Mark Eckert, a co-host and music marketing expert, dives into the transformative power of email marketing for freelancers. He stresses that unlike social media, email provides a stable way to connect with clients. Many freelancers fall into common traps, like relying solely on social media or neglecting their email lists. Mark also shares strategies for effective lead magnets and emphasizes simplifying content sharing to boost engagement. With valuable insights on balancing content and outreach, he makes a compelling case for email as an essential tool for sustainable success.
