243. The $100K Risk That Made $1 Million + Caught Costco’s Attention

Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma.

Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this entire product line - giving up $100,000 in guaranteed revenue in the process - in favor of going all-in on their new (and more promising) product line of dessert cashew butter spreads.

Mere months later, Elavi’s dessert butters were picked up by retailing giant Costco, AND they’re now on track to generate $1M this year!

It's not easy to let go of something you poured your heart into, but what if doing so could open the door to a new, million-dollar opportunity? Michelle walks us through how she came to this decision, the pitching strategy that got Costco’s attention, and why this pivot 10Xed their revenue.

View the transcript for this episode at: https://otter.ai/u/CfwABqgKFSAv4mxpNEJG4sUUnh8?utm_source=copy_url

Connect with Michelle:

• www.elavi.co
• IG: @heyelavi
• IG: @michellerazavi

Listen to our SXSW episode: https://link.chtbl.com/TjDOGQao

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

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