Cubicle to CEO

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry.Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion.After working with big name publishers like Buzzfeed in their previous marketing roles at the vitamin company Ritual, Lauren and Lee realized that the way these traditional publications were advertising their brand partners was stale and uninspired. They saw an opportunity to change the way publishers collaborate with their brand partners, and after 4 years of executing campaigns, it's clear they’re onto something.In today’s case study, we explore what performance publishing looks like, and how their storytelling strategy combined with simple ad creative has acquired more than 300,000 new customers for their brand partners.View the transcript for this episode at: https://otter.ai/u/ZSgr9NpvRrgu1iyBtPII5xOyQhk?utm_source=copy_urlThank you to our sponsors! Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/ Get 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellen Connect with Lauren + Lee: https://www.thequalityedit.com/ IG: @thequalityedit IG: @lauren.kleinman IG: @dreamday.la Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Is it possible to have a 100% conversion rate? Marketing strategist Sophia Parra’s case study today proves that with a well-timed nurture event, yes.Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers.The best part? These simple Q&A parties only required a few hours of her attention a couple times a year, no launch or tech set-up, and did not rely on having a large audience to be effective. This non-sales event may be the missing precursor to selling out your next launch. Here’s how she structured each Q&A party - scripts, data, and strategy included.View the transcript for this episode at: https://otter.ai/u/jJNKg-1Dcl-vxgHTOtpnaj4jaAI?utm_source=copy_urlThank you to our sponsor!Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO Connect with Sophia: Text MARKETING to +1 (917) 810-2418 to join Sophia's text list, or just click here: https://my.community.com/sophiaparra  https://gotocoach.club Get on the waitlist for Sophia's upcoming membership (don't miss the juicy bonuses available only for waitlisters): https://gotocoach.club/waitlist  IG: @sophiaparra Catch Ellen's episode of Sophia's Marketing #Unfiltered Podcast: https://podcasts.apple.com/gb/podcast/ep-105-media-queen-ellen-yin-answers-all-your-solo/id1644601845?i=1000622523852 3 Nurture Events to Try: https://podcasts.apple.com/gb/podcast/3-nurture-event-ideas-to-bring-buzz-generate-sales/id1644601845?i=1000650164998 Links to check out:Uplevel your SMS marketing strategy with our favorite communication toolkit, Norby! Get 14 days free: https://ellenyin.com/norby Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/Watch a recap of our visit to The Jake Jabs Center for Entrepreneurship:https://www.instagram.com/reel/C3-5i03JmFY/?igsh=MW40cXpjYm5sOHVqMAEllen is on campus at CU Denver’s Jake Jabs Center for Entrepreneurship to answer student submitted questions for a live podcast recording, moderated by the center’s Assistant Director of Operations - and my best friend - Clair Seville. Whether you’re a student with aspirations to launch your own business, or years into running your own venture, you’ll find timeless, actionable insights uncovered by the impressive depth and diversity of questions these CU Denver students asked.Class is officially in session.Access the transcript of this episode HERE: https://otter.ai/u/2qbJF-cGxmHIOzWh9ynsMIW7oj4?utm_source=copy_urlIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Our show recently made its debut at SXSW week in Austin, Texas with a live podcast recording at the Cherub pop-up shop! Cherub, one of the companies I angel invested in, is a platform connecting founders with funders. If you’re interested in angel investing or you’re a founder who is seeking capital and wants to plug into a network of strategic angels for your next fundraise, shoot me a DM @missellenyin with the word “Cherub” and I’ll help you get started!In this live recording, you get to eavesdrop on my conversation with two founders on the Cherub platform, Shannon Davenport of Esker and Bridgitte Mallinson of Gut Personal, who have both successfully raised money for their businesses. We all see the highlight reel of how much companies are raising and making, but rarely do we hear founders talk about the flip side of the coin: how much are they actually spending, and on what? Today, we’re going behind the business with Shannon and Bridgitte to answer these questions as they get transparent about their company's burn rates.View the transcript for this episode at: https://otter.ai/u/cUhrZz2tqpwo1dP8QAUDsFrbAWc?utm_source=copy_urlThank you to our sponsors! Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Shannon: https://eskerbeauty.com/ @eskerbeauty Connect with Bridgitte: https://www.gutpersonal.com/ @bridgittemalli @gut.personal Links to check out: https://investwitcherub.com Million Dollar Weekend by Noah Kagan: https://amzn.to/488UP6T Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2We’re rounding up our 9 best tips and guest insights on all things podcasting - from growing your own show to maximizing your results from guesting on other people’s podcasts! I’ll introduce each soundbite with the name of the guest and the original episode number, in case you want to go back and listen to the full conversation. All referenced episodes will also be linked for you in the show notes below for easy access.View the transcript for this episode at: https://otter.ai/u/1c2YSOOVAJhAKBzv_LjTtxFybsU?utm_source=copy_urlGet your podcast pitched responsed to with our plug and play Perfect Podcast Pitch: https://ellenyin.com/perfectpodcastpitchLink mentioned in this episode: Hala Taha's Episode: https://link.chtbl.com/cRwrKaB2 Bonus Episode #38: https://link.chtbl.com/AOzjBgCg Frenchie Ferenczi's Episode: https://link.chtbl.com/e4OGzkO_ Doone Roisin's Episode: https://link.chtbl.com/iZc05DXj Bonus Episode #20: https://link.chtbl.com/B6SdSTEb Les Alfred's Episode: https://link.chtbl.com/N7TN77HN Kelly Mosser's Episode: https://link.chtbl.com/L1yDDYu2 Bonus Episode #36: https://link.chtbl.com/QZWrmq97 Kim Rittberg's Episode: https://link.chtbl.com/1yN-WRMu Check out our previous roundup episodes: Launching Roundup: https://link.chtbl.com/jz5RbIv0 Pitching Roundup: https://link.chtbl.com/sllNCKMT Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1 Conversion Roundup: https://link.chtbl.com/AYNw_c2w Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY Marketing Roundup: https://link.chtbl.com/AkgrDVmg Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn how to ask effective questions to boost sales and drive innovation. Explore email crafting techniques, collaboration strategies, and overcoming doubt as a business owner. Discover the power of curiosity for business success and embracing failure as a stepping stone to growth.

Exploring the challenges of being a breadwinning woman, the podcast guest shares 3 ways to reduce money tension in her marriage. Strategies include fostering harmony, communication, defining head of household, and navigating financial decisions. Embracing autonomy and support in relationships is key, with insights on animal communication towards the end.

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Curious what it’s like to bring your ads in-house?Today’s case study gives you an inside look at the numbers and ads management process of a non-ads agency business spending more than $1 million yearly on Meta (aka Facebook & Instagram) ad campaigns. Again, these are their own campaigns and dollars, not ad spend for clients.After watching her cost per lead rise while her profit margin shrunk, Nicki Krawzcyk, creator of the Circuit Sales System and founder of Nicki K Media, decided it was time to let go of her ads agency and bring ads in-house.Not only did this move reduce her monthly management fees by 80% (from $3K in agency service retainers to just $600 to run her own ads), but it also helped her to understand her target audience faster and deeper than ever before.Find out if you’re ready to run your ads internally with Nicki’s 4 reflection questions, what type of ads are working best in 2024, and why adding a double opt-in is an underrated sales strategy.View the transcript for this episode at: https://otter.ai/u/zXyCb6_lbsAPfNGMjAm1YcbrXgs?utm_source=copy_urlThank you to our sponsor!Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Nicki: Sell + scale your your course or program on autopilot! Watch Nicki's free video: http://circuitsalessystem.com/ceo Instagram: @CircuitSalesSystem Link mentioned in this episode:Check out Tara Zirker's Successful Ads Club to learn how to create profitable ads that grow your company: https://view.flodesk.com/emails/6585fb0a4cf245819a3f56da Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2“The point of purchase is just the start of your relationship with someone not the end” – this sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri, on building a world class customer experience for your course or program. So what happens on the other side of the checkout button?Giulia is a content creator turned million dollar CEO and educator, and her case study today examines the key changes she implemented when transitioning her program from a DIY course sold through live launches into an evergreen academy with scalable DIY, DWY, and DFY components.Not only did her student results skyrocket, but within 13 months of prioritizing user experience, these program shifts 15X’d her revenue and made more than $1 million in cash.View the transcript for this episode at: https://otter.ai/u/qbCvjv_t-vh66PYq4QuZPx18Dz4?utm_source=copy_urlThank you to our sponsors! Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO Get 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellen Connect with Giulia: www.giuliaguerrieri.com Apply for CCA: https://www.skool.com/creators/about Join the Club: https://www.skool.com/consciouscreators Follow Giulia on IG: @iamgiuliaguerrieri Subscribe on Youtube: https://www.youtube.com/@iamgiuliaguerrieri Break Out of the Matrix Podcast: https://podcasts.apple.com/us/podcast/break-out-of-the-matrix/id1636055017 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at Learn more about your ad choices. Visit megaphone.fm/adchoices

Noah Kagan, 8 Figure AppSumo CEO, shares the ideas that made $1M+ each, including successful giveaway campaigns, the power of email marketing, creating AppSumo Originals, execution and personal branding. He also discusses the value of YouTube audiences and video ambassadors, discerning actionable ideas, and promoting opportunities for engagement.