The Fintech Marketers and Leaders Podcast

Send us a textGrowing up Jonathan never wanted to be a marketer… but after being offered an internship in his early career Jonathan found enjoyment in the creative side of marketing. His naivety about balancing his finances led him to the fintech industry.After making the move from B2C to B2C, Jonathan now heads up Monizze’s marketing department as their Cheif Marketing Officer, bringing his wealth of experience to the table to help Monizze achieve their growth goals.Monizze helps B2Bs provide extra-legal advantages to their employees through gift vouchers, giving them more purchasing power. The FinTech has revolutionised the old paper vouchers into a fast, win-win digital solution for SMEs and their employees.In this episode, our host, Shameer Sachdev sat down with Jonathan to dive into:👉 Navigating the B2B space👉 Understanding your customer👉 Incentivizing partners to get more business👉 Measuring customer satisfaction 👉 The importance of competitor analysis 👉 Building a challenger brand👉 Influencer marketing as a technique for growth👉 Using word of mouth to drive growth 👉 Getting in front of your audience👉 Segmenting audiences👉 Aligning product and marketing internally👉 What it means to be a good managerAnd much more…If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 YouTube👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Jonathan here:👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textFor the latest episode of The FML Podcast, host Shameer Sachdev sits down with Pranav Sood to dive into his experience in the industry.Since the start of his career, Pranav has worked with some of the biggest names in fintech. In the past, he tackled a number of critical roles for GoCardless, from Director of Business Operations and Strategy to the VP of International Expansion. Now Pranav’s latest role is as GM, EMEA and Interim Global Head of Marketing at Airwallex. Airwallex was built with a single purpose in mind – to create a world where all businesses can operate without borders and restrictions, and by doing so, propel the growth of the global digital economy. Pranav now leads all aspects of Airwallex’s EMEA activities including a team of 120 people across offices in London, Amsterdam and Vilnius. During this episode, we dive into Pranav’s insights including:👉 Innovation in cross-border money movement👉The importance of fintech infrastructure👉Airwallex’s unique growth journey👉Selecting new territories for growth👉Managing high-level growth👉Building a quality product👉Identifying and solving customers' pain points👉The intricacies of international expansion👉Building high-performing teams👉Identifying cultural nuances 👉Differentiating global rolesAnd much more.Subscribe here:👉www.thefmlpodcast.com👉hello@growthgorilla.co.ukAnd connect with Pranav here:👉 LinkedIn: https://www.linkedin.com/in/pranav-sood-6b592a29/About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textFrom being part of one of the first influencer agencies to work with TikTok, to heading up entire influencer teams managing huge accounts such as H&M, Aleks experience in the influencer realm is extremely unique.Now he’s taking on a new challenge of taking on the fintech and making a step from agency to client side, joining Shares as the first Influencer Marketing hire to head up their influencer and partnership activities across key markets … Alek’s focus when building influencer campaigns is on constructing something that lasts, creating authentic connections with Shares’ audience. He’s on a mission to build a disruptive Global Influencer Ambassador and Partnership Program to help position Shares as the leading Social Investment App in Europe.Join host Shameer Sachdev as he sits down with Aleks to explore his incredible insights, including:👉Managing international influencer campaigns👉Understanding the sentiment behind campaigns👉Improving reporting capabilities 👉Breaking down barriers for Fintech Influencer marketing 👉TikTok unlocking the creator space👉Optimising content for varying platforms👉Challenging the misconception of finfluencers👉Aligning influencers and brands👉The different levels of influencer activity 👉Navigating the global, always on strategies👉Avoiding inauthenticity with influencer content👉Choosing the right platform 👉Long term vs short term creator partnershipsAnd much much more.If you want to grow your fintech business and explore getting started with influencer marketing, tune in to this episode of The FML Podcast.Subscribe here:www.thefmlpodcast.comWatch here: 👉 YouTube:And connect with Aleks here:👉 LinkedIn: www.linkedin.com/in/aleksvelev/About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textInfluencer marketing seems to be what everyone talks about these days. While more and more B2C brands are jumping on the influencer marketing bandwagon, fintech is slow to join in. However, using a human element to build trust is one of the most powerful techniques to promoting intangible products. Luckily, our Head of Influencer Marketing and Creative Strategy, Julia Lucas, has been helping brands build long-term relationships with creators before it was cool. Join FML Podcast host Shameer Sachdev and Julia as they explore the world of fintech influencer marketing — a jam-packed episode with everything you need to know to run influencer marketing campaigns for your fintech that build awareness and drive results.They also dive into: 👉Identifying the right influencers for your brand👉Getting the most out of an influencer relationship👉The key elements of a high-performing influencer campaign👉DOs and DONTs of influencer marketing campaigns👉Building successful influencer marketing campaigns👉Tracking the performance of your influencer marketing campaigns👉Influencer marketing regulations👉The importance of whitelisting in influencer marketing👉How can influences unlock a new territory for a brandAnd much, much more.If you want to grow your fintech business and explore getting started with influencer marketing, tune in to this episode of The FML Podcast.Subscribe here: 👉Website: www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Julia here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textAs a leading digital wealth management platform, WealthKernel has been harnessing technology to disrupt and democratise the investing space.The company provides investment, savings and wealth infrastructure to help businesses build, launch and get to the market faster and empowers underserved communities to build better futures.In this episode of the FML podcast, Karan Shanmugarajah, CEO of WealthKernel, talks about how the company built a strong brand identity and tailored its services to serve nice markets and underserved communities.We also dive into: 👉 The explosion of digital investing products 👉 Adjusting your product to the changing trends in the market👉 How to differentiate yourself from the competition👉 Challenging the status quo of wealth  👉 Democratising access to investment services👉 Managing company culture as your business growsAnd much much more…If you’re looking to grow your fintech business, want to explore how to start managing your wealth, or want to learn more about WealthKernel and their inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉Website: www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Karan here:👉 LinkedIn: https://www.linkedin.com/in/kshanm/About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIf you’re in the fintech industry, it’s likely that you’ve heard the name Eric Fulwiler. He’s a well-known speaker and thought leader when it comes to marketing, management and innovation and over the last 15 years, he’s helped some of the biggest brands in the world.Armed with his years of experience from VaynerMedia and 11:FS Eric has now branched out into building his own marketing innovation consultancy to help businesses think, act and grow like challengers.Join FML Podcast host, Shameer Sachdev and Eric Fulwiler, CEO at Rival as they explore the challenges of building their own companies as well as how they’ve helped catalyse growth for their customers.They cover:👉 The importance of company culture👉 Why incumbents struggle with go-to-market strategies👉 What it takes to grow a fintech👉 The challenges of building your own company👉 Key learnings and takeaways from their years in the industry  If you’re interested in growing your fintech or are in need of some growth marketing tips tune in to this episode of The FML PodcastSubscribe here: https://www.thefmlpodcast.com/And connect with Eric here:👉 LinkedIn: www.linkedin.com/in/ericfulwiler/👉 LinkedIn: www.linkedin.com/company/wearerival/About FML The FML Podcast is brought to you by Growth Gorilla. To find out how our growth marketing experts can boost your fintech’s growth, head to growthgorilla.co.uk. Make sure to search for “The FML Podcast” on all podcast platforms. Click follow to make sure you never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening...

Send us a textPiotr Pisarz Founder and CEO of Uncapped, noticed a space for Uncapped during his time working as a VC, which led him to (reluctantly) pitch his proposition to fellow VC’s. With the support of his colleagues, Piotr was able to start on his fintech founder journey. What followed was the creation of a fintech aiming to accelerate online business with no-interest, no-equity flexible loans from €100k to €10m.Now, on the day of Uncapped’s 3rd birthday, Piotr sits down with host Shameer Sachdev to into what led Piotr to create Uncapped, how they differ from other products in the market, and what we can expect to see from them in the future.Listen as they explore:👉Pain points of raising funds 👉Balancing the risk 👉Investing in technology and processes👉The importance of speed and agility 👉Finding a viable Acquisition strategy👉Adapting to the data👉Future-proofing Uncapped👉Focussing on a niche👉Making difficult decisions as a founder👉Creating a customer focussed productIf you’re looking to grow your fintech business or want to learn more about Uncapped and its inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Piotr here:👉 LinkedIn About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... 

Send us a textIn the UK 70% of housing wealth is owned by less than 20% of the population. Tembo, a 'family lending platform,' enables first-time buyers to get on the housing ladder by brokering a small interest-only mortgage on their parents' - or another family member or friend's - home. They’re on a mission to destigmatise utilising the so-called “bank of mum and dad” to democratise homeownership for a new generation of buyers.We spoke to Polly Gilbert, Tembo’s CMO to explore how Tembo is helping people to achieve their homeownership goals through family lending.From helping Londoners take action against homelessness, to joining the founding team at Tembo, there’s no denying Polly’s personal experience in marketing is more vast and varied than your traditional CMO, making this episode one of the most insightful to date…Join Polly and Shameer as they cover…👉The journey to series A👉The importance of being flexible and agile 👉The test-and-learn approach👉How Tembo utilises paid activity👉Finding the proper channels for your fintech👉The importance of testing👉Testing non-traditional social media channels👉Commincating vital missions to audiences 👉 Creating high-quality contentIf you’re looking to grow your fintech business or want to learn more about Tembo and its inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Polly here:👉 LinkedIn 👉Twitter👉InstagramAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... 

Send us a textAmbitious crypto platform Nebeus has been on a massive growth path. Founded in 2014, Nebeus started out as one of the first cryptocurrency platforms in the world to focus on P2P crypto lending.Over the years they developed their business model from P2P to centralised, crypto-backed lending on a mission to help people bring crypto to traditional finance.From partnering with Modular to being approved as one of the only two cryptocurrency platforms regulated by the bank of Spain, Nebeus is now a leading European financial app for crypto hodlers.Shameer sat down with Michael Stroev, COO and Head of Product to talk about everything crypto, and how Nebeus is bridging the gap between crypto and cash with instant crypto-backed loans and financial services.In this episode, we cover:👉The bear market and its impact on the crypto space👉The crypto centralisation—is crypto becoming mainstream?👉Why niching down can help with customer retention👉How to create a frictionless UX👉How to prioritise the development of product features when you're a startup👉Tic-Tok and Influencer marketing 👉Determining what channels to use to reach your audience👉Atracting and retaining users by educating themIf you’re looking to grow your fintech business or want to learn more about Nebeus and its inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Michael here:👉 Twitter: @michael_stroev👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...

Send us a textThe perceived value of your product or service can make or break your business.“You live and die by your service proposition,” says Ian Henderson, CEO at Kyckr.From former CEO at Shawbrook Bank, one of the first UK Challenger banks, to COO of Barclays Wealth Private Banking, it’s no secret Ian is a fintech legend.We sat down with Ian to talk about how Kyckr helps organisations verify, onboard and monitor their customers with instant access to primary source company data. Join host, Shameer Sachdev as he dives into Ian’s previous experience in building and growing challenger banks, to his current role at Kyckr and the future of compliance and regulation.In this episode, we cover:👉Ian’s personal growth journey👉How to build challenger banks and biggest challenges👉Building your funding capabilities👉Finding your point of differentiation👉The challenges of regulatory compliance👉Helping fintechs understand compliance👉The future of KYC complianceIf you’re looking to grow your fintech business or simply want to learn more about Kyckr and their inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Ian here:👉 TwitterAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...