

Cubicle to CEO
Ellen Yin
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Episodes
Mentioned books

Nov 24, 2025 • 44min
326. 7,200 Leads, $596K In Program Sales, Zero Ad Spend
What if a partnership workshop strategy could quietly generate 7,200 leads—and nearly $600,000 in coaching revenue?
That’s the organic engine Cassie and Shay built.
For the last two years, the founders of Bucketlist Bombshells have used a simple workshop strategy to bring in an average of 450 new subscribers per workshop, adding more than 3,600 high-intent leads to their list every year. All ad free.
This single strategy has produced $596,000 in revenue, shaped their messaging through built-in market research, and strengthened partner relationships that produce repeat workshops year after year.
In this case study, Shay Brown breaks down how a lean, relationship-driven workshop model became their most reliable source of leads, conversions, and program demand.
Connect with Shay:
Your FREE Dream Client Playbook to consistently land more clients & grow your revenue: https://bucketlistbombshells.com/cubicletoceo/
Get booked out in your business and start generating $5k+ months: https://bucketlistbombshells.com/shesfullybooked
Hit 6-figures and ready to scale? Join our small group coaching program: https://bucketlistbombshells.com/mastermind
Tune into the Freedom Filled Life Podcast: https://bucketlistbombshells.com/podcast/
Connect with Shay directly in the DMs here: @bucketlistbombshells
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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Nov 19, 2025 • 41min
Bonus #80: The 5 Steps Helping Burned-Out Women Cut Their Workload by 30%
Burnout is pervasive among high-performing professionals. After more than 20 years as a physician, Dr. Erin Hurley hit her own breaking point and rebuilt her life using a method that now helps women reclaim 5 to 20 hours a week.
As a productivity and well-being coach, she turns evidence-based research into simple habits that reduce overwhelm fast. In this episode, she breaks down the patterns driving women’s burnout, why balance is harder for women than men, and how her RESET Method helps clients get their time and energy back.
If you feel deep in overwhelm, this conversation will show you the first step to reset your work and your wellbeing.
Connect with Dr. Erin Hurley:
Download her RESET Framework PDF: https://transformationaldoc.com/resetgetyourtimeback
FB: https://www.facebook.com/erin.hurley.927
LinkedIn: https://www.linkedin.com/in/erin-hurley-md-transformationaldoc/
IG: @erinhurleymd
Grab a copy of Invisible Women: Data Bias in a World Designed for Men: https://amzn.to/3X3w2hC
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 17, 2025 • 50min
325. How Giving 10% Equity to One Employee Tripled This Business to 7 Figures
When a traumatic brain injury forced Jenny Groberg to step away from her company for two years, it could have ended her business.
Instead, it became the catalyst for exponential growth.
Jenny, founder and CEO of BookSmarts Accounting and Bookkeeping, handed day-to-day leadership to her manager, Emily, granting her 10% ownership of the business plus profit sharing. During Jenny’s absence, the company grew 30% year-over-year—scaling from $300K to seven figures in revenue annually.
In this case study, we’ll unpack how giving up control and ownership unlocked unprecedented growth, why empowering women became BookSmarts’ biggest advantage, and how Jenny turned adversity into opportunity to build an unstoppable company.
Connect with Jenny:
https://booksmartspro.com/
LinkedIn: https://www.linkedin.com/in/jenny-groberg/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 10, 2025 • 41min
324. How a New Founder Landed 200 Clients in 6 Months
When Ipek Gray launched her business The Born Method™ — a system rooted in decades of her mother’s research but newly introduced to the US — she generated $50,000 in 1:1 coaching revenue in her first year.
Booking 200 private clients in just six months as a new founder, her growth came entirely from community partnerships.
By embedding herself in values-aligned groups, Ipek turned small, trusted circles into a scalable referral engine where 30% of clients were directly community members and the rest were referred by community members.
In this case study, we unpack how Ipek built a profitable coaching business through a simple community-driven workshop strategy.
Connect with Ipek:
Get 15% off the Core Experience when you use the code 'CEO': https://thebornmethod.com/foundational-session
www.thebornmethod.com
IG: @thebornmethod
Want another case study like this one? Listen to Flo Esho's episode: https://open.spotify.com/episode/3xTex3IxAEXxI6qR9Fc0NW?si=JIfrAwURRtKNyvjpmSXekg
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 5, 2025 • 40min
Bonus #79: Turn Your IP Into Global Revenue By Translating It Into New Languages
What if the fastest way to scale your income wasn’t by creating something new — but by translating what already works?
That’s exactly what Léa Jeanmougin did when she licensed an existing American program and brought it to a new spoken-language market. Within just three months of launching the beta offer, her monthly sales grew from $3K to $9K — all while navigating the nuances of a different culture.
In this episode, Léa breaks down:
How she structured a zero-upfront licensing deal that included mentorship from the original creator
The cultural roadblocks she hit — and how she turned them into growth levers
The process for adapting intellectual property across languages to build recurring, passive income streams
If you’ve ever wondered how to turn your expertise — or someone else’s — into a globally scalable business, this episode will change how you think about intellectual property and international expansion.
Connect with Léa Jeanmougin:
Book a 60 minute consultation with Léa: https://bit.ly/47wxldM
https://profitrecurrent.com/
IG: @lea.jeanmougin
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 3, 2025 • 46min
323. Landing $100K in Corporate Contracts in 90 Days
When Dr. Taryn Fletcher walked away from her six-figure leadership career in education, it wasn’t because she failed—it was because she outgrew it.
Within just 90 days of starting her business, she turned her professional network and reputation into $100,000 in corporate contracts. Three years later, her business had generated over $1 million in revenue—all through organic visibility and relationships built long before she became an entrepreneur.
Taryn calls this leveraging leadership equity—using the skills, credibility, and connections you’ve already built to create new opportunities. By positioning herself as a thought leader through her TEDx talk, bestselling book, and consistent visibility, she built trust that converted into demand.
In this case study, you’ll learn how Taryn turned her corporate influence into a seven-figure brand—and how you can use the same principles to power your own career or business pivot.
Listen to Dr. Taryn's free private podcast, Be Brave Enough: https://www.drtaryn.co/clarity
Connect with Dr. Taryn:
https://www.drtaryn.co/
Linkedin: https://www.linkedin.com/in/drtarynco/
Get our Perfect Podcast Pitch template: https://www.cubicletoceo.co/offers/obPiv8Np/checkout
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 27, 2025 • 50min
322. Replacing Yourself in Your Business: The Strategy That Increased Revenue By 94%
Pam Jordan, a Fractional CFO and founder of Pivot Business Group, shares her inspiring journey from being the bottleneck in her business to embracing the CEO role. She dramatically improved her revenue by 94% by stepping away from fulfillment and sales, hiring dedicated A-players, and establishing efficient systems. Pam discusses the importance of hiring a sales closer rather than lead generators and how packaging services can enhance client value. Her mindset shift towards delegation has empowered her team and expanded her firm's capabilities.

Oct 22, 2025 • 33min
Bonus #78: What’s Possible When You Delegate 80% of Your Workload to a Force Multiplier
Entrepreneurs know they should delegate — but few actually know how.
After 15 years as the right hand to high-growth CEOs, Hallie Warner has seen the difference a true Force Multiplier can make — the kind of partner who can help a founder stop making 80% of the decisions in their business, and finally scale faster.
As the co-author of the Amazon best-seller The Founder & The Force Multiplier, Hallie’s work has helped thousands of entrepreneurs identify their 20% zone of genius and hand off the rest. In this episode, she breaks down:
What separates a Force Multiplier from a traditional assistant or ops hire
The exact signs you’re ready to bring one on (even if you can’t afford full-time yet)
How to set them up for success in the first 90 days
If you’re a founder who feels like you’re the bottleneck in your own growth — this conversation could be the unlock you’ve been looking for.
Connect with Hallie:
Get your Force Multiplier: https://hallie.myflodesk.com/how-to-find-and-hire-an-executive-assistant
www.founderandforcemultiplier.com
Join Hallie's newsletter: https://founderandforcemultiplier.com/newsletter/
https://www.linkedin.com/in/halliewarner/
IG: @halliewarner
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 20, 2025 • 50min
321. Let’s Collab & Mastermind in Mexico Together in 2026!
You're invited!
RSVP for a Magic Mixer on Nov. 13th or 14th to preview The MixerMind: https://resources.lindasidhu.com/a/2147961181/HV842Z9z
Join The MixerMind (enrollment opens Nov. 13th and closes Nov. 18th): https://resources.lindasidhu.com/a/2147711406/HV842Z9z
Have further questions? Vox with Linda directly (https://voxer.app.link/profile?username=lsidhu891) or send Ellen a DM @missellenyin (https://instagram.com/missellenyin)
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 13, 2025 • 49min
320. Converting Cold Leads Into High Ticket Clients Through Threads, Upwork, + ChatGPT
Most service providers rely on selling to their warm audience and using launches, funnels, or daily posting to book high-ticket clients. But Latesha Lynch lands 2–3 every month — while working just 20 hours a week and skipping sales calls.
In the last five months, she’s booked 13 clients. 69% were cold leads who found her through Threads, Upwork, ChatGPT, or even old YouTube videos — and still converted into $2,500–$5,000 clients.
In this case study, Latesha shares her unconventional approaches to attracting cold leads and converting them quickly.
Thank you to our sponsor:
Create a cohesive brand in 30 days using the WorkPlay Method. The #1 done-for-you branding solution! Use code 'CEO' when you apply: https://www.theworkplaymethod.com/schedule
Connect with Latesha:
https://hermarketingcoach.com/
Low Capacity, High Income Private Podcast: https://revolutionarysociety.com/private-podcast
LinkedIn: https://linkedin.com/in/lateshalynch
IG: @hermarketingcoach
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices


