Fight Club 4 Business

Tay, Meaghan, Michelle & Martha
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Oct 25, 2021 โ€ข 1h 4min

E:76 Michael Draper

Safety Talk with Michael DraperJoin us for this week's of Fight Club 4 Business talking all things safety in the workplace...Michael Draper, has spent the last 25 years in and around the window cleaning and pressure washing industries. He has owned a successful company in Central IL that provided window cleaning and pressure washing services in the areas of store front, residential, mid-rise and high rise buildings. He has been heavily involved with the IWCA for many of those years even serving on the board of directors for a brief time and being certified by the IWCA as a Rope Descent Specialist. Michael also worked for a safety distributor helping companies not only select but also train employees on the proper use of safety equipment. Recently, he is an authorized anchor inspector and authorized trainer for several fall protection manufacturers as well as an approved trainer of the IWCA. Michael also serves as the Director of Education and Compliance for the PWNA.Time Stamps: ๐Ÿ“[5:23]Marketing: How to talk about the importance of safety publicly? ๐Ÿ“[5:52] "No one leaves their house in the morning saying.... I think today is a good day for an accident." Michael Draper ๐Ÿ“[8:17]Get you Job Hazard Analysis (JHA) done during the bidding and present it with the estimate and it will help as a safety tool ๐Ÿ“[9:16]Marketing: Embedding safety in your sales process as a differentiator doesn't have to be time consuming. Most of the job hazards repeat. ๐Ÿ“[9:52]Mike can do a JJ in less than a minute... ๐Ÿ“[11:46]Being an OSHA compliant company is a great differentiator when it comes to sales and can easily increase your average ticket with a few little tweaks... ๐Ÿ“[13:35]Check out NiceJob: https://get.nicejob.com/ ๐Ÿ“[13:47]Coupon Code FC4B for $50 off ๐Ÿ“[19:03]Making safety easy to implement in your business as a system ๐Ÿ“[19:45]Business owner's don't want tasks. They want ready-made safety training. Look for a pre-built safety program if that's you. ๐Ÿ“[25:09]https://www.osha.gov/laws.../regulations/standardnumber/1910 ๐Ÿ“[27:58]How & why did you decide to create an app? ๐Ÿ“[29:29]In the Mobile Service world... 1-2 people in a vehicle working at different job sites which it makes it harder to implement & enforce safety... The app makes it easier to control the safety programming. ๐Ÿ“[30:28]Do you have a system for pre-safety inspections (vehicle, equipment, ladders, etc) ๐Ÿ“[33:09]5 Pillars of Safety ๐Ÿ“[34:27] 6 Pillars of Safety: 1. The Safety Manual 2. Online Training 3. JHA 4. Weekly Safety Meetings 5. PreWork Inspections 6. Safety Enforcement ๐Ÿ“[37:28]Company Culture of having your head in the sand as opposed to enforcement ๐Ÿ“[38:09]"You have a responsibility as an employer to keep your employees safe" Mike Draper ๐Ÿ“[40:35]How are you incentivizing your employees to be safer and engage in your safety culture ๐Ÿ“[43:00]Identifying & Fixing Victim Mentality within your team by holding them accountable with consequences & rewards ๐Ÿ“[44:38]"Creating an overall message that we "care about you," "we need you," your life is important to us" ๐Ÿ“[47:00]Culture: You can build a career ladder that incorporates safety ๐Ÿ“[53:05]https://www.facebook.com/fightclub4business/groups/... ๐Ÿ“[53:58]Marketing Homework: Start talking about your safety systems in your marketing & sales ๐Ÿ“[56:49]Finance Homework: What's the cost of safety in your company? What's the time cost saving to being proactively safe? ๐Ÿ“[57:48]Systems Homework: Check out Michael's Expert Safety Program https://expertsafetyservices.com/ ๐Ÿ“[58:41]People Homework: Look at your career ladder - do you have safety requirements included in the career path with data driven requirements... ๐Ÿ“[59:25]Mike's homework: Go to https://expertsafetyservices.com/ and "Become a Safety Advocate" to get a free 7 day trial.... Create and download a FREE safety manual! ๐Ÿ“[1:02:11]IWCA convention: https://www.iwca.org/early-early-bird-open-for-the-2022.../ ๐Ÿ“[1:03:41]https://www.eventbrite.ca/.../service-business-meetup..."Quote of the day"Safety isn't expensive, its priceless. -Jerry Smith.Resources:Check out NiceJob: https://get.nicejob.com/https://www.osha.gov/laws.../regulations/standardnumber/1910https://www.facebook.com/fightclub4business/groups/...Michael Draper: https://expertsafetyservices.com/ , IWCA convention: https://www.iwca.org/early-early-bird-open-for-the-2022.../ , https://www.eventbrite.ca/.../service-business-meetup...Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
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Oct 18, 2021 โ€ข 1h 2min

E:75 Q3 Wrap up and Q4 goals with the Fight Club 4 Business"

Wrap up and Q4 goals with the Fight Club 4 Business"Minuet Marker ๐Ÿ“[4:18]Marketing: Review Q3 and evaluate how things went and make tweaks for 2022. ๐Ÿ“[5:47]Marketing: Make sure you have a social media calendar set up ๐Ÿ“[24:55]Systems: Systems are constantly evolving... ๐Ÿ“[26:31]Systems: Random tasks - how to take the person out of the middle of technology systems... ๐Ÿ“[31:35]Create a Zap to automate your social media posts & quarterly reviews.... Pull out Start Date & Birth Date - First & Last Name - use a zap to trello or your calendar... ๐Ÿ“[49:22]Employee Management: Defining your ideal internal customer for an employee... ๐Ÿ“[50:31]https://hirewho.co ๐Ÿ“[50:47]https://pipehirehrm.com/ ๐Ÿ“[51:54]https://wootrecruit.com/ ๐Ÿ“[52:15]https://yourblueskies.com/recruitingservice/ ๐Ÿ“[53:00]https://www.bamboohr.com/ ๐Ÿ“[57:24]https://get.nicejob.com/"Quote of the day"Automation is solving the problem once and then putting it on autopilot-Michael HyattResourceshttps://hirewho.co , https://pipehirehrm.com/ , https://wootrecruit.com/ , https://yourblueskies.com/recruitingservice/ , https://www.bamboohr.com/ , https://get.nicejob.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
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Oct 11, 2021 โ€ข 1h 2min

E:74 Debbie Sardone

Debbie Sardone turned a cleaning job into a four million dollar cleaning empire. After building one of the largest maid services in the country, Buckets & Bows Maid Service, Inc., she began training other cleaning business owners as well. She now has the #1 Residential Cleaning Business Academy in the world, CLEANING BUSINESS FUNDAMENTALS. Debbie also owns SPEEDCLEANING.COM and manufactures her own line of non-toxic cleaning products, and she is the founder of the nonprofit, Cleaning For A Reason, which has risen to national prominence and has provided free house cleaning services to over 40,000 families with cancer. Debbieโ€™s been featured on Fox & Friends, Oprah, Readerโ€™s Digest, Today.com, Yahoo! News, as well as, dozens of other local and national media.Time Stamps: ๐Ÿ“[8:10]โ€‹What is the backup plan to communicate with customers if Facebook goes down again? ๐Ÿ“[8:15] โ€‹Own your data ๐Ÿ“[10:47]It takes 7-10 touches for someone to want to do business with me... ๐Ÿ“[15:31] How much revenue can one A player generate for your business? ๐Ÿ“[16:44] โ€‹In residential cleaning business industry, the average A player can generate $55-60K per person, per year ๐Ÿ“[25:17] โ€‹Annual Revenue/# Service Techs = your AVERAGE revenue generated per person ๐Ÿ“[26:42]What does the timeline for growth between 1 Million and 2 Million look like? ๐Ÿ“[27:50]โ€‹https://get.nicejob.com/ ๐Ÿ“[29:16]The transition from Office Manager to COO - looking for a visionary and an integrator.... ๐Ÿ“[31:24]When Debbie incentivized her new COO GENEROUSLY - she's experiencing 30% growth... ๐Ÿ“[32:33]Your Overhead doesn't really change between 1 million and 2 million so the profit is easier to scale ๐Ÿ“[33:09]Debbie Teaches... How to Attract & Retain A players? How to get rid of C players quickly & easily ๐Ÿ“[34:02]โ€‹She has a signature system to incentivize those A players called "Empowered Pay" ๐Ÿ“[35:20]โ€‹Debbie is helping people build an empire not a job! ๐Ÿ“[38:25]โ€‹When you know your core values it becomes easier to give everyone around you the same opportunities... ๐Ÿ“[39:34]Your job is to give the opportunity - it's your staff's job to either take it or not... ๐Ÿ“[40:04]Let them choose if they want to take the raise or decline it... ๐Ÿ“[40:23]โ€‹Do they want to take the path up or the path out... ๐Ÿ“[42:19]โ€‹How does Debbie recognize her A players outside of financial incentives? ๐Ÿ“[43:08]โ€‹Retaining employees starts with how you keep them after you onboard them... ๐Ÿ“[44:50]There are no knuckleheads that last 3 years.... So those that make it 3 years - they get promoted to "co-owner" ๐Ÿ“[45:49]They get "brag" pins quarterly for perfect attendance, quality scores, etc... And they hand them out at quarterly meetings publicly ๐Ÿ“[46:44]โ€‹Debbie invests in Personal Development Training on a quarterly basis ๐Ÿ“[47:14]โ€‹https://www.goodreads.com/book/show/4... ๐Ÿ“[49:34]The poop sandwich works ok one-on-one but has no business in a team meeting ๐Ÿ“[51:06]โ€‹https://www.issashow.com/en/register.... ๐Ÿ“[53:59]โ€‹Marketing Homework: What's the back up plan to social media ๐Ÿ“[54:15]โ€‹Money Homework: What is the dollar value of an A player with your company? ๐Ÿ“[54:44]โ€‹Systems Homework: How can you attract a COO to your company? ๐Ÿ“[55:54]โ€‹People Homework: How can you make your people feel special and elevate them? ๐Ÿ“[56:44]โ€‹Debbie Sardone, "Knowledge without action is useless" ๐Ÿ“[58:52]Debbie Homework: Make a list of all of your employees and rank them - What percentage of your company are A players? Then decide how to either move those B & below either up or move them out... ๐Ÿ“[59:57]โ€‹debbiesardone.com ๐Ÿ“[1:00:11]โ€‹cleaningbusinessfundamentals.com ๐Ÿ“[1:00:43]โ€‹https://www.cleaningbusinessfundament..."Quote of the day"Fight for the things that you care about , but do it in a way that will lead others to join you -Ruth Bader GinburgDebbie Sardone - debbiesardone.com , https://themaidcoach.com/ ,cleaningbusinessfundamentals.com , โ€‹https://www.issashow.com/en/register...., โ€‹https://get.nicejob.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
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Oct 4, 2021 โ€ข 47min

E.73 Chris Thacker

Chris started mowing lawns at the age of 12 and has since grown that business into one that is a leader in residential and commercial urban property gardening, lawn mowing and snow removal.Show Minute Markers: ๐Ÿ“ [3:59] Marketing: Having compelling copy on your website ๐Ÿ“[4:21] Marketing: Recapturing past clients as your business grows and develops ๐Ÿ“[4:38]Marketing: What are Chris' favorite marketing avenues? ๐Ÿ“[5:12] Marketing: The power of branding. Everything is purple! ๐Ÿ“[7:08]Marketing: Mostly selling additional services to existing customers and then focusing their sales on bigger accounts (property managers) ๐Ÿ“ [12:09]Chris has routes that are traveled by bikes! Which was started when he was 15 and he was not able to drive yet! ๐Ÿ“ [13:37]By having bike routes he is able to hire employees that do not have driver's licenses and elevate them through the company. ๐Ÿ“ [15:25]Has found an environmentally friendly solution to his most dense routes! ๐Ÿ“ [19:31] Systems: How to tier your services? ๐Ÿ“[20:50] Systems: give your clients an opportunity to "game" your own system  ๐Ÿ“ [21:08]Systems: Transforming your "shop" to a "SERVICE CENTER" ๐Ÿ“ [21:34] "Process not perfection" Chris Thacker ๐Ÿ“ [23:53]Organizing the Kai-Zen way ๐Ÿ“ [24:10] Read the Toyota Way https://www.goodreads.com/book/show/161789.The_Toyota_Way ๐Ÿ“ [26:31]Systems: Prepping for your seasons - always looking ahead ๐Ÿ“ [27:47] People: The value of having your employee avatar dialed in and balancing what do they want and what do I need? ๐Ÿ“ [28:35]People: How to create a good place to work ๐Ÿ“ [28:49]"We're on the verge of a blue collar revolution" Chris Thacker ๐Ÿ“ [29:56]People: Our target employees are not aware of career opportunities like this because it's not what we'd typically consider a solid year-round career. ๐Ÿ“ [30:26]People: The importance of listening to your employees well... ๐Ÿ“ [31:18]People: Listen to what people want and what they need? Then pivot to respond to those wants & needs... ๐Ÿ“ [33:57] Being able to adjust and pivot is one of their core values.... ๐Ÿ“ [34:39]"My business stopped being about me a long time ago" Chris Thacker (employer of 100+ awesome people in the winter) ๐Ÿ“ [37:10]Marketing Homework 1: What is your story? How can you incorporate that into your marketing? ๐Ÿ“ [38:14]Marketing Homework 2: Take a look at your client list for one season and incorporate them into your services offered in "off-season" ๐Ÿ“ [42:14]Systems Homework: Read the Toyota Way: https://www.goodreads.com/book/show/161789.The_Toyota_Way ๐Ÿ“ [43:21]People Homework: Are you actively listening to your employees? Think about the problems your employees are often facing, listen to them, and help your team solve that problem... ๐Ÿ“ [45:07]Finance Homework: Look at your branding (specifically with your work vehicles) what feelings are your customers getting when you show up to a job? ๐Ÿ“ [46:12]โ€œComing together is a beginning, staying together is progress, and working together is success.โ€ Henry Ford -Chris' company: https://mowitall.com/-Quote of the day "Coming Together is a Beginning. Keeping Together is Progress. Working Together is Success. - Henry FordResourcesChris' company: https://mowitall.com/Read the Toyota Way: https://www.goodreads.com/book/show/161789.The_Toyota_WayTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
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Sep 27, 2021 โ€ข 53min

E:72 Danny Kerr

Danny Kerr is one of North Americaโ€™s top contracting thought-leaders, assisting hundreds of entrepreneurs every year to build kick-ass, profitable businesses. Hyper-focused by his desire to do better, be better, he started his own contracting business when he was just a teen and by the age of 20 he was leading a franchise company where in just one year he grew sales by 225%. In 2015, he co-founded Breakthrough Academy as a way to open horizons for other contracting entrepreneurs. Breakthrough Academy works with over 400 contractors across the continent, managing over $1.2 billion worth of revenue, and was rated Canadaโ€™s 106th fastest growing company by The Globe and Mailโ€™s Report on Business in 2020; BTAโ€™s third consecutive year on the national growth list.Show Minute Markers:๐Ÿ“ [7:03] Marketing: From a systems perspective how do you build out a marketing plan?๐Ÿ“[8:08]Marketing Strategy: What are the traits of the fish we're trying to attract? Where are they hanging out? What type of lure to bring them in? What type of system to capture them?๐Ÿ“[8:25]Marketing Strategy: Then using analytics to drive decisions...๐Ÿ“ [15:25]Finances: Why do you start with the money and numbers first?๐Ÿ“[20:01]KPI Spreadsheet is gamified๐Ÿ“[22:13]Finances: let's talk budgets!๐Ÿ“ [22:53]Start with net profit. What do you want to make? Then reverse engineer the plan to get that amount๐Ÿ“[25:29]Every number in the budget needs a story attached๐Ÿ“[26:34]Systems: Step 1 - understand what the goal actually is?๐Ÿ“[26:52]Systems: Breakdown numbers to weekly goals...๐Ÿ“[27:11]Systems: What's your org structure based on numbers...๐Ÿ“ [29:07]Systems: Give your people the number.. pivot from boss to coach๐Ÿ“[29:37]Systems: Step 1 - get out of the paper... set up software and communication...๐Ÿ“[33:18]Systems: Get a CRM and Financial Tracking System๐Ÿ“[34:22]Systems: General CRM - Jobber https://getjobber.com/start/๐Ÿ“[36:36]If you have bigger average tickets check out Job Nimbus... https://www.jobnimbus.com/๐Ÿ“[37:37]Systems: Do a time audit... Note everything you do in a week - circle the tasks that are taking the highest time consumption and are lowest value then delegate it, automate it or delete it....๐Ÿ“[38:05]People: When people are a million plus - what people problems could these people have?๐Ÿ“[39:37]People: Tips on how to transition a good technician to a good leader๐Ÿ“[39:41]Employees want and need stability๐Ÿ“[41:03]People: Start with the Org Structure tied back to KPIs and accountability๐Ÿ“[41:25]Everyone's job should have a number they need to hit attached and that is the employee agreement๐Ÿ“[41:40]People: Bake your owner expectations into your employee employment agreements...๐Ÿ“[42:57]Be sure to include deliverables in your employment agreements...๐Ÿ“ [43:57]People: Hire for personality - not skill... You can train skill๐Ÿ“[49:55]Danny has some epic resources available for FREE๐Ÿ“[50:02]Check out Danny's templates here: https://www.btacademy.com/contractor-quick-tools/๐Ÿ“[50:57]btacademy.com๐Ÿ“[53:12]https://qualitydrivensoftware.com/2022-conference/Quote of the day The day before something is a breakthrough, itโ€™s a crazy idea.-Peter DiamandisResourcesDanny Kerr - https://www.btacademy.com/ & https://www.btacademy.com/contractor-quick-tools/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
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Sep 20, 2021 โ€ข 35min

E:71 Lindsey Kirchner

Lindsey is the Customer Experience Manager at the Contractor Sales Academy. She loves sharing her wisdom with contractors who she supports every day at CSA.Show Minute Markers:๐Ÿ“[8:25] Who has implemented Marcus Sheridan's "They Ask, You Answer" videos on their website?๐Ÿ“[10:13] On a scale 1-10, how good is your team at educating your client/lead on what to expect?๐Ÿ“[11:45] Oooh...5 step sales script role play. Who does something similar with their team?๐Ÿ“[18:29]Have consistent weekly meetings with your management team to decrease communication problems๐Ÿ“[20:57]How are you incentivizing your sales team? Do your salesmen/saleswomen have the opportunity for up-selling and bonuses ?๐Ÿ“[24:33]Have your sales team by very clear about your process and what to expect when working with your company. Don't promise the moon just to make the sale!๐Ÿ“[28:45]Marketing Homework: Get 5 "They Ask, You Answer" videos up on YouTube, Social Media, and your Website๐Ÿ“[29:33]Finances: Get your people trained and comfortable talking about pricing.๐Ÿ“[31:37]Systems Homework: Get a weekly management meeting scheduled, if you do't do that already.๐Ÿ“[33:09]People Homework: Consider a sales incentive program, but be sure to balance with a metric ensuring client retention. This is to avoid selling with false promises in order to make the sale.๐Ÿ“[33:41]Lindsey's Homework: What is your customer's why?Quote of the weekThe Question you ask are more important than the things you could ever say-Thomas FreeseResourcesLindsey Kirchner https://contractorsalesacademy.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
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Sep 13, 2021 โ€ข 45min

E:70 Dan Dowdy

Today we welcome Dan Dowdy..... the owner of Built For The Trades, Dan's team of plumbing, HVAC, and electrical industry experts has come together to help you reach your business goals and achieve the success youโ€™ve always dreamed of. We are proud to be tradesmen and women, we believe in hard work, we are committed to serving the members of our community, we are men and women of integrity, we hold ourselves accountable, and we always strive for progress.Show Minute Markers:๐Ÿ“[5:32] Where to start with Marketing?๐Ÿ“[5:39] How to focus on retention?๐Ÿ“[7:48] Dan's Top Marketing Tips: Email Marketing, Engaging on Social Media, Using stickers to remind your client's who their "guy/gal" is and what their phone number is...๐Ÿ“[8:26]  The value of the customer service phone call...๐Ÿ“[11:55] They say timing is key... minimum emails 1x per month... Textmagic for seasonal communication.... Sendjim ties back into high quality touches with your clients like gifts & thank you cards.๐Ÿ“[14:53] When prepping for sale of your business you want to first look at customer retention and second being your systems!๐Ÿ“[16:47]  How can you bring recurring/memberships of customers to service business?๐Ÿ“[18:55] Customer Membership Program:1. Make it easy!2. Choose your length of time for the membership.3. Add special member only perks! (Example: Warranty, Annual Inspection)๐Ÿ“[20:56] When looking at Systems... Dan recommends Vision Statement, Mission Statement & Core Values๐Ÿ“[21:19] "Core Values + Accountability = Your Company Culture" Dan Dowdy๐Ÿ“[24:27]  Are background checks a good way to bring comfortability for your clients?๐Ÿ“[25:16] Vision First. Money is Second. Then Marketing. Build a system around customer service.๐Ÿ“[28:03] How do you highlight your team and how qualified they are?๐Ÿ“[28:54] Bringing professionalism back to the trades.๐Ÿ“[30:43]  It's important to start with the basics...1. How do you look?2. How's your Personality?3. Do you have Integrity?4. What's your Timeliness?5. Are you over-communicating๐Ÿ“[32:42] Remembering the importance of making your clients feel comfortable.. Quote of the week: " From what we get, we can make a living. What we give however, makes a life." - Arthur Ash ResourcesDan Dowdy with Built for the TradesTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divasc
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Sep 6, 2021 โ€ข 1h 4min

E:69 Ellen Rohr

Ellen nearly sank her husbandโ€™s plumbing company after his partner died unexpectedly. Boy was she humbled! It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. In desperation, Ellen figured out how to make lots of money and turned the business around. She inspires thousands, in workshops, presentations and online, to make business un-complicated and live life un-leashed. Ellen is also a successful franchisor, helping launch a plumbing franchise to 47 locations and $40 million in sales in under 2 years. Now, she is the CCO of ZOOM DRAIN Franchise Company, LLC. She is a columnist for Huffington Post, PHC News, Springfield Business Journal and an โ€œin the trenchesโ€ contributor to many business and trade magazines. Ellen is a popular, high-energy TV Celebrity who has been on over 150 news programs, encouraging people to make their own money.Show Minute Markers:๐Ÿ“[10:06] Marketing: How to tackle a marketing plan in less than 2 hours?!๐Ÿ“[10:50] Marketing: Key points to building a marketing plan๐Ÿ“[12:19] "Stop procrastinating... set the timer and get it done!" Ellen Rohr๐Ÿ“[13:46] Marketing: Spend some money, make some mistakes and figure out what's working and what's not working... you'll get over the "fear"๐Ÿ“[14:53]  Marketing: Set a budget... Their franchisees are required to spend a significant amount of money on Marketing the first couple of months to successfully launch their business๐Ÿ“[15:16] Marketing: Start with Referral marketing and when you're ready formalize it...๐Ÿ“[15:37] Marketing: Ellen's #1 lead source are other contractors๐Ÿ“[16:40] Marketing: You have to be willing to test the waters - there are no guarantees...๐Ÿ“[17:45] Marketing: What "touches" do you have in place to get in front of your customers 7-10 times so that they'll buy?๐Ÿ“[18:12] Marketing: When was the last time you reviewed your Marketing plan?๐Ÿ“[20:01] Marketing: How many calls per lead source?๐Ÿ“[20:12]  Marketing: What is the cost per lead?๐Ÿ“[25:20] Finances: Are you priced correctly?๐Ÿ“[25:55]  Finances: If you price right, everything else will be fine...๐Ÿ“[32:25] Finances: If you don't want to do the math... If you don't want to read the book.... TRIPLE your prices!๐Ÿ“[33:08]  Systems: Do you have a notebook?๐Ÿ“[33:24] Systems: Get it out of your head?๐Ÿ“[34:20] Systems: Building a binder that is the heartbeat of your business....๐Ÿ“[36:50] Systems: The two things of your business you as the owner CANNOT delegate are the Vision of the Company & the Responsibility of the Money๐Ÿ“[39:14] Systems: Tell me about your operations manuals...๐Ÿ“[39:41] Systems: Michelle uses Trello as the dashboard of the businesses she supports...๐Ÿ“[40:40] Systems: Everything that is on paper - I own because no one else can see it....๐Ÿ“[43:08]  People: The conversation you have to have when your sales people aren't converting๐Ÿ“[43:32]  People: How to have hard conversations with your people?๐Ÿ“[44:27] People: If you're struggling with a person's performance - how do you have that difficult conversation?๐Ÿ“[44:53] People: Ellen never talks about attitude... She's a behaviorist๐Ÿ“[45:42] People: Focus on the behaviors that are going to help your team members win...๐Ÿ“[47:26]  People: Ellen doesn't give "poop" sandwiches....๐Ÿ“[48:28] People: If there's poop to be given... Just give the poop! ๐Ÿ“[49:30] People: We have to "get you good" or "get you gone"๐Ÿ“[51:31]  People: When you're committed to helping people win - their attitude improves...๐Ÿ“[51:53] People: Embrace the diversity of attitudes along with all other forms of diversity๐Ÿ“[54:02]People: One Minute Manager Book๐Ÿ“[55:15] People: DON'T bring people into your office and sit them down...๐Ÿ“[55:41]  People: Change the location of your difficult conversations - make it productive๐Ÿ“[55:15] People: DON'T bring people into your office and sit them down...๐Ÿ“[55:41] People: Change the location of your difficult conversations - make it productive๐Ÿ“[1:02:03]Say what you mean and mean what you say.... Quote of the Week: "To do what you love and feel that it matters - what could be more fun!" - Katharine Graham ResourcesBook recommendation with The One Minute ManagerEllen Rohr with Business UNComplicated. Life UnleashedTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
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Aug 30, 2021 โ€ข 43min

E:68 Lisa Myers-Botts

Lisa's favorite part in the industry is -- โ€œIt is a different job every day. From keeping up with industry trends and products to figuring out why those critters are getting in, there is always something new to learn and discover.โ€ Quality service is important to Lisa Myers-Botts. It was top of mind for her 21 months ago, when she launched her own pest control company, Peacock Pest Prevention, in Tomball, Texas. โ€œService is what I do, and I do it very well,โ€ she says. โ€œI want every client I have to feel our commitment to quality service. Starting my own company, with that commitment, was a logical next step.โ€ Myers-Botts follows advice from her first boss: Take care of your employees; your employees will take care of customers and your customers will take care of your bottom line. โ€œI believe in that philosophy, and I want to continue to build my business on that model,โ€ she says.ResourcesPeacock Pest Prevention, LLCLisa Myers-Botts with Peacock Pest Prevention, LLCTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
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Aug 23, 2021 โ€ข 55min

E:67 Brandon Vaughn

What's the Map to a Million???For decades, Brandon Vaughn witnessed his own fatherโ€™s drive and dedication to owning/operating a small cleaning business. For 33 years, his father ran his small business as a single employee. In 2012, his father was diagnosed with a serious illness that prevented him from performing the physical tasks required to keep the business running.Brandon purchased the business with a promise to grow it in order to support his parents. In under 6 seasons, Brandon grew the business from zero to over 70 employees (hiring 25 employees in only 30 days), increasing revenues from $8k/mo to over $450k/mo. In 2017, he was awarded the S.B.A Small Business Person of the Year award for the state of Oregon.Today, Brandon helps thousands of small business owners systemize and scale their companies through his company CONQUERยฎ, which provides personalized mentorship and training programs for small business owners. Brandon has started a brand new service business from scratch using resources in CONQUERยฎ and has scaled his new service company from 0 to $100,000/mo in only 4 months.ResourcesBrandon Vaugh with Automate Grow SellTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

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