Fight Club 4 Business

Dirk runs an 'out of the box' team building business - give us a few minutes, and you'll see why Dirk is one to watch in the Home Industry Scene. Here's a little more about Dirk and his company Bergflow:When you put BERG and flow together you get a company that is driven and built to take on big challenges in the way that we can experience the state of flow when we work. After Founder and CEO Dirk van Reenen's life was turned around by the team he built, a deep fascination was developed for how humans work, communicate, and perform together in the business world. Bergflow has made it their mission, our focus to help business owners and leaders build better businesses by building the best teams. It's our way of changing the world, one business at a time...Time Stamp:📍[6:09]Marketing: What changes with the marketing plan once you get over 1 Million and headed to 10 Million.📍[7:05]Marketing: What is Marketing?!📍[7:21]Difference between prospecting and marketing...📍[7:41]SOG - Services, Operations & Growth📍[7:57]What is Growth?📍[9:49]You don't actually need that many clients to get to your goals...📍[10:09]Don't waste your money if you can't calculate the return📍[21:13]Talk to your customer base..📍[22:05]20% of my income comes from 80% of your customer list📍[24:45]How to have conversations with our clients...📍[35:09]Imagine if by the 1st of the month you had enough income to cover all of your expenses every single month?📍[36:01]The 2 x 2 - Block out two hours, twice a week to work on your business....📍[37:21]You being in the field is costing you money📍[39:25]If you're in the field you can't run your company. If you want to stay in the field you need to hire a CEO to run your company.📍[40:45]SOG Model Org Chart: As CEO you have 3 people reporting to you... Directors of Operations, Services & Growth📍[41:01]You are 3 key hires away from explosive growth📍[42:21]Get out of the way of your good people...📍[44:21]How does the RIGHT employee save you and make you more money...📍[44:49]People are Dirk's specialty at BergFlow📍[45:05]I am here to help people win📍[46:13]You have to TRULY care about your people, you have to want them to win, your people are the most important thing about your business....📍[46:37]Stop calling your people employees - they are your team members/mates📍[46:57]How to hire the right person, for the right position with the right motivation📍[47:57]Stress KILLS!📍[48:17]As soon as possible... start hiring the right people!📍[50:33]Let's talk about TRUST within your team...📍[51:29]Taking care of your people is your best dollars spent on marketing📍[52:29]His hiring system is minimum 3 weeks and 4 meetings for a technician📍[53:21]You have to have your core values well defined and your non-negotiables...📍[55:13]Join our accountability group: https://www.facebook.com/groups/212495929980533📍[55:37]Marketing: Look at your current client list and survey them📍[57:21]Book a time with Andrew Miller to send a survey to your customer list: https://calendly.com/blue-renegade/likes-strategy...📍[58:01]Systems Homework: Include Dirk's 2x2 in your weekly time block📍[58:21]People Homework: List your non-negotiables and then rate yourself📍[59:33]Dirk Homework: Pen & Paper - draw out your current org chart - dream 3 years into the future and draw out your future org chart. Include the names - and do a self-check - who on your team is currently performing the way you see your business headed📍[59:53]https://www.bergflow.com/connect"Quote of the day"I suppose leadership at one time meant muscles; but today it means getting along with people.Dirk van Reenen: https://www.bergflow.com/connectTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Joey manages a growing property inspection business that services the DMV area. He oversees growth & development within his organization. Joey is also th founder of Inspection Pro Joe Podcast. Helping inspection businesses grow!Time Stamps:📍[7:13]Marketing: The power of networking at a conference📍[9:05]Your net worth is your network📍[10:21]How Joey grew from 600k to 1.5M in gross his first year after going to a conference📍[16:01]Working with Realtors, Mortgage Brokers, Movers, and others around your home service business📍[33:09]ACH payments versus credit card payments....📍[34:21]The importance of keeping credit cards on file to help keep Accounts Receivable down📍[35:25]What is "no fee" credit card processing📍[44:53]Joey's trick for "affiliates"📍[46:29]For affiliates, do them with people you trust, track it, and write down your understanding....📍[50:05]Building a network of affiliates in your home service business like Carpet Cleaners, Window Cleaners, Maid Service Owners📍[52:09]https://www.facebook.com/groups/212495929980533📍[53:57]Marketing Homework: Join our Facebook Group📍[54:21]Finance Homework: Figure out who the top producing realtors in your group📍[54:53]System Homework: Draft your a "I've got a guy/gal list" for your CSR to have handy...📍[55:17]People Homework: Connect with the other home service owners in your area and invite them to lunch📍[58:41]Joey Homework: Do a time audit... What are all of the tasks that you're doing in your business. Then look at your credit card processing fees and look at those potential savings as the ability to hire out those lower level tasksReach out to Joey at jrdonofrio1@gmail.com"Quote of the day"-Know your Numbers!Resources:Joey Donofrio : jrdonofrio1@gmail.comTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Colin DeHaan launched his brick and mortar service business in 2016 as a first generation entrepreneur. This massive risk was taken with a 6 month old son and wife who stayed home, raising their son and supporting him! But also with a lot of Faith! Colins business did over $2M in sales last year, and is working their first merger and location launch this year to truly 10X the company. Pushing the limits is the fuel that keeps him from wandering into a million different business. In 2022 Colin was on boarded as a Conquer Coach with Automate Grow Sell and is stoked to help other business owners break the chains of working a job, and seeing their family lineage changed! "Quote of the day"Almost everyone underestimates the value of fast movers, in almost every context. Work with them. Be one yourself. -Sam AltmanResources:Colin DeHann : https://superiorexteriorsmi.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Eco Mama Green House Cleaning of Scottsdale was founded by a new mom in 2010 with a big dream to support other new moms with the juggle of life and kids and educate them on the importance of ridding toxins from the home. We have grown from just the founder as a solo cleaner, to a team of 20. We empower our teams and promote from within to strengthen their passions and desired roles at our company. Using our own line of natural cleaning products, our trusted house cleaners will make your home shine, naturally. Eco Mama was voted Scottsdale’s best green house cleaning service. Our locally made, top rated, natural cleaning products (featured in Green Living Magazine), are safe for the whole family and were created with new moms in mind. Rest at ease knowing that the products our team uses are safe for your babies and loved ones. We specialize in luxury house cleaning in Scottsdale and Phoenix, as well as recurring cleaning services to always make sure your home is maintained and you can relax!Time Stamps:📍[5:57]Sarah went green for our family. She learned about it to keep her child safe and then started a cleaning company to spend more time with her family.📍[7:29]Because Sarah was a front runner in the green cleaning space she ranks high on SEO and Google📍[8:01]She started with flyers as her gorilla marketing tactics📍[11:09]Focusing on the basics in the beginning is foundational... It will pay many dividends years to come.📍[11:53]Fighting in an expanding market is worth the effort because it will practically guarantee that the leads will keep coming in...📍[13:45]Eco Mama focuses her marketing efforts on social media groups to continue a strong social media presence📍[26:37]When scaling...look at how to achieve the big bottom linen number...break it down to understand how many new team members are needed to get there.📍[26:45]Sarah was able to "retire" her husband and bring him in to the business as the implementer with in a year! Based upon the goal setting she did with Meaghan📍[28:05]Sarah builds spreadsheets when she is stressed/anxious about the business because the numbers have no feelings and they do not lie📍[30:49]Visionary drives the goals, while the integrator makes them reality.📍[31:33]https://www.eosworldwide.com/traction-book📍[32:17]Transitioning from an org chart to an accountability chart📍[35:09]Sarah's golden integrator interview question, "I have this vision for this, go do it."📍[36:33]She uses indeed for all of her recruiting, they go through indeed questions, then a click up assessment, then a phone interview, then an in-person interview (there are 2 versions based on her gut).📍[37:05]https://rescuemymaidservice.com/📍[39:37]When was the turning point from "oh my things are out of control", to "oh yay, we got this!"📍[40:37]In 2016 her family tried to get her to quit because things were so hard.📍[41:13]She started investing heavily in people, and created a leadership team with the help of coaches📍[42:09]She started bringing her technician leadership team in under her executive management team....📍[43:53]Empowering her leaders to empower others📍[45:37]She focuses on her core values... Kindness, respect & integrity!📍[46:25]She tries to revolve her culture around her core values📍[46:49]She's trying to create a family feel & community at work📍[47:41]And she's had to get creative because it's easier to throw money at people, but that's not always the best driver for them to feel valued📍[48:41]Think about gift giving. Is cash the most memorable gift you've received? Or was it an experience? Or something thoughtful? Try to create memories from your staff giving....📍[49:33]She created a "culture queen" position! 📍[52:53]PM Martha about her "Employee Love Strategy" Program...📍[53:21]Help staff create a vision board and tying that vision board to their bonuses and their goals....📍[56:49]Marketing Homework: Spend some time on Social Media today and look at how you're engaging in groups & with friends as marketing...📍[57:09]Our accountability facebook group to practice: https://www.facebook.com/groups/fightclub4business📍[58:49]Finance Homework: Think about a goal, and spend a few minutes breaking down this goal to one easy metric to accomplish this goal. You can take it one step forward and tie this goal to a reward.📍[59:17]Systems Homework: Read Traction!📍[1:00:29]People Homework: Make up some core value cards... List your core values, make them pretty, and make it easy for your team to brag on each other.📍[1:01:45]Sarah's Homework: Make sure you're clear on your big vision, your WHY.... This will give you strength to not give up. Then visualize and manifest what happens when you achieve your why.📍[1:03:01]Message Sarah Mitchell on Facebook or email her to connect: sarah@ecomamagreenclean.com"Quote of the day"“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.”Resources:Sarah Mitchell: https://rescuemymaidservice.com/ , https://www.eosworldwide.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Electa Bartels of Profit in your Pocket, was a stay-at-home mom when her husband launched his own electric service company. After countless sleepless nights and increasing frustration learning business financials, she found there’s a significant communication gap between the accounting industry and the small-business owners it serves. This communication gap is what inspired Electa to build a bookkeeping practice where compliance bookkeeping is just the beginning.Time Stamp📍[4:21]Marketing Spend: 10-25% (10 percent minimum)📍[6:37]Marketing: Electa notices that managing marketing numbers is often the major pain point in marketing.📍[7:37]Marketing: It takes 60-120 days for most marketing efforts to fully cook. 📍[9:13]Marketing: From blanded to branded @dan antonelli📍[11:53]Check out this post FULL of awesomeness re: truck/van wraps!  https://www.facebook.com/photo?fbid=10159795022535987...📍[14:21]Differentiators: Answer your phone! Show Up! Be honest & trustworthy!📍[16:17]Most business owners pay themselves less than they would make working for somebody else.📍[17:01]Billable Time & Pricing!📍[18:57]Billable time is the amount of time you're getting paid for...📍[19:25]Only 1000 billable hours per year per tech📍[23:29]If you don't know what you should be charging per hour - just triple it and you'll get close📍[23:29]https://s3.amazonaws.com/ProfitF.../PF-InstantAssessment.pdf📍[26:37]https://profitfirstbook.com/📍[27:41]1. Known Financial Position 2. Adjust Pricing 3. Cash Flow System📍[28:49]If it's not broken - don't fix it...📍[31:25]Electa prefers Vendor lines of credit over credit cards📍[33:13]How to ensure quality? Price right to buy you time and find better clients.📍[34:09]How to structure commission & incentive pay to ensure quality holds steady...📍[34:57]https://qualitydrivensoftware.com/📍[37:25]Quality based on communication & customer service📍[38:45]Pay should not be a participation award - it should be a performance award.📍[42:01]Marketing Homework: Review your current marketing spend - does it align with your goals?📍[42:21]Systems Homework: Do the Profit First instant assessment📍[43:45]People Homework: How do you balance productivity and quality?📍[44:29]Electa Homework: Run a balance sheet and see if you agree with whats on it?📍[46:21]Finance Homework: Calculate your labor rate. Take total sales/# technicians/1000 = labor rate📍[46:57]Schedule an appt with Electa w/ Profit in Your Pocket https://piypbookkeeping.com/"Quote of the day""Change is not always fun but in order to run a profitable business, you've got to course correct, constantly."Resources:Electa Bartels: piypbookkeeping.comTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Here's a bit about Caleb: In the summer of 2019, Caleb was privileged to attend and graduate from the coveted Goldman Sachs 10,000 Small Businesses program, where he was selected by my Cohort to serve as its Alumni Ambassador. In July of 2020, Caleb assumed the role of Basecamp Resource Director for the Conquer Program at AutomateGrowSell.com Conquer is the world's leading mentorship and coaching program specifically focused on helping home service businesses and their CEOs grow. In January of 2021 he became a Certified Conquer Business Coach, which has allowed him to work closely with small business CEOs in new and exciting ways.Caleb lives and work in a wonderful community called Orion Township with his beautiful wife and two teenage sons.Time Stapms:📍[6:05]Marketing: How SEO is like a Marathon📍[11:21]SEO helps build organic growth but it takes time...📍[13:13]Looking at SEO as a long-term investment - you're investing today's dollars for a future return...📍[24:02]Saving for Winter Strategies... Profit First is a super helpful strategy for establishing a war chest for Winter & Tax Savings...📍[26:58]Differing between personal debt & business debt... Business debt is sometimes a good thing...📍[32:17]Access to a line of credit can be really valuable as a business tool...📍[33:37]Using coaching as a business tool... Both to be coached and coaching your team...📍[34:02]Check out ResponsiBid --> https://get.responsi.bid/jon📍[35:14]Check out Conquer they'll not only coach you but they'll help coach your people! https://go.conquernow.com/📍[36:38]The ROI on coaching is many multiples...📍[37:21]Check out Caleb's latest passion project --> https://www.theserviceengine.com/📍[38:18]Caleb loves transforming mindsets from owner to CEO...📍[39:25]He loves building out systems & automations to deliver consistent results📍[42:13]The value of Performance Reviews📍[45:21]Caleb runs his business on EOS. Check out Traction: https://www.goodreads.com/book/show/8549192-traction📍[46:02]Check out Jim Collins' Good to Great: https://www.goodreads.com/book/show/76865.Good_to_Great📍[46:55]Can they get it? Do the want it? Are they capable of it?📍[49:41]What's happening to the workforce after the past couple of years?📍[50:10]You can't compete on hourly wage...📍[50:54]The best employees are the ones who are looking for more than a paycheck.... but a community!📍[51:59]Gamifying is HUGE!📍[52:22]Millennials make us better employers📍[54:02]Martha does performance evals every 6 months..📍[57:15]People crave feedback... Performance reviews should be an open dialogue and very measurable.📍[59:18]https://www.facebook.com/groups/fightclub4business📍[1:01:18]Marketing Homework: Take a look at your SEO📍[1:01:50]Finance Homework: What's your current debt holdings? Separate from Business to Personal.📍[1:02:06]Systems Homework: Find a coach!📍[1:02:21]People Homework: Establish a performance eval📍[1:03:22]Caleb Homework: Think of yourself as the bottleneck in your company - find one position in your company where you can remove yourself as their bottleneck... Bring in an outside source to help them level up!📍[1:03:42]Check out The Rockstar Admin -> http://therockstaradmin.com/📍[1:05:02]Email Caleb --> caleb@conquernow.com"Quote of the day"Nothing to prove. Everything to IMPROVE." UnknownResources:Caleb Wininger : https://go.conquernow.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Tonya has made a career of sales and marketing since the young age of 18, and this is her passion and forte. After much consideration and many prayers later, she joined her husband in 2009 to grow their then very small exterior cleaning business in north Florida. In addition to being the Office Manager, she drove sales, account management and customer service for over 12 years, growing their annual revenue from 80K to more than 1M. Spray Wash was their regions’ largest and most recognized exterior cleaning company, specializing in commercial projects spanning many markets, until they sold in May 2021 to a large national entity. Their newest venture has been opening the very first PowerWash Store franchise in Florida. She and her husband Ray also own and manage Spray Wash Academy, where for over a decade they have trained & helped countless start up and established businesses become successful and profitable. Helping others succeed is not only a passion, but also very fulfilling and rewarding for her. Tonya will share her sales techniques and tips on how to conquer your competition to acquire new business, keeping and managing accounts, and effectively managing a successful office and business! Time Stamp:📍[5:57] How to systematize the sales process📍[6:37]The importance of building rapport with the customer📍[8:05]Valuing your customers time...📍[9:37]The value of mirroring the client to relate & communicate with them the way they like to be communicated with...📍[11:41]What is your customer's why?📍[13:49]Client📍[14:17]Clients don't care about features they care about feelings📍[16:05]Everyone is selling; all day whether it is selling yourself or your product/service📍[17:25] "I appreciate the opportunity to earn your business"📍[18:05]How do you overcome the hurdle of an admin saying they do not love sales?📍[18:21]Sales at it's core is an information gathering process and then presenting a solution/opportunity to solve your customer's pain points....📍[23:25]How Tonya builds rapport with clients: mirroring, active listening, sending a thank you note post job, and callbacks are an opportunity to build additional trust and professionalism.📍[25:57]if you have questions at any point feel free to drop them in the comments section!📍[26:33]Tonya LOVES follow up!📍[26:45]No invoice without follow up...📍[27:13]She wants you to leave 100% satisfied📍[28:41]The technicians are NOT an island...📍[29:13]Actively listen, empathize, never, ever interrup📍[30:09]Prioritize touch ups, keep following up.📍[31:41]Tonya sends the same team back for a touch up. Unless it's a specific problem that needs more skilled eyes on it.📍[31:53]Office person will report back📍[32:53]Set expectations up front...📍[34:33]Education is when you tell the customer what you can/can't do before the fact. When you tell them after the job the explanation becomes an excuse.📍[36:13]Educate your customer about your process and tell them what they can expect and what is normal...📍[38:17]Educating your staff about expectations is as essential as educating your client📍[40:17]Who is in charge of what?📍[42:53]Martha would push the buttons of her new recruits early on in the training process to see how they handled criticism📍[44:57]Marketing Homework: Spend some time to listen to your customers to hear their why📍[47:09]Finance Homework: Answer a coll, think about your customer experience, what questions do you ask?📍[47:25]Systems Homework: What is your follow up process?📍[49:13]People Homework: What are your common complaints both from employees & clients? And how can you be proactive about them📍[50:45]http://therockstaradmin.com/📍[51:01]March 10 & 11th in Nashville📍[54:33]Good communication is the bridge between confusion & clarity" Nat Turner"Quote of the Day"Good communication is the bridge between confusion and clarity. -Nat TurnerResources:Tonya Burke : https://spraywashacademy.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Darius Lyvers began his career at F.H. Furr Plumbing Heating Air Conditioning & Electrical, Inc. in 2001 as a sales consultant. For the first several years of his career at Furr, he spent his time in the residences of potential customers in the Washington DC metropolitan area. As a sales consultant, Darius was known for setting and breaking sales records. Due to his success in the field, Darius was promoted to the role of Sales Manager in 2010. In this role, he continued setting and breaking sales records, this time from inside the office, overseeing a team of sales consultants. In 2016, Darius was promoted to the position of Chief Operating Officer, where he oversees all aspects of the F.H. Furr business operations. In his time as COO, Darius has grown the company’s revenue from $37 million in 2016 to more than $90 million in 2021. Darius’s strengths are firmly rooted in the fact that he has a full understanding of what it is like to work in the field and promote growth from inside the office, as well as a passion for the industry and work that we do. In his free time, Darius enjoys spending time with his wife and two children, seeking adventure in the form of fishing, scuba diving, and travelingTime Stamp📍[5:33] Marketing: How FH Furr has branded themself as the guy in the back of the truck...📍[6:13] Marketing: The efficacy of adding some tunes to make your website "jingle"📍[9:05]Having a community strategist which helps the community, gets your name out and engages your employees...📍[12:41]Someone has to do the sale... Somewhere...📍[13:29]You have to have sales goals and you have to be transparent about those numbers and goals...📍[14:57]I want to sell xxxx clients, I want to sell xxxx in services, I want my conversion rate to be xxxxx, I want to addon xxxx...📍[16:33]We're paying x for these leads we need you turn that lead into xxxxx📍[18:13]Do's & Don'ts of Sales📍[18:29]1. You have to make your services affordable (break it down to payments)📍[19:17]2. Have you thought of financing? No interest for a year. Monthly payments. No payment, no interest for 12 months....📍[20:01]20 years ago only 5% of HVAC companies were financing services now they're at 65%📍[21:01]People buy what they need with cash, they buy what they want with payments📍[21:37]Have a sales process....📍[24:37]Never ever use the words hundreds, thousands, tens of thousands.... break it up into two parts that feels smaller...📍[26:37]Add "ONLY" before your price when you shorten it....📍[29:01]Turning $11,200 to eleven 2 and watching your conversion rate go up 10%...📍[29:53]Magic ratio of support: 1 CSR for every 8-10 Field Techs📍[30:17]A good agent can handle 30-50 calls per day📍[30:41]A good dispatcher can support 14-15 field techs📍[31:33]Introduce to our services and ask them to get on a service agreement....📍[32:21]Nexstar Network has helped FH Furr with their sales scripts: https://www.nexstarnetwork.com/📍[32:57]20% of their customers are booking themselves online📍[33:13]His goal is 50% in the next two years...📍[33:45]People don't want to talk to people anymore....📍[35:25]Add on services to your agreements. 35% of their revenue comes from proactive purchases on their inspections📍[36:57]Get on the recurring band wagon... $13.95 per month and build up your membership..📍[38:41]Find the pain point in the customer. THen create a system to solve it...📍[39:09]How does Darius coach sales people to hit their numbers?📍[39:37] Sales guys should not be driving leads... Their purpose is to convert...📍[40:21]If you're not motivated by money - you're probably not a sales "guy"📍[42:01]Every revenue generating position has goals and you have to help them meet those goals..📍[42:49] Be transparent from day 1.... Tell them "You have a responsibility to ______ because ______________"📍[43:57]Define your core values and hire around them...📍[44:45]For sales they test candidates on.... Cognitive ability. Personality. Motivators📍[48:57]Wonder Lic https://wonderlic.com/sign-in/📍[49:25]Color Code Personality Science https://www.colorcode.com/choose_personality_test/📍[53:13]All field techs come in once a week and they're ranked transparently...📍[54:53]Be a learner!📍[56:13]Marketing Homework: Insert the customer in your marketing....📍[58:29]Finance Homework: Figure out how much an increase in conversion rate by 10% would change your dollars📍[58:49]Systems Homework: How could you add some recurring revenue to your business?📍[59:17]People Homework: What scoreboards do you have for your management team & field staff?📍[1:00:17]Darius Homework: Meet with your team and define your core values... "eager to learn, further together, own your zone, etc""Quote of a day"Care enough to create value for customers. If you get that part right, selling is easy.-Anthony IannarinoResources:Darius Lyvers : https://www.fhfurr.com/ Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Jeff started cleaning windows in 2007. He has grown a lot as a leader and owner in the past 15 years and still really LIKES clean windows. He won the window cleaning world championship in 2020. And after building an empowered leadership team is loving his new role as company cheerleader.ResourcesTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Business owner, entrepreneur and problem solver, Jonathan owns Red Door Unlimited serves as the holding company for several brands such as Red Door Pro Wash, Virginia Christmas Lights, Company180, DuraCoat & Sun Hands Media.Time Stamps:📍[4:21] Marketing: Let's talk about the customer journey...📍[7:25] The Power of a Monthly Newsletter📍[7:45]Asking for the referral as a Marketing Touch...📍[8:09]Jonathan's company nurtures the customer for 36 months by providing value...📍[9:41] The value of a follow up phone call after each job📍[12:41] How often does Jonathan change his follow up sequence & newsletter.📍[16:53]The newsletter does increase his sales after it's been sent... Consistency is key!📍[18:57]Join us March 10-11, 2022 in Nashville! https://hugeconvention.kartra.com/page/hugerockstaradmin📍[25:45]Does your Admin have a scoreboard in your company?📍[28:57] How does Jonathan evaluate business investment opportunities?📍[29:33] Is the business self-sufficient independent of the owner? Is the customer list diverse? Is the company profitable?📍[31:05]How to address employee churn - especially in the admin role....📍[31:45]Training Admins how to systematize their job & duplicate themselves...📍[33:49]What should be on your company dashboard?📍[34:05] What is the ideal schedule for an admin training📍[36:45] How important is your admin's role in your employee engagement?📍[40:13]Pivoting your monthly newsletter to be an employee engagement tool📍[40:53]Pivoting your customer journey cycle to enhance your employee journey...📍[41:29]Friday treats! 📍[47:01]March 10 & 11th in Nashville, TN📍[48:13]https://hugeconvention.kartra.com/page/hugerockstaradmin...📍[51:17] Marketing Homework: Do you have a follow up? Do you have an automated review process? How are you building raving fans?📍[54:05]Finance Homework: Building out a KPI dashboard with your Admin to help empower them to make more sales....📍[54:57]Systems Homework: What are the important documents and systems that you need to have in one place for yourself & your admin📍[55:41]People Homework: Build out a positive employee newsletter📍[56:37]Jonathan Homework: Defining and articulating your why📍[57:09]Simon Sinek "Start with Why" https://www.ted.com/.../simon_sinek_how_great_leaders...📍[58:09E]Email Jonathan - Jonathan@thehugeconvention.com"Quote of the Week"If you work for and eventually lead a company, understand that companies have multiple stakeholders including employees, customers, business partners and the communities within which they operate.-Don TapscottResourcesJonathan Maynard: https://reddoorprowash.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas]https://www.goodreads.com/book/show/641604.Purple_Cowhttps://qualitydrivensoftware.com/2022-conference/