
6 Figure Creative
6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
Latest episodes

Jul 18, 2024 • 39min
#318: The 7 Key Topics To Cover With Every Client BEFORE The Sale | The Client Acquisition Series
Learn about the 7 key topics to cover with potential clients before making a sale to ensure a successful pitch. From determining client needs to discussing workflow and establishing trust, this episode is packed with valuable insights for freelancers looking to acquire new clients.

Jul 16, 2024 • 38min
#317: How To Get A Complete Stranger To Hire You | The Client Acquisition Series
Client acquisition is a nerdy marketing term that basically boils down to one thing: getting clients.While the idea is simple, our freelance community seems to be deathly allergic to client acquisition.I get it... None of us got into this game because we wanted to become marketers. We do this because we love spending all day every day doing what we love by being creative.Unfortunately, that's not how it works. Unless you simply want this to be your hobby, client acquisition is a skill and a process you have to learn, develop, and grow.The alternative is to keep doing what you're likely doing now... sit around and hope a client finds you.If your current "strategy" is "hope marketing", this episode gives you the big picture view of how you can get complete strangers to hire you instead of waiting around for a miracle.In this episode you’ll discover:
Why people will never hire you if they don't know you
How to build trust with potential customers
When it's time to be yourself
How dating and business are closely related
Why Mark is was more of a ladies' man than Brian
How adding value in the long term sets you up for success
Why our "comfort zone" is holding us back
Why we need to be ourselves and not be afraid of alienating some people
How appealing to everyone is a bad thing for our businesses
For full show notes, visit https://6figurecreative.com/317

28 snips
Jul 9, 2024 • 33min
#316: Contracting Is For Suckers | There’s A Better Way To Freelance
The podcast discusses the drawbacks of freelancers working as contractors and offers solutions for stability and income diversification. It highlights the importance of narrowing down client base to businesses in the $1 to 20-25 million range. Additionally, it explores diversifying income streams and providing personalized freelancer assistance.

Jul 2, 2024 • 22min
#315: The REAL “Secret” to Consistent Clients (and Income) as a Freelancer
Ever feel like you're stuck on a rollercoaster of feast or famine with freelance work? You land a big project, then... crickets.We've spoken to over 800 freelancers 1 on 1 this past year, and nearly EVERY one of those freelancers was in the same boat... lack of consistency, and lack of any real plan.In this week's episode of the 6 Figure Creative Podcast, I'm hitting you with some tough love to break that cycle and give you the real "secret" to consistent clients and income. (Hint: It's not a magic trick.)The secret to earning consistent income and landing premium clients isn’t what you think. It won’t be found in sporadic social media posts or half-baked marketing efforts. It’s about changing who you are.This episode is for YOU if:
You're tired of the inconsistent income struggle.
You're ready to take your freelancing seriously and build a real business.
You're open to ditching the "dream client" fantasy and attracting clients who are a perfect fit.
Ready to finally ditch the feast or famine cycle?For full show notes, visit https://6figurecreative.com/315

Jun 25, 2024 • 24min
#314: How to Find the Right Balance Between "Niching Down" and "Maximizing Value"
Ever feel like finding the perfect niche is like walking a tightrope? One wrong step, and you're either too broad and get lost in the crowd, or too narrow and miss out on opportunities.In our latest episode, we unravel this tricky dilemma. Whether you're worried about losing clients by niching down or spreading yourself too thin, we've devoted an entire episode to helping you find that perfect sweet spot!🎧 Listen Now to learn:
How to avoid being too broad or too niche.
Real strategies to keep your services appealing and effective.
The secret sauce to being known for what you do best without pigeonholing yourself.
Don’t miss this episode if you want to become sought-after while still offering enough to attract and retain clients.In this episode you’ll discover:
When you should niche down
Why outcomes are more important than services
Avoiding common mistakes when niching down
Pitching your services effectively
Using the agency model vs. the collective model
Why services shouldn't be the focus
Helping clients achieve their vision
For full show notes, visit https://6figurecreative.com/314

6 snips
Jun 18, 2024 • 29min
#313: Case Study: The Solo Freelancer Earning $1 Million Per Year
Discover how a solo freelancer earns over $1 million annually by seeking inspiration outside his industry. Learn about creating income stability, dealing with setbacks, and implementing monthly rates for freelance work. Explore marketing strategies, subscription models, and the Blue Ocean Strategy in the creative world.

Jun 11, 2024 • 23min
#312: How To Stop The "Feast Or Famine Cycle"
Ever felt trapped in the feast-or-famine cycle as a freelancer? I've been there, and it's brutal. But what if I told you there's a way out?I just got back from Alex Hormozi’s amazing workshop in Vegas. Spending two days at Acquisition.com HQ with Alex, Leila, and their leadership team was nothing short of eye-opening.Surrounded by business owners of all types, from an 18-year-old with a $250K landscaping business to people bringing in $10M+, I soaked in anything and everything that's working in business today.My big takeaway?Hormozi and his team harped on one core principle – finding and fixing the root cause of business bottlenecks.And for 95% of freelancers, this boils down to one thing... lead generation.In our latest podcast episode, I break down Hormozi's method that helped scale businesses to millions.Don't let the feast-or-famine cycle continue for the rest of your life. Learn how to generate a steady stream of leads so you get to take control of your income.In this episode you’ll discover:
What I learned from the Hormozi's retreat
Why it's important to find and eliminate bottlenecks in your business
The things holding your business back
Using paid ads for your business
Testing ads the way the Hormozi's do
Why this is all worth the effort
For full show notes, visit https://6figurecreative.com/312

8 snips
Jun 4, 2024 • 51min
#311: The 4 BIGGEST Things That Will Help You Charge More
Learn the 4 crucial ways to increase your value in business, from focusing on end goals to the importance of social proof and client referrals. Discover why experts win jobs, how time delay affects pricing, and why adding friction loses clients. Dive into the value equation, building trust with clients, and streamlining processes for a successful creative career.

May 28, 2024 • 34min
#310: How To Budget When Your Income Is Inconsistent
Learn how to manage budget fluctuations as a freelancer with dynamic budgeting. Get tips on creating a realistic budget, tracking expenses efficiently, and building an emergency fund. Say goodbye to financial roller coasters and hello to sustainable freelancing.

May 21, 2024 • 18min
#309: 12 Things You Can't Ignore If You Want to Thrive as a Freelancer
Tough love for freelancers in survival mode. Emotions vs business decisions, 12 crucial roles, and responsibilities for success. Transform struggles into triumphs. Say no to feast-or-famine cycles. Treat business growth like physical fitness. Personalized coaching for accountability.
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