The Fintech Marketers and Leaders Podcast

Send us a textIn this exclusive episode of The Fintech Marketers and Leaders Podcast, we dive into the highlights from the recent live recording, where experts in fintech influencer marketing shared their insights on how fintechs can effectively leverage this powerful marketing tool. From the common misconceptions to the latest trends in TikTok and beyond, we explore the key takeaways that every fintech should keep in mind when working with influencers.We were joined by:Stephen Carroll, Head of Fintech and Regulated Services, TikTokJulia Lucas, Head of Influencer Marketing & Creative Strategist, Growth GorillaAleks Velev, Influencer Marketing ConsultantCheck out the highlights:Common misconceptions of influencer marketing: Our speakers challenged the notion that working solely with financial experts is always the best approach. Instead, they advised looking for influencers with lifestyles that resonate with your target audience.Compliance vs. creative: Our speakers emphasized the importance of finding the right balance between staying compliant with regulations and being creative with your influencer campaigns.Multi-channel approach: The panel suggested using a multi-channel approach to reach your target audience, with social media platforms like Instagram and TikTok being just a couple of options.Deinfluencing: What brands need to know in this new era of deinfluencing and how it can affect their influencer marketing strategy.Balancing creativity and driving business growth: It's possible to have both, and our speakers shared tips for finding the right balance in your influencer campaigns.TikTok for fintechs: TikTok's agile algorithm requires a different approach, but the platform can offer huge opportunities for fintech brands looking to make a splash.B2B x influencer marketing: Our speakers discussed how B2B brands can leverage influencer marketing to reach a wider audience and build brand awareness.Various platforms: The experts highlighted the nuances of creating content for different platforms and offered strategies for tailoring your content to each platform.These are just some of the key takeaways from our FML Live event. For more insights and strategies, be sure to listen to the full podcast episode. And if you're a fintech brand looking for guidance on influencer marketing, don't hesitate to contact us to learn more about how we can help you build your brand's awareness and grow your tribe.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!www.thefmlpodcast.com Email: hello@growthgorilla.co.ukAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Lissele Pratt, the co-founder of Capitalixe, a fintech consultancy that provides global payments and banking solutions to high-risk verticals such as gambling, crypto, Forex, and financial institutions. Lissele, a Forbes 30 Under 30 honoree and a recognised expert in foreign exchange, payments, and fintech, shared her entrepreneurial journey and how fintechs can bring about change by promoting diversity and inclusion in the workplace."Always looking at new avenues and constantly strategising is my growth strategy."  - Lissele PrattLissele's approach to growth reflects her passion for innovation and constant evolution. In sharing her personal experiences, she emphasises the crucial role of a diverse and inclusive work environment in fostering innovation and driving growth within companies. Her insights underscore the importance of creating an environment that supports different perspectives, encourages collaboration, and cultivates a culture of creativity and progress.Join them as they cover:👉What’s going on in the crypto market, CFD, Forex and gambling world👉The race between banks vs crypto and its impact on customer acquisition👉Adopting blockchain technology👉The biggest challenges for cross-border payments👉Capitalixe’s catalyst for growth👉Being a female founder within the tech spaceAnd much more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Lissele here:👉 LinkedInAbout The ShowThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textWelcome to a special edition of  The Fintech Marketers and Leaders podcast!Ross, our Head of Performance Marketing, Julia, our Head of Influencer Marketing, and Shanae, our Senior CRM Manager, joined Shameer in a laid-back conversation about what’s going on in the fintech marketing world.They touched on all the juicy stuff—from Rihanna’s Super Bowl marketing manoeuvre to new platforms like TikTok stealing Google and Facebook’s shine dilemma.Here’s what we talked about:👉Was Rihanna the real Super Bowl winner?👉Is GPT AI just a big faff, or can it influence Google, SEO and paid search?👉The recent features TikTok has been rolling out 👉Are we shifting away from traditional online advertising platforms to non-traditional ones? 👉How does TikTok challenge traditional media, and what does that mean for new brands?If you’re still not sold, these quotes will do the trick.“My relationship with TikTok got so deep I had to get my boyfriend to set a lock code on my account.” - Shanae“I don't google anything anymore. I TikTok.” - Julia“There’s a joke that the best feature on Bing was the import tool, where you pour your Google campaigns into Bing.” - Ross“What’s going on with putting stories on everything … like there’s someone who watches WhatsApp stories.“ - ShameerDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 Email: hello@growthgorilla.co.uk👉 www.thefmlpodcast.comAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textRecently featured in Capsule's Top 50 Innovative scale-ups to watch in 2023, BankiFi is taking the fintech world by storm. We had the pleasure of speaking with Nick Reid, Head of Strategic Growth, UK & Europe, on our latest episode of The Fintech Marketers and Leaders podcast.Tune in to hear Nick share some incredible insights into how BankiFi is helping banks become more customer-centric. We dive into the concept of "outside-in" banking, where the focus is on delivering value to customers rather than just selling products. This innovative approach allows banks to understand the needs of their SME customers better and offer personalised solutions.Nick shares his tips on how young startups can build partnerships with big banks, emphasising the importance of understanding the bank's objectives and how your startup can help achieve them.Join host Shameer Sachdev and Nick Reid for this fascinating conversation where they cover everything from the future of the banking sector to how banks can stay ahead of the curve by embracing innovation.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Nick here:👉 NickAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textOn the latest episode, our host Shameer Sachdev sat down with Chris Michael and Huw Davies, the Co-Founders of Ozone API. Chris has 30 years of experience building high-performing technology teams across various sectors, while Huw has over 24 years of experience in payments and financial services. Together, they led the development of the UK open banking standard and have helped many global blue-chip brands generate multi-million pounds of incremental revenue by building innovative technology solutions.Huw shared his experience in leading the ecosystem growth at OBIE and driving adoption and usage, while Chris provided us with real-life examples of innovative technology solutions he has developed for global blue-chip brands. They both offered their perspectives on how open banking and open finance are changing the fintech industry, as well as the challenges and opportunities they see in the space.Building trust with customers is crucial in B2B offerings, and our guests shared their insights on how they build trust with their customers, the obstacles they have seen to building those foundations with users, and the techniques they have learned along the way. If you're interested in learning more about open banking, open finance or how to achieve global growth, don’t miss this episode of The Fintech Marketers and Leaders Podcast. Be sure to tune in and listen to our guests' valuable insights to help your fintech grow. Don't forget to subscribe to our show so you never miss an episode!Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Chris & Huw here:👉 Chris👉Huw  👉 Website: ozoneapi.comAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn this latest episode of The Fintech Marketers and Leaders podcast, we sat down with Iain Russell, MoneyHub's Head of Performance.MoneyHub won "Open Banking Product of the Year" at FS Tech Awards in 2021—among many other awards.Iain loves the fast-paced environment at MoneyHub and has a lot to share about the fintech startup world, starting from making the best out of limited budgets to the importance of testing and the mistakes marketers make you should avoid.Join host Shameer and Iain as they dive into:👉What it's like to work in fast-growing startups👉How to do marketing on a limited budget👉The AHA moment you want to drive people to👉Why you should test multiple channels in your acquisition strategy👉The importance of keeping a record of all your dataAnd much, much more.Whether you're a startup founder, marketer, or investor, this episode is jam-packed with valuable insights and tips for anyone in Fintech. Grab a cup of coffee, sit back and enjoy the episode! Subscribe here:👉 YouTube👉  www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Iain here:👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn this latest episode of The Fintech Marketers and Leaders podcast, we had the privilege of sitting down with Fidelma McGuirk, the founder and CEO of Payslip. Back in the day, Fidelma understood multinational employers needed to automate, standardize and centralize their global payroll. In 2016, she had a vision — building a solution to simplify payroll management — and that's how Payslip was born. Today, Payslip has become a leading player in the global payroll management space.Fidelma shares her entrepreneurial journey and Payslips's growth journey and expansion across US and EU markets. She gives insights into the future of global payroll management and advice for other entrepreneurs in the fintech space.Join host Shameer Sachdev and Fidelma as they dive into:👉Where does Payslip fit into the Fintech landscape and who's it for👉How did Payslip onboard its first customers👉How has Payslip's approach to marketing and sales changed over the years👉How does Payslip drive brand awarenessAnd much, much more.Stay tuned for more episodes of the Fintech Marketers and Leaders podcast, where we bring you insights and inspiration from some of the most innovative and influential fintech leaders.Subscribe here:👉 YouTube👉 www.thefmlpodcast.co.uk 👉 Email: hello@growthgorilla.co.ukAnd connect with Fidelma here:👉 LinkedIn  About the showThe Fintech Marketers and Leaders podcast is brought to you by Growth Gorilla. Make sure to search for “The Fintech Marketers and Leaders podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow, so you don’t miss any future episodes. On behalf of the team, thanks for listening.

Send us a textFrom starting out with early-stage starts-ups to working with Canada’s largest equity crowdfunding platform, John’s natural interest in the industry has helped his career stretch to almost every corner of the Fintech space.John Hills is now Head of B2B Marketing for Europe’s leading equity crowdfunding platform, Crowdcube. He’s now working with Crowdcube to continue to help companies achieve their goals and investors buy into some of Europe’s most exciting businesses.Join host Shameer Sachdev and John as they dive into:👉Marketplace dynamics👉Supply vs demand👉Educating your end users👉The power of Linkedin👉Paid vs organic👉Intentional branding👉 Cross-posting across channels👉Growing in a downturn👉Reshaping the world of investing👉Enhancing customer relationships👉Focusing on ICP’s👉The growth of Crowdcube👉Launching into new territories👉The importance of localisation👉Guidance for firms looking to crowdfund👉The intricacies of pitchingAnd much, much more…This episode is jam packed with valuable insights and tips for anyone in the Fintech industry. Whether you're a startup founder, marketer, or investor, there's something for everyone to learn from John's experiences. So, grab a cup of coffee, sit back and enjoy the episode!Tune in to this episode of The FML Podcast to find out more…Subscribe here👉 YouTube👉 Email: hello@growthgorilla.co.ukAnd connect with John here:👉 LinkedIn About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textThe Fintech Marketers and Leaders Podcast is back with another exciting instalment featuring Nick Root, CEO of Intergiro. Nick has a passion for building products that make people's lives easier and believes that Intergiro can unlock the value of the internet by providing the financial toolkit tools that innovators and change-makers need to succeed. As technology continues to evolve, traditional banks are facing increased competition from fintech companies. Nick and Shameer talk about how banks can adapt to this changing landscape and continue to play a vital role in the financial ecosystem.Join them as they dive deep into:The abstraction of finance into products Building in stealthThe benefit of VC fundingSpecialized products and services to customersRemoving the one-size-fits-all approaches. The evolution of financial products Creating 10 year growth plansAcquiring new customersEducating users on new productsCodification of moneyThe future of digital bankingTech innovation in the spaceChanging attitudes towards moneyRemaining transparent as a leaderCreating cultural transparency within teamsAnd much, much more…Tune in to this episode of The FML Podcast to find out more…Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Nick here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a text“We don’t do shit but we get shit done”Monika Liikamaa, Co-Founder and Co-CEO of Nordic payment service provider Enfuce sat down with Shameer Sachdev for the latest episode The Fintech Markers and Leaders Podcast.  Monika’s visionary thinking teamed with her 20+ years of experience in the fast-paced payment industry has led her to build and grow Enfuce into one of Europe’s leading fintechs with over 13 million end users. Her focus is creating sustainable solutions for Enfuce’s broad portfolio of customers and her vast knowledge of the industry helps her do just that.In this episode, our host, Shameer Sachdev sat down with Monika to dive into:👉Agile technical capabilities 👉Effective people and processes👉Go big or go home mentality👉Supporting positive global impacts👉Acquring significant partnerships👉Balancing sales and partnerships👉Making the most out of your offering👉Setting big goals for systematic growth👉Knowing your strengths and weaknesses👉The importance of communication👉Attracting top talent👉 Supporting global teamsAnd much more…If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 Website: www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Monika here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.