The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Oct 3, 2017 • 46min
153: The 3 Things You Must Get Right Before You Spend a Dollar on Facebook Ads
In this episode you'll learn: What essential things will need to be incorporated into your marketing in order for it to be effective The difference between marketing to warm traffic versus cold traffic If your service is too inexpensive can that lead to the wrong client walking through your door? What should be involved in an introductory package Why you should be testing your Facebook ads (and how to do it the right way)! What elements you should have in the copy of your ad and your landing page Why its important to make new members feel comfortable There are many different types of buyers…
Sep 28, 2017 • 54min
152: Meet Alyssa Snow and Learn How She Added 40% in Revenue to her NYC Yoga Studio While Working Less Than 10 Hours a Week
In this episode you'll learn: Alyssa's journey from the finance world to studio owner! How her personal struggles actually allowed her to find herself again What happens when life forces you to see that you're not in full control Why Alyssa had everything she ever wanted personally and professionally - but was miserable Why she says her business was operating more out of pressure than pleasure How Alyssa learned to protect herself from the stress and anxiety
Sep 26, 2017 • 25min
151: Tired of Struggling Today? Here's the shifts your business needs to make to thrive tomorrow
In this episode you'll learn: How mindset can make or break your start up business! Why not to shy away from specific client base - and instead offer a specific solution for them Why great marketing should either repel or attract… If you are willing to niche down, that is the simplest easiest way to build a business How raising your prices will enable you to give back
Sep 21, 2017 • 34min
150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing
In this episode you'll learn: Why you need to build your business before you start your business The importance of true connection and relationship building How Marissa and Angela knew exactly what their niche would be How they offered clients childcare - even though it wasn't the easy solution!
Sep 19, 2017 • 29min
149: Intro Packages 101: 4 Ways to Double, Triple or Quadruple Your Intro Package Conversion Starting Today
In this episode you'll learn: The truth behind post-introduction conversion rates Why introduction packages aren't serving clients to the fullest The biggest cost associated with marketing… Why it is important to track all inquiries that come through to your business AND have a two-week follow-up process with them Why you should stop following the "industry standard" How damaging heavily discounting can be to your business
Sep 14, 2017 • 34min
148: Meet Annie Trotta, Owner of Surya Yoga, and Hear How She Took Her Studio From Crickets to Doubled Revenue With a Go-To Marketing Plan
In this episode you'll learn: • Annie's biggest struggles in the first two years of opening her business… • How her marketing has evolved since she first started • How she's doubled her revenue in a month that is known for being "slow"! • The transition from a class-based model to a 12-month membership • Why revisiting her introduction package changed the way Annie does business • There's freedom to be gained when your business is in a place where you can take a step back when needed!
Sep 12, 2017 • 33min
147: The 10% Rule: Here's How We're Giving 10% Back To These Charities {and why it's an indispensable part of our business model}
In this episode you'll learn: How I treat my business like a non-profit by giving back to my team Steps that you can take to give back now! What we do to allow our employees to give back to their communities Why you have to solidify your business before taking these actions Ways to build your prices to allow your profit margins the room to give back
Sep 7, 2017 • 42min
146: Meet Rachel Saligari, Founder of Active Health Solutions Physiotherapy, a Total Body Wellness Center That's Now Booming After Switching to a Membership-Based Business Model
In this episode you'll learn: How Rachel decided to pair her training with Pilates Why she found it paramount to train her physical therapists in Pilates The personality of the instructors is just as important as their training! Why she has built her business with the intention to step away Introducing different packages significantly changed Rachel's way of doing business
Sep 5, 2017 • 36min
145: You Can't Ask For The Sale Until You've Earned The Right. Here's How to Receive Permission.
In this episode you'll learn: What does asking for permission mean and why is it important? Why we could be giving away too much info… Why building the relationship is the most important (and number one step) in sales Why you shouldn't consider yourself a "sales person"! The importance of the intake process Ways to establish trust with prospective clients and show your value
Aug 31, 2017 • 47min
144: Meet Katy Katzmann, Bikram Yoga Studio Founder on Taking a Leap of Faith and Ramping Up Client Retention Through The Art of Cultivating Community
In this episode you'll learn: Katy's journey and how she got started in Bikram Yoga Why she chose to build a yoga community - and not just a studio! How Katy and her husband turned it into family business and involved their children Why you need to be an educator first ! Some of the lessons that she's learned along the way
