6 Figure Creative

Are you stuck on the world's worst rollercoaster? You know, the one that goes from feast to famine every few months?If your freelance business is 100% relying on referrals and word of mouth, you might have unknowingly fallen into what I call the "Word of Mouth Death Trap"—where your income swings wildly, and you’ve got zero control.In this week's episode of 6 Figure Creative, I break down why this happens and, more importantly, how you can escape it. The solution? It’s all about controlling your inputs to create predictable outputs...Sounds boring, but the results are not.Learn the six strategies to take control of your client acquisition and build a business that doesn’t leave your financial future up to chance.In this episode you’ll discover: Avoiding the feast or famine income flow that leads to lifestyle creep Putting your business in your control rather than using "hope marketing" Using processes to gain more clients Finding marketing methods that work at scale What to track to understand your email marketing and sales numbers Using follow-up routines to stay top of mind with clients Nurturing leads long-term to warm them up for a sale How to get help for your business For full show notes, visit https://6figurecreative.com/333

Unlock the secrets to financial success by tracking seven essential metrics! Discover the difference between lagging and leading indicators, and learn which types of leads to pursue. Ditch low-paying projects and focus on recurring revenue for stability. Find out why increasing your rates might be beneficial, even at the cost of some clients. Plus, get insights into creating a personalized roadmap for your business to boost your income consistently. Embrace a data-driven approach for greater profitability!

Feeling overwhelmed by what you can't control? Discover the power of focusing on what you can change. Learn how to navigate toxic relationships and manage stress while maintaining a positive mindset. Find out why ownership and routine are crucial for personal and professional growth. Get practical tips on setting boundaries, boosting productivity, and planning your schedule. Plus, hear how childhood lessons can inspire adult success. It's all about taking control and thriving amidst challenges!

Feeling like client hunting is a constant grind? Discover the 3% rule—only a small portion of potential clients are ready to buy at any moment. Forget traditional marketing methods and learn how to target this eager segment. The discussion includes harnessing paid ads effectively, creating compelling, targeted messages, and using structured client engagement strategies. Dive into actionable insights that will help freelancers turn leads into paying clients and escape the crowded market.

Struggling to make ends meet? You might be falling into common pricing traps. Learn how to align your skills with the right clients and avoid getting stuck in hourly rates. Discover the benefits of offering repeatable services and how to separate your pricing from your time. Get insights on using 'up to' language to protect yourself financially. Plus, find out when and how to raise your rates for a more sustainable freelance career. A smart pricing strategy could transform your business and boost your savings!

Alex Hormozi, the founder of a $250 million empire, shares explosive insights on business growth and strategy. He emphasizes the necessity of simplifying operations for real progress. Specialization over diversification is key for freelancers, along with strategies to cut through distractions. Hormozi also highlights the importance of understanding client pain points for effective marketing and explores innovative sales tactics like layaway options. His advice on the value of mentorship is a must-hear for aspiring entrepreneurs!

Raise your hand if you suck at self-promotion...🙋🏻‍♂️ 🙋🏼 🙋🏿‍♂️ 🙋🏻‍♀️🙋🏽‍♀️ (←that's probably you.)Sadly, self-promotion is where most freelancers hit a wall.It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively.If your calendar isn't booked solid with projects from ideal clients, then you likely suck at self-promotion. (just being real with you 🤷🏻‍♂️)For those naysayers who think, "self-promotion!? You shouldn't have to self-promote if you're good at what you do!", I urge you to kill that thought with the fire of a thousand suns.That's a self-imposed limitation. If promotion is a "normal thing" across every other industry, why should freelancers be the exception?At its core, lead generation isn't about making lead magnets or revamping your freelance services. It's about mastering the art of self-promotion. So, whether you're a seasoned freelancer or a newbie, we're about to dive into the nitty-gritty of self-promotion. We need to make sure your service (or lead magnets) doesn't go to waste.By the end of it, you'll be armed with the tools to make your freelance business self-sustaining.In this episode you’ll discover: Why your lead magnets aren't working The six types of traffic The "core four" types of marketing Brian uses Using earned media to grow relationships Why only 3% of your audience is ready to purchase from you right now How hackers make money with stolen ad accounts Demand creation vs. demand harvesting Harnessing referrals and word-of-mouth marketing Using a referral circle to help fellow freelancers How to get a plan for your lead generation efforts For full show notes, visit https://6figurecreative.com/327

Let’s dive into a crucial piece of the freelancer's marketing toolkit: The Lead Magnet.Imagine your lead magnet as an introductory handshake in the online world. It's your first impression, and we all know how vital that is.Your lead magnet isn’t merely a "hello"... it’s an "I understand your problems and I know how to help."Every lead is a person looking for a solution, and your lead magnet is the first step in proving that YOU are that solution.What we’re crafting isn’t just a freebie or a basic tool. Your lead magnet is proof that you don’t just talk the talk but you walk the walk. It demonstrates up front that you bring real value to the table.And no, a lead magnet isn’t just another PDF or ebook – it can be, but it doesn’t have to be. It can be a tool, a resource, or a guide. It might even be a paid service or workshop.The shape of a lead magnet is flexible, but its purpose is rigid: to provide immense, undeniable value.This isn’t about merely generating leads or adding names to an email list. It’s about connecting with a person, and proving that you have the solution they’ve been hunting for.Ready to create something amazing? Let’s dive into this...In this episode you’ll discover: The power of paid lead magnets Solving problems for your leads People who have more time than money, vs more money than time Using your services to bring in new clients Why taking a loss in the short term can be a benefit in the long term Using information as a lead magnet The questions to ask when offering a free consultation The four main ways to fully solve the problem your leads are facing For full show notes, visit https://6figurecreative.com/326

Freelancers often fall into the "word-of-mouth death trap," waiting for clients to come to them. Instead, a proactive lead generation strategy is essential for consistent business. The discussion dives into developing effective lead magnets, and generating innovative ideas to capture interest. Identifying and solving specific client challenges enhances engagement and value. Practical examples, like website speed audits, demonstrate successful lead magnet strategies while highlighting common pitfalls to avoid.

If you've been stuck at 4 or 5 figures per year as a freelancer, there's likely one ingredient that is holding you back from growth.Without this ingredient, it is 100% impossible to get clients, grow your income, and get past the 6 figure mark (if that's your goal).In this week's episode of the 6 Figure Creative Podcast, my buddy Mark Eckert and I map out the path you can take to overcoming all of the hurdles between you and this incredibly important missing ingredient.In this episode you’ll discover: How to move from four/five figures to six figures+ Why you aren't full time yet How to revamp your entire public-facing identity as a freelancer The difference between advertising vs. content marketing and why this matters for freelancers Why you should be producing more than consuming How sticking to a schedule or routine can tie all of this together For full show notes, visit https://6figurecreative.com/324