Ryan Fox He's co-owner of Outback GutterVac of Duluth and Lights All Year. He lives in Cumming Georgia with his wife Alison and their 2 sons Jackson and Grayson. Theyโre about to celebrate 7 years together. His interest include spending time with his family, Barbecuing for them whenever he gets a chance. Ryan also enjoys watching College Football and Deer Hunting when he can find the time. Born and raised in Georgia he started his entrepreneurial journey at 11 years old mowing lawns and continued into high school and thereafter. He attended one year of college at North Georgia Tech. and decided he wanted to go back to working for himself full-time. In 2009 Ryan and Brett Mattison started F&M Outdoors, a tree removal and landscaping company. To supplement the slow months they decided to become a licensee of We Hang Christmas Lights.com in 2012. Ryanโs also a certified trainer for CLIPA (Christmas Lights Pro Association) He travels around the U.S. and trains people on how to start and run a successful Christmas light business. In 2015 Ryan and Brett became the 1st Franchisee of Outback Guttervac which specializes in gutter cleaning and power washing. In 2016 they decided to get out of the tree removal business and focus on power washing, gutter cleaning and Christmas lights. In 2019 they rebranded their lights company as Lights all Year so they could venture into more year round lighting. In 2021 They stared their newest business venture Concrete Coatings All Year. We specialize in Polyurea Full Flake floor coatings.
[Time Stamps]
๐[5:04]When to hire a marketing manager?
๐[5:46]What should a marketing manager be in charge of? Content, Social Media, Giveaways, etc....
๐[8:12]Automate, Delegate or Delete your Marketing Efforts... Ryan has delegated the other tasks so he can focus on the numbers...
๐[9:43]Perfect position for an entry level marketing person and a win win for everyone - experience for them and fresh ideas for you
๐[12:34]When to start Christmas Light Marketing? Lead flow opens November 1st for a newbie - so be sure to start your marketing at the end of the August.
๐[12:43]Commercial contracts are usually awarded by May for Christmas Lights
๐[13:22]TONS of volume - Ryan had 100 email leads this weekend alone.
๐[14:22]https://get.nicejob.com/
๐[14:33]Coupon Code of FC4B for $50 off
๐[19:21]Christmas lights is a popular add on service for lawn care businesses, as well
๐[24:35]https://clipawebsite.com/
๐[24:29]Ryan's minimum for Residential Christmas Lights is currently at $1500 but he is considering up it to $2000
๐[25:57]How do you structure the finances when you are running multiple businesses?
๐[33:14]Shutting down a business - he sold the equipment, got paid royalties for the calls that came in, and he couldn't pay himself for 6 months...
๐[35:36]Different CRM for each business...
๐[35:58]Same CSR for all businesses....
๐[36:11]20 phone lines coming in...
๐[37:19]He is constantly iterating and evolving the systems...
๐[38:38]He has learned to love to delegate
๐[40:09]How does Ryan make sure that everyone is doing what they're supposed to be doing?
๐[40:43]Ryan switched to Production Pay to tie everything back to KPIs
๐[41:48]Don't track things that you don't care about...
๐[42:52]How to control quality after switching to production pay?
๐[44:53]The importance of team culture...
๐[47:16]The importance of transparency of complaints & quality scores...
๐[48:09]It's called a bonus for a reason...
๐[48:35]Hiring through Facebook!
๐[51:16]Giving teams the power to give themselves a raise
๐[52:46]The owner should NEVER feel resentful about writing a paycheck
๐[57:09]Lots of culture ideas and fun team events...
๐[57:30]Serving your employees vs them serving you
๐[58:39]Take good care of your employees
๐[59:11]You don't build a business, you hire employees that will build a business for you....
"Quote of the Week"
No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it. -jack welch
Resources
Ryan Fox : https://clipawebsite.com/
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas