The Business of Boutique Fitness 664:The AI Revolution in Fitness - Meet the Data Nerds Changing Everything with Ren's Jason Moore & Deborah Roko
Y'all,
when someone tells me they can measure my body composition with just my phone camera, I'll admit I was skeptical. But after sitting down with Jason Moore (founder of Ren) and the fabulous data nerd herself, Deborah Roko, I'm convinced we're looking at the future of fitness coaching. And it's arriving faster than you think.
These two are solving the biggest pain point in our industry: what happens during those 163 hours when your clients aren't in your studio.
● Camera magic: Independently validated technology that measures body fat percentage, lean mass, and muscle distribution using just your smartphone - no more $12K DEXA scans or InBody machines
● AI coaching clones: Coaches can literally train their own AI that texts with clients twice daily, providing 24/7 guidance without burning out the human coach
● HRV mastery: Real-time biofeedback through heart rate variability that predicts recovery, stress, and aerobic fitness - plus instant meditation feedback through breath control
● VO2 max breakthrough: Get accurate VO2 max readings through a week of one-minute daily finger scans on your phone camera - no more grueling treadmill testing
● Enterprise scaling: Working with big studio chains to create on-brand AI coaches that embody company values and training philosophy across all locations
● Coach empowerment: 11 years of development focused on making coaches better, not replacing them - Jason's trained 3,000+ coaches as an accredited instructor with NASM, NSCA, and ACSM
● Glucose revolution: Coming soon - blood glucose monitoring through camera technology
● Data integration: Connects with all major wearables to create holistic health pictures that actually guide meaningful action
Jason's background as both a software engineer AND a coach gives him the rare ability to understand what coaches actually need versus what tech companies think they need. The result? Technology that amplifies human coaching instead of trying to replace it.
This isn't about replacing the human connection - it's about giving your clients the guidance they're craving when you can't be there, while giving you back your sanity. Because being a coach means wearing every hat from therapist to cheerleader to sales rep, and burnout is inevitable without better tools.
Catch you there,
Lise
PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!