
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Latest episodes

Apr 23, 2025 • 43min
Bonus #65: Finding Your Higher Path Through Intuitive Business Practices
As the founder of multiple conscious brands like Heart Centered Humans, The Ceremonial CEO, Ascend Psychedelics and Somatic Breath Activation, Chelsea Renee, is a visionary leader, coach, and entrepreneur who merges strategy with spirituality to revolutionize the way CEOs do business.In this enlightening conversation, Chelsea shares her insight on identifying your higher path, how to take aligned action, and why implementing intuitive and spiritual practices in your business will lead you toward success.Experience Chelsea in-person at the next FEMpire business summit in Denver, Colorado! Check the link below for exact dates.Connect with Chelsea:
Check out the next Fempire summit, May 10th: https://www.heartcenteredhumans.com/fempire
IG: @thechelsearenee____
www.somaticbreathactivation.com
www.ascendpscyhedelics.com
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
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Apr 21, 2025 • 1h 4min
295. Selling Part of Her Business Led to a 376% Profit Margin Increase
What if cutting 40% of your client base was actually a catalyst for business growth?It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase in profit margin in just one year.In this case study, we unpack why Stephanie sold off a misaligned division of her business and how she structured the deal.If you’ve ever wondered what it looks like to sell a part of your business — or whether you should — Stephanie’s strategic decision proves it’s not an all-or-nothing scenario when it comes to exiting your business. Connect with Stephanie:
https://www.dogoodandprosper.com
https://100degreesconsulting.com/
IG: @stephanie.skry
Our business sale an reacquisition episode with Cathryn Lavery: https://link.chtbl.com/w003DwtTIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
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Apr 14, 2025 • 55min
294. The Employee Ownership Model That Scaled This Agency from Startup to $200M Revenue in 5 Years
What happens when you give employees a stake in the company, pair them with AI tools, and train them to think like entrepreneurs? In doing this, Heidi Golledge, founder and CEO of Jobot, built a $200 million recruiting powerhouse in just five years.A three-time EY Entrepreneur of the Year and the visionary behind multiple successful exits—including one topping $100 million—Heidi scaled Jobot using a three-part strategy: an employee ownership model, AI-powered productivity, and leadership development rooted in accountability.The results? Recruiters increased their billings by 50% year-over-year. Productivity jumped 40% thanks to their proprietary AI, Jax. And teams hit performance goals 25% faster—all while allowing employees to earn up to $1 million annually.In this episode, you’ll learn how Jobot’s culture of kindness, respect, innovation, and ownership became its biggest growth lever—and how you can apply the same playbook to scale smarter.Connect with Heidi:
https://jobot.com/
https://www.linkedin.com/in/heidigolledge/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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Apr 9, 2025 • 35min
Bonus #64: Brick & Mortar vs. Online Business? Lessons in Scaling Both To 7 Figures
She conquered Main Street, then mastered internet marketing. Stephanie Wigner, founder of The Wealthy Practitioner, has accomplished the rare feat of scaling THREE companies to 7 figures in annual revenue. Stephanie reveals practical lessons from her brick-and-mortar success and how she implements the same winning strategies and systems in her online business, from smart hiring that buys back your time to generating recurring revenue across different business models. Connect with Stephanie:
Stephanie is providing you with free access to one of the trainings from her Full Send Program - check it out now: https://thewealthypractitioner.com/full-send-frequency
IG: @thewealthypractitioner
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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6 snips
Apr 5, 2025 • 58min
293. 46K List Growth Case Study: From Snooze-Worthy to Subscriber Magnet
Sam Vander Wielen, an attorney-turned-entrepreneur and author, shares her journey from legal professional to business owner, successfully growing her email list to over 46,000 subscribers. She transformed complex legal topics into engaging content that captivates her audience. Key strategies include innovative lead generation tactics like webinars and challenges, optimizing sign-up processes, and balancing personal branding with privacy. With a 37% open rate, her methods prove that tapping into audience needs can create a thriving subscriber community.

Mar 31, 2025 • 52min
292. How Smart Spending 4X’d Her Business in 1 Year
Most new business owners either waste money on the wrong things or avoid spending altogether out of fear. Money coach Emilie Nutley did neither.When Emilie quit her 9-5 in January 2024, she had one client, £500 in her business account, and three months to replace her salary. By the end of year one, she’d made £36,642, was paying herself £2,000 a month, and is now on track to close this year at £135,000+—all by making every pound work for her with a Strategic Investment Framework.For every £1 she spent, she made £2.50 back—reinvesting £15,000 from profit into mentorship, marketing, and high-ROI tools. But smart investing isn’t just about numbers—it’s about mastering the mindset behind money, too.In this case study, we’re breaking down exactly how Emilie decides what, when, and how much to reinvest in her business.Connect with Emilie:
https://emilienutley.co.uk/
IG: @emilienutley
Threads: @emilienutley
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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Mar 26, 2025 • 30min
Bonus #63: 50% of Podcasters Quit After 3 Episodes — Here’s How to Publish Consistently Without Burning Out
There are over 4 million podcasts in the world, but only 15% have published a new episode in the last 30 days and are considered “active” shows. How do you beat the odds and grow a successful show on a medium with such high abandonment rates? Podcast manager and coach Pamela Krista shares simple tips to keep your momentum as a podcaster.Connect with Pamela:
https://pamelakrista.com
Moms Who Podcast: https://pod.link/1661545580
IG: @pamelakrista
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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Mar 24, 2025 • 1h 2min
291. They Stopped Marketing and Built a Multi 7-Figure Firm By Focusing On This Instead
Could your business not only survive, but thrive, if you eliminated all external marketing efforts?This boutique firm did just that, and scaled to multi-seven figures annually—entirely through referrals.Today’s case study features Jessica Marx, a former corporate healthcare executive who launched Tailored Premier, a business advisory firm, with an unconventional approach: no traditional marketing, just a relentless focus on delivering best-in-class results so impactful that her clients do the selling for her.As a result, her 100% referral based business is thriving and pays out tens of thousands of dollars annually to their partners.With a simple referral deck, high-value referral partners, and an invitation-only referral program, she’s showing us why business isn’t one size fits all and that in her case, the best marketing strategy for her business might just be no marketing at all.Connect with Jessica:
www.tailoredpremier.com
IG: @thejessicamarx
IG: @millionsweremade
Link mentioned in this episode:Referral Case Study: https://link.chtbl.com/0S-dsD4W
Episodes with wealth advisor, Kaitlyn Carlson:
This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $165K/Year: https://link.chtbl.com/7BuSVxwt
How Much Is Enough In Your Business? Wealth Advisor Shares Shocking Truth: https://link.chtbl.com/U05UjFBx
[Q2 2023 Income Report] Our Lowest Ad Spend In Years Still Generated $126K In Revenue: https://podcasts.apple.com/us/podcast/q2-2023-income-report-our-lowest-ad-spend-in-years/id1470966370?i=1000622897242
[Q3 2023 Income Report] What Did Taking A Month Off Do To The Business Bottom Line?: https://link.chtbl.com/b1mfYwOo
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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Mar 17, 2025 • 1h 7min
290. Debriefing 3 Consecutive Million Dollar Years (Offers, Profits & Lessons)
What does it really take to make a million dollars, three years in a row?Sales coach Dielle Charon has hit seven figures annually for 3 years now, without ever having more than 200 buyers in her ecosystem at any one time —proving that sustainable success isn’t necessarily about volume, but rather selling smarter. In today’s case study, we debrief each of her three million dollar years, including how the offers, team structure, expenses, and profit margins varied between years 1, 2, and 3. Plus, Dielle gets honest about the lessons only business owners who’ve reached this rare 2% revenue milestone have the hindsight to share.Connect with Dielle:
https://diellecharon.com
IG: @diellecharon
Listen to Dielle's last episode: https://link.chtbl.com/Q4fO-vVp
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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Mar 12, 2025 • 36min
Bonus #62: Turn Podcast Guesting Opportunities Into $10K PayDays
Are your podcast interviews producing profit for your business? You may be missing a major revenue opportunity every time you guest on someone else’s podcast. In today’s conversation, Beth Nydick will point out the common pitfalls preventing you from maximizing each media opportunity, as well as how you can use her “Profitable Podcast Guest System” to turn each podcast feature into $10K+ paydays. Go beyond the conversation and approach future interviews with a conversion mindset!Connect with Beth:IG: @bethnydick Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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