The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Nov 2, 2017 • 1h 5min
162: Meet Taty Castro, Who's Transforming the Ways Studios View Retail, All While Producing {Dare I Say It} The Greatest Leggings of All Time
In this episode you'll learn: What Taty considers the most loving thing she ever did for herself Why not having previous experience in the fashion industry was a blessing for her You don't need to have a lot of resources starting out – but you will need to do this… Her thoughts on trying to be perfect and comparing yourself to others The difficult decision she had to make as she was building her brand (and how it brought her business to 7-figures a year) Common mistakes that she sees studio owners making when it comes to ordering product Why she is competing on quality, not price!
Oct 31, 2017 • 31min
161: These are your 3 BIGGEST competitors {and this is exactly what you need to do to stand your ground against them}
In this episode you'll learn: An early experience in business I had that put a fear of competition in my mind How we became "competition killers!" Ways you can differentiate your business from the online competition The role accountability and community will play in the decision-making process of your customers The two major types of buyers that exist (and why you'll want to stay out of "the middle" when it comes to pricing! How to overcome price objections and which clients to focus on The one metric that you need to start tracking now
Oct 26, 2017 • 31min
160: Meet Holly Rilinger, Who's Leading The Merger of HIIT and Meditation In Her Newest Book and Ongoing World Tour of Classes
In this episode you'll learn: How Holly's disadvantages or hardships made her journey and experience even better You can gain perspective by stepping away! The way her workouts transformed into something more meaningful to her and her clients Holly's strategy to incorporating meditation into her sessions How she used her authenticity to grow herself and her practice Why the impact goes so far beyond fitness and what Holly's vision is for the future!
Oct 24, 2017 • 39min
159: Your Studio's Ads Need Copy….Here's How You Write It
In this episode you'll learn: Why copy is key! The signs that your copy is too generic How to niche down your copy What an ICA is… How surveys can help you write copy What a "hero's journey" is and how it applies to you
Oct 19, 2017 • 37min
158: Meet Chelsea Kocis, The COO and Co-Founder of Swerve Who's Transforming the Model {and Ride} of Boutique Cycling
In this episode you'll learn: How Chelsea successfully implemented the concept of competition into her classes How they managed to bring teamwork and motivation to boutique fitness Why building community inside and outside the classroom is a major part of what they do What is a "speaker series" How often should change your packages and what is the best way to do so without overwhelming or confusing your customers What the hiring and training process looks like for Chelsea's company Ideas on employee retention that she practices with her team
Oct 17, 2017 • 23min
157: The #1 Mindset Shift to Real Freedom In Your Studio
In this episode you'll learn: How freedom surrounds me My business has showed both myself and my clients freedom Reverse the course of freedom – but setting yourself free comes with change The ways I was able to build this freedom into my business
Oct 12, 2017 • 1h 4min
156: Meet Alex Crow, The Teacher Trainer Extraordinaire Whose Retreats, Training and Work Are Developing a New Generation of Yogis
In this episode you'll learn: Why Alex didn't agree to conform to a specific way of teaching when working under another brand How she was able to create what she believed yoga meant (and explain this to her clients) Ways that her teachings are solution based and honor the history of yoga The importance of fully knowing and understanding one teaching before moving on and exploring others Why Alex choses to be the change that she is demanding Why it is that "marketing" is a word people do not like to use in the yoga world Transparency is key!
Oct 10, 2017 • 29min
155: 4 Lessons To Learn Today From Uber {That Will Add Dollars To Your Studio's Bottom Line and Erase Headaches From Your Life}
In this episode you'll learn: How Uber has taught lessons to businesses in every industry! Why the customer isn't always right What Uber can tell us about the principle of supply and demand You don't need to do it first - but you need to do it best Why client experience will always trump everything else Why your biggest competitors can be your biggest assets Just because you started the business doesn't mean you should be running it
Oct 5, 2017 • 48min
154: Nischala Joy Devi, A Yoga Teacher and Healer Whose Groundbreaking Medical Work Combining Medicine and Mindfulness Has Changed The World
In this episode you'll learn: How Nischala got started in Western medicine and yoga back in the 1980's – and hasn't stopped! Why Western medicine just wasn't enough for her… What her work with cancer patients looks like for both the patient and his or her family members Why western medicine and yoga is much more powerful as a pair All parts of yoga are essential for an instructor to learn and practice themselves Bring back the knowing of who you truly are What happened when she brought yoga into the school system
Oct 3, 2017 • 46min
153: The 3 Things You Must Get Right Before You Spend a Dollar on Facebook Ads
In this episode you'll learn: What essential things will need to be incorporated into your marketing in order for it to be effective The difference between marketing to warm traffic versus cold traffic If your service is too inexpensive can that lead to the wrong client walking through your door? What should be involved in an introductory package Why you should be testing your Facebook ads (and how to do it the right way)! What elements you should have in the copy of your ad and your landing page Why its important to make new members feel comfortable There are many different types of buyers…
