The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Jul 25, 2017 • 35min
133: You're ready to launch your next big training or workshop. Here's how to make it a thriving success.
In this episode you'll learn: How to find the best offer - and why you should set your pricing upfront Why I recommend a flat fee for guest speakers (with a few exceptions) How to set your demographic before diving in to the marketing Targeting and re-targeting strategies Imagery and landing pages need special consideration! Why email sequences should be as personalized as possible Why is online chat can be very helpful… The four types of buyers you'll encounter
Jul 20, 2017 • 28min
132: The Must Have Guide to Leases For Brick and Mortar Studio Owners
In this episode you'll learn: Why the lease has to be right for all of the parties involved to truly work The single most important thing to have when negotiating How to know when is the right time to lease (and a calculation to use) The basic terms and figures you'll hear in the commercial leasing world The key clauses and phrases in leases you'll need to be on the lookout for Why a shorter lease may not be in your best interest Remember to always ASK!
Jul 18, 2017 • 30min
131: Use These 6 Pillars To Change Your Team Engagement {And Your Studio} Forever
In this episode you'll learn: How to introduce the 6 pillars to employees or independent contractors Why you should implement consequences to employees or contractors How important your attitude as a team member is to clients and other employees Why your teaching and training isn't your expertise Intense customer service is important - small problems can become major obstacles! The importance of laying out expectations for team members
Jul 13, 2017 • 18min
130: Here's My Must-Have, Daily, Money Mindset Exercise {That's Added Millions To My Bottom Line}
In this episode you'll learn: Why I really started tracking my money (and you should too)! How to open up the door to prosperity and abundance How does my money mindset affect and benefit my clients? Why I write down my self-limiting beliefs
Jul 11, 2017 • 24min
129: 4 Steps to Leverage FREE Publicity to Drive New Clients Through Your Door
In this episode you'll learn: How to utilize press releases in local newspapers – the right way! Why you should incorporate your "badges of honor" in your press release A few ways you can express yourself as an expert What do I mean by "adopt a reporter?" The importance of leveraging relationships…
Jul 6, 2017 • 45min
128: Meet Delia Buckmaster, Pilates Anytime Next Instructor Finalist, Booty Barre Master Trainer, and Founder of Exhale Pilates in Whitefish, MT {Population 6,357} As We Chat Personal Brands and Small Town Studios.
In this episode you'll learn: A mental connection to Pilates was what made Dalia fall in love with the practice How Dalia grew her business organically - through opportunity The advantages of having a studio within a gym when you're starting out Why she chose to step forward during the recession (instead of pulling back!) and how this served her The importance of taking time to regroup and rebalance between clients How Dalia introduced different paradigms into her business
Jul 4, 2017 • 32min
127: Boutique Fitness is officially a price driven commodity {but it doesn't have to stay that way}. Here's 3 ways to change that today in your studio.
In this episode you'll learn: How we remove our business from being a commodity Know your unique methodology! Why you should attach a name to your unique mechanism How to paint the picture of your product or service Identify what people will or can do with your services How to united your client with what you are teaching
Jun 29, 2017 • 26min
126: {Best of} Crash and Learn: Jenna Kutcher
In this episode you'll learn: How Jenna turned a $300 investment into a successful business for herself How to learn to leverage what you have in assets for your business The difference between being a business owner and an entrepreneur The importance of self-care when running a business Your business can be a direct reflection of your psychological state How to leverage your time and business to make so much more (and work so much less) The way to do business on your own terms
Jun 27, 2017 • 32min
125: Let's Turn Inventory Management Into Cash Management
In this episode you'll learn: Everyone has an online business - whether you have a "brick and mortar" or not! Why there's value in repurposing More isn't better… Find your profit centers while doing what gets you excited Why email isn't dead Jordan explains the Google Doc system she created which she calls the Hub, and the six sections it contains
Jun 22, 2017 • 30min
124: {Best of} Way to Wealth
In this episode you'll learn: • How wealth gives you freedom, but it doesn't have to be your top priority • The 4-legged stool of wealth and its relation to different aspects in business • The most important investment you can make right now as a business owner • What's an employee mindset and how it can affect your business • What is an investment, what is an asset and which one to focus • The difference between good debt and bad debt • Three questions to ask yourself before buying equipment for your business • Different ways you can diversify your business • How to make sure you are not emotionally attached to your business
