The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Dec 7, 2017 • 1h 4min
172: Meet Adriene Mishler, YouTube's Leading Yoga Influencer
In this episode you'll learn: Adriene's amazing journey – and how it all started on YouTube! Her advice on how to find what feels good to you… Why travelling to do workshops is such a big part of her business How they decided on the audience they wanted to target with videos The moment she says she knew the business was really "taking off" Ways the YouTube business has evolved into so much {and her future vision} Why Adriene is committed to still learning and prioritizing her community {even as the numbers grow}!
Dec 5, 2017 • 41min
171: The Four Components That Allow For Digital Studio Success
In this episode you'll learn: Why you absolutely need to know who you are when it comes to website optimization! The reason you shouldn't spend a fortune on your site when first starting your business What are the basics you need on your website when first starting out Why evoking emotion in your demographic is so important when it comes to your website Let the data tell the story of what works {and what doesn't} What type of content should be on your website… Email software suggestions and more!
Nov 30, 2017 • 54min
170: Meet Olivia Allnutt, Who Is Taking a Healing Brand Global and Changing the Face of Stretching
In this episode you'll learn: All about stretch therapy and the goals of this comprehensive system How it was started {and became a huge trend in the process}! The ways in which they got the necessary feedback to develop other programs How the markets differ in various countries Marketing strategies for online business The highs {and lows} of offering teacher training Why niching down is often the best strategy for a studio…
Nov 28, 2017 • 46min
169: Myken New Years Extravaganza
In this episode you'll learn: How to stand out from a marketing perspective in the new year Why setting yourself up for January will impact the rest of your year (including the slower months) Why you need to stay sales-focused during the entire first quarter! The importance of tracking and support staff to help identify where the money is coming from Ways to utilize outreach chains in the community Systems are the key to your studio success & don't forget the importance of the follow up process…
Nov 23, 2017 • 5min
168: A Very Happy Thanksgiving To You
In this episode you'll learn: What I'm truly thankful for! The original goal of this podcast, and the plan going forward My special message to friends in the US (and abroad) this Thanksgiving!
Nov 21, 2017 • 28min
167: The Talent Remedy: How I've Built An Amazing Team All While Seeking Out Talent Among My Friends, Clients and Random Strangers
In this episode you'll learn: How my hiring process has developed out of "bad" hire experiences What is a "talent database"? Core personality characteristics can't be taught! Why it is important to identify the personality of your team and find characteristics in potential new hires to fit your vision How the life experiences of my potential hires can be an asset to their role in the company
Nov 16, 2017 • 40min
166: Meet Robin Truxel, the Owner of Tru Pilates {My Home Studio} and Founder of Strong Mama
In this episode you'll learn: Diet changes that are recommended during pregnancy {and how they can help with several symptoms} How you can improve your mood using both a scientific and natural approach Pre-natal and post-partum exercises you can do and what to be mindful for during pregnancy to avoid physical and posture problems down the road Things to do the first 30 to 40 days after birth…
Nov 14, 2017 • 21min
165: Time to sell your studio? Here's What You Need To Know {Part Two}
In this episode you'll learn: The multipliers to use to determine the final asking price of your business The strategies to use to increase your multipliers {so you can increase the value of your business!} The one scenario where a multiplier does not apply How to calculate the owner benefit and the types of expenses to leave out of this calculation The different ways to finance the sale of your business for a potential buyer plus my personal favorite financing option Tips on how to find a buyer easily!
Nov 9, 2017 • 39min
164: Meet Coral Brown, A Yoga Teacher and Renowned Teacher Trainer, Who's Coupling Mental Health, Psychology and the Chakras Into Some of the Most Powerful Student {and Teacher} Breakthroughs, I've Ever Seen
In this episode you'll learn: What is the special link between mental health and yoga How Coral developed a therapy-based modality approach to mental health Your personal myth - what's true and what is not? Her advice when it comes to teacher training Why yoga is not a religion How Coral incorporates storytelling into her teacher training/practices {and why she does this}
Nov 7, 2017 • 31min
163: Time to sell your studio? Here's What You Need To Know {Part One}
In this episode you'll learn: How I realized the business model I had wasn't going to work for me going forward The biggest lessons I learned over the two years it took to sell my businesses What you need to consider before you even decide to put your business up for sale What to do if you want to sell it immediately! The three areas you need to focus on if you want to entice a buyer {and strategies for each}
