The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Apr 11, 2017 • 33min
103: How One Houston Pilates Studio Owner Is Thriving Under Tough Economic Conditions, Growing Her Profits To Their Highest Levels in 9 Years and Finally Enjoying Some Well Deserved Free Time
In this episode you'll learn: How Melanie was able to use her weakness as a positive catalyst into entrepreneurship How being a professional dancer helped her with the stresses of becoming a Pilate's instructor The ways she was able to make decisions when her business was going through ups and downs, month-after-month… Memberships changed Melanie's business! The one biggest thing she's learned since her business has taken a new direction
Apr 6, 2017 • 36min
102: {Best of} 3 Ways to Answer my Least Favorite Question: How much do you cost?
Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, it's time to look at three ways to answer my least favorite question: how much do you cost? We've all been there and we've all heard it, now it's your chance to know how to take price out of your prospect's mind and instead inject the value of your services.
Apr 4, 2017 • 39min
101: Meet An Extraordinary Yoga Studio Owner Who Doubled Her Monthly Revenue Within 8 Weeks of New Pricing and Sales Systems
In this episode you'll learn: How personal tragedy helped Christina go after her passion in life Why building a business is like building a fire! Why starting a business in a small town was actually a big advantage for Christina What kind of strategy she used when introducing a new product to her conservative town How moving her clients to a membership plan allowed her to grow her business and while truly helping them transform their bodies
Mar 30, 2017 • 12min
100: {Epic Mindset Shifts} Am I really the only person who can make my clients happy?
In this episode you'll learn: What do you do when your clients only want you? What happened when I realized I couldn't sustain what I had built How I changed my "savior mindset" The difference between asking your clients what they want, and offering them solutions How the power of my long-term goal served me
Mar 29, 2017 • 30min
099: Building an Online Empire While You're Running A Brick and Mortar Fitness Studio Isn't Easy, but Michelle Laframboise is making it happen one Like at a time.
In this episode you'll learn: Learn how Michelle incorporates her athletic and nursing background into Pilates How her biggest mistake actually led her to where she is today Michelle was able to grow her business organically and recognized she needed to go online to monetize her business The way to attract the right people and opportunities into your life You have to take that blind step and open yourself up! Why it is important to go at your own pace You can fall on your face and get back (just know where to go from there)!
Mar 28, 2017 • 39min
098: I'm completely filled with clients [or I really want to be]! So, how do I keep growing?
In this episode you'll learn: How to calculate your capacity level Why a long term package will better serve your sales How to use referrals on a day-to-day basis When is the right time for a price bump How do you increase prices without offending long term clients How packages increase your customer's frequency (and results!) How to break down what you pay your employees The way to properly set up your processes Why hire slow and fire fast
Mar 23, 2017 • 14min
097: {My Mantra for 2017} Don't Just Survive In The Downtimes…Thrive.
In this episode you'll learn: How the low points in life often determine our greatest purpose Why I was trying to survive the low points, instead of thriving in them The ways my grandmother taught me how to embrace the fear How the dark times will make me a better mother and grandmother I know I am able to serve the world better because of my low experiences!
Mar 22, 2017 • 38min
096: Crash and Learn: Dominic Sinibaldi
In this episode you'll learn: Dominic was able to integrate an interactive storyline with education at historic sites! How he saw the opportunity to take a project and turn it into a profitable business Why it was important to Dominic to provide an educational service (and not just a fee-based exchange) How communication was the biggest crash and learn for Dominic… It's important to test both product and your market Cash is king but be creative with your approaches and services
Mar 21, 2017 • 32min
095: Stop Being A Slave To Your Hourly Rate
In this episode you'll learn: How and when I knew it was time to reframe my way of charging for my services Why setting a standard hourly rate is limiting your earning potential Why your average client monthly value is THE single most important number in your business Why customer commitment matters! How I learned to "hire right" What is the attitude of your business? Why I look at the sale process as an education process
Mar 16, 2017 • 38min
094: Selena Soo Part Two
In this episode you'll learn: Identify what's the right publicity for you and your business What can guest posts do for you if you are a thought leader How podcast interviews can be a more personal way to show your personality to potential clients Why print magazines are good for book promotion and lower priced ticket items What exactly is an influencer? When pitching, show people that you care about what they do and share who you are What are "credibility markers"?
