

Helping the SaaS Industry Grow Better, Faster, Safer with Andrew Davies, CMO at Paddle
15 snips Oct 2, 2023
Andrew Davies, CMO at Paddle, discusses the power of data for fintechs, understanding target markets, conducting quality market research, building a pipeline that serves sales, sales led vs sales and product led strategies, varied content strategies, getting valuable results and feedback, and frictionless selling.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Understanding Paddle's Target Customers
01:57 • 25min
Team Collaboration and Customer Understanding in Demand Generation
27:10 • 2min
Building a Successful Marketing Strategy for Fundraising and Understanding the Target Customer
29:00 • 4min
The Role of Marketing, Future Plans, and Becoming a Helpful Brand
33:10 • 5min
Quick Fire Round and Closing Remarks
38:28 • 3min