Cubicle to CEO Bonus #71: Marketing Advice Experts Should Ignore
Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at https://www.cubicletoceo.co/bloomtogether
The most qualified expert doesn’t always get the client — the best communicator does.
That’s where Dr. Michelle Mazur comes in. With a PhD in communication and two decades of experience helping brilliant business owners get crystal clear on their message, Michelle’s built a reputation for transforming experts into go-to authorities.
She’s the founder of Communication Rebel and The Expert Up Club, and in this episode, she’s breaking down why mainstream marketing advice doesn’t work for experts — and what to do instead.
Inside, you’ll learn:
- The #1 messaging mistake most expert business owners make
- Why creators and experts shouldn’t market the same way
- Why your messaging doesn’t need to be relatable if its relevant
If you’re sick of throwing spaghetti at the wall and ready for messaging that actually matches your level of expertise, this conversation is your blueprint.
Connect with Michelle:
-
Market Like an Expert - https://drmichellemazur.com/cubicle
-
The Expert Up Club - https://expertup.club
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
- Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices