The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Feb 22, 2018 • 38min
194: Meet Kathryn Morgan, the former New York City Ballet dancer whose trainings and tutorials are bringing the highest level teaching into living rooms around the world
In this episode you'll learn: Why passion has to be driven by the child It doesn't matter how talented you think you are, you have to have the work ethic (and the drive) to succeed! How Kathryn's career as a professional dancer made a dramatic shift, and how the journey to recovering from her health issues led her to where she is today Why she now educates young ballerinas by being the voice of reason Ballet is 90% mental. Here's how to succeed under pressure…
Feb 20, 2018 • 17min
193: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process} - Part 2
In this episode you'll learn: A quick recap of Part one of Pre-Sale Strategies and what you should have prepared How to use giveaways as the means to build an email list Ways to develop leads through brand awareness Ask for a referral - even if it is at pre-sale! Pre sale signage, how to hire the right staff and much more…
Feb 15, 2018 • 36min
Episode 192: Meet Cara Reeser, a Pilates educator who's building her students into experts one teacher training at a time
In this episode you'll learn: How Cara embarked on her healing process Why Pilates is the bridge to really thrive in your body again The differences between group classes and one-on-one Why we need to massage the expertise of what our clientele is asking for The dangers of over borrowing when starting your studio Why continuing education is truly serving…
Feb 13, 2018 • 18min
191: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process}
In this episode you'll learn: The importance of finding out the right information before you get started on selling memberships and creating revenue Have a presence in your community - let your potential members or clients know what your studio will look like! The importance of a yearly projected budget Why you should have revenue coming in even before you open your doors What you should be prepared before you start selling Develop a way to track your leads and website/social media accounts ready!
Feb 8, 2018 • 32min
190: {Best of} 5 Steps to Add 1K A Month To Your Bottomline
On today's show we're deep diving back in to one of the most important and impactful episodes we've had! This week, I'm sharing how you can add $1,000 each month to your business. Now, this may not sound like a lot to you, or it could sound like a fortune, but this amount literally can be a life-changer. Today, I want to show you how you can create more freedom in your life and business!
Feb 6, 2018 • 44min
189: {Best of} 7 Mindset Shifts You've Gotta Make To Build An Epic Empire
On today's show we're deep diving back in to one f the most important and impactful episodes we've had over our last 100 shows! We're looking at 7 mindset shits you've got to make to build an epic empire. One thing that I've learned extensively over this last decade is that the biggest thing holding you back is what's sitting in your head!
Feb 1, 2018 • 25min
188: {Best of} A Low Cost Competitor is Killing Me....What Do I Do? (Part 2)
It's time for another "Best of" and we're heading back to part two of our series on how to deal with low cost competitors. So let's wrap up exactly what your strategy should be to stop competing in a price-sensitive market and to start owning your value!
Jan 30, 2018 • 28min
187: {Best of} A Low Cost Competitor is Killing Me... What Do I Do? (Part 1)
Today it's time for another "Best of" episode, and we're looking back at what you can do when a low cost competitor is killing your business. Why? Because this is probably the #1 biggest concern clients come to us with. So how do you compete in an oversaturated price-sensitive market? Today, we'll learn how you don't even have to!
Jan 25, 2018 • 41min
186: {Best of} 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers.
Today it's time for another "Best of" episode! Over the years, we've learned that 20% of our clients brought in 80% of our income. Without a doubt, these are our highest-paying customers and the ones that we're most protective of. So let's take a peak inside of your own business and determine your top tier clients. There's so much more that you can do once you have this information!
Jan 23, 2018 • 10min
185: {Best of - Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value
Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Until this shift can happen, you're never going to be able to own what your services are truly worth! So let's make a breakthrough today and guide yourself to finally changing what you're worth.
