
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Latest episodes

Dec 4, 2023 • 1h 5min
223. Create an Employee Waitlist: How To Recruit & Retain Top Quality Team Members
This conversation gave us so many revelations about what it is to be an employer!Rachel Harris, founder of the striveX umbrella of brands and Accountant_She, has recruiting, hiring, and retention down to a science. As a disrupter in the accounting industry, she not only has created a business that is growing by $100K recurring revenue every month, but is also cultivating a thriving company culture that has people clamoring to sign up for a waitlist to get hired by her while others in her industry are facing a recruitment crisis in the UK and paying thousands in recruitment fees.In today’s case study, you’ll hear the content strategy Rachel’s used to attract 149 candidates to join her jobs waitlist, the top to bottom hiring process that has allowed her to give out offer letters to future employees 6 months in advance, and the generous benefits package her employees rave about.Rachel gives us the roadmap for how to attract more superstars to join your team, hire before you’re desperate for help, and build a company culture that boasts a 100% retention rate for employees hired from the waitlist.View the transcript for this episode at: https://otter.ai/u/v-SErvMN7nYRehSxzD6sYc6HVSA?utm_source=copy_urlThank you to our sponsor!Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Rachel:
https://www.accountantshe.co.uk/
TikTok: @accountant_she
Instagram: @accountant_she
Youtube: https://www.youtube.com/accountant_she
Check out the book Rachel mentioned in this episode:Traction: Get a Grip on Your Business: https://amzn.to/3R1x0aD
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
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Nov 29, 2023 • 18min
Bonus #47: These Won't Be Public Anymore...
Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteGet our 12 Days of Christmas flash deals in your inbox daily from Dec. 4th - Dec. 15th when you sign up at https://ellenyin.com/12daysSam Vander Wielen's episode: https://link.chtbl.com/khQpUM3WAccess the transcript of this episode HERE: https://otter.ai/u/RfoPWrruNTiPFo301HXPQGsK-oc?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
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Nov 27, 2023 • 54min
222. Replace Work-Life “Balance” With Work-Life “Harmony” To 6X Your Revenue
I’ve always felt “work-life balance” is an unrealistic expectation to strive for because different seasons require different priorities, so I usually opt for the goal of ‘work life harmony’ instead. Today’s guest shares the same sentiment.Tina Wells, founder of RLVNT Media and WNDR LN, launched a successful market research company at age 16, has published more than 15 books over the course of the last 2 decades, and has been recognized in Fast Company’s 100 Most Creative People in Business + Essence’s 40 Under 40. Her acclaimed Elevation Approach, a framework for finding work-life harmony Tina developed while confronting her own burnout, expanded with a book and corresponding product line, available at Target stores nation-wide.In today’s case study, Tina takes us through how she’s applied the four phases of her Elevation Approach to 6X her revenue in 2 years while cutting her daily work hours in half, and how you can apply it to your life seasonally, monthly, weekly, and DAILY.View the transcript for this episode at: https://otter.ai/u/Ck8CS55Zu6aW8qhgUVjg3gUJolg?utm_source=copy_urlConnect with Tina:
www.tinawells.com
www.wndrln.com
Link mentioned in this episode:Check out WBENC (Women’s Business Enterprise National Council): https://www.wbenc.org/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
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Nov 22, 2023 • 6min
Bonus #46: Only Our Email List Will Get These Deals 👀
Sign up to receive our 12 Days of Christmas emails at https://ellenyin.com/12daysWe can't wait to share these offers and discounts with you!Access the transcript of this episode HERE: https://otter.ai/u/l34j_0dcHqmTGvbbCem09-mKTGk?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
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Nov 20, 2023 • 1h 7min
221. How, Why, & When To Niche Down To Bring In The Big Bucks
“You need to niche down” is advice we’ve all heard a thousand times, but rarely are there answers to the how, when, and why?Here to disclose the secrets of choosing a successful niche that brings in the big bucks is Eman Ismail - a copywriter who went from writing anything for anyone, to an email conversion strategist for 6, 7 & 8 figure online business owners. Eman firmly believes that niching is the fastest way to grow your business, and her case study today details her own step-by-step niche transformation that took her from making £15 an hour and averaging $40K a year to consistently booking $6,000 client projects and scaling her copywriting business to six figures.In this episode she shares the 4 principles of a successful niche, how to control your narrative (so people can accurately explain what you do when you’re not in the room), and what to do if you feel like your current audience isn’t your niche target.View the transcript for this episode at: https://otter.ai/u/u_b_wbflv043u8y1oHccJoMM4YA?utm_source=copy_urlThank you to our sponsor!
Listen to Eman Ismail's 'Mistakes That Made Me' episode with Dielle Charon at https://emancopyco.com/podcast/dielle-charon/
Get 50% off Factor's fresh, ready-made meals delivered to your doorstep when you use code 'CUBICLE50' at https://factormeals.com/cubicle50
Connect with Eman:
Get Eman's 90-minute 'Nail Your Niche Masterclass' for FREE (usually $150) using coupon code 'NICHE' at https://emancopyco.com/ceo
Mistakes That Made Me Podcast: https://emancopyco.com/podcast
https://emancopyco.com/
IG: @emancopyco
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 15, 2023 • 17min
Bonus #45: Close More Sales With This Follow Up Strategy
Thank you to our sponsor!Choose from more than a dozen languages to start learning and speaking a new language in just 3 weeks. Here’s a special, limited time deal for our listeners to get 55% off your Babbel subscription: https://babbel.com/ELLEN
Special shout out to the two incredible business owners mentioned in this episode:
Isabelle Sarley (@sarleycopy)
Natasha Pierre (@shinewithnatasha)
DM us @missellenyin or @cubicletoceo to let us know if this strategy worked for you!Access the transcript of this episode HERE: https://otter.ai/u/4Y3NCasIs3EvaqVixiMT_Ygp0vM?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
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Nov 13, 2023 • 1h 1min
220. The Sales Call Structure That Converts at 100% - Listen For The Play by Play
It’s time to supercharge your sales game! Our guest today is Dielle Charon, a 7 figure sales expert for women of color coaches who maintains an incredible 100% sales call conversion rate, making $310,000 on her last launch with a $15,000 offer.Dielle is a true practitioner of what she preaches, and she’s walking us through exactly what she does pre, during, and post call - with a play by play of her exact sales call structure, from opening smile to sending the invoice with a 24 hour payment policy.Whether you’re terrified of sales calls or love them like Dielle, if you’re not closing every single call yet, this case study is for you.View the transcript for this episode at: https://otter.ai/u/KtQH6l5Y1gd1BvvQbqbFMIzPbXQ?utm_source=copy_urlThank you to our sponsor!Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Dielle:
Join the #1 sales program for women of color coaches: https://diellecharon.com/freedom
The WOC Sales Show: https://diellecharon.com/podcast/
IG: @diellecharon
YT: https://www.youtube.com/@diellecharon/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 8, 2023 • 40min
Bonus #44: Want To Collaborate In 2024? Join Me In This Peer Mastermind (MixerMind) By November 21st!
Experience a preview of the MixerMind at one of Linda’s open houses November 15th, 16th, or 17th! Sign up for you preferred Open House date here: https://www.lindasidhu.com/a/2147699165/HV842Z9zMeet all the qualifications and ready to skip straight to joining me as a participant in the MixerMind? Lock in your spot by November 21st for an epic 2024: https://www.lindasidhu.com/a/2147711406/HV842Z9zAll details about the MixerMind shared at the link above.Connect with Linda on Instagram @linda_sidhu_quizzesLinks mentioned in this episode:
Linda's previous episode: https://link.chtbl.com/9i_s2XIR
Laura Belgray's episode: https://link.chtbl.com/OrILes-N
Marisa Corcoran's episode: https://link.chtbl.com/6BWhWI_C
Zafira Rajan's episode: https://link.chtbl.com/64dGtwx_
Bonus episode featuring Belinda Rosenblum: https://link.chtbl.com/x01O-d7N
Access the transcript of this episode HERE: https://otter.ai/u/_ZOJSZUP3TtVQtQZaXtKKUAPEY4?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 6, 2023 • 52min
219. Copy These Business Boundaries For Results Like 44% Revenue Increase & Sub-40 Hour Work Weeks
Master the art of being un-mess-with-able in your service-based business from a true boundary (and social media) queen, Becca Booker of Homemade Social!Becca has clear & firm boundaries set on her calendar, phone, email, social media, client contracts, and even with her team. Having all of these boundaries may seem scary or restrictive at first, but it actually allows her to do better work for her clients, faster.Thanks to her streamlined processes and boundaries, her agency has cut average work hours by 12.5%, allowing her whole team to work only 35 hours a week, while clocking an impressive 44% increase in revenue YoY as well!In today’s case study, we dig through every area of Becca’s business and dissect each boundary she’s put in place, as well as the impact it’s had on the company and her clients. If you’re ready to work smarter and permanently rid yourself of people pleasing pitfalls, this episode is your roadmap to freedom.View the transcript for this episode at: https://otter.ai/u/08rG6Vc-eSo37AkopuEAYrhsaUw?utm_source=copy_urlConnect with Becca:
Learn how to scale you agency in Becca's online course at homemadesocial.com/soft-smm
IG: @homemadesocial_
IG: @bbooks
Links mentioned in this episode:
OpenPhone: https://bit.ly/3tZNE2I
Boomerang for Gmail: https://www.boomeranggmail.com/
Opal: https://www.opal.so/
Jenna Rogers @careercivility
@tobemagnetic
Michael Hoeppner on Cubicle to CEO: https://link.chtbl.com/C99oLlAs
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 1, 2023 • 32min
Bonus #43: Want To Attend OR Host an In-Person Conference in 2024? Here's What You Need To Know
Use code 'ELLEN' to get $100 off your ticket to Laylee Emadi's Creative Educator Conference - January 15th-17th 2024 in Dallas Texas! Get your ticket NOW: https://creativeeducatorconference.comConnect with Laylee and her team at @creativeeducatorconference on Instagram!Access the transcript of this episode HERE: https://otter.ai/u/otd4Hh2g3Q5EacFvoX3XINRIL-4?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices