Cubicle to CEO 240. Acquiring Over 300,000 New Customers With Performance Publishing
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To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry.
Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion.
After working with big name publishers like Buzzfeed in their previous marketing roles at the vitamin company Ritual, Lauren and Lee realized that the way these traditional publications were advertising their brand partners was stale and uninspired. They saw an opportunity to change the way publishers collaborate with their brand partners, and after 4 years of executing campaigns, it's clear they’re onto something.
In today’s case study, we explore what performance publishing looks like, and how their storytelling strategy combined with simple ad creative has acquired more than 300,000 new customers for their brand partners.
View the transcript for this episode at: https://otter.ai/u/ZSgr9NpvRrgu1iyBtPII5xOyQhk?utm_source=copy_url
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