The Business of Boutique Fitness

For many studios, February is the busiest month of the year. What you do (or don't do) then determines whether January's surge becomes sustainable growth or fizzles out by spring. Lisa Taylor and I lay out the essentials to capitalize on natural momentum and set the stage for what's to come in Episode 705: What to Do in Your Business in February. Bring your A-game: deliver incredible experiences to convert well Make it easy: streamline pathways into membership with simple offers Stress test: prepare your team, operations and systems to handle greater volume Seed high-ticket opportunities: tease retreats, teacher trainings and challenges Crunch the numbers: check your budget, review projections and plan staffing Y'all, don't just ride the wave in February. Dial in, fire on all cylinders and hit your stride. Follow our practical checklist in Episode 705 to maximize your growth and take leaps ahead. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

Switching studio software seems like a clean reset. But many owners don't realize the real cost is beyond financial—it's time, energy, staff training and member experience friction. You have to go through this process to fully understand it. In Episode 704: The Hidden Costs of Switching Studio Software, Matt Hanton and Caroline Plambeck key in on the essentials. Finding a match: research, meetings, demos and contract reviews with providers Enduring the wait: operational downtime, transferring data, rebuilding automations Managing the unexpected: feature gaps, workarounds and new integrations Retraining your team: new systems, processes and troubleshooting Easing the transition: addressing member questions, issues and frustration Changing software can be a strategic move. Just take your time, do your homework, expect headaches and remember short-term pain, long-term gain. Episode 704 is your heads-up. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

Choosing studio software shouldn't feel like a gamble—but for many owners, it does. The wrong platform can work against you: draining time, frustrating staff and creating friction for members. Don't make a decision without tuning into Episode 703: How to Choose Your Fitness Studio Software in 2026, where Heather Garrick and Conor McGarry break down the essentials. Pressure-test reporting: ensure your data is accurate, accessible and decision-ready Optimize efficiency: evaluate how many clicks it takes to sell, book or check-in Customize capabilities: choose a fit for your model, formats, scheduling and growth Check marketing depth: understand how leads, automations and attribution work Plan for scale: verify it supports more offerings or studios without future migration Your software shapes your studio's day-to-day, growth and future. So do your homework, ask questions and test-drive several options. Kick off this critical process with Episode 703. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

Y'all, most boutique fitness studio owners don't have to hustle harder. What they do need? Smart systems and processes that maximize efficiency and productivity so they can stress less. Step one is Episode 702: Top 5 Studio Management Tools That Actually Save You Time with Business Coaches Matt Hanton and Conor McGarry. Do yourself a favor and tune in. Weekly data recaps: templated reports to keep your finger on the pulse Structured accountability: regular check-ins and clear expectations to prevent fires Customer service scripts: pre-written responses that speed up communication Team comms: weekly updates that reduce confusion and increase ownership Mission, vision, values: your North Star to inform decisions and performance issues Your work ethic isn't broken. With the right tools, you can do more in less time, enjoy greater clarity and consistency and focus on leading and growing. Episode 702 gets you started. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

701: AI & Automations for Boutique Fitness

Memberships are the biggest revenue source and one of the most powerful levers studio owners have, so it's critical to get them right. Unfortunately, too many are guessing here. Explore options, terms, pricing and consumer shifts as Conor McGarry, Pricing Team Captain, and I break it all down in Episode 700: The New Era of Studio Membership Models. Anchor value: use pricing psychology to guide strategic buying decisions Design commitment: leverage term memberships to reduce churn Match preferences: align memberships with clients' attendance patterns Expand intentionally: layer credits, hybrids and upgrades thoughtfully Future-proof revenue: schedule annual pricing increases to drive receivables Smart studio owners should be ready to adopt the next phase of boutique fitness studio pricing—more flexible, personalized and data-driven. Get a head start with Episode 700. Catch you there. With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/ https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N https://www.youtube.com/@studiogrowco/videos

If you're feeling the pressure now—rising costs, louder competition and members who seem harder to please—you're not alone. So let's peek at some powerful trends in a few regions. Join Conor McGarry, Pricing Team Captain, and me for a flyby of what's hot in Africa, LatAm and North America in Episode 699: What Top Studios Are Doing Around the World, Part 3. Obsessing over brand feel: creating an emotional experience clients crave Designing outside the box: innovating freely in markets without archaic studio norms Exploring new territory: breaking ground in markets outside legacy fitness hubs Adding a personal touch: differentiating with music, dance, hospitality & more Nurturing healthspan: adopting wellness, recovery and personalized services Across the globe, studios that know who they serve, how they feel, and why they matter are building successful brands while opportunities abound! Grab some inspo in Episode 699. Catch you there. With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/ https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N https://www.youtube.com/@studiogrowco/videos

In boutique fitness, it's easy to be fully consumed by your studio—or the competitors nearby. Shift your perspective periodically to the landscape around the world to gain novel insights. Catch Episode 698: What Top Studios Are Doing Around the World, Part 2, where Heather Garrick and I highlight the cool innovation and evolution playing out in Asia and Europe. Investing in education: driving growth through instructor training & development Leading locally: forming partnerships and adapting concepts regionally & culturally Making a statement: using bold branding and memorable experiences to stand out Unleashing creativity: innovating formats, adding brands and streamlining buildouts Navigating challenges: addressing aggregators & market complexity in Europe Capitalizing on the massive opportunity in these huge regions, smart brands are becoming increasingly intentional, strategic and visionary. Episode 698 paints a promising picture. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

When you're head-down running all the things in your studio, exploring beyond your walls may be off your radar. But peeking at the global industry evolution can spark ideas for your business. So Heather Garrick and I are filling you in on exciting innovations unfolding in the boutique sector in Episode 697: What Top Studios Are Doing Around the World, Part 1. Leading with the experience: designing every touchpoint with stellar service Mastering luxury: curating exclusivity and exceeding high expectations Learning from hospitality: hiring selectively and training to provide 5-star service Prioritizing personalization: gaining individual insights to prescribe custom solutions Reimagining delivery: using tech and positioning to cultivate novelty The industry today is emphasizing much more than workouts—like community, connection and creativity—which will stimulate growth globally. Enjoy a fresh perspective in Episode 697. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

Y'all, when you're running a business, it's easy to get buried in the daily grind. But being head-down in all the details can mean working harder instead of leading smarter. So join Alina Cooper to explore the value of self-awareness, emotional intelligence and accountability in Episode 696: It Starts With You: The Self-Aware Leader's Edge. Build emotional fluency: know your triggers and manage your feelings Take ownership: ditch blame and model behavior you want your team to mirror Reflect regularly: acknowledge triggers, growth moments and leadership wins Invite feedback: ask for—and accept—honest input from your team Set the emotional temperature: show up consistently with clarity and core values When you lead yourself well, everything else follows. Your team performs better, your clients feel it and your brand becomes magnetic. Pause to look inward in Episode 696. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/