Business owner, entrepreneur and problem solver, Jonathan owns Red Door Unlimited serves as the holding company for several brands such as Red Door Pro Wash, Virginia Christmas Lights, Company180, DuraCoat & Sun Hands Media.
Time Stamps:
๐[4:21] Marketing: Let's talk about the customer journey...
๐[7:25] The Power of a Monthly Newsletter
๐[7:45]Asking for the referral as a Marketing Touch...
๐[8:09]Jonathan's company nurtures the customer for 36 months by providing value...
๐[9:41] The value of a follow up phone call after each job
๐[12:41] How often does Jonathan change his follow up sequence & newsletter.
๐[16:53]The newsletter does increase his sales after it's been sent... Consistency is key!
๐[18:57]Join us March 10-11, 2022 in Nashville! https://hugeconvention.kartra.com/page/hugerockstaradmin
๐[25:45]Does your Admin have a scoreboard in your company?
๐[28:57] How does Jonathan evaluate business investment opportunities?
๐[29:33] Is the business self-sufficient independent of the owner? Is the customer list diverse? Is the company profitable?
๐[31:05]How to address employee churn - especially in the admin role....
๐[31:45]Training Admins how to systematize their job & duplicate themselves...
๐[33:49]What should be on your company dashboard?
๐[34:05] What is the ideal schedule for an admin training
๐[36:45] How important is your admin's role in your employee engagement?
๐[40:13]Pivoting your monthly newsletter to be an employee engagement tool
๐[40:53]Pivoting your customer journey cycle to enhance your employee journey...
๐[41:29]Friday treats!
๐[47:01]March 10 & 11th in Nashville, TN
๐[48:13]https://hugeconvention.kartra.com/page/hugerockstaradmin...
๐[51:17] Marketing Homework: Do you have a follow up? Do you have an automated review process? How are you building raving fans?
๐[54:05]Finance Homework: Building out a KPI dashboard with your Admin to help empower them to make more sales....
๐[54:57]Systems Homework: What are the important documents and systems that you need to have in one place for yourself & your admin
๐[55:41]People Homework: Build out a positive employee newsletter
๐[56:37]Jonathan Homework: Defining and articulating your why
๐[57:09]Simon Sinek "Start with Why" https://www.ted.com/.../simon_sinek_how_great_leaders...
๐[58:09E]Email Jonathan - Jonathan@thehugeconvention.com
"Quote of the Week"
If you work for and eventually lead a company, understand that companies have multiple stakeholders including employees, customers, business partners and the communities within which they operate.
-Don Tapscott
Resources
Jonathan Maynard: https://reddoorprowash.com/
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
]https://www.goodreads.com/book/show/641604.Purple_Cow
https://qualitydrivensoftware.com/2022-conference/