111: The Facebook Strategy That's Poised To Be a Million Dollar Home Run

In this episode you'll learn:

• How I took my ad spend down to only 10% percent of what is was previously
• What are the two different types of marketing that your business has to have
• Why we buy into companies when we know what they stand for
• The major differences between short and long-term marketing
• Three specific funnels that combine both of these types of marketing
• It takes time to build trust (and a brand!)