Today we welcome Dan Dowdy..... the owner of Built For The Trades, Dan's team of plumbing, HVAC, and electrical industry experts has come together to help you reach your business goals and achieve the success you’ve always dreamed of. We are proud to be tradesmen and women, we believe in hard work, we are committed to serving the members of our community, we are men and women of integrity, we hold ourselves accountable, and we always strive for progress.
Show Minute Markers:
📍[5:32] Where to start with Marketing?
📍[5:39] How to focus on retention?
📍[7:48] Dan's Top Marketing Tips: Email Marketing, Engaging on Social Media, Using stickers to remind your client's who their "guy/gal" is and what their phone number is...
📍[8:26] The value of the customer service phone call...
📍[11:55] They say timing is key... minimum emails 1x per month... Textmagic for seasonal communication.... Sendjim ties back into high quality touches with your clients like gifts & thank you cards.
📍[14:53] When prepping for sale of your business you want to first look at customer retention and second being your systems!
📍[16:47] How can you bring recurring/memberships of customers to service business?
📍[18:55] Customer Membership Program:
1. Make it easy!
2. Choose your length of time for the membership.
3. Add special member only perks! (Example: Warranty, Annual Inspection)
📍[20:56] When looking at Systems... Dan recommends Vision Statement, Mission Statement & Core Values
📍[21:19] "Core Values + Accountability = Your Company Culture" Dan Dowdy
📍[24:27] Are background checks a good way to bring comfortability for your clients?
📍[25:16] Vision First. Money is Second. Then Marketing. Build a system around customer service.
📍[28:03] How do you highlight your team and how qualified they are?
📍[28:54] Bringing professionalism back to the trades.
📍[30:43] It's important to start with the basics...
1. How do you look?
2. How's your Personality?
3. Do you have Integrity?
4. What's your Timeliness?
5. Are you over-communicating
📍[32:42] Remembering the importance of making your clients feel comfortable..
Quote of the week: " From what we get, we can make a living. What we give however, makes a life." - Arthur Ash
Resources
Dan Dowdy with Built for the Trades
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divasc