161: These are your 3 BIGGEST competitors {and this is exactly what you need to do to stand your ground against them}

In this episode you'll learn:

• An early experience in business I had that put a fear of competition in my mind
• How we became "competition killers!"
• Ways you can differentiate your business from the online competition
• The role accountability and community will play in the decision-making process of your customers
• The two major types of buyers that exist (and why you'll want to stay out of "the middle" when it comes to pricing!
• How to overcome price objections and which clients to focus on
• The one metric that you need to start tracking now