In this episode you'll learn:
• How getting back to basics will allow for genuine contact with the people in your community
• Who "Alumni Members" are and why it's so important to re-embrace and engage them
• How every lead has a cost (and how you can calculate this number)
• The easiest ways to track your leads and why the follow-up must be both personal and time sensitive
• A simple tool to attract new clients and add 50-70% revenue to your business
• Why it's beneficial, but not difficult, to create goodwill in your community • How to build an in-house referral program with your brand evangelists!
The Business of Boutique Fitness