Cubicle to CEO

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Not clickbait! I recently went through a formal valuation process for my business to see what it’s actually worth, and whether selling (now or in the future) would make sense for its continued growth.Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuiteView the transcript for this teaser at: https://docs.google.com/document/d/1FE27H28KeDkvLUGHpVEVjjnAvi0jhLQOd1t_d_AyY5U/edit?usp=sharing Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma.Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this entire product line - giving up $100,000 in guaranteed revenue in the process - in favor of going all-in on their new (and more promising) product line of dessert cashew butter spreads.Mere months later, Elavi’s dessert butters were picked up by retailing giant Costco, AND they’re now on track to generate $1M this year!It's not easy to let go of something you poured your heart into, but what if doing so could open the door to a new, million-dollar opportunity? Michelle walks us through how she came to this decision, the pitching strategy that got Costco’s attention, and why this pivot 10Xed their revenue.View the transcript for this episode at: https://otter.ai/u/CfwABqgKFSAv4mxpNEJG4sUUnh8?utm_source=copy_urlConnect with Michelle: www.elavi.co IG: @heyelavi IG: @michellerazavi Listen to our SXSW episode: https://link.chtbl.com/TjDOGQaoIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access.View the transcript for this episode at: https://otter.ai/u/XKMnp9tD3kf9ca2L81tjjU-2j2Y?utm_source=copy_urlThank you to our sponsors! Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/ Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Links mentioned in this episode: Noah Kagan's Episode: https://link.chtbl.com/Zy8HrzZ2 Amy Porterfield's Episode: https://link.chtbl.com/UIVj9PTb Kirsten Roldan's Episode: https://link.chtbl.com/HSZCGZAj Laura Belgray's Episode: https://link.chtbl.com/OrILes-N Linda Sidhu's Episode: https://link.chtbl.com/9i_s2XIR Merel Kriegsman's Episode: https://link.chtbl.com/SfMJinux Bonus Episode #9: https://link.chtbl.com/jANhnzUJ Check out our previous roundup episodes: Podcast Roundup: https://link.chtbl.com/CUa_hAXC Launching Roundup: https://link.chtbl.com/jz5RbIv0 Pitching Roundup: https://link.chtbl.com/sllNCKMT Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1 Conversion Roundup: https://link.chtbl.com/AYNw_c2w Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY Marketing Roundup: https://link.chtbl.com/AkgrDVmg Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2I sold out my brand partnerships retreat in 7 days… but trust me this launch was anything but smooth sailing. Hear how my waitlist responded to this offer going live and how I filled up all 11 spots in a week in this behind the business episode!Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuiteView the transcript for this teaser at: https://docs.google.com/document/d/1-z7-l37pH7TirbLAe0y51dte10gby6FzJonfzmMhIi4/edit?usp=sharing Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to create your own branded app? Try Passion.io for free: https://passion.io/saas-free-trial?_go=ellen26 Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to engaging with your business by turning your content into an off-social, destination experience.In early 2022, Megan Sumrell, time management expert and founder of The Pink Bee, launched a branded app for her business in the app store and leveraged it as a top of funnel strategy to convert cold leads into her signature $597 paid program.Instead of paying out of pocket for leads, Megan is getting paid to add new customers to her ecosystem. Todays’ case study takes you step by step through Megan’s hyper efficient funnel that generates hundreds of new leads monthly on auto-pilot while generating multiple six figures in backend revenue.This interview immediately cemented its spot as one of our most unique customer growth strategies shared by a CEO on this podcast.View the transcript for this episode at: https://otter.ai/u/ZqIGW22_ad-zeWkv4GmzDX1275Q?utm_source=copy_urlThank you to our sponsor!Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo Connect with Megan: https://www.thepinkbee.co Work+Life Harmony Podcast: https://www.megansumrell.com/blog Facebook: https://www.facebook.com/megansumrell Instagram: @megansumrell Linked In: https://www.linkedin.com/in/msumrell/ Youtube: https://www.youtube.com/c/WorkLifeHarmonyPodcast Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry.Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion.After working with big name publishers like Buzzfeed in their previous marketing roles at the vitamin company Ritual, Lauren and Lee realized that the way these traditional publications were advertising their brand partners was stale and uninspired. They saw an opportunity to change the way publishers collaborate with their brand partners, and after 4 years of executing campaigns, it's clear they’re onto something.In today’s case study, we explore what performance publishing looks like, and how their storytelling strategy combined with simple ad creative has acquired more than 300,000 new customers for their brand partners.View the transcript for this episode at: https://otter.ai/u/ZSgr9NpvRrgu1iyBtPII5xOyQhk?utm_source=copy_urlThank you to our sponsors! Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/ Get 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellen Connect with Lauren + Lee: https://www.thequalityedit.com/ IG: @thequalityedit IG: @lauren.kleinman IG: @dreamday.la Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Is it possible to have a 100% conversion rate? Marketing strategist Sophia Parra’s case study today proves that with a well-timed nurture event, yes.Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers.The best part? These simple Q&A parties only required a few hours of her attention a couple times a year, no launch or tech set-up, and did not rely on having a large audience to be effective. This non-sales event may be the missing precursor to selling out your next launch. Here’s how she structured each Q&A party - scripts, data, and strategy included.View the transcript for this episode at: https://otter.ai/u/jJNKg-1Dcl-vxgHTOtpnaj4jaAI?utm_source=copy_urlThank you to our sponsor!Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO Connect with Sophia: Text MARKETING to +1 (917) 810-2418 to join Sophia's text list, or just click here: https://my.community.com/sophiaparra  https://gotocoach.club Get on the waitlist for Sophia's upcoming membership (don't miss the juicy bonuses available only for waitlisters): https://gotocoach.club/waitlist  IG: @sophiaparra Catch Ellen's episode of Sophia's Marketing #Unfiltered Podcast: https://podcasts.apple.com/gb/podcast/ep-105-media-queen-ellen-yin-answers-all-your-solo/id1644601845?i=1000622523852 3 Nurture Events to Try: https://podcasts.apple.com/gb/podcast/3-nurture-event-ideas-to-bring-buzz-generate-sales/id1644601845?i=1000650164998 Links to check out:Uplevel your SMS marketing strategy with our favorite communication toolkit, Norby! Get 14 days free: https://ellenyin.com/norby Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/Watch a recap of our visit to The Jake Jabs Center for Entrepreneurship:https://www.instagram.com/reel/C3-5i03JmFY/?igsh=MW40cXpjYm5sOHVqMAEllen is on campus at CU Denver’s Jake Jabs Center for Entrepreneurship to answer student submitted questions for a live podcast recording, moderated by the center’s Assistant Director of Operations - and my best friend - Clair Seville. Whether you’re a student with aspirations to launch your own business, or years into running your own venture, you’ll find timeless, actionable insights uncovered by the impressive depth and diversity of questions these CU Denver students asked.Class is officially in session.Access the transcript of this episode HERE: https://otter.ai/u/2qbJF-cGxmHIOzWh9ynsMIW7oj4?utm_source=copy_urlIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Our show recently made its debut at SXSW week in Austin, Texas with a live podcast recording at the Cherub pop-up shop! Cherub, one of the companies I angel invested in, is a platform connecting founders with funders. If you’re interested in angel investing or you’re a founder who is seeking capital and wants to plug into a network of strategic angels for your next fundraise, shoot me a DM @missellenyin with the word “Cherub” and I’ll help you get started!In this live recording, you get to eavesdrop on my conversation with two founders on the Cherub platform, Shannon Davenport of Esker and Bridgitte Mallinson of Gut Personal, who have both successfully raised money for their businesses. We all see the highlight reel of how much companies are raising and making, but rarely do we hear founders talk about the flip side of the coin: how much are they actually spending, and on what? Today, we’re going behind the business with Shannon and Bridgitte to answer these questions as they get transparent about their company's burn rates.View the transcript for this episode at: https://otter.ai/u/cUhrZz2tqpwo1dP8QAUDsFrbAWc?utm_source=copy_urlThank you to our sponsors! Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Shannon: https://eskerbeauty.com/ @eskerbeauty Connect with Bridgitte: https://www.gutpersonal.com/ @bridgittemalli @gut.personal Links to check out: https://investwitcherub.com Million Dollar Weekend by Noah Kagan: https://amzn.to/488UP6T Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2We’re rounding up our 9 best tips and guest insights on all things podcasting - from growing your own show to maximizing your results from guesting on other people’s podcasts! I’ll introduce each soundbite with the name of the guest and the original episode number, in case you want to go back and listen to the full conversation. All referenced episodes will also be linked for you in the show notes below for easy access.View the transcript for this episode at: https://otter.ai/u/1c2YSOOVAJhAKBzv_LjTtxFybsU?utm_source=copy_urlGet your podcast pitched responsed to with our plug and play Perfect Podcast Pitch: https://ellenyin.com/perfectpodcastpitchLink mentioned in this episode: Hala Taha's Episode: https://link.chtbl.com/cRwrKaB2 Bonus Episode #38: https://link.chtbl.com/AOzjBgCg Frenchie Ferenczi's Episode: https://link.chtbl.com/e4OGzkO_ Doone Roisin's Episode: https://link.chtbl.com/iZc05DXj Bonus Episode #20: https://link.chtbl.com/B6SdSTEb Les Alfred's Episode: https://link.chtbl.com/N7TN77HN Kelly Mosser's Episode: https://link.chtbl.com/L1yDDYu2 Bonus Episode #36: https://link.chtbl.com/QZWrmq97 Kim Rittberg's Episode: https://link.chtbl.com/1yN-WRMu Check out our previous roundup episodes: Launching Roundup: https://link.chtbl.com/jz5RbIv0 Pitching Roundup: https://link.chtbl.com/sllNCKMT Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1 Conversion Roundup: https://link.chtbl.com/AYNw_c2w Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY Marketing Roundup: https://link.chtbl.com/AkgrDVmg Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Learn more about your ad choices. Visit megaphone.fm/adchoices