6 Figure Creative #343: The Secret Weapon For 6 Figure Freelancers: Email Marketing
Dec 31, 2024
Mark Eckert, a co-host and music marketing expert, dives into the transformative power of email marketing for freelancers. He stresses that unlike social media, email provides a stable way to connect with clients. Many freelancers fall into common traps, like relying solely on social media or neglecting their email lists. Mark also shares strategies for effective lead magnets and emphasizes simplifying content sharing to boost engagement. With valuable insights on balancing content and outreach, he makes a compelling case for email as an essential tool for sustainable success.
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Email List Importance
- Build an email list to reach your audience directly.
- Don't rely solely on social media algorithms.
YouTube Algorithm Impact
- Brian Hood mentions a YouTuber with 300,000 subscribers.
- YouTube's algorithm changes hindered their ability to reach their audience.
Organic Reach Decline
- Social media platforms prioritize paid content, limiting organic reach.
- Email marketing offers better control and higher engagement.
