The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Aug 29, 2017 • 26min
143: {Best of} A Low Cost Competitor is Killing Me....What Do I Do? (Part 2)
It's time for another "Best of" and we're heading back to part two of our series on how to deal with low cost competitors. So let's wrap up exactly what your strategy should be to stop competing in a price-sensitive market and to start owning your value!
Aug 24, 2017 • 36min
142: Meet Shannon Simmons, An Accountant and Profit First Professional, Whose Niche Financial Firm is Getting Fitness Businesses on Firm, Profitable Footing
In this episode you'll learn: What is "Profit First" and how it works How to ensure you are paying yourself! Why some people are operating from a deficit and don't realize it Some of the biggest marketing mistakes people make Why it is important to allocate funds all year long to certain months where you plan on spending more How to utilize your bank account as a metric Why it is important to review your expenses and how that can bump your pay as a business owner
Aug 22, 2017 • 28min
141: {Best of} A Low Cost Competitor is Killing Me... What Do I Do? (Part 1)
Today it's time for another "Best of" episode, and we're looking back at what you can do when a low cost competitor is killing your business. Why? Because this is probably the #1 biggest concern clients come to us with. So how do you compete in an oversaturated price-sensitive market? Today, we'll learn how you don't even have to!
Aug 17, 2017 • 46min
140: Meet Ai Kubo, the Scientist and Yogi, Whose Bringing Mindfulness To The Forefront of the World of Medicine
In this episode you'll learn: How Ai's successfully integrated her background of science with yoga Why she considers yoga as her "life saver" The ways she's teaching mindfulness to others (including cancer patients) and why she feels this work is so important What Ai's program, Mindful Cleanse, is all about and how she's taking it to the masses Her best tip for having a balanced life! Why she loves hosting in-person events so much My definition of the word "Empire" – and how it differs from the way others define it
Aug 15, 2017 • 41min
139: {Best of} 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers.
Today it's time for another "Best of" episode! Over the years, we've learned that 20% of our clients brought in 80% of our income. Without a doubt, these are our highest-paying customers and the ones that we're most protective of. So let's take a peak inside of your own business and determine your top tier clients. There's so much more that you can do once you have this information!
Aug 10, 2017 • 40min
138: Meet Jordan Beinhorn, the Founder of Pilates on Traction and a Modern Day Healer Who's Layering the Healing Arts Into Modern Day Pilates
In this episode you'll learn: How Jordan's dancing and figure skating career introduced her to Pilates Why she chose an intimate home-based studio How a health diagnosis led Jordan on a path of learning about the healing arts The ways that the healing arts, combined with Pilates, has changed the life of her clients Why you have to focus on both the emotional body and the physical body to make the real changes happen
Aug 8, 2017 • 10min
137: {Best of - Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value
Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Until this shift can happen, you're never going to be able to own what your services are truly worth! So let's make a breakthrough today and guide yourself to finally changing what you're worth.
Aug 3, 2017 • 43min
136: Meet Michelle Long, Creator of The Practice and Founder of Bloom Retreat, A Holistic Women's Healing Center That's Building Sisterhood, Strength and Solidarity
In this episode you'll learn: How Michelle's vision actually came from her own struggles How and why she went against the advice of others when opening her business The way Michelle attracts the right employees Why women can have a hard time showing up for themselves We can't love ourselves until this happens…
Aug 1, 2017 • 29min
135: Contrator Conundrums: Negotiating Buildouts, Expansions and Additions to Your Studio WITHOUT Losing Your Mind {or Your Wallet}
In this episode you'll learn: Why you should interview and ask for bids from multiple contractors What is a "lined item bid"? All about contractor timeline penalties and/or bonuses… The difference between architects and CAD specialists What different codes will need to be met with your project Why you need to be clear on your branding first! Helpful hints and tips on paint, flooring, ceilings, lighting, electrical and plumbing
Jul 27, 2017 • 42min
134: Meet the Mother-Daughter Team That Are Transforming Boutique Fitness in NYC {And Taking The Next Big Leap to Franchise Their Method}
In this episode you'll learn: You can always start over! Why Lauren got certified in Pilates and how she applied it to her niche Rachel's journey in transitioning from a career in dancing to running a business with her mother The one thing that sets them apart from other businesses How they've used internal referrals as the number one source of new business Ways they maintain relationships with their community Why they hold their certifications like an audition! The importance of developing your staff
