
6 Figure Creative
6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
Latest episodes

5 snips
Nov 12, 2024 • 19min
#336: Let’s Talk Profit | When $130k Per Year Isn’t Enough
Imagine pulling in $130,000 a year as a freelancer… And still struggling to make ends meet. Sounds crazy, right? But it’s happening. And I’ll tell you why.The truth? Income is just one piece of the puzzle. If you’re not focused on profit, that big income number means nothing.In the latest episode of 6 Figure Creative, we dive deep into why chasing revenue alone can actually sink your business—and how to flip the focus so that what you keep is actually worth your time.Don’t let your income be just a “vanity metric.” Get the details on how to make sure you're actually keeping what you make.In this episode you’ll discover:
Why $130k/yr wasn't enough for one freelancer
The "old way" vs the "new way" of being profitable
Why opportunity cost means you may need to kill some services
Making $300+ per hour as a freelancer
For full show notes, visit https://6figurecreative.com/336

Nov 5, 2024 • 40min
#335: My Favorite 7 Ways To Make Every Client Worth More
How much is one client worth to you? Not just per project—but over the next 12 months? What about the next 12 YEARS?Most freelancers leave a ton of money on the table because they don’t know how to boost client value.In this week's episode of the 6 Figure Creative Podcast, I'm breaking down seven ways to make each client worth more—without overhauling your whole business.And here’s the best part...Just ONE of these tactics could be worth $10,000-$25,000+ to you over the next 12 months. Imagine if you implemented all seven.Whether it’s adding more services, nailing a sales process, or simply raising your rates, there’s a goldmine of potential in your current clients.In this episode you’ll discover:
How to give yourself a $25,000 per year raise
The essential terms for client value
Re-selling your service to past clients
Revamping your offering to close more sales
Expanding your offering to benefit your clients
Finding the right clients for your service
Offering broader services for a narrower client base
When to charge an onboarding fee
Why you need to use a great sales process
How to make more money when you don't have enough leads
For full show notes, visit https://6figurecreative.com/335

Oct 29, 2024 • 19min
#334: Why All Those Half-built Bridges Are Killing Your Business | The Dangers Of Dabbling
Level with me for a second... Are you actually moving forward in your business, or just dabbling?My freelancers fall into the trap of trying to do everything. The result? Ten half-built bridges leading absolutely nowhere.It can be tempting to jump on every new, fun, shiny object you hear about.
Ohhh that CRM looks awesome
That direct offer funnel strategy Brian talked about was 🤌🏻
It's time I start productizing my services so I'm not reinventing the wheel with every project
I should probably start taking social media seriously
Oh... what's this "Boost Post" button do on IG?? (i.e. the "donate your money to Zuck" button)
In our latest podcast episode, I’m breaking down the dangers of dabbling and how this approach is costing you time, energy, and income.It's time to stop chasing shiny objects and start building a plan you actually stick to.It’s nearing the end of the year and you’ve got two months left to finish the year strong. Let’s make it count.In this episode you’ll discover:
Why podcasts can be a distraction for freelancers
Creating a plan and following it until it's done
Why you shouldn't work for free out of pity
The theory of constraints
The four main constraints on your business
Options you're facing right now
How we can help you
For full show notes, visit https://6figurecreative.com/334

Oct 22, 2024 • 30min
#333: Why You’re Stuck On The Feast Or Famine Roller Coaster (And How To Get Off)
Are you stuck on the world's worst rollercoaster? You know, the one that goes from feast to famine every few months?If your freelance business is 100% relying on referrals and word of mouth, you might have unknowingly fallen into what I call the "Word of Mouth Death Trap"—where your income swings wildly, and you’ve got zero control.In this week's episode of 6 Figure Creative, I break down why this happens and, more importantly, how you can escape it. The solution? It’s all about controlling your inputs to create predictable outputs...Sounds boring, but the results are not.Learn the six strategies to take control of your client acquisition and build a business that doesn’t leave your financial future up to chance.In this episode you’ll discover:
Avoiding the feast or famine income flow that leads to lifestyle creep
Putting your business in your control rather than using "hope marketing"
Using processes to gain more clients
Finding marketing methods that work at scale
What to track to understand your email marketing and sales numbers
Using follow-up routines to stay top of mind with clients
Nurturing leads long-term to warm them up for a sale
How to get help for your business
For full show notes, visit https://6figurecreative.com/333

Oct 15, 2024 • 41min
#332: 7 Must-Track Metrics That Will Make You More Money In 2025
Unlock the secrets to financial success by tracking seven essential metrics! Discover the difference between lagging and leading indicators, and learn which types of leads to pursue. Ditch low-paying projects and focus on recurring revenue for stability. Find out why increasing your rates might be beneficial, even at the cost of some clients. Plus, get insights into creating a personalized roadmap for your business to boost your income consistently. Embrace a data-driven approach for greater profitability!

Oct 8, 2024 • 22min
#331: The Secret to Less Stress and More Progress
Feeling overwhelmed by what you can't control? Discover the power of focusing on what you can change. Learn how to navigate toxic relationships and manage stress while maintaining a positive mindset. Find out why ownership and routine are crucial for personal and professional growth. Get practical tips on setting boundaries, boosting productivity, and planning your schedule. Plus, hear how childhood lessons can inspire adult success. It's all about taking control and thriving amidst challenges!

13 snips
Oct 1, 2024 • 31min
#330: What’s Working Now For Client Acquisition (A Guide For Freelancers)
Feeling like client hunting is a constant grind? Discover the 3% rule—only a small portion of potential clients are ready to buy at any moment. Forget traditional marketing methods and learn how to target this eager segment. The discussion includes harnessing paid ads effectively, creating compelling, targeted messages, and using structured client engagement strategies. Dive into actionable insights that will help freelancers turn leads into paying clients and escape the crowded market.

Sep 24, 2024 • 33min
#329: The 5 Major Pricing Mistakes That Keep You Broke
Struggling to make ends meet? You might be falling into common pricing traps. Learn how to align your skills with the right clients and avoid getting stuck in hourly rates. Discover the benefits of offering repeatable services and how to separate your pricing from your time. Get insights on using 'up to' language to protect yourself financially. Plus, find out when and how to raise your rates for a more sustainable freelance career. A smart pricing strategy could transform your business and boost your savings!

Sep 17, 2024 • 40min
#328: I Paid Alex Hormozi A Bunch Of Money To Spend A Day With Him
Alex Hormozi, the founder of a $250 million empire, shares explosive insights on business growth and strategy. He emphasizes the necessity of simplifying operations for real progress. Specialization over diversification is key for freelancers, along with strategies to cut through distractions. Hormozi also highlights the importance of understanding client pain points for effective marketing and explores innovative sales tactics like layaway options. His advice on the value of mentorship is a must-hear for aspiring entrepreneurs!

Sep 10, 2024 • 32min
#327: Mastering The Art Of Self-Promotion | The Lead Generation Series
Raise your hand if you suck at self-promotion...🙋🏻♂️ 🙋🏼 🙋🏿♂️ 🙋🏻♀️🙋🏽♀️ (←that's probably you.)Sadly, self-promotion is where most freelancers hit a wall.It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively.If your calendar isn't booked solid with projects from ideal clients, then you likely suck at self-promotion. (just being real with you 🤷🏻♂️)For those naysayers who think, "self-promotion!? You shouldn't have to self-promote if you're good at what you do!", I urge you to kill that thought with the fire of a thousand suns.That's a self-imposed limitation. If promotion is a "normal thing" across every other industry, why should freelancers be the exception?At its core, lead generation isn't about making lead magnets or revamping your freelance services. It's about mastering the art of self-promotion. So, whether you're a seasoned freelancer or a newbie, we're about to dive into the nitty-gritty of self-promotion. We need to make sure your service (or lead magnets) doesn't go to waste.By the end of it, you'll be armed with the tools to make your freelance business self-sustaining.In this episode you’ll discover:
Why your lead magnets aren't working
The six types of traffic
The "core four" types of marketing Brian uses
Using earned media to grow relationships
Why only 3% of your audience is ready to purchase from you right now
How hackers make money with stolen ad accounts
Demand creation vs. demand harvesting
Harnessing referrals and word-of-mouth marketing
Using a referral circle to help fellow freelancers
How to get a plan for your lead generation efforts
For full show notes, visit https://6figurecreative.com/327