersTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting DivasThink & Grow Rich by Napoleon HIllTraction by Gino WickmanNiceJob

Time Stamps:📍[7:59]Marketing: "Bringing in a Heart of Service to Your business"📍[10:27] Marketing: The importance of relationship marketing📍[11:13]Marketing: 60+% of people choose a contractor because they are referred by someone else.📍[12:54]Marketing: What would the responsibilities of a relationship marketer be and how can you afford it?📍[14:52]Marketing: Being intentional with your marketing and your customers.📍[15:37]Intentional Living📍[18:57]Finances: Talking Strategic Planning📍[19:21]Finance: Strategic Planning is the #1 thing a company should do. Devote 2 days to do next year's strategic plan📍[19:42] Finances: Doing some strategic planning leads you to be more intentional about your business growth📍[21:57]Step 1: Have someone else facilitate your strategic planning session📍[22:49]Step 2: Have a peer join your session to challenge your thoughts.📍[23:29]Bring in your goal numbers for the next year, then work backwards.📍[24:24]Start with why📍[26:17]Revisit your SMART goals (created from strategic planning session) at least quarterly📍[30:13]NiceJob📍[30:19]Discount Code: FC4B📍[31:10] Creating a culture of giving📍[31:47]Whatever you give seems to come back 10-fold.... "Kindness, money, time, respect, teamwork, etc"📍[32:08]Systems: R&D - Rob & Dublicate📍[35:04]Systems: Develop a contagious giving program... Inspired by the Gift of Heat - manufacturers love to serve your customers too - getting buy in from your employees - customers loved it!📍[35:59]Systems: What are Chris' time hacks? Teamwork makes the dreamwork📍[38:29]Systems: Systematize your giving... Include your team. Set a budget. Be intentional. Review the asks and decide on your recipients all at once. Create a strategy for your giving.📍[39:56]People: Anyone can be a leader. Anyone with influence is a leader and they can use it for good or not so good...📍[41:53]People: How we treat people matters....📍[43:02]The Dream Manager📍[45:05]People: As part of employee onboarding... Define what is important to them, help them create a vision board, how can you connect the dots from team members goals to company goals?📍[48:20]People: It doesn't take that much work as a leader to inspire your team to dream and to meet those dreams. But the impact on their lives will last a lifetime.📍[48:58] People: Your people won't remember your goals but they will remember how they felt will you helped them meet their goals! A win-win for everyone.📍[51:57]Its go time📍[54:01]Marketing Homework: Read Intentional Living by John Maxwell Intentional Living📍[54:25]Finance Homework: Schedule your Strategic Planning Session before year-end📍[54:58]Finance Homework: Read it's Go Time Its go time📍[55:26]People Homework: Read Dream Manager The Dream Manager📍[56:24]Message Fight Club 4 Business your mailing address if you'd like a free copy of "It's Go TIme" as a gift this Giving Tuesday from Chris Hunter"Quote of the week"“The best portion of a good man's life: his little, nameless unremembered acts ofkindness and love.”ResourcesChoosing a Life That Matters ,How Great Leaders Inspire Everyone to Take ActionNicejobThe Dream ManagerIt's Go-TimeRead IntentionalChris Hunter - ServicetitanTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas 

Marvin Salcido founded Salcido Lawn Care. Their services include lawn fertilization and weed control, pest control, weekly lawn mowing, sprinkler repair, and complete landscape maintenance.📍[4:48]Marketing: Marvin loves his Facebook Ads📍[5:00]Marketing: Branding is HUGE for him...📍[5:38]Marketing: How Marvin made Salcido Lawn a household name...📍[6:05]Salcido Green was born📍[9:03]Marketing: The power of getting your name out there. It's our responsibility to let our audience know what we do📍[16:04]Finance: When you upgrade your appearance it's easier to land jobs📍[17:15]Finance: Branding is expensive up front and your Acquisition Cost goes down...📍[18:13]Growth from 1.6mil to over 4mil this year📍[21:35] Systems: There are a lot of acquisitions happening right now.. He acquired a company that was twice as big as him.📍[21:52]Systems: How to merge 3 companies in one year📍[22:24]that time Marvin bought an organic gardening company 📍[22:59]It took Marvin almost 2 years to make a big acquisition📍[26:00]He had a strong company culture and he has always treated people like they want to be treated📍[28:17]How did he train new staff? He meshed the crews... This is the Salcido way. And kept preaching, "We are one company."📍[30:22]Only vital changes in month one📍[33:36]Treat people the way you want to be treated...📍[35:37]You will be more successful if you fight for your employees📍[38:55]He feeds his team at least once a quarter because he says the way to his guy's hearts is through their stomachs📍[39:20]He shows up and listens to his team. Asks them about their day/weekend/life is going...📍[41:02]Every single employee gets vacation pay, sick pay, retirement & life insurance📍[42:59]get.nicejob.com📍[43:15]Use coupon code FC4B for $50 off📍[43:44]Marvin celebrates birthdays systematically!📍[45:14]Marketing Homework: 10 minute exercise and picture yourself in traffic and you see your truck go by. Do you notice it? If you don't spend some time envisioning how you can change it📍[48:23]Finance Homework: How can you invest in your company with today's dollars to generate future income?📍[49:21] System Homework: Take a look around your market (it's a good time of year) to be talking to your competition about potential acquisition opportunities📍[50:58]People Homework: What element of surpise combined with an act of service can you do to engage with your team.📍[51:36]Send him a message to Marvin Salcido"Quote of the Week"Metaphorically, organizations are like vegetable gardens, where each capability is a different type of vegetable growing in the garden.Resourceshttps://get.nicejob.com/Marvin Salcido : salcidolawn.com Tay Meroni (Marketing) with Pure Pressure Washing Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters Michelle Myers (Systems) with Pink Callers Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Ryan Fox He's co-owner of Outback GutterVac of Duluth and Lights All Year. He lives in Cumming Georgia with his wife Alison and their 2 sons Jackson and Grayson. They’re about to celebrate 7 years together. His interest include spending time with his family, Barbecuing for them whenever he gets a chance. Ryan also enjoys watching College Football and Deer Hunting when he can find the time. Born and raised in Georgia he started his entrepreneurial journey at 11 years old mowing lawns and continued into high school and thereafter. He attended one year of college at North Georgia Tech. and decided he wanted to go back to working for himself full-time. In 2009 Ryan and Brett Mattison started F&M Outdoors, a tree removal and landscaping company. To supplement the slow months they decided to become a licensee of We Hang Christmas Lights.com in 2012. Ryan’s also a certified trainer for CLIPA (Christmas Lights Pro Association) He travels around the U.S. and trains people on how to start and run a successful Christmas light business. In 2015 Ryan and Brett became the 1st Franchisee of Outback Guttervac which specializes in gutter cleaning and power washing. In 2016 they decided to get out of the tree removal business and focus on power washing, gutter cleaning and Christmas lights. In 2019 they rebranded their lights company as Lights all Year so they could venture into more year round lighting. In 2021 They stared their newest business venture Concrete Coatings All Year. We specialize in Polyurea Full Flake floor coatings. [Time Stamps]📍[5:04]When to hire a marketing manager?📍[5:46]What should a marketing manager be in charge of? Content, Social Media, Giveaways, etc....📍[8:12]Automate, Delegate or Delete your Marketing Efforts... Ryan has delegated the other tasks so he can focus on the numbers...📍[9:43]Perfect position for an entry level marketing person and a win win for everyone - experience for them and fresh ideas for you📍[12:34]When to start Christmas Light Marketing? Lead flow opens November 1st for a newbie - so be sure to start your marketing at the end of the August.📍[12:43]Commercial contracts are usually awarded by May for Christmas Lights📍[13:22]TONS of volume - Ryan had 100 email leads this weekend alone.📍[14:22]https://get.nicejob.com/📍[14:33]Coupon Code of FC4B for $50 off📍[19:21]Christmas lights is a popular add on service for lawn care businesses, as well📍[24:35]https://clipawebsite.com/📍[24:29]Ryan's minimum for Residential Christmas Lights is currently at $1500 but he is considering up it to $2000📍[25:57]How do you structure the finances when you are running multiple businesses?📍[33:14]Shutting down a business - he sold the equipment, got paid royalties for the calls that came in, and he couldn't pay himself for 6 months...📍[35:36]Different CRM for each business...📍[35:58]Same CSR for all businesses....📍[36:11]20 phone lines coming in...📍[37:19]He is constantly iterating and evolving the systems...📍[38:38]He has learned to love to delegate📍[40:09]How does Ryan make sure that everyone is doing what they're supposed to be doing?📍[40:43]Ryan switched to Production Pay to tie everything back to KPIs📍[41:48]Don't track things that you don't care about...📍[42:52]How to control quality after switching to production pay?📍[44:53]The importance of team culture...📍[47:16]The importance of transparency of complaints & quality scores...📍[48:09]It's called a bonus for a reason... 📍[48:35]Hiring through Facebook!📍[51:16]Giving teams the power to give themselves a raise📍[52:46]The owner should NEVER feel resentful about writing a paycheck📍[57:09]Lots of culture ideas and fun team events...📍[57:30]Serving your employees vs them serving you📍[58:39]Take good care of your employees📍[59:11]You don't build a business, you hire employees that will build a business for you...."Quote of the Week"No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it. -jack welchResourceshttps://get.nicejob.com/Ryan Fox : https://clipawebsite.com/ Tay Meroni (Marketing) with Pure Pressure Washing Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters Michelle Myers (Systems) with Pink Callers Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Sean McCormick has over 10 years of experience leading teams building successful cloud and mobile software products. He started his first cloud software company while still in undergrad at Northwestern and hasn't looked back since. He's an odd combo of a tech nerd who loves the outdoors - fly fishing especially.Time Stamp📍[1:22]Sean with SingleOps is with us this week...📍[2:01]https://singleops.com/📍[6:06]Sean tells us about his Sales System📍[9:46]The faster you get an estimate in front of a customer, the more likely you will be able to sell them....📍[17:33]What are your favorite finance KPIs📍[19:13]What is your close rate as a percentage? What is your percentage of estimates? What is your percentage of dollars sold?📍[20:37]How does your close rate stack up against the industry standard?📍[21:07]Industry Report from Single Ops: https://14m3kr46uvto2sgb2x4b55by-wpengine.netdna-ssl.com/...📍[22:06]Do you know your average ticket? Do you know your average ticket for your one-time job verses recurring jobs?📍[24:54]What is the average time it takes for you to receive payment? (accounts receivable - AR)📍[30:06]Empowering teams with Speed & Efficiency to make teams more successful📍[30:43]Common Plugins to CRMs are lead aggregators📍[31:42]How Sean is seeing technology is being embraced in the Green Industry📍[37:54]Renewal time is a perfect time for upsells📍[38:45]Martha asks Sean about Single Ops' own company culture📍[41:09]Using a NPS internally with your staff - your ENPS📍[42:08]Single Ops improved health insurance benefits and converted to an employee owned business model to improve their employee satisfaction in just 6 months...📍[43:52]https://www.goodreads.com/.../6828896-delivering-happiness📍[47:04]The act of showing you are listening to your team really does make a difference for you and them...📍[49:02]https://www.goodreads.com/.../39286958-measure-what-matters📍[51:40]get.nicejob.com📍[52:02]Use coupon code FC4B for $50 off NiceJob📍[52:45]https://m.facebook.com/fightclub4business/groups📍[55:10]Check out Single Ops https://singleops.com/📍[56:48]Systems Homework: check out https://ally.io"Quote of the Week"Company Culture is the Backbone of any Successful Organization -Gary Vaynerchuk Resources https://14m3kr46uvto2sgb2x4b55by-wpengine.netdna-ssl.com/... , https://www.goodreads.com/.../6828896-delivering-happiness , get.nicejob.com , https://m.facebook.com/fightclub4business/groups Sean McCormick with https://singleops.com/ , Tay Meroni (Marketing) with Pure Pressure Washing Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters Michelle Myers (Systems) with Pink Callers Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Sara Thompson owns phClean which has been in business for 15 years. They have two locations in central Iowa, and 60 Full time equivalent staff. phClean specializes in residential cleaning, with some university sorority cleaning and commercial as well. Kindness and Respect are their most important core values. Sara loves traveling in general, and getting together virtually and in person with other service business owners, who are like family to her now.Time Stamps: 📍[0:09]https://www.eventbrite.ca/.../service-business-meetup... 📍[10:37]Marketing: The importance of branding (hear about how Sara chose her brand colors to make them unique) 📍[11:27]Marketing: Why you might want to broaden your branding to open up to a wider community 📍[16:16]Finances: She delegated Phones first 📍[18:36]Finances: She delegated finances next and that was her favorite thing to delegate 📍[19:46]Finances: She did an analysis of her market, and saw her growth slowing so she preemptively started looking at new locations 📍[23:19]Finances: Budgeting for a new location - she set the profitability goals and it took 2 years to break even 📍[26:21]Finances: She looks at 2 separate P&Ls each month to make sure she's got good data for each branch. 📍[30:00] Finances: Her new branch is grossing nearly 2 million in less than 6 years 📍[30:54]Finances: Check out the company that Sara used to help navigate new tax credit opportunities. https://www.hiretech.com/solutions/technical-tax-incentives 📍[32:46]Systems: How Sara balances a balances between systems & people to continue curating an excellent customer experience 📍[33:14]Systems: Sara has 1 FT Office person for every 100 recurring clients 📍[34:14]Systems: Sara's CRM is Service Autopilot: https://www.serviceautopilot.com/ 📍[35:25]Systems: Sara uses Quality Driven to ensure her team's Quality... https://qualitydrivensoftware.com/ 📍[37:07]Systems: How/why phClean uses live chat on their website 📍[37:44] People: What was the sweet spot when staffing got easier? 📍[38:05]"There are always different kinds of hard." Sara Maria Thompson 📍[39:26]People: What is your most successful program around people. 📍[40:36] People: Promoting with "Trainer" title - as a career ladder elevation of status and an opportunity to earn more 📍[44:33]People: Giving the trainers a different uniform to show the elevated status. 📍[45:08]Check out NiceJob https://get.nicejob.com/ 📍[45:29]An awesome plug and play automated review system 📍[46:10]https://get.nicejob.com/ Coupon Code FC4B for $50 off 📍[47:44]People: Run a review contest with your staff to help encourage more reviews for your company and some more cash in your employee's pockets before the holidays... 📍[49:33]Private Facebook Group for help and accountability with homework: https://www.facebook.com/groups/fightclub4business 📍[51:32]Marketing Homework: Take a look at your branding 📍[52:04]FInance Homework: Look at how your existing growth trajectory looking? 📍[53:11]Systems Homework: What is your breakeven point for an office person 📍[53:42]People Homework: Build a career ladder to give employees an opportunity to elevate their position within your company 📍[54:29]Sara's Homework: Look at ways to pull yourself out of your business and more about your company as a whole 📍[58:12]Quote of the Week: "Time isn't the main thing it's the only thing" Miles Davis"Quote of the Week"Time isn't the main thing. Its the only thing- Miles DavisResources: https://www.eventbrite.ca/.../service-business-meetup...https://qualitydrivensoftware.com/ , https://www.hiretech.com/solutions/technical-tax-incentives , https://get.nicejob.com/ , Sara Thompson - https://www.facebook.com/phClean  Sara Maria Thompson , https://www.serviceautopilot.com/ ,Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas