6 Figure Creative

Brian Hood
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32 snips
Aug 13, 2024 • 54min

#323: How To Build Your Own Client Acquisition Machine (And Make 2025 Your Best Year Ever)

Freelancers often face a feast-or-famine cycle, missing key elements in client acquisition. Discover how consistency can revolutionize your business and why dabbling is detrimental. Learn to craft transformational services that elevate your pricing and impact. Explore effective strategies like pricing, packaging, and nurturing leads to optimize client relationships. Additionally, get insights on an exclusive coaching program that promises results, but hurry—spots are limited!
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4 snips
Aug 6, 2024 • 35min

#322: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series

Dive into the myths of freelancing marketing, where talent alone won't fill your calendar. Discover why building an email list could be a game-changer. Learn the '3% rule' – only a few prospects are ready to buy. Explore lead nurturing techniques that turn hesitant clients into loyal ones. Understand how your niche shapes your marketing strategy and why effective sales integration matters. Finally, uncover how to create a business that thrives with minimal marketing effort!
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Jul 30, 2024 • 1h 2min

#321: How To Generate 1000 Inquiries Per Year As A Logo Designer | With James Martin

James Martin is a seasoned designer known for his success in the competitive logo design field. He shares insights on generating 1,000 inquiries annually, emphasizing the importance of standing out in a saturated market. James discusses the dangers of relying solely on social media, the value of niching at the right time, and the necessity of building authentic client relationships. He highlights effective sales processes and the power of referrals, advocating for increased prices and providing maximum value to attract ideal clients.
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15 snips
Jul 25, 2024 • 43min

#320: Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series

Learn how to create awareness for your business with proven methods like making irresistible offers, leveraging different lead sources, and utilizing email marketing. Discover the importance of earned media, building long-term client relationships, and the value of patience in business growth.
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13 snips
Jul 23, 2024 • 41min

#319: How To Attract Your Dream Clients | The Client Acquisition Series

Learn how to attract your dream clients by being attractive and communicating your value effectively. Discover why Guitar Center is not the best place to buy gear, how to close a half-million-dollar deal, and the importance of different approaches for different clients. Explore strategies for staying top of mind, setting expectations, and building long-term relationships for successful client acquisition.
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Jul 18, 2024 • 39min

#318: The 7 Key Topics To Cover With Every Client BEFORE The Sale | The Client Acquisition Series

Learn about the 7 key topics to cover with potential clients before making a sale to ensure a successful pitch. From determining client needs to discussing workflow and establishing trust, this episode is packed with valuable insights for freelancers looking to acquire new clients.
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Jul 16, 2024 • 38min

#317: How To Get A Complete Stranger To Hire You | The Client Acquisition Series

Client acquisition is a nerdy marketing term that basically boils down to one thing: getting clients.While the idea is simple, our freelance community seems to be deathly allergic to client acquisition.I get it... None of us got into this game because we wanted to become marketers. We do this because we love spending all day every day doing what we love by being creative.Unfortunately, that's not how it works. Unless you simply want this to be your hobby, client acquisition is a skill and a process you have to learn, develop, and grow.The alternative is to keep doing what you're likely doing now... sit around and hope a client finds you.If your current "strategy" is "hope marketing", this episode gives you the big picture view of how you can get complete strangers to hire you instead of waiting around for a miracle.In this episode you’ll discover: Why people will never hire you if they don't know you How to build trust with potential customers When it's time to be yourself How dating and business are closely related Why Mark is was more of a ladies' man than Brian How adding value in the long term sets you up for success Why our "comfort zone" is holding us back Why we need to be ourselves and not be afraid of alienating some people How appealing to everyone is a bad thing for our businesses For full show notes, visit https://6figurecreative.com/317
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28 snips
Jul 9, 2024 • 33min

#316: Contracting Is For Suckers | There’s A Better Way To Freelance

The podcast discusses the drawbacks of freelancers working as contractors and offers solutions for stability and income diversification. It highlights the importance of narrowing down client base to businesses in the $1 to 20-25 million range. Additionally, it explores diversifying income streams and providing personalized freelancer assistance.
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Jul 2, 2024 • 22min

#315: The REAL “Secret” to Consistent Clients (and Income) as a Freelancer

Ever feel like you're stuck on a rollercoaster of feast or famine with freelance work? You land a big project, then... crickets.We've spoken to over 800 freelancers 1 on 1 this past year, and nearly EVERY one of those freelancers was in the same boat... lack of consistency, and lack of any real plan.In this week's episode of the 6 Figure Creative Podcast, I'm hitting you with some tough love to break that cycle and give you the real "secret" to consistent clients and income. (Hint: It's not a magic trick.)The secret to earning consistent income and landing premium clients isn’t what you think. It won’t be found in sporadic social media posts or half-baked marketing efforts. It’s about changing who you are.This episode is for YOU if: You're tired of the inconsistent income struggle. You're ready to take your freelancing seriously and build a real business. You're open to ditching the "dream client" fantasy and attracting clients who are a perfect fit. Ready to finally ditch the feast or famine cycle?For full show notes, visit https://6figurecreative.com/315
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Jun 25, 2024 • 24min

#314: How to Find the Right Balance Between "Niching Down" and "Maximizing Value"

Ever feel like finding the perfect niche is like walking a tightrope? One wrong step, and you're either too broad and get lost in the crowd, or too narrow and miss out on opportunities.In our latest episode, we unravel this tricky dilemma. Whether you're worried about losing clients by niching down or spreading yourself too thin, we've devoted an entire episode to helping you find that perfect sweet spot!🎧 Listen Now to learn: How to avoid being too broad or too niche. Real strategies to keep your services appealing and effective. The secret sauce to being known for what you do best without pigeonholing yourself. Don’t miss this episode if you want to become sought-after while still offering enough to attract and retain clients.In this episode you’ll discover: When you should niche down Why outcomes are more important than services Avoiding common mistakes when niching down Pitching your services effectively Using the agency model vs. the collective model Why services shouldn't be the focus Helping clients achieve their vision For full show notes, visit https://6figurecreative.com/314

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