

EP 309: From Bottleneck to Breakthrough: How One Strategic Hire Drove 45% Revenue Growth + Cut Labor Costs by 20%
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In just one year, Emma Tessler restructured her agency to increase revenue by 45% with a single strategic hire.
The founder of Ninety Five Media, Emma hit a ceiling with her fast-growing social media agency. Client work was thriving, but her personal involvement in every project bottlenecked growth and drained capacity. The solution? Hiring a Creative Project Manager to be a buffer between her, the Account Managers, and their clients — owning execution, managing the creative team, and elevating systems and deliverables across the board.
The results speak for themselves: average client retainers jumped from $3K to an average of $4K–$7K/month, labor costs dropped by 20% with improved efficiency, and Emma finally stepped out of the weeds, regaining time to focus on strategy, visibility, and even take a two-week unplugged vacation for the first time in years.
This case study is proof that scaling doesn’t always require building a massive team — it requires making the right hire.
Connect with Emma:
- https://ninetyfivemedia.co
- The Stop Scrolling, Start Scaling Podcast: https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196
- LinkedIn: https://www.linkedin.com/in/emmatessler/
- IG: @ninety.five.media
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