The Fintech Marketers and Leaders Podcast

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Amanda Lieu, Director of Brand, Product Marketing and Growth at Seon.Seon is building a centralised department system of fraud, and Amanda is there to help businesses and high-risk markers find clever ways to fight fraud.Listen to Shameer and Amanda talk about the importance of staying on brand while driving growth, respecting geographic nuances, being in sync as a company, building products that align with customer needs—and a lot more.Join them as they cover:👉Driving B2B growth in different territories👉Balancing quantitative & qualitative data when making decisions👉The importance of customer conversations👉Seon’s winning CRM mechanism👉Using your unique offering to drive users and create awareness👉Seon’s state of play with cybersecurity and preventing fraud👉The impact of AI in preventing fraud👉The link between growth, innovation and diversityDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Amanda here:👉 LinkedIn👉 Website About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Joao Monteiro,  CEO of CarteiraX, a freshly launched digital bank from Brazil.Apart from being the founder of Geomatrix Holdings, 4xC, and CarteiraX, Joao is an award-winning FinTech entrepreneur with over 20 years of experience across fintech, forex, brokerage, trading, AI, and technology.Joao shares Carteira X’s launch story, the importance of focusing on a human-centric approach, how to fight hyperinflation, and the secret to successfully managing several businesses.The topics Shameer and Joao cover:👉What markets is CarteiraX reaching in Brazil👉Building credibility as a new business👉Focusing on a human-centric approach👉Using AI to improve customer support👉Collaborating with your competitors👉How to fight hyperinflation 👉Exciting FinTech trends: Robo advisor, Chat GPT, NLP👉The secret to managing several businessesDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.ukAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Charles Matta, Head of Strategy, Corporate Finance and Business Growth@MyMonty.The brain behind Monty Finance, Charles created the corporate strategy, launched a NeoBanking proposition in under a year, initiated 300+ potential partnerships discussions, closed 15+ strategic partnerships, and built a team of 80+.Listen to Charles and Shameer talk about promoting innovation, the importance of project management, being a role model and inspiring your team, hiring staff members who can pick up the ball, convenience as key in the future of digital banking, and a lot more.Join them as they cover:👉Expanding from MENA to the EU and the UK👉The challenges of internationalising your product or service 👉Regulation of the telecommunication space 👉Acquisition marketing mix in different territories. 👉Managing growth in the B2C sector👉The direction of digital banking👉Managing a large team 👉The importance of recognising your team 👉Hiring mistakes to learn from Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textWelcome to the second edition of The Fintech Marketers and Leaders podcast Team Talk!Every month we’ve got Ross, our Head of Performance Marketing, Julia, our Head of Influencer Marketing, and Shanae, our Senior CRM Manager, joining host Shameer in a laid-back conversation about what’s happening in Fintech.This time, they focused on what's new with the challenger banks, the rise of AI in Fintech, and where social media advertising is heading.Listen to our team share their take on Starling’s, Monzo’s and Revolut’s recipes for success, trusting traditional vs digital banks, how influencer, paid, and organic social media marketing can amplify each other and more.Here’s what they covered:👉Anne Boden stepping down as CEO of Starlink👉Monzo hitting profitability for the first time👉Revolut acquiring 30 million retail users👉Balancing the good and bad behind AI👉How AI can make CRM work easier👉The Data vs Creativity rant👉AI influencers as brand avatars👉The antidote to intrusive adsDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Jakub Zakrzewski, Chief Growth Officer in Residence@ Techstars.After a decade of working with big e-commerce and logistics companies in Asia, Jakub moved to London as Head of Growth at Revolut, where he fell in love with Fintech. Currently Chief Growth Officer in Residence@ Techstars in Berlin, he makes sure companies are set up for success from the early stages with the product they're building, the problem they're solving, and the way they want to structure their growth.Listen to Jakub talk about his job helping companies understand the product market fit, figuring out how to get the first few clients, creating a playbook for hypergrowth and more.👉What does a chief growth officer in residence do👉Building and structuring successful teams👉The importance of product marketing fit 👉Acquisition strategy for B2C vs B2B👉Growth vs Profitability from an investor perspective👉Hiring the best talent for international expansion👉Leveraging tools as a solopreneurAnd a lot more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Haralds Zukovs, Head of Marketing at Credolab.Credolab is the largest data analytics platform that helps companies score risk and detect fraud using advanced behavioural analytics leveraging smartphone and web metadata. In previous roles, Haralds has created organic viral content on Facebook with 230K in just two days. As a marketing leader at Credolab, he has helped build marketing divisions, increase client acquisition and boost conversion rates. Listen to Haralds and Shameer talk about Credolab’s scaling journey from one to 38 countries, the importance of understanding your ideal customer profile and how to combine traditional and alternative data with helping clients make risk-adjusted decisions.Join them as they cover:👉How to decide what countries to expand into👉How is Credolab acquiring new customers👉Competing with the larger competitors👉Leveraging untapped marketing channels👉Rapid testing vs statistically significant data👉Using Linkedin for better traffic, lead generation and brandingAnd a lot more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.ukAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textOne platform has captured the attention of brands worldwide: TikTok. With its explosive growth and unparalleled reach, TikTok presents a unique opportunity for fintechs to connect with their target audience in an engaging way like never before. In our latest episode of The FML Podcast, we had the privilege of sitting down with Oscar Mackenzie, Head of Marketing at Shares, to delve into his decade-long experience in building meaningful brands at scale and explore his secrets to unlocking the full potential of TikTok.Oscar Mackenzie is no stranger to the world of marketing. Having crafted campaigns and content for renowned names like Red Bull, The North Face, Juventus FC, Lego, and Jeep during his agency tenure, Oscar brings a wealth of knowledge and expertise to the table. In 2021, he ventured into the fintech industry, taking the helm of the marketing team at Shares—a fast-growing fintech company making waves in the UK and expanding into Europe.At Shares, Oscar has spearheaded the development of a community-based approach to investing, which has gained remarkable traction on social media platforms. With over 30k followers on TikTok and an impressive 1 million organic views, Oscar and his team have not only cracked the TikTok code but also mastered the art of building a brand for the future.Join Shameer and Oscar as they discuss:Building meaningful brands at scaleCracking the TikTok codeLong term vs short-term brand buildingEmpowering users to investCreating genuinely valuable content for social mediaAvoiding trend hopping on social mediaThe importance of communityConnecting with Gen Z audiencesCutting through the noise, globallyProviding business valueCreating native contentAnd much more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Tom Davies, Head of Marketing at Yonder.After growing brands like Monzo and Wise, Tom joined Yonder in the early stages and helped build and launch a fully-fledged, FCA-authorised and regulated rewards credit card brand in less than 12 months. Listen to Tom share how Yonder used a community-led marketing approach to raise 62,5 million Series A and hit a crowdfunding target in 48 hours.Other topics Tom and Shameer cover:👉Leading with a community-focused marketing strategy 👉Getting your audience excited about your product launch👉Building an engaged community of brand advocates👉How Yonder’s website traffic tripled after launching an OOH marketing campaignAnd much more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Nathan Spiteri, Head of Growth at Plend.Nathan, who calls himself a “start-up geek,” is growing Plend, an ethical consumer lender on a mission to give underserved people in the UK access to affordable credit.Listen to him talk about how Plend is educating people on borrowing options, how to make sure you align with the right partners, and why hiring people who share the company’s vision is important.Other topics Nathan and Shameer cover:👉What makes Plend different from other traditional lenders👉Using affiliate marketing as a main acquisition channel👉Keeping great relationships with affiliate partners and increasing traffic 👉Why Plend has an annual financial inclusion report 👉Hiring employees passionate about making an impactAnd a lot more!Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Rory Woodbridge, Senior Director of Product Marketing at Pleo, a platform helping finance teams manage company spending.Before Pleo, Rory worked with big names like Google, Amazon and YouTube and is one of the first people in Europe to work on Google Play. He also runs the popular Substack newsletter, The Product Marketer.At Pleo, Rory is leading the company’s product marketing department, making sure product work is being effectively communicated and building a love for the product.Listen to Rory and Shameer talk about how Pleo has got over 25,000 businesses in their customer base, the importance of a win-loss analysis programme, building a strong reputation for rapid growth, why simplicity in user experience creates brand ambassadors —and a lot more.Join them as they cover:👉the differences in marketing a FinTech versus a corporation👉compliance and regulations vs creativity👉reputation as a source of rapid growth👉user experience simplicity and product adoption👉using employees’ presence on LinkedIn to build a personal brand👉using customer insights to find out your biggest product gaps👉avoiding feature blindness in competitive industriesDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.