The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Jun 22, 2017 • 30min
124: {Best of} Way to Wealth
In this episode you'll learn: • How wealth gives you freedom, but it doesn't have to be your top priority • The 4-legged stool of wealth and its relation to different aspects in business • The most important investment you can make right now as a business owner • What's an employee mindset and how it can affect your business • What is an investment, what is an asset and which one to focus • The difference between good debt and bad debt • Three questions to ask yourself before buying equipment for your business • Different ways you can diversify your business • How to make sure you are not emotionally attached to your business
Jun 20, 2017 • 27min
123: Avoid Wasting Ten's of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month]
In this episode you'll learn: • What is a social media editorial calendar • Jordan's ratio for selling posts frequency compared to other purpose-driven posts • Why you don't always have to be creating brand new content • What context switching is and how it serves your productivity in a better way • Why people will invest in you if you invest in them first • The difference between creating images and curating images, and how each are used
Jun 15, 2017 • 35min
122: 63 Minutes with Nancy Castiglioni, Who's Merging Pilates, Travel and A Home Base of Panama Into One Of The Most Exciting Visions I've Ever Seen
In this episode you'll learn: • How it was love at first sight for Nancy when she was introduced to Pilates • The ways she's been able to infuse other areas of fitness, like aquatics, with Pilates • How Nancy adapts the movements she teaches so that her students can perform them at home, with no gym required • What she learned from her grandparents and their inspirational story • How she's built her Instagram following to 50k just by doing what she loves and connecting with others
Jun 13, 2017 • 32min
121: Add An Additional 6 Figures A Year By Implementing A Simple 3 Step Client Onboarding Process
In this episode you'll learn: • A simple way to get a customer for life! • Which large company "surprises and delights" its customers (and an example of a small company that's doing just this) • What is the biggest mistake that companies are making in the client onboarding process • What can go wrong by not educating your client on the process • Three types of people your business will have to cater to • Our three areas of focus for onboarding • What truly makes a really great brand!
Jun 8, 2017 • 54min
120: Meet Anula Maiberg, Co-Owner of 6th Street Pilates, Who's Bringing Pilates into the Weirdly, Wild Modern Era
In this episode you'll learn: • The secret to getting more hours back in your day • How every leap forward will reveal more steps you didn't know were there • Anula's simple social media strategy - and why it's not just about getting followers • There's a bigger discussion going on about body image, and this guest is happy to be a mouthpiece of bravery for the female form • What the #normcore hashtag is all about! • Why we shouldn't be shameful to explore our body's movement • There's room for everyone in pilates – with classical and non-classical movements • How Anula transitioned from employee to co-owner of the studio • The simple agreement she has with all of her clients • How she came to learn that as adults, not everyone is going to like us (and that's ok)…
Jun 6, 2017 • 36min
119: 4 Ways to Bring in Your New Client {Without Using Facebook Ads}
In this episode you'll learn: • How getting back to basics will allow for genuine contact with the people in your community • Who "Alumni Members" are and why it's so important to re-embrace and engage them • How every lead has a cost (and how you can calculate this number) • The easiest ways to track your leads and why the follow-up must be both personal and time sensitive • A simple tool to attract new clients and add 50-70% revenue to your business • Why it's beneficial, but not difficult, to create goodwill in your community • How to build an in-house referral program with your brand evangelists!
Jun 1, 2017 • 36min
118: Meet Jenny Fenig, Who's Turned A Corporate Career Into a Spiritual Coaching Phenomenon
In this episode you'll learn: • How Jenny discovered the power of following your gifts and knowing what you are meant for • How she was able to develop her coaching models over time • What made Jenny start her own coaching school What it means to her to "comfortably numb" (and how she overcame it!) • How easy to lose yourself in the race to nowhere… • All about life seasons and chapters and how you can embrace them
May 30, 2017 • 32min
117: How I Would Start My Brick and Mortar Business If I Could Do It All Over Again
In this episode you'll learn: • Why I'm glad for even the "bad" things in my life that have happened • The importance of being in the right place at the right time to allow for magic to occur! • What I mean by needing to embrace the "apprentice within" • The four most important indicators for success are… • Why strategies for a successful pre-sale are so critical to consider for a business • You may need to shift your mindset on what your #1 priority is • Focus on client retention!
May 25, 2017 • 29min
116: Meet Chris Norton, a Football Star Who Turned a Life Changing Moment Into A Chance To Inspire Millions
In this episode you'll learn: • How the values that Chris had instilled in him by his parents, sports teams and school gave him the strength to fight and heal • He desired to have a purpose for himself - while serving others • There are two aspects in Chris's life that he is always able to control, no matter what someone tells him… • What is something that Chris does daily to keep him grounded?
May 23, 2017 • 30min
115: Becoming Team Disney: 4 Strategies You Can Use Today To Turn Your Team Into a Customer Service Powerhouse
In this episode you'll learn: How the Disney cast members relates to my team members What is schema and how is it used to describe job descriptions? Why credentials can be secondary to personality and values The difference between interviewing and holding an audition using action- based hiring How a list of responsibilities and a role differs
