The Millionaire Real Estate Agent | The MREA Podcast

90. Close 200+ Deals a Year Using a Unique Events Strategy With Michael J. Maher

Jul 7, 2025

Join Michael J. Maher, author and real estate maestro, who shares insights on closing over 200 deals annually through unforgettable events. He emphasizes the power of authentic relationships and generosity over traditional networking. Discover his three event types—‘I,’ ‘We,’ and ‘They’—and learn how to craft compelling invitations. Maher also reveals five key sequences for transforming gatherings into referral engines, providing a practical roadmap for building a thriving community of advocates in real estate.

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ADVICE

Celebrate Clients with Parties

Winning clients involves creating celebrations to appreciate them, not just selling properties.
Parties and memorable experiences generate joyful referrals naturally.

ANECDOTE

Housewarming Party Referral Boost

Michael J. Maher threw a housewarming party after his clients moved in and received 11 referrals from 38 attendees.
This celebration effectively launched his referral network and helped him build business quickly.

INSIGHT

Events Amplify Social Proof

Events create powerful synergy by enabling people who like you to meet each other and amplify social proof.
This increases referrals because attendees enthusiastically share positive stories about you.

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It’s party time, MREA style. Today’s episode features Michael J. Maher, author of The Seven Levels of Communication and master of real estate events. Maher’s team closes over 200 transactions a year, driven almost entirely by creating memorable experiences and a robust referral network. If traditional “networking” feels forced, Michael offers a system grounded in generosity, authentic relationships, and purposeful events.

He breaks down the three event types (I, We, and They), the art of the invitation, and the five essential sequences to turn every event into a referral powerhouse. From strategic planning to powerful follow-up, Maher reveals how to build a community of advocates, regardless of personality or experience level.

For anyone ready to move beyond cold calls and into real connection, this episode delivers a practical blueprint for building a business fueled by love, appreciation, and results. Go to mreanotes.com to sign up for all resources and takeaway notes from today’s show.

Resources:

Read: The Seven Levels of Communication by Michael J. Maher
Event & Referral Mastery: joingengen.com
Michael’s contact: michael@kw.com | michael@referco.com
MAPS Coaching Fast Track
Order the Millionaire Real Estate Agent Playbook | Volume 2

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Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

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