The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
May 16, 2017 • 32min
113: The Top 3 People That Helped Me Turn My Business Into A Million Dollar Empire {And, How To Find Them In Your Life}
Things you will learn in this episode: How I carried a childhood lesson into the rest of my life How I realized the importance of a mentors (and how I chose them for very specific parts of my business) Why it is important as a CEO to know when you need help The connections I made through my mentors were priceless How the immense power of community kept me going The power of listening (and taking action off what you hear)! Find mentors who have actually built successful, proven systems within your industry Why the boundaries of a mentorship must be understood
May 11, 2017 • 59min
112: Meet Amy Selbach Who's Creating Fitness Empires In The Heart of Kenya and Taking 20 Years of International Branding Into Studios Worldwide
In this episode you'll learn: How Amy had the ideal training ground for become an entrepreneur How she's been able to succeed in new markets – without having an existing network Why starting something with live, in-person events is so beneficial at first How your people will do your marketing for you! Why diversification of your business activities is so important to consider What makes you unique and what are your clients really looking for? Your "Moments of Power" can help you develop your brand story
May 9, 2017 • 26min
111: The Facebook Strategy That's Poised To Be a Million Dollar Home Run
In this episode you'll learn: How I took my ad spend down to only 10% percent of what is was previously What are the two different types of marketing that your business has to have Why we buy into companies when we know what they stand for The major differences between short and long-term marketing Three specific funnels that combine both of these types of marketing It takes time to build trust (and a brand!)
May 4, 2017 • 8min
110: {Best of} How I Stopped Wearing The People Pleaser Name and Started Taking Hold of My Business and Life
Over the last four weeks, we've been deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, we're talking about the epic mindset shift of avoiding the "People Pleaser Plague". I think it's actually more common with entrepreneurs than we could ever think, so we're sitting down and tackling how you provide amazing customer service and an amazing experience, without falling prey to every demand a customer asks of you.
May 2, 2017 • 30min
109: {Best of} Crash & Learn: Erin Haag
Over the last four weeks, we've been deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, we're replaying my chat with Erin Haag, when she shared how she was able to overcome the largest obstacle in her business, what she did to move away from the model of trading her time for money and how she was able to quadruple her profit margins in a very short period of time!
Apr 27, 2017 • 42min
108: {Best of} Referrals Done Right: Skip The Sleaze and Learn How We Turn Every Client Into Three More
Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, we're looking at referrals done right, because you do not have to do this in a sleazy way. Every client has an opportunity to literally become three more clients if you just inject in these simple systems to draw word-of-mouth marketing right into your business.
Apr 25, 2017 • 36min
107: Meet a Pilates and Fitness Owner Who Went From Ready to Close to Quadrupling Her Revenue in Less Than Four Months
In this episode you'll learn: How to apply the knowledge learned from building one business use it in other industries When signing a lease, should you get an attorney? The biggest challenge Liana faced when hiring How Liana overcame the challenges of working with independent contractors The process she uses for hiring Why revenue can increase, but profit margins stay the same!
Apr 20, 2017 • 32min
106: {Best of} 5 Steps to Add 1K A Month To Your Bottomline
Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, I'm sharing how you can add $1,000 each month to your business. Now, this may not sound like a lot to you, or it could sound like a fortune, but this amount literally can be a life-changer. Today, I want to show you how you can create more freedom in your life and business!
Apr 18, 2017 • 51min
105: Meet Johdi Woodford, a Swiss Fitness Studio Owner who Quadrupled her Monthly Revenue in less than four weeks thanks to this simple Facebook ad promotion
In this episode you'll learn: How an injury introduced Johdi to Pilates and a life-threatening event allowed her to take the leap she needed What services set hers apart from other Pilates centers How Johdi ended up with four times the clients in one just month How she is able to incorporate flexibility for her children into her work schedule Johdi's plan to serve people with severe movement disabilities Why she feels her "Crash and Learn" is still yet to come Why you NEED to invest in a good coach!
Apr 13, 2017 • 45min
104: {Best of} 7 Mindset Shifts You've Gotta Make To Build An Epic Empire
Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, we're looking at 7 mindset shits you've got to make to build an epic empire. One thing that I've learned extensively over this last decade is that the biggest thing holding you back is what's sitting in your head!
