
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Latest episodes

4 snips
Mar 4, 2024 • 36min
236. The Science of Asking Good Questions (To Get More Responses, Sales, & Drive Innovation)
Learn how to ask effective questions to boost sales and drive innovation. Explore email crafting techniques, collaboration strategies, and overcoming doubt as a business owner. Discover the power of curiosity for business success and embracing failure as a stepping stone to growth.

Feb 26, 2024 • 59min
235. Being A Breadwinning Woman: 3 Ways This Relationship Coach Embraces This Role + Reduces Money Tension In Her Marriage
Exploring the challenges of being a breadwinning woman, the podcast guest shares 3 ways to reduce money tension in her marriage. Strategies include fostering harmony, communication, defining head of household, and navigating financial decisions. Embracing autonomy and support in relationships is key, with insights on animal communication towards the end.

Feb 19, 2024 • 1h 4min
234. Should You Be Running Your Own FB Ads? How She Manages $1M+ In Annual Ad Spend Without An Agency
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Curious what it’s like to bring your ads in-house?Today’s case study gives you an inside look at the numbers and ads management process of a non-ads agency business spending more than $1 million yearly on Meta (aka Facebook & Instagram) ad campaigns. Again, these are their own campaigns and dollars, not ad spend for clients.After watching her cost per lead rise while her profit margin shrunk, Nicki Krawzcyk, creator of the Circuit Sales System and founder of Nicki K Media, decided it was time to let go of her ads agency and bring ads in-house.Not only did this move reduce her monthly management fees by 80% (from $3K in agency service retainers to just $600 to run her own ads), but it also helped her to understand her target audience faster and deeper than ever before.Find out if you’re ready to run your ads internally with Nicki’s 4 reflection questions, what type of ads are working best in 2024, and why adding a double opt-in is an underrated sales strategy.View the transcript for this episode at: https://otter.ai/u/zXyCb6_lbsAPfNGMjAm1YcbrXgs?utm_source=copy_urlThank you to our sponsor!Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Nicki:
Sell + scale your your course or program on autopilot! Watch Nicki's free video: http://circuitsalessystem.com/ceo
Instagram: @CircuitSalesSystem
Link mentioned in this episode:Check out Tara Zirker's Successful Ads Club to learn how to create profitable ads that grow your company: https://view.flodesk.com/emails/6585fb0a4cf245819a3f56da
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices

4 snips
Feb 12, 2024 • 1h 3min
233. After The Purchase: How UX Drives Sales ($1M in 13 Months Case Study)
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2“The point of purchase is just the start of your relationship with someone not the end” – this sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri, on building a world class customer experience for your course or program. So what happens on the other side of the checkout button?Giulia is a content creator turned million dollar CEO and educator, and her case study today examines the key changes she implemented when transitioning her program from a DIY course sold through live launches into an evergreen academy with scalable DIY, DWY, and DFY components.Not only did her student results skyrocket, but within 13 months of prioritizing user experience, these program shifts 15X’d her revenue and made more than $1 million in cash.View the transcript for this episode at: https://otter.ai/u/qbCvjv_t-vh66PYq4QuZPx18Dz4?utm_source=copy_urlThank you to our sponsors!
Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO
Get 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellen
Connect with Giulia:
www.giuliaguerrieri.com
Apply for CCA: https://www.skool.com/creators/about
Join the Club: https://www.skool.com/consciouscreators
Follow Giulia on IG: @iamgiuliaguerrieri
Subscribe on Youtube: https://www.youtube.com/@iamgiuliaguerrieri
Break Out of the Matrix Podcast: https://podcasts.apple.com/us/podcast/break-out-of-the-matrix/id1636055017
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at
Learn more about your ad choices. Visit megaphone.fm/adchoices

9 snips
Feb 9, 2024 • 58min
Debriefing 5 Ideas That Made $1M+ Each (With 8 Figure AppSumo CEO, Noah Kagan)
Noah Kagan, 8 Figure AppSumo CEO, shares the ideas that made $1M+ each, including successful giveaway campaigns, the power of email marketing, creating AppSumo Originals, execution and personal branding. He also discusses the value of YouTube audiences and video ambassadors, discerning actionable ideas, and promoting opportunities for engagement.

Feb 5, 2024 • 58min
232. Converting A Small Audience: Using Branded Events To Generate $180K
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2A branded event goes beyond slapping your brand colors and logo on a presentation.Branded events create interactive, often themed experiences for your audience, and they sell your signature offer like hotcakes on the backend. If you’re over selling through webinars, a branded event might be for you instead! Amanda Shuman, brand designer, marketing strategist, and founder of Carrylove Designs, created virtual events that drew in the exact client she was looking for, and converted them from free or low ticket attendees into booked clients for 5-figure contracts.In this case study, Amanda breaks down the 3 branded events she hosted last year that generated $180,000 and the conversion rates for every step in her funnel.Find out how to make your virtual event the can’t miss experience of the year, while making massive revenue from a small audience.View the transcript for this episode at: https://otter.ai/u/v0FTneWs3a61biwH2VFNQVwhoOw?utm_source=copy_urlConnect with Amanda:
Get on standby for the next First Class Ideal Client Challenge: https://carrylovedesigns.com/client
Instagram: @carrylovedesigns
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 29, 2024 • 45min
231. [Q4 2023 Income Report] $200K PROFIT Despite Pausing Evergreen Products For 1 Year
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteWe're back for another quarterly income reports, I have been publicly sharing my income reports for my business since 2019. So this is our fifth year now of reporting exactly what our business makes spends and profits every 90 days. And if you're new here, you can catch up on all of our past income reports at Ellenyin.com/incomereport. But if you're not new here, then you know, we've been doing this practice for so many years because we really believe that financial transparency is the future and that we all benefit when we collectively share our insights and our data. Here are our Q4 2023 numbers!View the transcript for this episode at: https://otter.ai/u/LRnMJWGDGORRTHKAX83-l1Vej5I?utm_source=copy_urlLinks mentioned in this episode:
Listen to our previous income reports at https://ellenyin.com/incomereport
Check out our experience with WorkPlay Branding: https://view.flodesk.com/emails/656105129100978285ca2ceb
Cubicle to CEO in Times Square! https://www.instagram.com/reel/Cy9O9tRJXUw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Bonus episode on Investment Opportunities: https://link.chtbl.com/oFWlBEfi
Companies Ellen has invested in:
https://www.investwithcherub.com
https://www.soursopnutrition.com/
https://getlotza.com/
12 Days of Christmas Launch Debrief Teaser: https://link.chtbl.com/RVRjSEe_
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 26, 2024 • 7min
[TEASER] Why I'm Setting Guidelines, Not Goals in 2024: My 5 Explained
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Can sticking to consistent actions, regardless of outcome, actually produce a better result than reverse engineering a set goal to begin with? I'm testing this theory in 2024!Listen to the full episode on our private podcast, exclusive to C-Suite members! Join us inside at https://ellenyin.com/csuiteView the transcript for this teaser at: https://docs.google.com/document/d/1ktAKQwL8MvS9X8Bok_XH6mJSXHHPvvI3kFtVZamNz2Q/edit?usp=sharing Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 24, 2024 • 8min
[TEASER] Launch Debrief: 12 Days of Christmas
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2We're dissecting our recent launch, including revenue insights, which offers flopped, which ones flew off the shelves, and what we'd do differently.Listen to the full episode on our private podcast, exclusive to C-Suite members! Join The C-Suite by February 9th, 2024 to get access to our 12 Days of Christmas email sales sequence as a new member enrollment bonus (you'll receive this bonus gift via email within 48 hours of sign-up). Enroll here: https://ellenyin.com/csuiteView the transcript for this teaser at: https://docs.google.com/document/d/1Vqpr3o_JZh8HH3Lrr0CeO1myiVHhNp6Ukj0i4HpwMmU/edit?usp=sharing Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 22, 2024 • 1h 1min
230. Strategic Downsizing: This CEO Grew Take Home Pay By $60K When She Slashed Her Revenue From $650K to $300K.
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2It’s counterintuitive that letting go of your team and clients would increase your take home pay, but this case study on intentionally downsizing your business proves that can be true.Despite a high demand for her services, nonprofit fractional fundraiser consultant Cindy Wagman realized the business she was growing didn’t actually align with the life she wanted to create.Cindy made a risky bet by letting go of all her employees and offboarding her existing clients, effectively slashing her annual revenue in half, from $650,000 to $300,000. The result? She reduced her workload to only 3.5 days a week while increasing her take home pay by $60K (and growing yearly).In this case study, we cover why this strategic downsize improved profitability, how Cindy facilitated this transition of her team and clients, and practical insights that will help any entrepreneur seeking to better align their business finances with their personal goals.View the transcript for this episode at: https://otter.ai/u/gXGtSJ3R3rPpCMCUS-3s4FBi8BU?utm_source=copy_urlConnect with Cindy:
Mistakes Nonprofit Consultants Make In The First 3 Years Of Business: https://cindywagman.com/ellen
https://www.fractionalfundraising.co/
Connect on LinkedIn: https://www.linkedin.com/in/cindywagman/
Follow on Instagram: @cindywagman.consulting/
Link mentioned in this episode:Trade Show Booth Episode w/ Becca Stern: https://link.chtbl.com/KtdZLrP_
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices