The Millionaire Real Estate Agent | The MREA Podcast

What if the most powerful form of marketing wasn’t something you paid for but something your clients did for you?We are beyond thrilled to welcome Jay Baer to the show—one of the greatest minds in digital marketing. Jay is the bestselling author of Talk Triggers and a true guru when it comes to creating word-of-mouth strategies that actually move the needle.Jay has helped more than 700 brands—Nike, Oracle, and even the United Nations—develop winning digital experiences. In this episode, he’s bringing that expertise directly to us real estate professionals.We dive into the core question: Are you giving your clients a story worth telling?Jay breaks down how to create your Talk Trigger in a repeatable four-part model that any real estate agent can use to turn today’s clients into tomorrow’s referrals. You’ll hear unforgettable examples from restaurants, locksmiths, and yes, even real estate agents—like the Houston team giving $200 worth of free tacos with every home purchase (spoiler: it works)!Jay’s storytelling is legendary. You’ll laugh, you’ll Aha, and most importantly, you’ll walk away with a crystal-clear strategy to stand out in a crowded market.Resources:Learn more at Jay’s WebsiteConnect with Jay on LinkedInFollow Jay on social: @TequilaJayBaerRead: Talk Triggers by Jay BaerRead: Utility for Real Estate by Jay BaerOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

How do you close 264 buyer transactions in a single year—without a massive team? That’s exactly what Kari Wyrsch has done, and in this episode, she’s walking us step-by-step through how she made it happen.Kari’s not just a rockstar agent—she’s a systems thinker, a buyer whisperer, and a deeply intentional business builder. With over 1,445 buyers represented in her career, she’s turned what many agents dread—the buy side—into a predictable, scalable, and thriving operation.We sat down with Kari to explore her exact model for running a high-volume buyer business, from how she structures her “ultimate buyer strategy session” to how she built a lean team with laser-focused roles. Along the way, we dive into her transition from commercial real estate to residential, her decision to merge her team with Adam Graddy’s, and how she leads with leverage so she can be fully present for her nine-year-old twins.She shares how she prequalifies every lead, leverages ISAs, and keeps a conversion rate so high it’ll make your jaw drop. Kari also explains how she challenges the outdated perception that being a buyer’s agent is “less than”—and proves how fiduciary-level service on the buy side is a game-changer for any serious business.If you’ve ever thought working with buyers was chaotic or unsustainable, this episode will flip that script. Kari shows us how it can be systematic, joyful, and wildly profitable.Resources:Order the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

In this engaging conversation, Taylor Kerrigan, CEO of Glover Agency, shares her remarkable journey from marketing assistant to a leader of a high-performing real estate team. She discusses the innovative 'hybrid farming' approach, which outshines traditional marketing tactics. Taylor emphasizes the importance of purposeful team meetings and treating agents like valued customers with rewards and recognition. She also reflects on her passion for animal rescue and why she’s committed to growing within the Glover world rather than starting anew.

What does it take to go from zero subscribers to building an audience that trusts you enough to buy a home—without ever meeting you in person?We’re joined by Sean Cannell, the man who literally wrote the book on YouTube strategy, YouTube Secrets. With over 500 million views and multiple successful channels under his belt, Sean is here to pull back the curtain on how real estate agents can win big in the attention economy.We didn’t just talk trends—we gave you the model.Sean doesn’t care if you’ve never filmed a video or if you’re terrified of hearing your own voice. He lays out a practical, no-excuses framework that any agent can implement immediately, using the phone in your pocket and a daily habit that takes less than 15 minutes.This episode is for every agent who’s ever thought, “But I’m too late,” or “Someone else already owns my market.” Sean makes a compelling case that now is the time—and you are the person.From vertical videos that spark engagement across platforms to long-form content that closes deals faster, Sean teaches you how to build trust, create connection, and become the go-to name in your city.But here’s the real kicker—Sean’s not doing this because he needs more views. He’s doing this because he believes in this industry, and he loves real estate agents. He’s passionate about the climb, the impact, and bringing others along for the ride.Let’s go build your brand—one video at a time.Resources:Read: YouTube Secrets by Sean CannellWatch: Think Media PodcastEasy video editing with CapCutOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not Keller Williams Realty, LLC and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

How do you take a business that thrives on repeat and referral business and supercharge it? Seychelle Van Poole has the answer—and it’s a game-changer. With her team closing over 3,500 transactions and nearly $1 billion in sales, Seychelle has built a $75 million-per-year business where 80% of her transactions come from repeat clients and referrals.That’s not luck—it’s strategy. Seychelle shares how she took lessons from advertising and brand marketing and applied them to real estate, creating a seamless, scalable system that keeps clients engaged year after year. Her Raving Fans Program is designed to reward referrals in a way that feels organic, not transactional, and it has led to a 30-50% increase in referrals from the same database. She walks us through the psychology of why people refer, how to structure a program that keeps them engaged, and why thoughtful, high-impact client touches will always outperform traditional marketing.If you’re looking for a way to grow your real estate business, this episode is a must-listen. Seychelle’s approach is smart, strategic, and scalable. Tune in and learn how to build a real estate business that grows itself—one referral at a time!Resources:Learn more at herbestlife.comListen to the Empire Building podcastListen to Episode 14. Building a Successful Real Estate Business: Caroline’s Four Pillars to an Elevated ApproachOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

David Gunderman is a former Broadway performer turned top-producing real estate agent with an impressive $3 billion in sales. He shares his unique journey from the stage to real estate, emphasizing the importance of differentiation. David discusses his relationship-first business model and reveals the three pillars of success: trust, expertise, and charisma. He explores client relationships, the emotional complexities in real estate, and the necessity of embracing authenticity to create exceptional client experiences.

You’re about to hear from real estate powerhouse Heidi Fore, a top-producing agent, coach, and investor who literally uprooted her family to volunteer in an orphanage in Jamaica. That life-changing move inspired her to build significant passive income so she could focus on her mission—eventually buying 50 investment properties in just 62 months.Listen in to learn how Heidi used a simple, repeatable four-step system to find deals, secure financing, and manage her growing portfolio. She’ll walk you through the resources, mindsets, and daily actions that helped her hit her cash flow goal while leading with her heart. Whether you’re dreaming of an epic life abroad or simply looking to build wealth for your family, this episode will show you exactly how to leverage real estate to fund your biggest purpose.Resources:Learn more at heidifore.comListen to Episode 52. BRRRR: Buy, Renovate, Rent, Refinance, Repeat With David GreeneOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What if the key to building a $100M real estate business was as simple as having 20 conversations a day?That’s exactly what Gene Arant has done for the past 30 years in Austin, Texas. He and his wife, Susan, have built a thriving real estate empire by mastering the art of database-driven lead generation. Gene joins us to break down the system that keeps his business growing year after year—without overcomplicating things.Gene walks us through the exact playbook he uses to turn conversations into contracts, from the importance of leveraging a vendor network to why consistent lead gen should be non-negotiable. If you’ve ever doubted whether daily lead generation actually works, this episode will make you a believer.Whether you’re a new agent looking for a game plan or a seasoned pro ready to double down on what works, Gene’s straightforward approach will show you how to simplify lead generation and create long-term success.Resources:Read The ONE ThingOrder the Millionaire Real Estate Agent Playbook | Volume 2Listen to Win More Clients Using Google Reviews With Nick Waldner | The MREA Podcast (EP.66)Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

In this engaging discussion, Sue Adler, a top real estate agent with a $350 million empire, shares her revolutionary lead generation strategy using seller seminars. She explains how these workshops attract high-intent sellers and convert attendees into listings. Joining her is Scott, her former intern turned business partner, who reveals insights on mentorship and team dynamics that propelled their success. Together, they emphasize the importance of community building and strategic marketing in creating a thriving real estate business.

What if the secret to scaling a real estate empire wasn’t about calling or grinding out endless hours but, instead, about crafting a team and systems that let you thrive—even step back?Today, we’re sitting down with Richard Ruvin, a man whose journey from construction to a $150 million real estate business is nothing short of inspiring. Instead of building a team from scratch, Richard acquired one and then transformed it into a powerhouse that runs 95% on repeat and referral business. Here’s the kicker: he did it all while designing a life that lets him split his time between Milwaukee and the ocean views in Laguna Beach.Richard’s story is a masterclass in leadership, intentional living, and building a business that serves both clients and your own life goals. If you’ve ever dreamed of owning a business instead of just having a job, this is the episode for you.Resources:The Attractive Agent – Richard Ruvin's book on attracting clients through trust and value.AttractiveAgent.com – Free resources and courses from Richard to help you build a client-focused real estate business.Order the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.