The Fintech Marketers and Leaders Podcast

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank.Starling has gone from underdog to top challenger bank in only nine years. We spoke with Oliver about how is his social media team helping Starling make banking better.Oliver talks about Starling’s biggest hits on TikTok, measuring influencer marketing results, the importance of being part of great conversations, and much more.Join them as they cover topics such as:👉Social media trends in financial services👉Starling's recipe for TikTok👉Influencer marketing strategy and creativity👉Balancing creativity and compliance in finance👉Demonstrating influencer marketing ROI 👉Starling and Twitter (X) strategy👉The role of social media in product development👉Keeping a loyal community while scalingDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Oliver here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Shaul Weisband, Co-Founder and CMO at Jifiti, discusses enabling banks and lenders in the BNPL space, B2B marketing strategies and thought leadership, tackling price sensitivity in financial products, and building tailor messages and content. They also talk about the challenges in the market, nurturing leads, creating a light-hearted brand, and the future outlook for Jifiti.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Kealan Lennon, Founder & CEO of CleverCards.Clever Cards is a configurable digital payments platform on a mission to simplify employee benefits payouts and expenses. Since its launch in 2022, CleverCards has been on a hyper-growth journey.Kealan shares how CleverCards launched a digitally disruptive product and signed up 2,500 businesses in eight weeks — a record in the Fintech industry.Listen to Shameer and Kealan talk about the power of word of mouth, how CleverCards is doubling its team and how to identify strategic partners on the road to rapid growth.👉Entrepreneurship, leadership, and risk mitigation👉The road to rapid growth and innovation👉Scaling a fintech startup through distribution and referrals👉Product development and partnerships in fintech👉Payments industry challenges and work cultureAnd much more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Kealon here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Maria Tsarkova, Growth & Acquisition Lead at Tandem Bank.Tandem is a challenger bank providing greener banking solutions. This year, Tandem Bank acquired Loop, a FinTech that Maria helped scale from its early stages.Listen to Maria and Shameer talk about building and implementing Loop’s go-to-market strategy, leveraging TikTok and influencer marketing and how the Loop acquisition is helping Tandem access Gen Z audiences.They cover topics such as:👉Developing Loop’s go-to-market strategy👉Leveraging TikTok through organic content and influencer marketing👉Launching a new app with limited resources.👉Reducing acquisition costs 👉Building brand awareness and trust👉Why Tandem acquired LoopAnd a lot more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Maria here:👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Andrew Davies, CMO at Paddle, discusses the power of data for fintechs, understanding target markets, conducting quality market research, building a pipeline that serves sales, sales led vs sales and product led strategies, varied content strategies, getting valuable results and feedback, and frictionless selling.

Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ben Morfoot, Product Director at GoCardless. GoCardless helps more than 85,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network.Having led teams across almost all their product areas, Ben currently leads their Embed product, which allows other payment providers to add GoCardless' best-in-class bank payments to their platforms. Tune in to hear Ben and Shameer talk about anything from what’s hot in the payments industry to building a tight cross-functional team and balancing product complexity and product value dynamics.They cover:👉 Overview of the payment industry in the current economic climate👉 The process behind creating the Embed product👉 GoCardless' market research process👉 Identifying which user group to go after👉 Balancing the dynamics of product complexity and product value👉 The relationship between Product and Marketing teams👉 The challenges that service providers face👉 Measuring user adoption and the impact of UX … and a lot more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube👉 Website 👉 Email: hello@growthgorilla.co.ukAnd connect with Ben here:👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Karen Barett, founder and CEO of Unbiased, discusses the challenges of scaling a business, adding +20 billion in assets under management. They cover gaining traction, optimizing the funnel, bringing tech in-house, monetizing the user base, and getting more women in fintech. They also talk about launching into the US market and the importance of referrals and recommendations.

Ross Smith and Julia Lucas from Growth Gorilla discuss the benefits of merging influencer campaigns with paid media, the impact of influencer partnerships on Fintech growth, organic marketing vs performance and influencer marketing, how to engage audiences on social media, and the role of user-generated content and whitelisting in influencer marketing.

Andrea Linehan, Global CMO at Currency Fair, discusses tailoring marketing strategies, leveraging content marketing, managing tech trends, and the critical role of consistency in meeting customer expectations.

Send us a textIn the latest episode of The Fintech Marketers and Leaders Podcast, we delve into the world of content creation in the financial technology industry. Joining Shameer Sachdev for this episode is Geoff Whitehouse, Content Lead at ClearBank and self-proclaimed Fintech nerd. With extensive experience working in renowned firms like Publicis Sapient, 11:FS, and TrueLayer, Geoff brings a wealth of knowledge and expertise to the table.Here's what they cover:👉His journey into fintech👉The content ecosystem for a B2B company👉What good content looks like in fintech and financial services👉The right and wrong way to approach fintech research.👉Finding the right mix of content.👉How to manage the disparity between B2B and B2C👉Where to double down on fintech in the UK.👉The importance of smaller, laser focussed events👉How to design a content strategy👉The 30-60-90 approach to developing a strategy.👉How to avoid falling into the B2B fintech trap.👉Being hyper-targeted and focussing on brand equityand much, much more...Geoff’s expertise and passion for content creation make this episode of The Fintech Marketers and Leaders Podcast a must-listen for all aspiring content creators, marketers and leaders in the fintech looking to captivate, educate and attract customers.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube 👉www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Geoff here:👉 LinkedIn👉 Website About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.