
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Latest episodes

May 21, 2025 • 35min
Bonus #67: What to Fix First When Your Business Isn’t as Profitable as It Should Be
If your business looks good on paper but your bank account tells a different story, this episode is your financial wake-up call.
Alyssa Lang — serial entrepreneur, financial strategist, and founder of Magnetic Profits — joins us to unpack the hidden money leaks that keep even high-earning businesses feeling cash-strapped. Her team has helped creative entrepreneurs and service providers make confident financial decisions around hiring, pricing, selling, and even exiting their businesses.
Inside this conversation, Alyssa shares:
The first place she looks when a profitable business still feels tight on cash
The most common reason financial reports don’t always lead to smart decisions
Red flags that signal it’s time to rework your offers, team structure, or growth plan
And what it really means to build wealth your own way through her Magnetic Millionaire movement
If you’ve ever wondered why your numbers don’t reflect the hustle you’re putting in — Alyssa’s insights will show you exactly where to shift for sustainable, scalable profit.
Connect with Alyssa:
The Magnetic Millionaire Podcast sneak peek episode: https://www.magneticprofits.com/private-podcast
Website: https://www.magneticprofits.com
Instagram: @magneticprofits
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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May 19, 2025 • 1h
299. Ditching One-and-Done Projects: How This $500K Agency Retains Clients for 3 Years
Client churn isn’t a problem at Highflier Powerhouse—because most clients stay for 2 to 3 years.
In today’s case study, we’re diving into how Marketing and Creative Director Jasmine Haitalani built a $500K creative agency with a client retention pipeline that doubled project enrollment, tripled pricing, and transformed creative services into must-have business investments.
Jasmine’s 3-part Client Retention Pipeline turns project delivery into opportunities to remarket to existing clients, positions her branding services to mirror other recurring business essentials like accounting or ad spend, and crafts a seamless offer suite that makes re-signing the obvious next step.
If you’ve ever wondered how to make your services feel non-negotiable—and keep clients coming back before the ink on their last contract dries—this episode is your blueprint.
Thank you to our sponsor!
Get at least 15% off any annual Masterclass membership at https://masterclass.com/cubicletoCEO
Connect with Jasmine:
https://highflierpowerhouse.com/
Brand Your Way Podcast: https://highflierpowerhouse.com/podcast
Instagram: @highflierpowerhouse
Check out these previous episodes:
Vix Meldrew: https://open.spotify.com/episode/5BuvLZyQ248XvE617A0Qza?si=HGoUOINtRVuVLnCVyrPQ1w
Dielle Charon: https://open.spotify.com/episode/1DVYuNvm9LPYLKMynho1sX?si=5Lc8dUVPSKWM0Fz-LLfaAQ
Gina Knox: https://open.spotify.com/episode/1QxGwImYtlzCEMUDxh6BCg?si=iLfAi6hkScKvvxZbroOMzw
Megan Yelaney: https://open.spotify.com/episode/475yAYLpMF33pmaWo9MJJX?si=JAS-vWfQSrWwuUzFW7St6w
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
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May 12, 2025 • 59min
298. 3 Types of Posts That Consistently Went Viral + Grew A New Account To 34K Followers In 1 Year
Megan Yelaney organically grew a new Instagram account to over 34,000 followers in under a year—while pumping for her newborn twins and running a coaching business.
This second account was separate from her business brand account, born as a passion project documenting her motherhood journey. But by applying the same content strategies she’s taught over 1,000 coaches to help them stand out and sell out, Megan turned limited time into maximum audience growth—without paid ads or trend-chasing.
In this case study, she shares the simple but strategic approach behind her viral content that grew her audience by 34,000: the three types of posts that consistently performed, her lead generating storytelling framework, and why choosing a topic you’re already living can be the easiest way to create high-impact content.
If you're short on time but big on intention, this conversation will change the way you think about your content.
Thank you to our sponsor!
Get at least 15% off any annual Masterclass membership at https://masterclass.com/cubicletoCEO
Connect with Megan:
Check out Megan's Main Character Energy private podcast! Available for a LIMITED TIME only: https://meganyelaney.com/main-character
Get Megan's Business Story Blueprint: www.meganyelaney.com/business-story-blueprint
IG: @meganyelaney
IG: @megdoestwinmotherhood
https://meganyelaney.com/podcast
Megan's client's example post: https://www.instagram.com/p/DHqQVbMxhPQ/?img_index=1
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 7, 2025 • 38min
Bonus #66: 3 Ways To Future-Proof Your Website With SEO (Based On Google’s New Algorithm)
Consider this your SEO crash course! SEO strategist Laura Jawad is breaking down what’s actually working right now — including what recent Google algorithm changes mean for your content and how to stay one step ahead.
👀 Spoiler: It’s not about keyword stuffing anymore.
In this conversation, Laura shares:
The #1 factor Google is prioritizing in rankings (hint: it’s not backlinks)
Common website mistakes killing your rankings
3 ways to future-proof your website
This episode is a must listen for any business owner with an online presence.
Connect with Laura:
Get your SEO Scorecard and audit with Laura: https://www.laurajawadmarketing.com/cubicle-to-ceo
IG: @heylaurajawad
http://www.linkedin.com/in/laurahmelo/
Check your website's analyics with PageSpeed Insights: https://pagespeed.web.dev/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

17 snips
May 5, 2025 • 50min
297. The Podcast Guesting To Private Podcast Pipeline That Converts Leads 60% Faster (And Generated $45K So Far)
Natalie Koussa, founder of The Speak Easy, shares her transformative journey from corporate life to entrepreneurship. She reveals how she generated over $45,000 in just 90 days through a trust-first visibility funnel built on podcast guesting. Koussa emphasizes the power of storytelling over flashy presentations, highlighting how a private podcast fosters deeper client engagement and conversions. She also discusses strategic calls to action and the effectiveness of concise podcast content tailored to different audience types, prioritizing meaningful connections for sustained growth.

Apr 28, 2025 • 52min
296. From Launch to 20K Users In Under 6 Months: How SheMed Turned Regulation Into Rapid Growth
Olivia Ferro and Chloe Ferro, co-founders of SheMed, a pioneering women's healthcare startup in the UK, share insights on their rapid growth to over 20,000 users. They reveal the powerful strategy of requiring blood tests to build trust, leading to a remarkable increase in sign-ups. The sisters discuss tackling the complexities of the GLP-1 market and empowering women through transparent healthcare solutions. Their innovative marketing and commitment to safety have set them apart in the crowded wellness industry, illustrating that sometimes, making access harder can spike demand.

Apr 23, 2025 • 43min
Bonus #65: Finding Your Higher Path Through Intuitive Business Practices
As the founder of multiple conscious brands like Heart Centered Humans, The Ceremonial CEO, Ascend Psychedelics and Somatic Breath Activation, Chelsea Renee, is a visionary leader, coach, and entrepreneur who merges strategy with spirituality to revolutionize the way CEOs do business.In this enlightening conversation, Chelsea shares her insight on identifying your higher path, how to take aligned action, and why implementing intuitive and spiritual practices in your business will lead you toward success.Experience Chelsea in-person at the next FEMpire business summit in Denver, Colorado! Check the link below for exact dates.Connect with Chelsea:
Check out the next Fempire summit, May 10th: https://www.heartcenteredhumans.com/fempire
IG: @thechelsearenee____
www.somaticbreathactivation.com
www.ascendpscyhedelics.com
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 21, 2025 • 1h 4min
295. Selling Part of Her Business Led to a 376% Profit Margin Increase
What if cutting 40% of your client base was actually a catalyst for business growth?It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase in profit margin in just one year.In this case study, we unpack why Stephanie sold off a misaligned division of her business and how she structured the deal.If you’ve ever wondered what it looks like to sell a part of your business — or whether you should — Stephanie’s strategic decision proves it’s not an all-or-nothing scenario when it comes to exiting your business. Connect with Stephanie:
https://www.dogoodandprosper.com
https://100degreesconsulting.com/
IG: @stephanie.skry
Our business sale an reacquisition episode with Cathryn Lavery: https://link.chtbl.com/w003DwtTIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 14, 2025 • 55min
294. The Employee Ownership Model That Scaled This Agency from Startup to $200M Revenue in 5 Years
What happens when you give employees a stake in the company, pair them with AI tools, and train them to think like entrepreneurs? In doing this, Heidi Golledge, founder and CEO of Jobot, built a $200 million recruiting powerhouse in just five years.A three-time EY Entrepreneur of the Year and the visionary behind multiple successful exits—including one topping $100 million—Heidi scaled Jobot using a three-part strategy: an employee ownership model, AI-powered productivity, and leadership development rooted in accountability.The results? Recruiters increased their billings by 50% year-over-year. Productivity jumped 40% thanks to their proprietary AI, Jax. And teams hit performance goals 25% faster—all while allowing employees to earn up to $1 million annually.In this episode, you’ll learn how Jobot’s culture of kindness, respect, innovation, and ownership became its biggest growth lever—and how you can apply the same playbook to scale smarter.Connect with Heidi:
https://jobot.com/
https://www.linkedin.com/in/heidigolledge/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 9, 2025 • 35min
Bonus #64: Brick & Mortar vs. Online Business? Lessons in Scaling Both To 7 Figures
She conquered Main Street, then mastered internet marketing. Stephanie Wigner, founder of The Wealthy Practitioner, has accomplished the rare feat of scaling THREE companies to 7 figures in annual revenue. Stephanie reveals practical lessons from her brick-and-mortar success and how she implements the same winning strategies and systems in her online business, from smart hiring that buys back your time to generating recurring revenue across different business models. Connect with Stephanie:
Stephanie is providing you with free access to one of the trainings from her Full Send Program - check it out now: https://thewealthypractitioner.com/full-send-frequency
IG: @thewealthypractitioner
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices