The Fintech Marketers and Leaders Podcast
Helping the SaaS Industry Grow Better, Faster, Safer with Andrew Davies, CMO at Paddle
Oct 2, 2023
Andrew Davies, CMO at Paddle, discusses the power of data for fintechs, understanding target markets, conducting quality market research, building a pipeline that serves sales, sales led vs sales and product led strategies, varied content strategies, getting valuable results and feedback, and frictionless selling.
41:42
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Quick takeaways
- Paddle emphasizes the importance of deeply understanding their target customers and regularly engaging with them to refine their marketing strategy.
- Paddle differentiates itself by investing in high-quality and valuable content, including podcasts, videos, and written content.
Deep dives
Paddle's Chief Marketing Officer discusses their product and target customers
Andrew Davies, CMO of Paddle, shares insights into their target customers, which range from small SaaS businesses to larger enterprises. Paddle provides a complete payment solution that solves payment and tax compliance issues for SaaS companies. They aim to remove complexity and risk for their customers by operating as a merchant of record, taking legal liability and title for each sale. Paddle recently launched a major update to their core product, focusing on an API-first billing platform that allows for frictionless self-serving. Additionally, Paddle plans to expand their product offerings through partnerships, acquisitions, and providing more value to their customers through helpful content and insights.
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