Cubicle to CEO

Use code 'ELLEN' to get $100 off your ticket to Laylee Emadi's Creative Educator Conference - January 15th-17th 2024 in Dallas Texas! Get your ticket NOW: https://creativeeducatorconference.comConnect with Laylee and her team at @creativeeducatorconference on Instagram!Access the transcript of this episode HERE: https://otter.ai/u/otd4Hh2g3Q5EacFvoX3XINRIL-4?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlistCatch up on our previous Income Report episodes at: https://ellenyin.com/incomereportIt's time for our Q3 2023 Income Report, brought to you by our amazing friends at Theory Planning Partners! We have been publicly sharing our income reports for our business since 2019, making this our fifth year now of reporting exactly what our business makes spends and profits every 90 days. We've been doing this practice for so many years because we really believe that financial transparency is the future and that we all benefit when we collectively share our insights and our data. This is part of our advocacy work as a media platform that creates content through a financially transparent lens. Thank you for sharing and taking part in this important conversation; I hope it inspires you to be more transparent in whatever way makes sense for you in terms of money conversations.We will also be bringing Kaitlyn Carlson from Theory Planning back on the pod to discuss the retirement planning options that entrepreneurs have - as well as the strategy she recommends the most. Let's dive into everything that happened in Q3!View the transcript for this episode at: https://otter.ai/u/IbfpxTp9z6RTA3lKTvurU65tXag?utm_source=copy_urlLinks mentioned in this episode: How We Shot Up Nearly 100 Spots In The Podcast Charts With Live Events: https://link.chtbl.com/AOzjBgCg Sign up for a free trial with Norby: https://ellenyin.com/norby Check out Theory Planning Partners: https://theoryplanning.com/ @theoryplanningpartners This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $165K/Year: https://link.chtbl.com/7BuSVxwt How Much Is Enough In Your Business? Wealth Advisor Shares Shocking Truth: https://link.chtbl.com/U05UjFBx CEO Collective Expert Roundtable #1: https://link.chtbl.com/TvHTGsdH CEO Collective Expert Roundtable #2: https://link.chtbl.com/62Dz42kh CEO Collective Expert Roundtable #3: https://link.chtbl.com/J20mpUf7 CEO Collective Expert Roundtable #4: https://link.chtbl.com/UIlpkND6 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at Learn more about your ad choices. Visit megaphone.fm/adchoices

Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlist Listen to Kirsten Roldan's full episode detailing her email marketing strategy: https://link.chtbl.com/HSZCGZAjAccess the transcript of this episode HERE: https://otter.ai/u/VBEfgQ--uTuMOrzBz_WTaJd5Hfo?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Sign up for your FREE ticket to Rise Together, a 5 day virtual event from Oct 30th - November 3rd: https://ellenyin.com/risetogetherEnter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlistWe love a woman with a strong stance on marketing, and today’s guest does not disappoint.Kirsten Roldan is a firm believer that millionaires send emails. Period. Her program - Million Dollar Email - makes businesses social media optional by helping CEOs scale revenue to the million dollar mark with only a small email list. To show she walks the walk, Kirsten achieved that milestone herself with a then-list size of 500 subscribers.Rather than take a ten thousand foot view of her email strategy, we get granular in today’s case study by dissecting one single email that made $24,000, going line by line with a fine tooth comb.We’ll get into all the details - open rate, click-through rate, subject line, time of send, order in the email sequence, CTA, and more.Not one to shy away from polarizing strategies, Kirsten also lets us in on how she sends 5-10 emails a DAY during a launch while sustaining a low unsubscribe rate, why she doesn’t bother segmenting her list for most email sends or tracking open rates and clicks in real-time, and why she won’t give her students email templates.This thought-provoking conversation is fire, and not just because of the hot takes. Let’s analyze.View the transcript for this episode at: https://otter.ai/u/p9x_UjS2troekuTIxDNCPCwzTtM?utm_source=copy_urlConnect with Kirsten: Claim your spot on Kirsten's waitlist for Million Dollar Emails: https://kirstenroldan.com/mde-waitlist Look at Kirsten's opt-in form: https://kirstenroldan.com/ Million Dollar Peace Podcast: https://podcasts.apple.com/us/podcast/million-dollar-peace/id1503757464 https://instagram.com/kirstenroldan Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining me today is my friend, Brittany Herzberg. Brittany is the SEO and Case Study copywriter service providers call when they want to show up as the answer to a Googled question. Since our Monday episodes on the podcast always feature a guest case study, I thought it would be useful for Brittany to walk us through her proven process for how to create a powerful case study of your own. You can actually do this in real time with us as you're listening to our conversation. Pull up a blank google doc on your laptop and let's get started.Case Studies mentioned in this episode: Leah Bryant & Darrell Evans: https://leahbryantco.com/the-mindshift-podcast-with-darrell-evans/ Emily Reagan & Brenna McGowan: https://brennamcgowan.co/emily-reagan-pre-launch-plan/ The Hive with Dallas Travers: https://dallastravers.com/hive/ Lead with gratitude in your next podcast pitch: https://link.chtbl.com/uhQg_Q9KView the transcript for this episode at: https://otter.ai/u/qzol2mHHbXTJSSyxOcTXXzZJWQE?utm_source=copy_urlConnect with Brittany: Brittany's Profitable Case Study Roadmap: https://brittanyherzberg.com/case-study-roadmap https://brittanyherzberg.com/ https://www.instagram.com/brittany_herzberg/ https://www.linkedin.com/in/brittany-herzberg/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Amazon created their own holiday with Prime Days - so why can’t small businesses? Holly Haynes had the same thought; she was tired of competing against massive brands for advertising space during the Black Friday/Cyber Monday craze, and being stressed about launching when she’d rather be spending time with her family.Thus, her end of year ‘Anti-Black Friday’ campaign was born - a launch driving people to a private podcast funnel, which then primes listeners to join Holly’s Anti-Social School program.In this case study, we’ll cover the strategic launch plan that generated $70K in revenue - without relying on social media to spread the word.If you want to go social media optional this holiday season and create sales hype on your own schedule, this one’s for you.View the transcript for this episode at: https://otter.ai/u/XsOrMtqsLA1fXAQRNYiJCDfXt7k?utm_source=copy_urlConnect with Holly:Learn how to ditch the social drama and get off the algorithm hamster wheel! Access Holly's private podcast series at https://hollymariehaynes.com/social Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s bonus episode is a replay of my guest appearance on Metritalks, a monthly roundtable series with creators & marketing experts hosted by Metricool - our favorite one-stop shop for social media management. This MetriTalk focused on all things launching, producing and growing a podcast show.To sign up for your forever free Metricool account + try any premium features free for 30 days, go to metricool.com and use our code CEO.AUDIOShure SM7B Microphone - https://amzn.to/3rOfqOYRode Microphone Boom Arm: https://amzn.to/3PODyJ3Cloudlifter Mic Activator: https://amzn.to/3Q94UeiXLR cables: https://amzn.to/46sgC9QMic Stand Extension Tube: https://amzn.to/46ObzAhFocusrite Scarlett - https://amzn.to/45qidviVIDEOPanasonic Camera - https://amzn.to/48LfG1LMicro HDMI to regular HDMI 10 ft cable: https://amzn.to/3LV6RbSElgato Cam Link 4K - https://amzn.to/3rEGQXwDummy Battery for 24/7 Charge - https://amzn.to/46HLkv3Desk Mount Camera Stand - https://amzn.to/472DywjLIGHTINGAputure Amaran 60D Lighting - https://amzn.to/3Q7LHK1Aputure Light Box - https://amzn.to/45yV2zeLogitech Desktop Light - https://amzn.to/3QaIt8xWatch this livestream on video HERE: https://youtube.com/live/nqZna6_FdVYCheck out Metricool's YouTube Channel: https://www.youtube.com/@metricoolappListen to episode 183 w/ Metricool: https://link.chtbl.com/FO6UHa9dAccess the transcript of this episode HERE: https://otter.ai/u/SdTVIYCK8bpz1xb_JBDDW_wi5I8?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has... Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve heard you need to repurpose your content countless times before, but we doubt you’ve thought to use your podcast content for this purpose.Joining us today is Kim Rittberg, ex-media exec at Netflix, Us Weekly, and People Magazine, and host of The Exit Interview. Kim’s case study reveals her unique strategy for booking more paid speaking engagements by creatively positioning her existing podcast content in her email pitches!This pitch approach 4Xed the number of speaking gigs she booked this year alone.Keep listening to find out how Kim scored her first keynote and how to leverage your podcast content - whether on your own show or guest interviews on other people’s podcasts - to get booked on more stages!View the transcript for this episode at: https://otter.ai/u/di3peFUDCIwWRTv_ZJFRXNs41hA?utm_source=copy_urlThank you to our sponsor!Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Kim: 5 Ways to Use Videos + Podcasts to Get Speaking Gigs & Clients! https://www.kimrittberg.com/ceo Listen to The Exit Interview with Kim Rittberg here: https://link.chtbl.com/NQd2mLmU https://www.kimrittberg.com/ https://www.linkedin.com/in/kimrittberg/ http://youtube.com/@kimrittbergcontent?sub_confirmation=1 http://instagram.com/kimrittberg/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Thank you to everyone who shared such brilliant business remix + repeats: Christina Lenkowski @publicityxchristina Cindy McGhee @cindy.mcgheecpa Katy Widrick @kwidrick Yasamin Salavatian @yasaminsalavatian Dr. Julia Colangelo @drjuliacolangelo Mikki Wilson @mikconnectsdots Allison Jordan @betterbellytherapies Belinda Rosenblum @ownyourmoney Tania Bhattacharyya @taniabhat Jaclyn Mellone @jaclyn_melloneListen to Jaclyn's episode of Cubicle to CEO here: https://link.chtbl.com/LAZc-CMX Erin Perkins @mabely_q Laura Sprinkle @imlaurasprinkle Another thank you to Jordan Gill (@systemssavedme) for letting us bring this fun installation to Make Your Mark LIVE!And be sure to check out our inspiration for this question - Heather Sager! @theheathersagerWant to bring our podcast pop-up to your event? DM us in a group with @missellenyin and @cubicletoceo to chat more!What's your signature CEO style? Take the quiz: ellenyin.com/quizAccess the transcript of this episode HERE: https://otter.ai/u/ivdpuih_aOe2g_Y0-Lp_IqRLx0U?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest today is a true trailblazer in the world of media and marketing innovation.Meet Windsor Western, co-founder of media giant HerCampus Media and its umbrella brands, including GenZology - a Gen Z Marketing Summit series that's not only established HerCampus as the go-to thought leader on youth marketing, but has also catapulted their brand partnership revenue growth by a jaw-dropping 10,000%!GenZology is an ingenious strategy that arms HerCampus brand clients with unbeatable insights into the trend-setting 18-24 demographic. What started as a response to pandemic-time lockdowns has blossomed into a years-long strategy and revenue-generating powerhouse, leading clients to spend millions of dollars on brand partnerships with HerCampus.In this case study on creative marketing campaigns, we'll uncover how this summit opened doors to iconic clients like L’Oreal and Maybelline, why brand marketers are incentivized to attend these free events, and how HerCampus is landing minimum $50,000 on up to 7 figure client contracts.View the transcript for this episode at: https://otter.ai/u/AtAzFhIQTQvzapHAPNS8aBAqhLI?utm_source=copy_urlConnect with Windsor: https://www.hercampus.com/ https://www.collegefashionista.com/ https://spoonuniversity.com/ https://www.hercampusmedia.com/ https://www.instagram.com/windsorwestern/?hl=en https://twitter.com/windsorwestern?lang=en Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices