
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Latest episodes

Sep 6, 2023 • 35min
Bonus #35: 3 Things I Did As An Entrepreneur Before Getting Married
Check out my dicussion with other entrepreneurs on changing your name after marriage:Threads: https://www.threads.net/@missellenyin/post/Cu-Js1cPA4v/?igshid=MzRlODBiNWFlZA==Facebook: https://www.facebook.com/ellenyinofficial/posts/pfbid037294XtCkndgV8GYv6F8p74NQY9HSSgywoUb9DhzNRdbR4bhDkQCuF7DGN56vCtjKlAccess the transcript of this episode HERE: https://otter.ai/u/7faTr8HF6N6deBNyyZrqxDUOn5k?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 4, 2023 • 38min
210. 'Best Of' Conversion Tips: Increase Your Sales w/ These 6 Strategies
We’re hitting pause for a few weeks on airing new interviews to bring back underrated gems from our previous guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This third roundup in the series features 6 must-try conversion tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. The clickable links to all referenced episodes will also be listed for you below in the show notes.View the transcript for this episode at: https://otter.ai/u/1dCVXW94KXUsI93TDgrmP0kf8Ac?utm_source=copy_urlLinks mentioned in this episode:
'Best Of' Pitching Roundup: 10 Tips To Pitch Yourself For ANYTHING: https://link.chtbl.com/sllNCKMT
'Best Of' Lead Generation: 6 Unique Ways to Get High Quality Leads: https://link.chtbl.com/dbjNLFH1
This NON-WEBINAR “Open House” Funnel Generates 25% Application Rates For A High Ticket Program (Multiple 5 Fig. Investment): https://link.chtbl.com/rvhMPSCo
Bye Bro Marketing 👋 She Made $122K In Her Last Launch By Rejecting These Popular Tactics: https://link.chtbl.com/rkkVrZzk
2 Ways To Add Urgency and Increase Funnel Conversions by 50%: https://link.chtbl.com/xoT4PPZj
5 Key Shifts To Take The Suck Out Of Sales Calls [Make $10K Months Series Pt. 4]: https://link.chtbl.com/yCh05L0R
Your MBA In Creative Negotiation: How Kim Kaupe Got A Client To Pay Her $15K Over Asking Price After They Initially Said “No”: https://link.chtbl.com/VBBg-PBZ
Heidi Zak Reveals How ThirdLove Acquired 1 Million Customers In 3 Years: https://link.chtbl.com/nuRSpc4n
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 30, 2023 • 13min
CEO Collective Expert Roundtable Pt. 4 (IG Followers on Autopilot, Video Content Hooks, Writing Your Book Draft & More)
We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.coConnect with our CEO Collective!
Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com
Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac
Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com
Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com
Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper
Master short form and long form video content by listening to episode 93 of The Shine Online Podcast with Natasha: https://link.chtbl.com/back-to-basics-series
Access the transcript of this episode HERE: https://otter.ai/u/LDRqo3A9ypcutLpzt2KU5kk6qX8?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 28, 2023 • 48min
209. 'Best Of' Lead Generation: 6 Unique Ways to Get High Quality Leads
We’re hitting pause for a few weeks on airing new interviews to bring back underrated gems from our previous guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This second roundup in the series features 6 must-try lead generation tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. The links to all referenced episodes will also be listed for you below in the show notes.View the transcript for this episode at: https://otter.ai/u/UJWTBR3D8UxHYz00Ul2s-a3F714?utm_source=copy_urlLinks mentioned in this episode:
'Best Of' Roundup: 10 Pitching Tips: https://link.chtbl.com/sllNCKMT
Borrow The Personality Quiz Funnel Behind This $70K Launch: https://link.chtbl.com/9i_s2XIR
Grow Your Email List By 500-2000+ Leads In 1 Week With A Signature Summit: https://link.chtbl.com/6BWhWI_C
EXCLUSIVE TELL-ALL: Amy Porterfield Analyzes Her $7.5M Launch + Shares Detailed Pre-Launch Strategy: https://link.chtbl.com/UIVj9PTb
4X Your Revenue in 1 Year By “Staying Close To The Money: https://link.chtbl.com/e4OGzkO_
Driving Revenue with (Unpaid) Speaking Engagements: $45K Case: https://link.chtbl.com/64dGtwx_
How You Can Get On A Best-Selling Book List As A Self-Published Author (Even If You Have A Small Audience): https://link.chtbl.com/fcpF1eBD
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 23, 2023 • 14min
CEO Collective Expert Roundtable Pt. 3 (Constructive Criticism, Visual Branding, Building Wealth & More)
We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.coConnect with our CEO Collective!
Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com
Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com
Create and post 5 days of videos in 5 minutes a day with Natasha in her Video Confidence Challenge: http://videoconfidencechallenge.com/
Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper
Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com
Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac
Access the transcript of this episode HERE: https://otter.ai/u/fDpsvRUXqDb0Me6fkHR7TrABFcg?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 21, 2023 • 50min
208. 'Best Of' Pitching Roundup: 10 Pitching Tips
You all gave rave reviews on our “10 out of the box marketing tips to try in 2023” roundup episode we published at the end of last year, so for the next few weeks, we’re taking a break from airing new interviews to bring back underrated gems from our guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This first roundup features 10 must-try pitching tips; we’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation.View the transcript for this episode at: https://otter.ai/u/9-7I-QFAbEhc4LWkDJJfZT1khIo?utm_source=copy_urlThank you to our sponsor:Hear how you can maximize your revenue with Frenchie Ferenczi in her private podcast, 'Strategy Snacks': https://fckmanifesting.com
Links mentioned in this episode:
10 Out Of the Box Marketing Tips To Try In 2023: https://link.chtbl.com/AkgrDVmg
EP 141 w/ Ellen Yin: https://link.chtbl.com/uhQg_Q9K
EP 189 w/ Mattie James: https://link.chtbl.com/rxXYuXXr
EP 201 w/ Pauleanna Reid: https://link.chtbl.com/7d_PuYjh
EP 176 w/ Sandra Chau: https://link.chtbl.com/f94a6HEb
EP 145 w/ Hannah Murphy: https://link.chtbl.com/0LxtNWtp
EP 164 w/ Kelly Mosser: https://link.chtbl.com/L1yDDYu2
EP 167 w/ Kim Lewis: https://link.chtbl.com/QbPrsPUA
EP 172 w/ Doone Roisin: https://link.chtbl.com/iZc05DXj
EP 103 w/ Julie Solomon: https://link.chtbl.com/oo3tCQ-0
Bonus #8 w/ Ellen Yin: https://link.chtbl.com/qNzVUBEi
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 16, 2023 • 14min
CEO Collective Expert Roundtable Pt. 2 (Recurring Profit, Successful Ad Formula, Increasing Perceived Value & More)
We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.coConnect with our CEO Collective!
Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper
Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com
Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac
Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com
Listen to The Shine Online Podcast with Natasha: https://link.chtbl.com/shineonline
Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com
Access the transcript of this episode HERE: https://otter.ai/u/1o4Zc2NQlOgvjcZKp_J3L7XfLDE?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 14, 2023 • 1h 9min
207. $1M/Year With 1 Offer: Boost Your Sales With Bundling
Join the conversation on Threads! https://www.threads.net/@cubicletoceo/post/Cv8gZRmJsYa/?igshid=MzRlODBiNWFlZA==Is it realistic to make $1 million a year with one digital product? Attorney-turned-entrepreneur Sam Vander Wielen has proven it’s possible many years in a row with her Ultimate Bundle™, a collection of 10 fill-in-the-blank legal templates, on-demand trainings, and a raving community of thousands redefining the way coaches, service providers, and creatives protect their businesses!Even though all the contracts in the bundle are available in the template shop to buy individually, the Bundle itself currently accounts for 90% of the shop’s annual revenue.We’re getting into the nuts & bolts of what makes this bundle offer consistently outperform expectations despite, as Sam self-proclaims, selling a boring product.If you're looking for a fresh way to package or position your offerings to fly off the shelf, Sam’s case study will open an entire world of new ideas for how to make even something so-called “boring” a must-buy.View the transcript for this episode at: https://otter.ai/u/eioqfnIFBm-Eoj37PX1ctwv6co8?utm_source=copy_urlThank you to our sponsor:Hear how you can maximize your revenue with Frenchie Ferenczi in her private podcast, 'Strategy Snacks': https://fckmanifesting.com
Connect with Sam:
https://samvanderwielen.com
Watch Sam's free workshop '5 Steps to Legally Protect & Grow Your Online Business' here: https://www.samvanderwielen.com/legal-workshop/
Instagram: @samvanderwielen
Sam’s Podcast On Your Terms™: https://www.samvanderwielen.com/podcast
YouTube: https://www.youtube.com/c/SamVanderWielen/featured
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 9, 2023 • 12min
CEO Collective Expert Roundtable Pt. 1 (Spicy Content, Following Up, Boosting Posts & More)
We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.co Connect with our CEO Collective!
Listen to The Shine Online Podcast with Natasha: https://link.chtbl.com/spicy-content
Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper
Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com
Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com
Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac
Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com
Access the transcript of this episode HERE: https://otter.ai/u/2G9tZ5tSWUS4OmmGh4ETi1H2XH4?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 7, 2023 • 1h 11min
206. 70K New Followers in 6 Months: Real-Time Tips For Organic Instagram Growth in 2023
What strategies are actually working for Instagram audience growth in 2023? Today’s case study features Instagram expert and business coach Mya Nichol, who gained an impressive 70,000 new followers in 6 months between January 8 and July 8 of this year!Mya reveals why she cut her posting volume in half this year, her winning ways to keep viewers on your video for longer watch times, and three other key strategies she’s experimenting with in real-time so you can borrow her best performing ones.From a humble start of 2,000 or so followers a few short years ago to now cresting almost 280,000 followers, Mya is honest about what it takes to both succeed (and fail enthusiastically) in an ever-changing Instagram landscape and why you can still see significant growth in 2023 with the right approach.View the transcript for this episode at: https://otter.ai/u/C9XSxHTw4vXssfPaxHHfKRaN_Ao?utm_source=copy_urlThank you to our sponsors:
Hear how you can maximize your revenue with Frenchie Ferenczi in her private podcast, 'Strategy Snacks': https://fckmanifesting.com
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/cubicle
Connect with Mya:
https://myanichol.com/
Get Mya's IG Checklist: https://view.flodesk.com/pages/624c6ad3c2bc0f13bc3c6ee3
Instagram: @myanichol
TikTok: @mya.nichol
Radical Disruption Podcast: https://pod.link/1672131208
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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