

Cubicle to CEO
Ellen Yin
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Episodes
Mentioned books

Oct 8, 2025 • 39min
Bonus 77: Hosting an Event? Our Pop-Up Community Playbook To Elevate the Attendee Experience
Try Kajabi Communities for free for 30 days: cubicletoceo.co/kajabi
What if the real magic of your event didn’t happen at the event — but in the months before and after it?
That’s exactly what happened when we built a private pop-up community inside Kajabi for our 200-person event this past September, Bloom Together. By launching the community as soon as tickets opened and keeping it open for a month post-event, we turned a one-day experience into a months-long season of connection—leading to a near-perfect show-up rate and stronger attendee engagement.
Inside this episode, we’re sharing the full playbook behind this pop-up success, including:
How we used this private community to market to ticketholders and reaffirm their purchase
The 4-channel structure that streamlined communication and built excitement
And the post-event strategies that kept the momentum going
If you’re hosting an event soon, this episode will show you how to extend the magic — and the ROI — of your attendee experience.
Our episode with Teri Yu, creator of Kajabi Communities (Vibely): https://open.spotify.com/episode/7dKxHHa4u7WU38SgpSdmAq?si=oy8ys0mLS_O6vH_rVhKjZA
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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Oct 6, 2025 • 46min
319. Largest Launch While Pregnant? The Business + Bio Hacks That Funded an 8-Month Maternity Leave
While 8 months pregnant, Stefanie Adler pulled off her largest launch ever—securing six-figures in revenue from her group program, The Well Woman Collective. That financial foundation allowed her to take a spacious 8-month maternity leave without sacrificing income or business momentum.
The secret wasn’t working harder—it was syncing her business strategy with her biology. By leveraging her own framework, rooted in mineral balance, nourishment, and cycle syncing, Stefanie created more ease, stronger decision-making, and increased revenue before her maternity leave started. And when she stepped back, the systems she’d built kept her business thriving.
In this case study, you’ll hear how Stefanie turned pregnancy—a season where many women feel forced to scale back—into her most abundant and sustainable chapter yet, and how you can apply her holistic growth strategies to your own business.
Connect with Stefanie:
Stefanie's Hair Mineral Analysis Test and Interpretation: https://www.stefanieadler.com/offers/zi6b9hEo/checkout
https://www.stefanieadler.com/
IG: @stefanieadlerwellness
Hear Kate Northrup's episode on cycle syncing: https://open.spotify.com/episode/2Cq1mUYjMnXaPtlYlgeO3h?si=l_D27JddRfKf3igKdXWpuA
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 29, 2025 • 52min
318. $1.1 Million Dollar Launch Debrief (Uncommon Tactics That Outperformed Industry Averages)
In the spring of 2025 — with a small but mighty email list of 3,000 — Callan Faulkner pulled off a $1.1 million launch for her 10-week AI course, Automate to Accelerate.
She enrolled 197 clients at an average cart value of $5,000, with conversion rates far above industry norms.
So what made it work? Callan’s willingness to out-teach and out-deliver her competitors. Across 18 hours of live training, 19 high-value emails in 5 days, and a Bootcamp structure designed to deepen intent, she turned traditional launch tactics into a marketing marathon that paid off big.
In this case study style launch debrief, you’ll hear how she blends paid bootcamps, no-slide-deck masterclasses, alumni-driven sales calls, and relentless audience education to create record-breaking results.
Thank you to our sponsor:
Create a cohesive brand in 30 days using the WorkPlay Method. The #1 done-for-you branding solution! Use code 'CEO' when you apply: https://www.theworkplaymethod.com/schedule
Connect with Callan:
Join Callan’s Effortless Business AI Bootcamp, kicking off October 2nd (use code 'TEBB100' to get your $97 ticket for free): myrootabl.com/r/P6Wsllyz?rootabl=cubicletoceo
https://theuncommonbusiness.co/
IG: @callanfaulkner
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 24, 2025 • 35min
Bonus #76: Closing 63% of the Room — How Speaking Can Outperform Social Media To Drive Sales
Most entrepreneurs think of speaking as only a visibility play — but done right, it can be your most profitable marketing strategy.
Laurie-Ann Murabito went from a shy girl who couldn’t make eye contact to a five-figure keynote speaker. After one client used her framework to go from zero leads to closing 63% of the room, she knew she’d uncovered a repeatable system. Today, Laurie-Ann helps coaches and small business owners leverage speaking as their best client-generating tool through her neuroscience-backed In-Demand Signature Speech framework.
In this episode, she shares:
Why speaking is the fastest way to grow your business
The most common mistakes coaches and consultants make when pitching events
How to go from stage fright to confident delivery
The first step you can take this week to start getting booked
If you’re ready to turn your expertise into a stage-worthy message, Laurie-Ann will show you how.
Connect with Laurie-Ann:
https://SpeakAndStandOut.com
Podcast: https://Podcast.SpeakAndStandOut.com
Listen to episode 262: https://podcast.speakandstandout.com/post/get-booked-to-speak-within-your-network
IG: @laurieann.murabito
LinkedIN: https://www.linkedin.com/in/laurie-ann-murabito/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 22, 2025 • 56min
317. Building a 30K+ Community in 2 Years Through Sold Out Events
In just two years, Miss EmpowHer grew into a 30,000+ member community — without spending a cent on ads.
Using offline experiences to drive digital momentum, founder Caitlyn Kumi scaled Miss EmpowHer from a personal side project into a national women’s empowerment community. By curating FOMO-worthy events that doubled as content engines, Caitlyn turned real-life connections into explosive online growth.
This resulted in five sold-out NYC events, $10K+ in sponsorships from brands like Covergirl, and a private membership club that grew a 1,000-person waitlist in just three months.
In this case study, Caitlyn reveals the event strategies that powered this exponential community growth.
Connect with Caitlyn:
https://www.missempowher.com
Waitlist for Her Collective: https://1v32efd1xoe.typeform.com/to/QMbsbUem
Email: contact@missempowher.com
IG: @missempowher
IG: @caitlynkumi
LinkedIn: https://www.linkedin.com/in/caitlynkumi?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
TikTok: https://www.tiktok.com/@missempowher
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 15, 2025 • 56min
316. Tripling Brick-and-Mortar Sales + Foot Traffic: Inside This Retailer’s 12-Month Growth Surge
When Maryland legalized recreational cannabis in July 2023, most dispensaries assumed success was automatic. Dispensary owner Hope Wiseman knew better, leaning into proactive strategies to satisfy demand and scale sustainably.
In today’s case study, we examine how in a span of just 12 months, Hope tripled Mary & Main’s revenue and foot traffic. Hope used data to optimize staffing for peak hours, streamline product mix, and even alter her floor design to improve checkout flow and create a speedy, seamless customer experience.
Thank you to our sponsor:
Create a cohesive brand in 30 days using the WorkPlay Method. The #1 done-for-you branding solution! Use code 'CEO' when you apply: https://www.theworkplaymethod.com/schedule
Connect with Hope:
https://maryandmain.com
https://www.legalandlicensed.com
https://www.linkedin.com/in/hopewiseman
IG: @iamhopesodope
Listen to Amanda's episode about themed digital events: https://link.chtbl.com/_bv6RqnW
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 10, 2025 • 36min
Bonus #75: Healthy Habits That Stick — The Nutrition Blueprint for Busy Business Owners
Entrepreneurship is hard on the body — long hours, skipped meals, constant stress. But what if improving your health didn’t have to mean overhauling your entire routine?
Functional Medicine Nutritionist Ali Virtue, founder of Parkside Nutrition, helps entrepreneurs create realistic, balanced plans that actually stick. With a Master’s in Human Nutrition & Functional Medicine, she’s known for turning small shifts into big results.
In this episode, she shares:
The simplest change you can make today for the biggest impact on your health (and the reason most diets are doomed to fail)
Why the mirror and the scale aren’t the only ways to measure progress
How busy leaders can integrate healthy habits into packed schedules
If you’re an entrepreneur who wants to build a business without sacrificing your health, this episode will show you how to create realistic, sustainable habits that don’t stress you out in the process.
Connect with Ali:
Free Shit Friday Email List: https://www.parksidenutrition.com/subscribe
The PreDiet Podcast: https://www.parksidenutrition.com/thepredietpodcast
Book a free introductory call: https://api.leadconnectorhq.com/widget/booking/Hae25WHTKTU8t3wl3cr2
The Habit Kickstarter Program: https://www.parksidenutrition.com/the-habit-kickstarters-20
YouTube: https://www.youtube.com/@ali.ParksideNutrition
FB: https://www.facebook.com/ParksideNutrition/
IG: @ali.parksidenutrition
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 8, 2025 • 57min
315. The $50K “Sold Out Party” Strategy With a 90% Close Rate
In this engaging discussion, Michelle Vroom, a savvy marketing coach and host of the Market Like a Boss podcast, reveals her innovative strategy that led to a $50K launch with an impressive 90% close rate. She shares how her exclusive 'Sold Out Party' allowed her to test messaging and attract premium clients, resulting in full program enrollment without complex sales tactics. Michelle emphasizes the importance of customizing marketing based on client feedback and cultivating trust within a community to enhance engagement and drive sales.

Sep 1, 2025 • 48min
314. $17.5K in 72 Hours: Launching Exclusively Through Close Friends on Instagram Stories
Brittany Roberts, a marketing expert, shares her ingenious strategy that generated $17,500 in just 72 hours through Instagram’s Close Friends feature. She discusses simplifying the launch process by cultivating exclusivity and proximity with her audience. Learn how she engaged over 250 people with a three-day training series, using Instagram Stories to create excitement. Brittany emphasizes the power of personal connections, innovative engagement tactics, and leveraging free content to convert followers into paying customers.

Aug 27, 2025 • 33min
Bonus #74: The 2-Week Sprint + Prioritization Test That Transforms Operational Chaos Into Clarity
When operations break down, growth stalls — and for most companies, the warning signs creep in long before anyone notices.
Tammara Carr, founder of Audacity Management, has seen it all: from Fortune 50 boardrooms to fast-moving SaaS startups. With a Master’s in Project Management, top-tier Agile and Six Sigma certifications, and experience leading multimillion-dollar initiatives, she’s the go-to expert for turning operational chaos into a well-oiled growth engine.
In this episode, she shares:
The early red flags that your operations are holding you back
The most common scaling mistakes mid-sized companies make — and how to avoid them
How to prioritize business shifts without grinding everything to a halt
One system or mindset shift that works just as well for scrappy teams as it does for corporate giants
If you’re a founder, COO, or team leader feeling buried under moving parts, this conversation will show you how to build systems that not only sustain your business, but help it scale with clarity and confidence.
Connect with Tammara:
www.audacitymgmt.com
www.carrandcompass.com/
IG: @carrandcompass
www.pinterest.com/carrandcompass/
www.linkedin.com/company/audacity-management/
Audacity Management Initiative Strategizer | Prioritize what will drive the most value and change for your business: https://audacitymgmt.com/value_disruption
Audacity Management Operational Health Check | Pinpoint your biggest areas for operational improvement: https://audacitymgmt.com/operational_check
Audacity Management Composite Case Study | See proven approaches for tackling business challenges: https://audacitymgmt.com/case_study-293872
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices