The Fintech Marketers and Leaders Podcast

Send us a textFor the latest episode of The Fintech Markers and Leaders podcast, we sit down with Sam Knott, a seasoned marketer and the VP of Acquisition at Marshmallow.Sam played a pivotal role in building and expanding Dyson globally by driving rapid growth, launching new categories, and transforming the Direct-To-Consumer business from a 4% share to 40%, making it Dyson's largest channel.Sam’s experience in brand building and growth hacking helped Marshmallow—a company providing insurance for under-served groups—reach new levels of growth.We dive into Sam’s journey from Dyson to Marshmallow and discuss the importance of adaptability and versatility in today's fast-paced fintech. industry. Join Shameer and Sam as they cover:👉Launching into new territories👉Fixing underperforming territories👉The power of audience segmentation👉Targetting underserved communities👉Building a financially inclusive brand👉Driving growth in a saturated market👉Optimising data and channelsAnd much, much more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Sam here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textBranding is more than just a logo or visual identity. It's about building trust, telling a unique story, and delivering on your promise to customers. That’s exactly what Rapyd has accomplished with their new, bold, brand identity. Whether it's a small business looking to move into a new market or a multinational company expanding globally, Rapyd wants to help their customers take bold steps to achieve their goals. Marc Winitz, CMO, shares the secrets behind Rapyd's recent rebrand, exploring what it means to both the fintech, and their customers to "build bold." Since joining as their first marketing hire 4 years ago, Marc has been pivotal in building an entirely new identity for Rapyd, pushing them to become one of the boldest B2B fintechs in the space. In this exclusive episode of The Fintech Marketers and Leaders Podcast, we dive into:👉 The role of branding👉 Developing brand story👉 Building a unique voice and visual identity from scratch👉 Demystifying B2B brand rules👉 The power of having a fearless yet smart approach👉 Targeting customer segments👉 Leveraging product marketing 👉 Operationalising demand generation👉Leveraging paid media as a B2B👉Utilising organic social media 👉 Building brand ambassadorsSubscribe here:www.thefmlpodcast.comAnd connect with Marc here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of the Growth Gorilla podcast, host Shameer Sachdev sits down with Shanae Peynado, CRM Manager at Growth Gorilla, to discuss the future of CRM for fintechs.Shanae has a wealth of experience in the CRM industry and has made it her mission to improve customer engagement and experience for our clients. In this episode, Shanae shares her insights on:The importance of data-driven decision making in CRMThe role of AI and automation in enhancing customer experienceHow fintechs can adopt an integrated approach to customer engagement.The challenges and opportunities of omnichannel customer engagementHow brands can deliver personalised experiences at scaleThe impact of customer experience on business growth and retentionThe future of CRM and emerging trends to watch out forThe power of consistencyThis episode is packed full valuable lessons for fintechs looking to enhance their customer engagement and drive growth in the digital age. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Shanae here:👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sits down with Chieu Cao, CEO and Founder of Mintago, to discuss the importance of financial well-being in the workplace and how Mintago is revolutionizing this sector.Chieu has a wealth of experience in the tech industry, having previously worked for Microsoft, Amazon, and Yahoo. With 21 years of experience, Chieu has made it his mission to improve people's financial education and wellbeing. As an active leader in the wellbeing and startup community, Chieu has co-founded Perkbox, the UK's employee experience platform, and now leads the charge at Mintago.In this episode, Chieu shares his insights on:The importance of culture and people management in building a successful businessScaling a business and the challenges that come with itGeneral employee wellbeing and how it benefits businessesFinancial wellbeing in light of the cost-of-living crisisThe impact of financial wellbeing on employee engagement and retentionLessons learned as a second-time founderAnd much, much more.Mintago is the UK's most complete and inclusive financial wellbeing solution. Their platform empowers employees to take control of their personal finances and further engage with their pension. Through their pension dashboard, financial wellbeing app, and educational resources, Mintago encourages employees to improve their financial health while helping businesses save on their national insurance costs.As the cost-of-living crisis continues to affect individuals and businesses, financial wellbeing has become a critical aspect of the workplace. Join Shameer and Chieu as they discuss the revolutionary work being done at Mintago to promote financial wellbeing and positively impact people's lives.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.ukAnd connect with Chieu here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ross Smith, Head Of Performance Marketing at Growth Gorilla.Since joining our team, Ross has been pivotal creating unique performance marketing strategies for our clients and uses his 13+ years working on paid marketing and search to catalyse real growth for them. Ross brings an abundance of B2B and B2C experience ranging from Retail, Marketing, Gaming and Fintech to our table.From choosing the right performance marketing channels for your fintech to the importance of testing creative and messaging, Ross and Shameer dive into the ins and outs of performance marketing and give an inside look into how to maximise growth for fintechs in this exclusive episode.Join them as they cover:👉How to choose the right performance marketing channels 👉The right time to add another marketing channel to your strategy👉Using social channels to acquire clients when Search is not an option👉Facebook versus Tik Tok — on which one to put your money?👉No one uses Facebook anymore — myth or reality?👉How to set up your paid and acquisition budget 👉When's the right time to start testing your messaging 👉What a tracking and analytics setup looks like for our clients👉From launching a product to scaling and driving growth👉What Fintechs need to be aware of when launching into new territoryDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube👉www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Ross here:👉LinkedIn  About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Anna Stone, Co-Founder at GoodDollar.Anna’s journey to blockchain started with her desire to work on financial inclusion. GoodDollar is the brainchild behind Anna and the CEO of eToro,  Yoni Assia, who shared the same vision—making capital markets accessible to anyone. Listen to Anna and Shameer talk about how GoodDollar enables anyone to get into blockchain and how the company used the power of community to scale to half a million users.Join them as they cover:👉The go-to-market strategy they used to scale to 1,500,000 users👉How having a clear mission and vision helps build a brand👉Setting up and nurturing local communities👉The key to growing your network by 1000 users/day👉How community leaders can educate users on product use👉Web2 vs Web3 marketing and current challenges… and much more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here: 👉 Website 👉 Email: hello@growthgorilla.co.ukAnd connect with Anna here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Jeff Parker, Managing Director International at Marqeta, the modern card-issuing company that empowers innovators to change the world.With over 20 years of experience in the financial services space across four continents, Jeff brings a wealth of knowledge and expertise to the table. In this episode, Jeff and Shameer discuss Marqeta's international expansion strategy, navigating global requirements, the future of buy now pay later, and much more.Join them as they cover:👉 The role of data residency in Marqeta's international expansion strategy👉 Navigating requirements when operating globally👉 Marqeta's role in the Buy Now Pay Later space👉 The future of B2B for Buy Now Pay Later👉 Opportunities for embedded finance in this space👉 The future of lending👉 How B2B is going to benefit the B2B space and impact legacy banks👉 What the future holds for Marqeta👉 What's happening in the Fintech space👉 And much more!Jeff also shares his insights on the importance of customer experience, the combined power of people and technology, and how Marqeta is adapting to the latest fintech trends.Don't forget to subscribe to The Fintech Marketers and Leaders podcast, so you never miss an episode!Subscribe to the podcast here:👉 WebsiteAnd connect with Jeff here:👉 Website👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech's growth, head to "growthgorilla.co.uk". And make sure to search for "the fml podcast" in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don't forget to click follow to ensure you don't miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening!

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Joost Brok, VP of Marketing at Plum, the financial well-being app for saving, spending, earning and investing.Joost is a data-led growth and marketing expert with 10 years of branding, marketing technology, B2B and B2C growth experience. He shared Plum’s inspiring journey of successfully launching into nine European countries.Tune in to listen to Joost, and Shameer talk about the key initiative that helped Plum drive growth, missed opportunities, the main challenges Plum faced in its journey and a lot more.Join them as they cover:👉Plum’s growth journey to 1.6 million users👉How Plum expanded into 9 European countries👉The key initiative that helped Plum drive growth👉Having a blueprint that works and tweaking it👉When to make the move from performance to the above-the-line activity👉Tracking and interpreting data when making strategic decisions👉The main challenges Plum faced in its growth journeyDon't forget to subscribe to The Fintech Marketers and Leaders podcast, so you never miss an episode!Subscribe here:👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.ukAnd connect with Joost here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn this exclusive episode of The Fintech Marketers and Leaders Podcast, we dive into the highlights from the recent live recording, where experts in fintech influencer marketing shared their insights on how fintechs can effectively leverage this powerful marketing tool. From the common misconceptions to the latest trends in TikTok and beyond, we explore the key takeaways that every fintech should keep in mind when working with influencers.We were joined by:Stephen Carroll, Head of Fintech and Regulated Services, TikTokJulia Lucas, Head of Influencer Marketing & Creative Strategist, Growth GorillaAleks Velev, Influencer Marketing ConsultantCheck out the highlights:Common misconceptions of influencer marketing: Our speakers challenged the notion that working solely with financial experts is always the best approach. Instead, they advised looking for influencers with lifestyles that resonate with your target audience.Compliance vs. creative: Our speakers emphasized the importance of finding the right balance between staying compliant with regulations and being creative with your influencer campaigns.Multi-channel approach: The panel suggested using a multi-channel approach to reach your target audience, with social media platforms like Instagram and TikTok being just a couple of options.Deinfluencing: What brands need to know in this new era of deinfluencing and how it can affect their influencer marketing strategy.Balancing creativity and driving business growth: It's possible to have both, and our speakers shared tips for finding the right balance in your influencer campaigns.TikTok for fintechs: TikTok's agile algorithm requires a different approach, but the platform can offer huge opportunities for fintech brands looking to make a splash.B2B x influencer marketing: Our speakers discussed how B2B brands can leverage influencer marketing to reach a wider audience and build brand awareness.Various platforms: The experts highlighted the nuances of creating content for different platforms and offered strategies for tailoring your content to each platform.These are just some of the key takeaways from our FML Live event. For more insights and strategies, be sure to listen to the full podcast episode. And if you're a fintech brand looking for guidance on influencer marketing, don't hesitate to contact us to learn more about how we can help you build your brand's awareness and grow your tribe.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!www.thefmlpodcast.com Email: hello@growthgorilla.co.ukAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Lissele Pratt, the co-founder of Capitalixe, a fintech consultancy that provides global payments and banking solutions to high-risk verticals such as gambling, crypto, Forex, and financial institutions. Lissele, a Forbes 30 Under 30 honoree and a recognised expert in foreign exchange, payments, and fintech, shared her entrepreneurial journey and how fintechs can bring about change by promoting diversity and inclusion in the workplace."Always looking at new avenues and constantly strategising is my growth strategy."  - Lissele PrattLissele's approach to growth reflects her passion for innovation and constant evolution. In sharing her personal experiences, she emphasises the crucial role of a diverse and inclusive work environment in fostering innovation and driving growth within companies. Her insights underscore the importance of creating an environment that supports different perspectives, encourages collaboration, and cultivates a culture of creativity and progress.Join them as they cover:👉What’s going on in the crypto market, CFD, Forex and gambling world👉The race between banks vs crypto and its impact on customer acquisition👉Adopting blockchain technology👉The biggest challenges for cross-border payments👉Capitalixe’s catalyst for growth👉Being a female founder within the tech spaceAnd much more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Lissele here:👉 LinkedInAbout The ShowThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.