234. Should You Be Running Your Own FB Ads? How She Manages $1M+ In Annual Ad Spend Without An Agency

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Curious what it’s like to bring your ads in-house?

Today’s case study gives you an inside look at the numbers and ads management process of a non-ads agency business spending more than $1 million yearly on Meta (aka Facebook & Instagram) ad campaigns. Again, these are their own campaigns and dollars, not ad spend for clients.

After watching her cost per lead rise while her profit margin shrunk, Nicki Krawzcyk, creator of the Circuit Sales System and founder of Nicki K Media, decided it was time to let go of her ads agency and bring ads in-house.

Not only did this move reduce her monthly management fees by 80% (from $3K in agency service retainers to just $600 to run her own ads), but it also helped her to understand her target audience faster and deeper than ever before.

Find out if you’re ready to run your ads internally with Nicki’s 4 reflection questions, what type of ads are working best in 2024, and why adding a double opt-in is an underrated sales strategy.

View the transcript for this episode at: https://otter.ai/u/zXyCb6_lbsAPfNGMjAm1YcbrXgs?utm_source=copy_url

Thank you to our sponsor!

• Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen

Connect with Nicki:

• Sell + scale your your course or program on autopilot! Watch Nicki's free video: http://circuitsalessystem.com/ceo
• Instagram: @CircuitSalesSystem

Link mentioned in this episode:

• Check out Tara Zirker's Successful Ads Club to learn how to create profitable ads that grow your company: https://view.flodesk.com/emails/6585fb0a4cf245819a3f56da

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Learn more about your ad choices. Visit megaphone.fm/adchoices