
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Latest episodes

Feb 5, 2024 • 58min
232. Converting A Small Audience: Using Branded Events To Generate $180K
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2A branded event goes beyond slapping your brand colors and logo on a presentation.Branded events create interactive, often themed experiences for your audience, and they sell your signature offer like hotcakes on the backend. If you’re over selling through webinars, a branded event might be for you instead! Amanda Shuman, brand designer, marketing strategist, and founder of Carrylove Designs, created virtual events that drew in the exact client she was looking for, and converted them from free or low ticket attendees into booked clients for 5-figure contracts.In this case study, Amanda breaks down the 3 branded events she hosted last year that generated $180,000 and the conversion rates for every step in her funnel.Find out how to make your virtual event the can’t miss experience of the year, while making massive revenue from a small audience.View the transcript for this episode at: https://otter.ai/u/v0FTneWs3a61biwH2VFNQVwhoOw?utm_source=copy_urlConnect with Amanda:
Get on standby for the next First Class Ideal Client Challenge: https://carrylovedesigns.com/client
Instagram: @carrylovedesigns
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 29, 2024 • 45min
231. [Q4 2023 Income Report] $200K PROFIT Despite Pausing Evergreen Products For 1 Year
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteWe're back for another quarterly income reports, I have been publicly sharing my income reports for my business since 2019. So this is our fifth year now of reporting exactly what our business makes spends and profits every 90 days. And if you're new here, you can catch up on all of our past income reports at Ellenyin.com/incomereport. But if you're not new here, then you know, we've been doing this practice for so many years because we really believe that financial transparency is the future and that we all benefit when we collectively share our insights and our data. Here are our Q4 2023 numbers!View the transcript for this episode at: https://otter.ai/u/LRnMJWGDGORRTHKAX83-l1Vej5I?utm_source=copy_urlLinks mentioned in this episode:
Listen to our previous income reports at https://ellenyin.com/incomereport
Check out our experience with WorkPlay Branding: https://view.flodesk.com/emails/656105129100978285ca2ceb
Cubicle to CEO in Times Square! https://www.instagram.com/reel/Cy9O9tRJXUw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Bonus episode on Investment Opportunities: https://link.chtbl.com/oFWlBEfi
Companies Ellen has invested in:
https://www.investwithcherub.com
https://www.soursopnutrition.com/
https://getlotza.com/
12 Days of Christmas Launch Debrief Teaser: https://link.chtbl.com/RVRjSEe_
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 26, 2024 • 7min
[TEASER] Why I'm Setting Guidelines, Not Goals in 2024: My 5 Explained
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Can sticking to consistent actions, regardless of outcome, actually produce a better result than reverse engineering a set goal to begin with? I'm testing this theory in 2024!Listen to the full episode on our private podcast, exclusive to C-Suite members! Join us inside at https://ellenyin.com/csuiteView the transcript for this teaser at: https://docs.google.com/document/d/1ktAKQwL8MvS9X8Bok_XH6mJSXHHPvvI3kFtVZamNz2Q/edit?usp=sharing Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 24, 2024 • 8min
[TEASER] Launch Debrief: 12 Days of Christmas
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2We're dissecting our recent launch, including revenue insights, which offers flopped, which ones flew off the shelves, and what we'd do differently.Listen to the full episode on our private podcast, exclusive to C-Suite members! Join The C-Suite by February 9th, 2024 to get access to our 12 Days of Christmas email sales sequence as a new member enrollment bonus (you'll receive this bonus gift via email within 48 hours of sign-up). Enroll here: https://ellenyin.com/csuiteView the transcript for this teaser at: https://docs.google.com/document/d/1Vqpr3o_JZh8HH3Lrr0CeO1myiVHhNp6Ukj0i4HpwMmU/edit?usp=sharing Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 22, 2024 • 1h 1min
230. Strategic Downsizing: This CEO Grew Take Home Pay By $60K When She Slashed Her Revenue From $650K to $300K.
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2It’s counterintuitive that letting go of your team and clients would increase your take home pay, but this case study on intentionally downsizing your business proves that can be true.Despite a high demand for her services, nonprofit fractional fundraiser consultant Cindy Wagman realized the business she was growing didn’t actually align with the life she wanted to create.Cindy made a risky bet by letting go of all her employees and offboarding her existing clients, effectively slashing her annual revenue in half, from $650,000 to $300,000. The result? She reduced her workload to only 3.5 days a week while increasing her take home pay by $60K (and growing yearly).In this case study, we cover why this strategic downsize improved profitability, how Cindy facilitated this transition of her team and clients, and practical insights that will help any entrepreneur seeking to better align their business finances with their personal goals.View the transcript for this episode at: https://otter.ai/u/gXGtSJ3R3rPpCMCUS-3s4FBi8BU?utm_source=copy_urlConnect with Cindy:
Mistakes Nonprofit Consultants Make In The First 3 Years Of Business: https://cindywagman.com/ellen
https://www.fractionalfundraising.co/
Connect on LinkedIn: https://www.linkedin.com/in/cindywagman/
Follow on Instagram: @cindywagman.consulting/
Link mentioned in this episode:Trade Show Booth Episode w/ Becca Stern: https://link.chtbl.com/KtdZLrP_
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 15, 2024 • 1h 2min
229. Tired Of Video-First Content? $50K Sold Out LinkedIn Launch Debrief
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Sick of creating video-first content for Instagram and TikTok? LinkedIn may be calling your name.Tania Bhattacharyya, founder of thought leadership consulting firm Lumos Marketing, helps social impact entrepreneurs and nonprofit teams stand out so they can stand up for their mission through storytelling and content strategy on LinkedIn.In today’s case study, Tania is giving us a Cubicle to CEO exclusive by revealing the 3 step process she used to easefully sell out her coaching program on LinkedIn with value-aligned clients, making $50K from her last two launches.This is intel she’s never even shared on her own podcast, The Campfire Circle.Whether you’re an active LinkedIn lurker, or someone who hasn’t touched their account since creating it for your first job, you’ll love this “less is more” approach to launch success on a non-saturated content platform. The best part? You can borrow Tania’s strategy even if you’re starting with an audience of zero on LinkedIn.View the transcript for this episode at: https://otter.ai/u/2F06JjFo4VpVS_ZsMjGeys00ACE?utm_source=copy_urlThank you to our sponsors!
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Get 50% off Factor's fresh, ready-made meals delivered to your doorstep when you use code 'CUBICLE50' at https://factormeals.com/cubicle50
Connect with Tania:
Join Tania's Next LinkedIn Content Sprint: https://lumosmarketing.co/linkedin-content-sprint
Connect on LinkedIn: https://www.linkedin.com/in/tania-bhattacharyya/
https://lumosmarketing.co/
The Campfire Circle Podcast: https://lumosmarketing.co/podcast
Links mentioned in this episode:
Want To Attend OR Host an In-Person Event? Here's What You Need To Know: https://link.chtbl.com/yuYSZna9
How We Sold Our Brand Partnerships VIP Day in 48 Hours: https://link.chtbl.com/jcvdLbXJ
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 8, 2024 • 56min
228. Need a Quick Cash Injection? Invisible Strategies That Sold $70K In 4 Weeks
Discover the invisible sales strategies that helped a holistic business coach generate $70K in just 4 weeks. Learn about the power of reaching out to previous clients and building relationships with existing customers. Explore tactics like verbal invitations and being the expert to boost sales. Get a 30-day action plan to inject cash into your own business.

Jan 1, 2024 • 38min
227. ‘Best Of’ Launching Roundup: 8 Underrated Tips For Your Most Successful Launch Ever
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Welcome to our first episode of 2024! In celebration of new beginnings, we’re kicking off the year with a curation of the best launch tips from our past guests. In this roundup episode, you’ll hear 8 underrated and unique gems to help you launch smarter and create your most successful launch yet; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. All referenced episodes will also be conveniently linked for you below in the show notes.View the transcript for this episode at: https://otter.ai/u/kkhZGuLyZi-H9Ps8EjlgenLomFY?utm_source=copy_urlLink mentioned in this episode:
Amy Porterfield's Episode: https://link.chtbl.com/UIVj9PTb
Holly Haynes's Episode: https://link.chtbl.com/7LrepYBO
Jaclyn Johnson's Episode: https://link.chtbl.com/vPN-PHz9
Dana Snyder's Episode: https://link.chtbl.com/9xAW4qMM
Kirsten Roldan's Episode: https://link.chtbl.com/HSZCGZAj
Dielle Charon's Episode: https://link.chtbl.com/Q4fO-vVp
Anita Siek's Episode: https://link.chtbl.com/sz9pGpM_
Gloria Chou's Episode: https://link.chtbl.com/rkkVrZzk
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 27, 2023 • 46min
Bonus #51: My Cubicle to CEO Story
Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteAccess the transcript of this episode HERE: https://otter.ai/u/cUgiYJNq7hQAeEMVdCy-LZ3UalA?utm_source=copy_urlThank you to our sponsor!Get 50% off Factor's fresh, ready-made meals delivered to your doorstep when you use code 'CUBICLE50' at https://factormeals.com/cubicle50
Links mentioned in this episode:
Welcome to The Cubicle to CEO Podcast: https://link.chtbl.com/_EjttTfD
How Ellen Paid Off Her Debt Before She Graduated College: https://www.thepennyhoarder.com/make-money/side-gigs/how-to-ask-for-a-job-pay-off-debt/
These Won't Be Public Anymore: https://link.chtbl.com/dIlOm9_U
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 25, 2023 • 56min
226. YouTube Is Her #1 Lead Generator: Using Long-Form Videos To Sell $330K This Year
With over 122 million active people on the platform every day, YouTube is the 2nd largest search engine on the internet. Our guest is an artist turned CEO who has built her makeup channel into the primary lead generator for her business.Harriet Hadfield, commonly known as Harry, is an A-list celebrity makeup artist, Youtuber, and business coach, empowering creative freelancers with the tools & strategies to dismantle the starving artist narrative by booking celebrity clients and global brands without needing an agent or relying on word of mouth.In today’s case study, we examine how Harry drove $330K in revenue to her own offers this year directly from YouTube.Get the inside scoop on how to create content that speaks to multiple audiences, what takes someone from a casual viewer to paying customer, creative collaboration ideas to expand your reach on YouTube, and ways to double dip by turning one monetization opportunity into multiple income streams on YouTube.Whether you publish on YouTube or elsewhere, this episode will help you leverage long-form video content to sell more products & programs.View the transcript for this episode at: https://otter.ai/u/6YO_J1Op1kuiObDy7R4lVMhgCtQ?utm_source=copy_urlConnect with Harriet:
Freelance with Freedom Podcast: https://www.harriethadfield.com/podcast
Create Consistent 10k Months as a Freelance MUA: https://harrymakesitup.kartra.com/page/evergreen-webinar-replay
https://youtube.com/@HarryMakesItUp
Link mentioned in this episode:Codie Sanchez's Episode: https://link.chtbl.com/wRD_R58H
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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