Aaron Gaynor is the owner and CEO of Eco Plumbers, a residential plumbing company with a full range of eco-friendly products and services. Aaron has grown his business of green plumbers to a team of 165+, doing over 30 Million in gross revenue - with 22% net profit. He has won multiple awards and recognition for his work, including the 2013 National Green Plumber of the Year award from Green Plumbers USA and a Special Award for Leadership from Columbus CEO magazine. And enjoys inspiring others along his business journey.... from bankruptcy and living on his momโs couch to reaching for his BHAG goal of 100 Million annual revenue with a target of 30% net profitability!
Time Stamps:
๐[6:42]Marketing: Who makes up EcoPlumbers Marketing team? What are their roles?
๐[7:21]Marketing: LOVES having his marketing team in house because they really understand and love the brand.
๐[8:05]Marketing: How to launch a new service?
๐[9:54]Marketing: Leveraging his existing customer base for leads to launch a new service (outbound calls, emails, etc
๐[12:57] Marketing: What are the costs to bring in a new client when launching a new service? Is there a better way to leverage your existing customer base?
๐[15:21]nicejob.com
๐[15:57]Coupon Code: FC4B
๐[19:09]Aaron waited until he owned 15% of the market share before he added on a new service
๐[21:45]Aaron explains his origin story
๐[25:33]10 yr, 3 yr, and 1 yr plan
๐[26:53]Next year 40 million, 3 yr 65 million. Adding HVAC next year
๐[27:53]he is aiming for a 30%-40% growth rate on average
๐[29:00]Aaron runs Traction EOS https://www.goodreads.com/book/show/22091581-traction
๐[29:05]Aaron highly recommends reading Think & Grow Rich https://www.goodreads.com/.../30186948-think-and-grow-rich
๐[30:29]Aaron's website has a menu of options on his "Offers" page... https://www.ecoplumbers.com/special-plumbing-offers.../
๐[31:09]Your price, is your price. You set the net profit goal so that you can grow and take care of your people...
๐[33:00]Being scared of pricing comes from the technician mindset - because you're not your ideal customer. No one should run a business that doesn't take care of yourself, your team and your community. Your company is worth it.
๐[33:22]Aaron has a goal that 50% of his calls be booked online.
๐[33:33]When was the last time you called to book a flight?!
๐[35:19]What roadblocks do you have up to make it hard for people to do business with you?
๐[38:31]People: He hopes for $200,000 in revenue per technician.
๐[38:46]People: He has his own trade school with 20 people graduating...
๐[40:37]People: His tradeschool runs for 16 weeks and the students get paid to go through the training, they have a guaranteed job at the end, and they get a brand new truck at the end of it...
๐[41:20] People: He's building out referral relationships for apprenticeships, and recruiting straight out of high school.
๐[44:30] People: Aaron sees EcoUniversity as a way to give back, and to keep recruiting for the trades...
๐[47:21]People: Even if building company culture is hard and it's not perfect - just do it.
๐[50:38]People: The importance of being open and transparent with his team about our shortcomings and struggles as a leader. A simple video owning how you have never led a team of this size, or never done this before but you're going to keep showing up
๐[51:02]People: Culture as a feeling... and it's one of the hardest things to scale
๐[51:22]People: As you get bigger - you get smaller - to keep that small family business feeling..
๐[52:55]Marketing Homework: What is your current marketshare?
๐[55:23]Finance Homework: Write down a 1 year, 3 year and 10 year goal
๐[55:40]System Homework: R&D (rob & duplicate) an offers page for your company
๐[56:48]People Homework: Take a pulse of your company culture. What is the feeling you get? Poor? Fair? Good? Excellent? Are you satisified, if not... Where are the holes?
๐[57:28]Aaron Homework: Find your why! What are you doing this business for? Who are you doing it for? Do you get energy from your why?! Get back in touch with your why?
๐[58:02]Own your goals... And figure out everything you need to do to grow into that goal..
๐[58:33]Go get Knowledge. Create a Strategy. Execute.
๐[59:25]Connect with Aaron on Linkedin or Email him at aaron@ecoplumbers.com
"Quote of the week"
Setting goals is the first step in turning the invisible into the visible
Resources:
Aaron Gaynor with EcoPlumbers
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
Think & Grow Rich by Napoleon HIll
Traction by Gino Wickman