Cubicle to CEO

Today’s bonus episode is a replay of my guest appearance on Metritalks, a monthly roundtable series with creators & marketing experts hosted by Metricool - our favorite one-stop shop for social media management. This MetriTalk focused on all things launching, producing and growing a podcast show.To sign up for your forever free Metricool account + try any premium features free for 30 days, go to metricool.com and use our code CEO.AUDIOShure SM7B Microphone - https://amzn.to/3rOfqOYRode Microphone Boom Arm: https://amzn.to/3PODyJ3Cloudlifter Mic Activator: https://amzn.to/3Q94UeiXLR cables: https://amzn.to/46sgC9QMic Stand Extension Tube: https://amzn.to/46ObzAhFocusrite Scarlett - https://amzn.to/45qidviVIDEOPanasonic Camera - https://amzn.to/48LfG1LMicro HDMI to regular HDMI 10 ft cable: https://amzn.to/3LV6RbSElgato Cam Link 4K - https://amzn.to/3rEGQXwDummy Battery for 24/7 Charge - https://amzn.to/46HLkv3Desk Mount Camera Stand - https://amzn.to/472DywjLIGHTINGAputure Amaran 60D Lighting - https://amzn.to/3Q7LHK1Aputure Light Box - https://amzn.to/45yV2zeLogitech Desktop Light - https://amzn.to/3QaIt8xWatch this livestream on video HERE: https://youtube.com/live/nqZna6_FdVYCheck out Metricool's YouTube Channel: https://www.youtube.com/@metricoolappListen to episode 183 w/ Metricool: https://link.chtbl.com/FO6UHa9dAccess the transcript of this episode HERE: https://otter.ai/u/SdTVIYCK8bpz1xb_JBDDW_wi5I8?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has... Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve heard you need to repurpose your content countless times before, but we doubt you’ve thought to use your podcast content for this purpose.Joining us today is Kim Rittberg, ex-media exec at Netflix, Us Weekly, and People Magazine, and host of The Exit Interview. Kim’s case study reveals her unique strategy for booking more paid speaking engagements by creatively positioning her existing podcast content in her email pitches!This pitch approach 4Xed the number of speaking gigs she booked this year alone.Keep listening to find out how Kim scored her first keynote and how to leverage your podcast content - whether on your own show or guest interviews on other people’s podcasts - to get booked on more stages!View the transcript for this episode at: https://otter.ai/u/di3peFUDCIwWRTv_ZJFRXNs41hA?utm_source=copy_urlThank you to our sponsor!Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Kim: 5 Ways to Use Videos + Podcasts to Get Speaking Gigs & Clients! https://www.kimrittberg.com/ceo Listen to The Exit Interview with Kim Rittberg here: https://link.chtbl.com/NQd2mLmU https://www.kimrittberg.com/ https://www.linkedin.com/in/kimrittberg/ http://youtube.com/@kimrittbergcontent?sub_confirmation=1 http://instagram.com/kimrittberg/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Thank you to everyone who shared such brilliant business remix + repeats: Christina Lenkowski @publicityxchristina Cindy McGhee @cindy.mcgheecpa Katy Widrick @kwidrick Yasamin Salavatian @yasaminsalavatian Dr. Julia Colangelo @drjuliacolangelo Mikki Wilson @mikconnectsdots Allison Jordan @betterbellytherapies Belinda Rosenblum @ownyourmoney Tania Bhattacharyya @taniabhat Jaclyn Mellone @jaclyn_melloneListen to Jaclyn's episode of Cubicle to CEO here: https://link.chtbl.com/LAZc-CMX Erin Perkins @mabely_q Laura Sprinkle @imlaurasprinkle Another thank you to Jordan Gill (@systemssavedme) for letting us bring this fun installation to Make Your Mark LIVE!And be sure to check out our inspiration for this question - Heather Sager! @theheathersagerWant to bring our podcast pop-up to your event? DM us in a group with @missellenyin and @cubicletoceo to chat more!What's your signature CEO style? Take the quiz: ellenyin.com/quizAccess the transcript of this episode HERE: https://otter.ai/u/ivdpuih_aOe2g_Y0-Lp_IqRLx0U?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest today is a true trailblazer in the world of media and marketing innovation.Meet Windsor Western, co-founder of media giant HerCampus Media and its umbrella brands, including GenZology - a Gen Z Marketing Summit series that's not only established HerCampus as the go-to thought leader on youth marketing, but has also catapulted their brand partnership revenue growth by a jaw-dropping 10,000%!GenZology is an ingenious strategy that arms HerCampus brand clients with unbeatable insights into the trend-setting 18-24 demographic. What started as a response to pandemic-time lockdowns has blossomed into a years-long strategy and revenue-generating powerhouse, leading clients to spend millions of dollars on brand partnerships with HerCampus.In this case study on creative marketing campaigns, we'll uncover how this summit opened doors to iconic clients like L’Oreal and Maybelline, why brand marketers are incentivized to attend these free events, and how HerCampus is landing minimum $50,000 on up to 7 figure client contracts.View the transcript for this episode at: https://otter.ai/u/AtAzFhIQTQvzapHAPNS8aBAqhLI?utm_source=copy_urlConnect with Windsor: https://www.hercampus.com/ https://www.collegefashionista.com/ https://spoonuniversity.com/ https://www.hercampusmedia.com/ https://www.instagram.com/windsorwestern/?hl=en https://twitter.com/windsorwestern?lang=en Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Get a behind the scenes look at our time at Make Your Mark Live in Dallas: https://www.instagram.com/reel/CxoB25XvEZg/?igshid=MWZjMTM2ODFkZg==Our takeaways from Podcast Movement: https://link.chtbl.com/QZWrmq97Linda Sidhu's personality quiz funnel episode: https://link.chtbl.com/9i_s2XIRWhat's your signature CEO style? Take the quiz: ellenyin.com/quizAccess the transcript of this episode HERE: https://otter.ai/u/QLbm57bi77LcN08OAU93bTqC0CE?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest today is already a seasoned expert at change, despite only being in her early 20s.Just before her freshman year of college in 2019, Shyne Webster created her business, Designed by Shyne - a passion project turned clothing brand. But as her business acumen grew, she transitioned into a full-time brand design freelancer and eventually agency owner, offering brand strategy, 1:1 coaching, and even teaching workshops on innovation and design thinking.After previously pivoting her solo practice into an (anti)agency in 2021 - a concept explained later in the episode - she recently decided to revert back to her freelancing roots while cutting her client work to only six hours a week and testing new service packages that she hasn’t offered before.In this case study, Shyne gives us a realistic account of how she’s consistently maintained financial stability while exploring evolving passions and new business models. Discover what data prompted her latest pivot, how she's redefining her work to find excitement and personal fulfillment, and the financial baseline she recommends for making drastic moves of your own.View the transcript for this episode at: https://otter.ai/u/-x2i-XHSYmmKQa4PsmrILzLRN7c?utm_source=copy_urlConnect with Shyne: https://designedbyshyne.com https://instagram.com/designedbyshyne https://linkedin.com/in/designedbyshyne https://tiktok.com/@designedbyshyne Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

APPLY FOR OUR CUBICLE TO CEO X NORBY GRANT BY OCT. 3: https://cubicletoceo.nor.by/ Sign up for our weekly test messages: https://ellenyin.com/superfanAccess the transcript of this episode HERE: https://otter.ai/u/CXlDtKEtJ2mPqORy2mAN2J6HLeU?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

This sister duo turned a dream and a shoestring budget into a trade show triumph!Picture this: Becca Stern and her sister Jess invested $25,000 AUD of their savings to start their business, Mustard Made - a line of colorful vintage inspired lockers with a cult following and celebrity fans. They took a big risk right off the bat, deciding to test the viability of their new business at a trade show with only a few product samples on hand. If they received a few orders to validate their proof of concept, they’d keep building. If the trade show proved a lack of product market fit, they would cut their losses early. What happened next was beyond their wildest expectations - over $200,000 AUD in orders poured in, smashing their two-year projections in one weekend!Today, Becca is taking us behind the scenes of their trade show success, including exactly what they spent their bootstrapped budget of $25K on for maximum returns, how they designed a standout booth experience to attract buyers, and the creative teaser they used to put their then-unknown brand on people’s radar pre-event.If you’re building a consumer brand and selling through in-person activations at trade shows, markets, or events, this episode is a blueprint for you. Even if you solely sell digital products, this is a master case study in grassroots marketing and brand building you’ll find new ideas from.View the transcript for this episode at: https://otter.ai/u/mDmZ_WFbZxHJ_IP1UQLKqP2C_ts?utm_source=copy_urlConnect with Becca: https://mustardmade.co https://tiktok.com/@mustardmadelockers https://instagram.com/mustardmade Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to our YouTube Channel! https://www.youtube.com/c/CubicletoCEOListen to our exclusive interview with Amy Porterfield HERE: https://link.chtbl.com/UIVj9PTbAccess the transcript of this episode HERE: https://otter.ai/u/In0VyktpR0RGHSho-_K1VOXzTU4?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

This is our final week of featuring gems from past guests before we resume our regular Monday case study interviews. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This fourth and final roundup in the series features 7 must-try customer feedback tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. The clickable links to all referenced episodes will also be listed in the show notes below for your convenience.View the transcript for this episode at: https://otter.ai/u/W5VEs7jRRFPM5BWvgNNVwPxODx0?utm_source=copy_urlThank you to our sponsor:Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/ellen Links mentioned in this episode: We are in the top 35 of Feedspot's 'Best Bootstrapped Podcast Shows'! Check out the full list here: https://podcasts.feedspot.com/bootstrap_podcasts/?feedid=5647420 'Best Of' Pitching Roundup: 10 Tips To Pitch Yourself For ANYTHING: https://link.chtbl.com/sllNCKMT 'Best Of' Lead Generation: 6 Unique Ways to Get High Quality Leads: https://link.chtbl.com/dbjNLFH1 'Best Of' Conversion Tips: Increase Your Sales w/ These 6 Strategies: https://link.chtbl.com/AYNw_c2w Repurposing Client Results: Building A Million Dollar Business From This 3 Step Testimonial Strategy: https://link.chtbl.com/axwvhnib She Walked Away From 17K Followers + Made 40% More Revenue With This Referral Strategy: https://link.chtbl.com/kDwMbBOT Save a Launch That's Flopping In the Final 48 Hours: https://link.chtbl.com/sz9pGpM_ How This Neurodivergent Artist Increased Her Income From $250 to $10K/Month With An Online Course About Cooking Chinese Food: https://link.chtbl.com/O9E_LCqz The Exact Video Ad Strategies Harmon Brothers Used To Grow Lume’s Sales From $1.5 Million to $23 Million In One Year: https://link.chtbl.com/thwVnQLt Increasing Program Enrollment by Over 200%: What Educators and Course Creators Can Learn From The CEO of Girls Who Code: https://link.chtbl.com/smurFvFb $1M/Year With 1 Offer: Boost Your Sales With Bundling: https://link.chtbl.com/khQpUM3W Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's... Learn more about your ad choices. Visit megaphone.fm/adchoices