The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Jan 11, 2018 • 8min
182: {Best of} How I Stopped Wearing The People Pleaser Name and Started Taking Hold of My Business and Life
Over the next four weeks, we'll be deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, we're talking about the epic mindset shift of avoiding the "People Pleaser Plague". I think it's actually more common with entrepreneurs than we could ever think, so we're sitting down and tackling how you provide amazing customer service and an amazing experience, without falling prey to every demand a customer asks of you.
Jan 9, 2018 • 42min
181: {Best of} Referrals Done Right: Skip The Sleaze and Learn How We Turn Every Client Into Three More
Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, we're looking at referrals done right, because you do not have to do this in a sleazy way. Every client has an opportunity to literally become three more clients if you just inject in these simple systems to draw word-of-mouth marketing right into your business.
Jan 4, 2018 • 38min
180: {Best of} Don't Go Into 2017 Clueless: 5 Steps to Take Your Business Exactly Where you Want to Go.
In this "Best Of" episode we're joined by Amber McCue. Amber is the founder of NiceOps and a business operations expert, and she shares how you can do what you love AND follow the money, how you can gain from creating a time budget, and the best way to focus and take action!
Jan 2, 2018 • 41min
179: {Best of} 6 Ways We're Using Email Marketing To Rapidly Grow Our Company
In this "Best Of" episode, we're looking at the ways we use email marketing to rapidly grow our company. Automated systems, funnels, surveys and more – it's all covered here!
Dec 28, 2017 • 38min
178: {Best of} What is a marketing funnel and how on earth do I use it?
We're ending 2017 with another of the "Best Of" series, and today we're talking all about marketing funnels: what exactly they are, why you need them in your business and how you can implement them to achieve maximum results!
Dec 26, 2017 • 35min
177: {Best of} 3 Ways To Answer My Least Favorite Question: How Much Do You Cost?
We've been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is, most of us are confronted with one question by new prospective clients: How much do you cost? There are three ways you can answer this that will make all the difference to turning that prospect into a long-term client!
Dec 21, 2017 • 31min
176: {Best of} The 7 Compensation Plans We Use For Our Team Members
We are right in the middle of our "Best Of" series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I'm ready to expand my team, but I have no idea how to pay them? In this episode, we're going to be breaking down the different pay plans, exactly who we've used each pay plan for on own team and the pros and cons of all of them. Trust me when I tell you, this is a must listen to episode if you're looking to build a team!
Dec 19, 2017 • 1h 8min
175: {Best of} How I Cracked the Half Million Dollar Mark in our First 9 Months of Business
We're in the middle of our "Best Of" series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to over a half a million dollars in sales. Get ready – this is one episode you don't want to miss!
Dec 14, 2017 • 34min
174: {Best Of} How I Built A Million Dollar Business Working Less Than 20 Hours a Week
I am so excited you're joining me again for our "Best Of" series. You're going to be getting access to some of the biggest episodes we've aired, and today's was one we probably received the most feedback from. I'm talking about how writing out a life plan enabled me to work less than 20 hours a week while building a multi-milllion dollar company. Trust me when I tell you, this same type of work/life balance is available for you too!
Dec 12, 2017 • 27min
173: The Talent Remedy {Part Two}: How I've Built An Amazing Team All While Seeking Out Talent Among My Friends, Clients and Random Strangers
In this episode you'll learn: How to develop a hiring process {and how to read through more than just a resume!} Ways to deal with "cold traffic" hiring Why I decided to hire someone with no certifications or experience… How I was able to protect myself while paying to certify my inexperienced new hires Why I empower my managers and why I reward for referrals!
