Cubicle to CEO

A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model?Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue in just one year!In today’s case study, we go through Dani’s process of shifting her individual client work into scalable programs, which halved her working hours from 60 to 30 hours a week.View the transcript for this episode at: https://otter.ai/u/GjnaJOA4DNT5yl2CXcQHsK0itlQ?utm_source=copy_urlThank you to our sponsor! Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Connect with Dani: IG: @mindinmymacros Mindin’ My Wellness Podcast: https://mindinmymacros.com/podcast Free Macros Training: https://mindinmymacros.com/masterclass Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

When you start a business, you wear all the hats - everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth - so how do you get out of the weeds and hire the right people to join your team?To answer this question, we’re joined by Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, a program training women to become successful freelance marketing assistants and specialists every online business owner wants to hire.Stay tuned to hear how Emily recommends you prep your business for hiring, the difference between hiring contractors vs employees, what pay rates you should expect for certain roles, and her take on why you should avoid agencies and UpWork when looking for talent.View the transcript for this episode at: https://otter.ai/u/24r7KfgyO1lVnymlRavuHcsHijc?utm_source=copy_urlThank you to our sponsor! Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Connect with Emily: IG: @emilyreaganpr YT: @emilyreaganpr TikTok: @emilyreaganpr LinkedIn: Emily Reagan FB Page: @emilyreaganpr FB Group: Emily’s Unicorn Digital Marketing Assistant Lab Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why.Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button conversations and growing her email list by 2655 highly vetted subscribers in the process.The roundtables may be free to attend, but they have collectively driven $884,000 in post-event sales from attendees.We ask Eleanor all the questions you want to know to replicate this strategy in your own business, from the logistics of promoting, inviting speakers, and facilitating roundtable conversations, to which roundtable topics drew the biggest crowds and how to best approach the post-event sales process without scaring your new leads away.View the transcript for this episode at: https://otter.ai/u/AUzgzZdRZJWN7Jrwsu956FWs-Bw?utm_source=copy_urlThank you to our sponsors! Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo Transform your business and take your sales to the stratosphere with Coming Up Roses' course and marketing community, "Launch Your Own Way": https://cominguproses.co/lyow Listen to Kelsey's case study: https://link.chtbl.com/NXHQOVSv Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Eleanor: www.safimedia.co/roundtable  Instagram: @eleanorbeaton Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size.Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes.But she recently discovered that the best way to get intentional buyers for her $1500 program was to identify the people in her community who were serious about the transformation she offered AND had buying power!She did this by creating a limited series private podcast priced at $99 to access. This strategy converted 30% of listeners into program students, generating $108,000 in sales between two live launches!In today’s case study, we dig into the data from Kelsey’s January and May launches to uncover the private podcast content, structure, and timelines that move listeners to take action.View the transcript for this episode at: https://otter.ai/u/5n3bIqnb8yGt_nwkAiRkIYZDW4w?utm_source=copy_urlThank you to our sponsor!FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen Connect with Kelsey: Get an episode of 'The Warm Up' for free: https://unique-frost-816.myflodesk.com/h96k3n8n50 https://cominguproses.co Instagram: https://instagram.com/cominguproses.co Try Kajabi free for 30 days: https://ellenyin.com/kajabiIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

List-building expert Linda Sidhu shares how she pulled off a $330K launch without using ads, social media, or email marketing. Her buyers were all referred by her network. She emphasizes the power of community and word-of-mouth sales in business growth.

I was recently crowned Mrs. Oregon America! Curious what led me to compete in (and win) my first pageant? Many of you have been witness to my personal growth as a founder over the last 6 years, so in line with our usual practice of building in public, I’m sharing my experience as Mrs. Oregon America so far and how I plan to use my role to further our mission of championing women entrepreneurs.View the transcript for this episode at: https://otter.ai/u/wzwYJr0dRqg1W0bOgw03ufS7WG0?utm_source=copy_urlThank you to our sponsor!Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/ Links mentioned in the episode: Crowning Video: https://www.instagram.com/p/C6k2dqQuQDb/ KATU Live Interview: https://katu.com/afternoon-live/special-guests/mrs-oregon-america-2024-ellen-yin# Salem Reporter Interview: https://www.salemreporter.com/2024/05/14/salem-business-owner-named-mrs-oregon-america/?fbclid=IwZXh0bgNhZW0CMTEAAR0cDQR5pCq-JVcC0UOV7VDcNRkGBZh_aHKQThuXvMhaRyxvKm-1g9jiyPo_aem_Aft3RYJ3Qo59Q0D-cItR5tj_dztJRxIe-pvl9staLWFGWrHXjToazHbuIzUNZ0BjLcY5L7TvdTpI81HlDs4qhkjL Corvallis Gazette-Times: https://gazettetimes.com/news/local/corvallis-native-crowned-mrs-oregon-america/article_89e59ad6-162c-5d3c-9869-a66a4bee8d0d.html Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year - all while working 25 hours a week as a solopreneur.By implementing a simple reflection framework, Kiri studied the brand colors, imagery, copy, social media, and website of her ideal clients, and started reflecting similar qualities in her own brand presentation and messaging.Doing this not only attracted the exact kind of clients that Kiri wanted to work with, but it allowed her to increase her pricing - going from working $40 per hour trading time for money to $5K per month retainer contracts.This reflection process is brilliant, let’s dig in.View the transcript for this episode at: https://otter.ai/u/MIP2e93j4NJhvurHEpGYF6gwEo0?utm_source=copy_urlThank you to our sponsors! Want to add another podcast to your queue? Listen to episode 63 of Organized & Productive with The Organized Flamingo: https://theorganizedflamingo.com/63-letting-go-of-mental-physical-clutter-with-colleen-blake-miller/ Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Kiri: https://www.corporate2contract.com/ LinkedIn: https://www.linkedin.com/in/kirimohan/ Instagram: @thekirimohan Her Balanced Hustle Podcast: https://link.chtbl.com/CtC Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Entrepreneur Taylor Aller shares how she paid off $70K debt in 9 months by monetizing multiple skills using multi-potentialism. She discusses strategies for aligning personal and business finances, diversifying income streams, leveraging tax advantages, and balancing skills to achieve financial success.

ManyChat has entered the chat in a big way over the last few years, so we’re bringing you a practical case study from an entrepreneur who has successfully leveraged this to skyrocket her post engagement and sales.Video marketing strategist, Keenya Kelly, started using ManyChat in 2020 to gather leads and convert them into paying customers. Her strategy has led to 18% conversion rates and over $15,000 in revenue in the last 60 days alone!Keenya walks us through each step of her chatbot automation sequence (including the exact wording of the messages sent) so you can skip the learning curve and hit the ground running with setting up your own automations.Listen until the end to discover the types of content that trigger the most responses to initiate chatbot conversations, why Keenya doesn’t send fresh leads straight to paid offers, and an innovative way to leverage chatbots to stand out to brands for paid partnerships.View the transcript for this episode at: https://otter.ai/u/l9NYgr-U8AJ_OsgYjLPfNj9JSh8?utm_source=copy_urlThank you to our sponsors! Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen Connect with Keenya: 75 Hooks for Short Video Marketing: www.keenyakelly.com/75hooks  Instagram: @keenyakelly   TikTok: @keenyakelly  YouTube: https://www.youtube.com/keenyakelly  LinkedIn: https://www.linkedin.com/in/keenyakelly/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

If you are a longtime listener of our show, then you’re probably used to hearing our quarterly income reports, but this year we’re testing quarterly reviews instead! Don’t worry, you’ll still get access to new income report episodes, just on an annual basis instead.It's very important to us to continue to create financially transparent content, and we are very proud of the advocacy work we've done over the last five years to contribute to that mission.With these quarterly reviews we will share what's working in our business, what we've learned, and what we're celebrating. We are excited to be able to share a more zoomed out look at the business’ finances over the course of a whole year - while still providing insight from our biggest moments and favorite takeaways every 90 days!Ready to dive into our Q1 2024 review? Let’s do it!View the transcript for this episode at: https://otter.ai/u/UgTkT67ibkhOubfAXUNp5YV-zdk?utm_source=copy_urlLinks mentioned in this episode: Our previous Income Report episodes: https://ellenyin.com/incomereport CU Denver episode: https://link.chtbl.com/zdLlD9Xi Student ran company, Goonsville: https://goonsvilleclothing.com/ SXSW episode: https://link.chtbl.com/TjDOGQao Join the C-Suite: https://ellenyin.com/csuite Business Valuation episode teaser: https://link.chtbl.com/wVYzFuYy Kim Kaupe episode: https://link.chtbl.com/VBBg-PBZ Sign up for our newsletter: https://ellenyin.com Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices