Cubicle to CEO Bonus #73: In-person Clinic to Online Clicks: The “Sexy Niche” That Built a $1.6M Personal Brand Without 10K Followers
Dr. Lauryn Brunclik didn’t rest on the success of her seven figure chiropractic clinic, instead building something even bigger alongside it.
In this episode, she shares how launching a podcast helped her stop relying solely on new patient bookings and start growing a personal brand that’s generated over $1.6 million online (long before she ever hit 10,000 followers.)
With over 1,000 podcast downloads in the first week of her show launch with a brand new Instagram account, Lauryn quickly proved that audience size isn’t everything when it comes to building a brand that converts.
Today she breaks down:
- Why most service providers flop when they try to bring their in-person niche online
- What a “sexy niche” actually is (and why it matters more than your follower count)
- All of the revenue streams that make up her personal brand
If you’re building a business both offline and online, this episode will show you what actually moves the needle—without starting from scratch.
Connect with Lauryn:
- The Sexy Niche Checklist: www.sheslayspodcast.com/niche
- http://sheslayspodcast.com/
- IG: @sheslays_theday
- Ellen's episode of She Slays the Day: https://podcasts.apple.com/us/podcast/257-elevate-your-influence-a-content-creators/id1462485522?i=1000653099907
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
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