
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Latest episodes

Nov 15, 2023 • 17min
Bonus #45: Close More Sales With This Follow Up Strategy
Thank you to our sponsor!Choose from more than a dozen languages to start learning and speaking a new language in just 3 weeks. Here’s a special, limited time deal for our listeners to get 55% off your Babbel subscription: https://babbel.com/ELLEN
Special shout out to the two incredible business owners mentioned in this episode:
Isabelle Sarley (@sarleycopy)
Natasha Pierre (@shinewithnatasha)
DM us @missellenyin or @cubicletoceo to let us know if this strategy worked for you!Access the transcript of this episode HERE: https://otter.ai/u/4Y3NCasIs3EvaqVixiMT_Ygp0vM?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
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Nov 13, 2023 • 1h 1min
220. The Sales Call Structure That Converts at 100% - Listen For The Play by Play
It’s time to supercharge your sales game! Our guest today is Dielle Charon, a 7 figure sales expert for women of color coaches who maintains an incredible 100% sales call conversion rate, making $310,000 on her last launch with a $15,000 offer.Dielle is a true practitioner of what she preaches, and she’s walking us through exactly what she does pre, during, and post call - with a play by play of her exact sales call structure, from opening smile to sending the invoice with a 24 hour payment policy.Whether you’re terrified of sales calls or love them like Dielle, if you’re not closing every single call yet, this case study is for you.View the transcript for this episode at: https://otter.ai/u/KtQH6l5Y1gd1BvvQbqbFMIzPbXQ?utm_source=copy_urlThank you to our sponsor!Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Dielle:
Join the #1 sales program for women of color coaches: https://diellecharon.com/freedom
The WOC Sales Show: https://diellecharon.com/podcast/
IG: @diellecharon
YT: https://www.youtube.com/@diellecharon/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
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Nov 8, 2023 • 40min
Bonus #44: Want To Collaborate In 2024? Join Me In This Peer Mastermind (MixerMind) By November 21st!
Experience a preview of the MixerMind at one of Linda’s open houses November 15th, 16th, or 17th! Sign up for you preferred Open House date here: https://www.lindasidhu.com/a/2147699165/HV842Z9zMeet all the qualifications and ready to skip straight to joining me as a participant in the MixerMind? Lock in your spot by November 21st for an epic 2024: https://www.lindasidhu.com/a/2147711406/HV842Z9zAll details about the MixerMind shared at the link above.Connect with Linda on Instagram @linda_sidhu_quizzesLinks mentioned in this episode:
Linda's previous episode: https://link.chtbl.com/9i_s2XIR
Laura Belgray's episode: https://link.chtbl.com/OrILes-N
Marisa Corcoran's episode: https://link.chtbl.com/6BWhWI_C
Zafira Rajan's episode: https://link.chtbl.com/64dGtwx_
Bonus episode featuring Belinda Rosenblum: https://link.chtbl.com/x01O-d7N
Access the transcript of this episode HERE: https://otter.ai/u/_ZOJSZUP3TtVQtQZaXtKKUAPEY4?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 6, 2023 • 52min
219. Copy These Business Boundaries For Results Like 44% Revenue Increase & Sub-40 Hour Work Weeks
Master the art of being un-mess-with-able in your service-based business from a true boundary (and social media) queen, Becca Booker of Homemade Social!Becca has clear & firm boundaries set on her calendar, phone, email, social media, client contracts, and even with her team. Having all of these boundaries may seem scary or restrictive at first, but it actually allows her to do better work for her clients, faster.Thanks to her streamlined processes and boundaries, her agency has cut average work hours by 12.5%, allowing her whole team to work only 35 hours a week, while clocking an impressive 44% increase in revenue YoY as well!In today’s case study, we dig through every area of Becca’s business and dissect each boundary she’s put in place, as well as the impact it’s had on the company and her clients. If you’re ready to work smarter and permanently rid yourself of people pleasing pitfalls, this episode is your roadmap to freedom.View the transcript for this episode at: https://otter.ai/u/08rG6Vc-eSo37AkopuEAYrhsaUw?utm_source=copy_urlConnect with Becca:
Learn how to scale you agency in Becca's online course at homemadesocial.com/soft-smm
IG: @homemadesocial_
IG: @bbooks
Links mentioned in this episode:
OpenPhone: https://bit.ly/3tZNE2I
Boomerang for Gmail: https://www.boomeranggmail.com/
Opal: https://www.opal.so/
Jenna Rogers @careercivility
@tobemagnetic
Michael Hoeppner on Cubicle to CEO: https://link.chtbl.com/C99oLlAs
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 1, 2023 • 32min
Bonus #43: Want To Attend OR Host an In-Person Conference in 2024? Here's What You Need To Know
Use code 'ELLEN' to get $100 off your ticket to Laylee Emadi's Creative Educator Conference - January 15th-17th 2024 in Dallas Texas! Get your ticket NOW: https://creativeeducatorconference.comConnect with Laylee and her team at @creativeeducatorconference on Instagram!Access the transcript of this episode HERE: https://otter.ai/u/otd4Hh2g3Q5EacFvoX3XINRIL-4?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 30, 2023 • 42min
218. [Q3 2023 Income Report] What Did Taking A Month Off Do To The Business Bottom Line?
Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlistCatch up on our previous Income Report episodes at: https://ellenyin.com/incomereportIt's time for our Q3 2023 Income Report, brought to you by our amazing friends at Theory Planning Partners! We have been publicly sharing our income reports for our business since 2019, making this our fifth year now of reporting exactly what our business makes spends and profits every 90 days. We've been doing this practice for so many years because we really believe that financial transparency is the future and that we all benefit when we collectively share our insights and our data. This is part of our advocacy work as a media platform that creates content through a financially transparent lens. Thank you for sharing and taking part in this important conversation; I hope it inspires you to be more transparent in whatever way makes sense for you in terms of money conversations.We will also be bringing Kaitlyn Carlson from Theory Planning back on the pod to discuss the retirement planning options that entrepreneurs have - as well as the strategy she recommends the most. Let's dive into everything that happened in Q3!View the transcript for this episode at: https://otter.ai/u/IbfpxTp9z6RTA3lKTvurU65tXag?utm_source=copy_urlLinks mentioned in this episode:
How We Shot Up Nearly 100 Spots In The Podcast Charts With Live Events: https://link.chtbl.com/AOzjBgCg
Sign up for a free trial with Norby: https://ellenyin.com/norby
Check out Theory Planning Partners: https://theoryplanning.com/
@theoryplanningpartners
This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $165K/Year: https://link.chtbl.com/7BuSVxwt
How Much Is Enough In Your Business? Wealth Advisor Shares Shocking Truth: https://link.chtbl.com/U05UjFBx
CEO Collective Expert Roundtable #1: https://link.chtbl.com/TvHTGsdH
CEO Collective Expert Roundtable #2: https://link.chtbl.com/62Dz42kh
CEO Collective Expert Roundtable #3: https://link.chtbl.com/J20mpUf7
CEO Collective Expert Roundtable #4: https://link.chtbl.com/UIlpkND6
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 25, 2023 • 19min
Bonus #42: I Tested Emailing My List 6x In 2 Days - Did It Increase Sales? Here's The Results
Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlist Listen to Kirsten Roldan's full episode detailing her email marketing strategy: https://link.chtbl.com/HSZCGZAjAccess the transcript of this episode HERE: https://otter.ai/u/VBEfgQ--uTuMOrzBz_WTaJd5Hfo?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 23, 2023 • 1h 1min
217. The Line-By-Line Email That Made $24K From A List Of 500 Subscribers
Sign up for your FREE ticket to Rise Together, a 5 day virtual event from Oct 30th - November 3rd: https://ellenyin.com/risetogetherEnter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlistWe love a woman with a strong stance on marketing, and today’s guest does not disappoint.Kirsten Roldan is a firm believer that millionaires send emails. Period. Her program - Million Dollar Email - makes businesses social media optional by helping CEOs scale revenue to the million dollar mark with only a small email list. To show she walks the walk, Kirsten achieved that milestone herself with a then-list size of 500 subscribers.Rather than take a ten thousand foot view of her email strategy, we get granular in today’s case study by dissecting one single email that made $24,000, going line by line with a fine tooth comb.We’ll get into all the details - open rate, click-through rate, subject line, time of send, order in the email sequence, CTA, and more.Not one to shy away from polarizing strategies, Kirsten also lets us in on how she sends 5-10 emails a DAY during a launch while sustaining a low unsubscribe rate, why she doesn’t bother segmenting her list for most email sends or tracking open rates and clicks in real-time, and why she won’t give her students email templates.This thought-provoking conversation is fire, and not just because of the hot takes. Let’s analyze.View the transcript for this episode at: https://otter.ai/u/p9x_UjS2troekuTIxDNCPCwzTtM?utm_source=copy_urlConnect with Kirsten:
Claim your spot on Kirsten's waitlist for Million Dollar Emails: https://kirstenroldan.com/mde-waitlist
Look at Kirsten's opt-in form: https://kirstenroldan.com/
Million Dollar Peace Podcast: https://podcasts.apple.com/us/podcast/million-dollar-peace/id1503757464
https://instagram.com/kirstenroldan
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 18, 2023 • 40min
Bonus #41: Create A High-Converting Case Study With Us In The Next 30 Minutes!
Joining me today is my friend, Brittany Herzberg. Brittany is the SEO and Case Study copywriter service providers call when they want to show up as the answer to a Googled question. Since our Monday episodes on the podcast always feature a guest case study, I thought it would be useful for Brittany to walk us through her proven process for how to create a powerful case study of your own. You can actually do this in real time with us as you're listening to our conversation. Pull up a blank google doc on your laptop and let's get started.Case Studies mentioned in this episode:
Leah Bryant & Darrell Evans: https://leahbryantco.com/the-mindshift-podcast-with-darrell-evans/
Emily Reagan & Brenna McGowan: https://brennamcgowan.co/emily-reagan-pre-launch-plan/
The Hive with Dallas Travers: https://dallastravers.com/hive/
Lead with gratitude in your next podcast pitch: https://link.chtbl.com/uhQg_Q9KView the transcript for this episode at: https://otter.ai/u/qzol2mHHbXTJSSyxOcTXXzZJWQE?utm_source=copy_urlConnect with Brittany:
Brittany's Profitable Case Study Roadmap: https://brittanyherzberg.com/case-study-roadmap
https://brittanyherzberg.com/
https://www.instagram.com/brittany_herzberg/
https://www.linkedin.com/in/brittany-herzberg/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 16, 2023 • 56min
216. Create Your Own Holiday To Boost Sales! This ‘Anti-Black Friday’ Campaign Made $70K Without Social Media
Amazon created their own holiday with Prime Days - so why can’t small businesses? Holly Haynes had the same thought; she was tired of competing against massive brands for advertising space during the Black Friday/Cyber Monday craze, and being stressed about launching when she’d rather be spending time with her family.Thus, her end of year ‘Anti-Black Friday’ campaign was born - a launch driving people to a private podcast funnel, which then primes listeners to join Holly’s Anti-Social School program.In this case study, we’ll cover the strategic launch plan that generated $70K in revenue - without relying on social media to spread the word.If you want to go social media optional this holiday season and create sales hype on your own schedule, this one’s for you.View the transcript for this episode at: https://otter.ai/u/XsOrMtqsLA1fXAQRNYiJCDfXt7k?utm_source=copy_urlConnect with Holly:Learn how to ditch the social drama and get off the algorithm hamster wheel! Access Holly's private podcast series at https://hollymariehaynes.com/social
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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